With Labor Issues Settled, NBA Strikes Deal With Sprint

Sprint is forking over millions to become the official wireless company of men’s professional basketball. In addition to bragging rights, Sprint will also offer up a host of hoops content to its subscribers.
Sprint CEO Dan Hesse

Geek-tastic! Twitter Queen Kim Kardashian Reportedly to Wed at Eric Schmidt’s SoCal Estate (Or at Kleiner Partner’s Luxe Crib).

Here’s a delicious juxtaposition you don’t get often: Various reports indicate that reality show empress Kim Kardashian’s upcoming wedding to New Jersey Nets basketball player Kris Humphries will be held at either the Montecito estate of Google’s Executive Chairman and former CEO Eric Schmidt or that of a VC legend.
she-does-kim-kardashian-to-wed-at-eric-schmidts-socal-estate

Start-Up Teams With NBA to Connect Fans on the Go

Start-up Cellfish Media is hoping to lob a variety of basketball-themed products into the hands of cell phone-toting NBA fans. Ringtones, wallpapers and photo-taking apps are among the products planned for this year.

March Madness Comes to the iPad, for Free

College basketball’s annual tournament is the most Web-friendly mega-event in sports. And now it’s embracing mobile, too. (Unless you’re using an Android phone or tablet.)

Exclusive: Andreessen Horowitz Invests $80 Million in Twitter

Andreessen Horowitz has invested more than $80 million in Twitter via purchasing stock in secondary markets. When called about it by BoomTown, a spokeswoman at the high-profile Silicon Valley venture firm confirmed the purchase. The move is an interesting one, since Andreessen Horowitz was not part of the recent $200 million round on venture funding at the San Francisco microblogging company, led by Kleiner Perkins and which valued it at $3.75 billion.

LeBron James Gets a Jump on the Season, With an Assist From the Internet

In the old days, advertisers had to pay media companies to run their ads. Now you just put it out on YouTube, and let everyone else spread the word, gratis.

Viral Video: John Mayer Channels LeBron James

Oh, that scamp John Mayer is such a jokester. Here’s a video the singer did in the wake of all the controversy around the basketball star choosing Miami to play for and leaving behind a dejected and angry Cleveland. Big surprise, given his promiscuous reputation: Mayer will play for everyone.

For the iPad, Apps With Their Own Wow Factor

The iPad is spawning a new type of tablet-specific app designed to make the most of the large touch screen.

Playing With a More Sensitive Wii

A small add-on makes Wii games feel even more realistic.

CBS Releases Online March Madness Stats

The NCAA basketball tournament is over, but CBS Sports is basking in the glow of its March Madness-related traffic surge. CBSSports.com reports that its March Madness on Demand video player had about 7.5 million unique visitors by the end of the tournament, a 58 percent increase from 4.8 million users over the same period last year. The first four days of the tournament saw more unique visits–5.6 million–than last year’s total traffic.