3 posts and columns on BermanBraun Interactive

Exclusive: MSN Inks New Deal With Wonderwall Creator BermanBraun for Online Lifestyle Site

in News on December 8, 2009 at 3:00 am PT

MSN will announce a new deal with BermanBraun–the Hollywood production company run by former Yahoo media chief and well-known television exec Lloyd Braun and his business partner Gail Berman–to create, design and run an online lifestyle site aimed at fashion, decor, relationships and beauty. The new site, which is still unnamed, will launch in the first half of next year. As part of the deal with the Microsoft portal, magazine giant Hachette Filipacchi Media U.S.–publisher of Elle, Woman’s Day and Elle Decor–will provide content and editorial expertise.

Weekend Update, 02.07.09

in News on February 7, 2009 at 4:24 pm PT

What spreads faster than economic gloom and doom, and is more infectious than professional anxiety? That phenomenon known as “25 Things.” Just in time for Facebook’s fifth birthday, the record-breaking waste of time may have reached critical mass this week. Elsewhere this week…

Is Wonderwall Gonna Be the One That Saves MSN?

in News on February 5, 2009 at 12:28 am PT

In an interesting and innovative move compared to what has typically been less-than-hip online programming over the years, Microsoft’s MSN service is debuting a slick new celebrity site called Wonderwall today–created, designed and produced by a Hollywood company run by former Yahoo media chief and well-known television exec Lloyd Braun. Using an unusual horizontal design with a scrolling “wall,” a plethora of pictures and a deeply visual sensibility, it’s definitely a laudable risk for Microsoft, as the company seeks to continue to push itself into the online content business, despite a lackluster record. But will this time be wonderful?