2 posts and columns on behavioral advertising consumer

Online Ad Business Hopes a Logo Will Fend Off Feds, Privacy Problems

in Media on October 4, 2010 at 5:51 am PT

This one’s called the “Advertising Option Icon.” And the average Web surfer will have no idea what that means. Which means the Web ad privacy problem won’t go away.

Who’s Watching Google Watch You? Web Publishers Face Congress Today.

in Media on June 18, 2009 at 6:48 am PT

The man who wants to regulate Web advertising, or more precisely, Web advertising that knows who you are and what you do, puts Google, Yahoo and Facebook on the Congressional hotseat.
the_conversation