behavorial targeting

Liveblogging Yahoo's Third-Quarter Conference Call: Bartz "Came Down With Something," and CFO Carries On (and On and On and On)

Kara Swisher in News on October 20, 2009 at 2:15 pm PT

Uh-oh, Yahoo CEO Carol Bartz was expected to appear on the Internet giant’s third-quarter earnings call, but she apparently “came down with something,” according to CFO Tim Morse. BoomTown is sending over chicken soup right now, but let’s hope she gets her vaccinations tout de suite! Thus, no sassy quotes or cursing, but a very earnest Morse, who sounded like he was once a Boy Scout.

MicroHoo Answers Some Deal Questions for Critic: A Q&A!

Kara Swisher in News on October 8, 2009 at 1:20 pm PT

Yesterday, BoomTown wrote about the status of the regulatory investigation for the Microsoft-Yahoo search and online advertising pact, which most expect to get approved. One of the few vocal critics of the deal, though, is Jeffrey Chester, the executive director of the Center for Digital Democracy, a public interest group, who lobbed MicroHoo some important questions. Here are the answers.

Microsoft-Yahoo Deal Regulatory Update: "Eh"

Kara Swisher in News on October 7, 2009 at 7:31 am PT

Unlike the gripping back and forth of the fight over Yahoogle last year, the approval process for the search and online advertising partnership of Microsoft and Yahoo is chugging along slowly but surely as the Justice Department has deepened its investigation by reaching out to a broad range of publishers, advertisers, public interest groups and rivals for comment recently. But, so far, there is still no significant external challenge to the MicroHoo deal, even from Google, the likeliest company to try to scuttle or, at the very least, slow down the deal. In other words: Zzzzzzzzzzz…

Survey: Americans Don't Like Being Hunted Online by Marketers

Kara Swisher in News on September 30, 2009 at 5:11 am PT

A new survey that should surprise only the people behind the Beacon debacle shows that a majority of Americans of all ages don’t like being tracked online by advertisers. In related stating-the-obvious news, Americans also find Jon and Kate Gosselin super-annoying.