Yahoo announced a new consumer tool this morning, called “Ad Interest Manager.”

BoomTown is going to ignore the could-it-be-duller name for the feature, which–Yahoo (YHOO) said in a press release you can see below–gives users a “central place where Yahoo! visitors can see a concise summary of their online activity and make easy, constructive choices about their exposure to interest-based advertising served from the Yahoo! Ad Network.”

What fortuitous timing, since the first of three of the Federal Trade Commission’s “Exploring Privacy: A Roundtable Series” begins this morning in Washington, D.C.

And, of course, the bigger backdrop is the pending regulatory approval of the massive search and advertising partnership with Microsoft (MSFT). Yahoo and Microsoft announced Friday that they had completed the definitive agreement for the deal.

Among the key issues for regulators, of course, are the privacy implications of combining the search and online ad technologies of the No. 2 and No. 3 players.

Today’s day-long agenda is chock-full of academics and privacy group folks, but there is a Microsoft lawyer on a panel. (The next roundtable in the series takes place at the University of California, Berkeley, School of Law, Jan. 28, 2010.)

Said the FTC on its site:

The Federal Trade Commission will host a series of day-long public roundtable discussions to explore the privacy challenges posed by the vast array of 21st century technology and business practices that collect and use consumer data. Such practices include social networking, cloud computing, online behavioral advertising, mobile marketing, and the collection and use of information by retailers, data brokers, third-party applications, and other diverse businesses. The goal of the roundtables is to determine how best to protect consumer privacy while supporting beneficial uses of the information and technological innovation.

There will surely be lots to discuss, since privacy groups are wary of self-regulation by the very companies that link consumer data to advertising.

And they have a point.

Visiting my Ad Interest Manager page is kind of freaky, to be honest. It shows I am interested in entertainment, technology and travel, checking in most on the finance and television pages. Correctomundo!

Also, it has detailed data about my computer, including its color depth, as well as my age and gender.

If I want, it is pretty easy to opt-out of the whole “interest-based” ad categories completely or by category, with on-off switches, which is a good thing.

If you want to know more, here is the Yahoo press release:

YAHOO! INTRODUCES AD INTEREST MANAGER

PROVIDES CONSUMERS WITH GREATER TRANSPARENCY AND CONTROL OVER THEIR ONLINE ADVERTISING EXPERIENCE

Today Yahoo! Inc. (NASDAQ: YHOO) released a beta version of a new consumer tool called Ad Interest Manager, which takes transparency in online advertising to a new level for building user trust. Ad Interest Manager http://privacy.yahoo.com/aim is a central place where Yahoo! visitors can see a concise summary of their online activity and make easy, constructive choices about their exposure to interest-based advertising served from the Yahoo! Ad Network.

“Ads tailored to users’ interests make online experiences more compelling and user-focused, and the new tool Yahoo! is launching today will provide transparency into how Yahoo!’s interest-based advertising works,” said Yahoo! Vice President of Policy and Head of Privacy, Anne Toth. “Yahoo! is committed to providing consumers with increased transparency and control when they are online. Ad Interest Manager will show users what interests we think they have, and also let them edit and change those interests to reflect the most up-to-date information.” Anne Toth also pointed out: “Importantly, users who don’t want interest-based ads can turn them off completely.”

Yahoo!’s new Ad Interest Manager tool:

• Provides a central point where Yahoo! visitors can assert even greater control over their online experience.

• Gives visitors an unparalleled view into the information used to deliver interest-based advertising.

• Shows the visitor both Yahoo!’s educated guesses about their interests and a summary of observations, along with other information they have provided.

• Provides a list of specific interest categories that Yahoo! has placed a user into and lets people turn those categories off.

• Allows people who don’t want to see interest-based ads to turn them off entirely.

“Yahoo! has long provided its users with products and services for free, thanks to a business model based almost entirely on advertising, and we’ve found that consumers are more likely to click on advertising that speaks directly to them and their interests,” said Yahoo!Vice President and General Manager of Display Advertising, David Zinman. “With the introduction of Ad Interest Manager, users can not only get a better understanding of how the process works, but they can also communicate better with Yahoo! and our advertisers about what most interests them.”

Yahoo!’s Ad Interest Manager is currently available in beta in the U.S. and will soon be made available to UK and European users. Planned future enhancements to the Ad Interest Manager will also let users add categories of interest that Yahoo! may have missed.

To see what the new Ad Interest Manager looks like and how it works, please visithttp://privacy.yahoo.com/aim.

Yahoo! was one of the first companies to implement a layered privacy center http://info.yahoo.com/privacy/us/yahoo/details.htmlmodel more than eight years ago, which provides people with a central place to understand and control their privacy online, as well as their options when it comes to the use of personal data. This information is coupled with our industry-leading data-retention policy http://ycorpblog.com/2008/12/17/your-data-goes-incognito/, which anonymizes most Web log data within 90 days. The policy also strives to ensure that Yahoo! retains data only long enough to serve the business and create the highest-quality user experiences, while simultaneously maintaining the ability to fight fraud, secure systems, and meet legal obligations.

And here is the consumer privacy groups’ press release on the FTC hearings:

Consumer and Privacy Groups at FTC Roundtable to Call for Decisive Agency Action

Washington, DC, December 6, 2009–On Monday December 7, 2009, consumer representatives and privacy experts speaking at the first of three Federal Trade Commission (FTC) Exploring Privacy Roundtable Series will call on the agency to adopt new policies to protect consumer privacy in today’s digitized world. Consumer and privacy groups, as well as academics and policymakers, have increasingly looked to the FTC to ensure that Americans have control over how their information is collected and used.

The groups have asked the Commission to issue a comprehensive set of Fair Information Principles for the digital era, and to abandon its previous notice and choice model, which is not effective for consumer privacy protection.

Specifically, at the Roundtable on Monday, consumer panelists and privacy experts will call on the FTC to stop relying on industry privacy self-regulation, because of its long history of failure. Last September, a number of consumer groups provided Congressional leaders and the FTC a detailed blueprint of pro-active measures designed to protect privacy, available at: http://www.democraticmedia.org/release/privacy-release-20090901.

These measures include giving individuals the right to see, have a copy of, and delete any information about them; ensuring that the use of consumer data for any credit, employment, insurance, or governmental purpose or for redlining is prohibited; and ensuring that websites should only initially collect and use data from consumers for a 24-hour period, with the exception of information categorized as sensitive, which should not be collected at all. The groups have also requested that the FTC establish a Do Not Track registry.

Quotes from Monday’s panelists:

Marc Rotenberg, EPIC: “There is an urgent need for the Federal Trade Commission to address the growing threat to consumer privacy. The Commission must hold accountable those companies that collect and use personal information. Self-regulation has clearly failed.”

Jeff Chester, Center for Digital Democracy: “Consumers increasingly confront a sophisticated and pervasive data collection apparatus that can profile, track and target them online. The Obama FTC must quickly act to protect the privacy of Americans,including information related to their finances, health, and ethnicity.”

Susan Grant, Consumer Federation of America: “It’s time to recognize privacy as a fundamental human right and create a public policy framework that requires that right to be respected. Rather than stifling innovation, this will spur innovative ways to make the marketplace work better for consumers and businesses.”

Pam Dixon, World Privacy Forum: “Self-regulation of commercial data brokers has been utterly ineffective to protect consumers. It’s not just bad actors who sell personal information ranging from mental health information, medical status, income, religious and ethnic status, and the like. The sale of personal information is a routine business model for many in corporate America, and neither consumers nor policymakers are aware of the amount of trafficking in personal information. It’s time to tame the wild west with laws that incorporate the principles of the Fair Credit Reporting Act to ensure transparency, accountability, and consumer control.”

This week: A video visit with, some questions for and a few pertinent stats about Chris Wetherell and his creation, Brizzly, a Web-based social media reader, one of many in the hot status update arena.

Who: Chris Wetherell

What: VP of Technology, Thing Labs, creator of Brizzly.

Why: Brizzly is a Web-based social media software client, for microblogging sites like Twitter or Facebook, expands attachments automatically and allows users to describe and define the trending topics for all its users to see. It’s in invite-only beta.

Where: @cw (Twitter); massless.org (Wetherell’s personal blog); San Francisco (HQ for Thing Labs and Brizzly)

Who else: TweetDeck, Seesmic, TwitIQ

Five Stats You Won’t Find in his Facebook Profile

Worst Job: Assembly line at Fujitsu, making rack servers

Has a Geek Crush on: Mihai Parparita, Google developer in Boston

Gadget of the Moment: Roku’s digital video box. “It’s got Netflix, You Tube and TV. Damn.”

Wishes There Was an App for: The legal arena. “They need to, like, use a computer.”

Fails at: Anything related to email

Bio in 140 Characters

From Beaverton, Ore. Dropped out of Berkeley. Got hungry as an indie rock drummer. @Google Reader. Left Google, invented Brizzly.

The Five Questions

Why should I care about Brizzly?

It depends on what you’re looking for. If one of the things that interests you is how a large community is experiencing life–I mean really interested in the community and not just the idea of your friends–then Brizzly does that a little more easily than other things. [Brizzly's assets are] no small difference for those who are interested in it.

Why are all Twitter-related logos, including yours, so darn cute?

Yeah, we’re a little cheeky, right? I think it’s probably just because of a pendulum swing. I mean, the last thing [Thing Labs' CEO Jason Shellen] and I worked on was the exact opposite. Google Reader is not cuddly. It’s friendly, but cuddly it isn’t. The other thing is, we were hoping to try what strong branding is like–in terms of anthropomorphic animals. The bear design [was drawn by] both Jason and [Twitter Co-founder] Biz Stone.

What can we expect from Thing Labs and Brizzly three months out?

We will have at least three richer sets of experiences, some of which include entirely different products all connected through our letsbetrends.com API.

Every geek has a memory where they saw something new and had to say to themselves, “Dang, I love living in the future.” What’s yours?

One big one for me was at Google–it was my first day and someone says, “Hey, have they taken you to see the robots yet?” I was like, “Hahaha… No.” They took me to this building where there was a room filled with these Rube Goldbergesque mechanical devices. Large cages with metal bars and wires, culminating in this ball in the center. This girl climbed into the thing. She put her feet in these stirrups and sat in this weird chair, and then this book slides out. The girl started tapping her feet on this base drum pedal and doing this thing with her hands, and then the book slides away [they were scanning the books]. I was like, “What is this?” and they said, “Well, this is Ocean [the internal name for Google Books].” What struck me was the scale. It was clear to me that they were going to scan ridiculous amounts of information very, very quickly, and I realized: Whoa, THIS is very different.”

Are you really competitive with rivals?

I just don’t have that kind of fight in me. I mean, I want to kick my own ass. I know there are lots of guys out there who can totally drop the names of someone they want to just crush. I just don’t have it. I get more frustrated with me, more than anyone else. I’m like Jim Carrey in “Liar Liar”: “I’m kicking my ass.”

The In Living Color Interview

]]> http://allthingsd.com/20091106/almost-famous-brizzlys-chris-wetherell/feed/ 0 http://allthingsd.com/20090622/arianna-talks-about-new-ceo-new-local-sites-and-paying-for-content/ http://allthingsd.com/20090622/arianna-talks-about-new-ceo-new-local-sites-and-paying-for-content/#comments Mon, 22 Jun 2009 10:34:46 +0000 Kara Swisher http://kara.allthingsd.com/?p=14780

Huffington Post co-founder and blogging diva Arianna Huffington was in Berkeley this past weekend, keynoting at the Craigslist Foundation Boot Camp 2009.

So, BoomTown took the opportunity to motor over the Bay Bridge to catch Huffington on video between sessions, talking about all the big changes at the news Web site of late.

The interview includes the replacement of its CEO with well-known media exec Eric Hippeau, the launch today of another of its local sites–this time, New York–in an effort to move beyond politics, and what she thinks about the controversies around paying for content on the Web.

Here’s the interview:

]]> http://allthingsd.com/20090622/arianna-talks-about-new-ceo-new-local-sites-and-paying-for-content/feed/ 0 http://allthingsd.com/20090501/who-shot-valleywag-gossip-bloggers-thomas-outgoing-and-tate-incoming-speak/ http://allthingsd.com/20090501/who-shot-valleywag-gossip-bloggers-thomas-outgoing-and-tate-incoming-speak/#comments Sat, 02 May 2009 04:20:43 +0000 Kara Swisher http://kara.allthingsd.com/?p=13062

Was it Facebook COO Sheryl Sandberg in Fraiche Yogurt with a Macbook Air? Or Tesla Motors CEO Elon Musk on the streets of San Francisco with a Model S? Or, most likely of all, Marissa Mayer of Google in the penthouse with a Manolo Blahnik spiked heel?

For all the invective this trio has taken from him, all would certainly be prime suspects if some nefarious fate befell always controversial Valleywag gossip blogger Owen Thomas.

Actually, the truth is a little more mundane: The self-described “scourge of [Silicon] Valley” is moving onto another digital job as head of GE (GE) unit NBC Universal’s new Bay Area Web site, whose motto is “Locals Only.”

There, the 37-year-old Thomas will run a site that focuses on news from around the San Francisco region, with a mix of national stories. But, sources said, he is still going to continue to drill down on tech too, so those burned before by him should not relax too much.

Thomas has been running Valleywag since mid-2007. Its staff got pretty large for a while, until it was recently downsized and its content stuffed into Gawker, the flagship site of Gawker Media. The Valleywag site remains, though, and will continue to.

And it will now be the domain of deceptively fresh-faced Ryan Tate, Thomas’s replacement. The Berkeley resident, 32, has been the night editor for Gawker since early last year.

Interestingly, Tate was an intern for The Wall Street Journal’s California edition and also worked for tech-oriented publications like Business 2.0, Upside and the San Francisco Business Times.

Thomas is reportedly staying on at Valleywag through the middle of the month and then it will be Tate’s turn to make mischief with tech’s more puffed-up mandarins.

In an effort to scare Tate into steering clear of BoomTown, I invited the pair to All Things Digital HQ this rainy afternoon for a little sit-down to discuss where the controversial site has been and where it is going.

Here’s the video (and below it, a video interview I did with Thomas and then-Valleywag writer Megan McCarthy, when he got the job):

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