3 posts and columns on behavioral

Facebook’s New(est) Approach to Privacy

in Social on May 26, 2010 at 10:47 am PT

In a Washington Post editorial Monday, Facebook founder and CEO Mark Zuckerberg pledged to simplify the privacy tools that have so befuddled the social networking site’s members and sparked complaints from privacy advocates and lawmakers. This morning, we found out just how he proposes to do that.

Facebook Status: John Is Friending Products

in Social on November 7, 2007 at 11:00 am PT

MySpace–a Place for Behavioral Targeting

in Social on November 7, 2007 at 5:15 am PT

Facebook wasn’t the only social-networking site to introduce “a new way of advertising” this week. MySpace did as well. The News Corp.-owned social-networking site announced SelfServe–an advertising system that allows small businesses to create customized advertisements and “HyperTarget” them using MySpace’s geographic, demographic and user-interest data. Using SelfServe, American Express, for example, might aim ads [...]