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AOL CEO Armstrong Talks About New Branding Effort and the Investor Road Show! (Plus Internal Aol. Logo Video)

in News on November 23, 2009 at 12:02 am PT

After AOL CEO Tim Armstrong unveiled the newly punctuated AOL logo–big A, little o, little l, period–last night, he got on the horn with BoomTown to chitty-chat about the change in image and, more pertinently, how it’s going on the road show to sell investors on the soon-to-be independent company. First off, Armstrong said he never considered dumping the AOL moniker, in an effort to rid the company of the 1990s feel of the brand, noting it had a “high level of affection.” Of course, I have a lot of nostalgic affection for Beanie Babies and the kids from “Saved by the Bell,” but that doesn’t mean I want them back.
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