BermanBraun

Exclusive: BermanBraun Buys Most of Shelby Bonnie’s Whiskey Media

Kara Swisher in Media on March 15 at 9:30 am PT

Can’t we all just get along? Yes! Hollywood grabs a piece of Silicon Valley content tech.

BermanBraun to Launch Three Non-HuffPost Sites — Including Weather — for AOL

Kara Swisher in Media on December 15, 2011 at 8:27 am PT

In a rare partnership, Arianna Huffington makes way for some fancy Hollywood online content producers.

Exclusive: MSN U.S. Head Scott Moore to Depart Portal

Kara Swisher in News on October 20, 2011 at 2:51 am PT

Scott Moore, who runs the U.S. arm of Microsoft’s MSN portal, is leaving the building. Thank you very much.

Viral Video: BermanBraun Doesn't Just Make Web Sites ("The Cape" on NBC Debuts Soon)

Kara Swisher in News on December 2, 2010 at 12:15 am PT

Here is a teaser trailer for a midseason replacement television show on NBC called “The Cape.” It’s from Hollywood multimedia production company BermanBraun, which is known in tech for the handsome content sites it makes for Microsoft’s MSN, such as the celebrity-focused Wonderwall. “The Cape” is about a good cop who is framed and has to turn himself into a crime-fighting hero to regain his old life and family. With a cape, natch.

Fitbie: MSN and Rodale Launch Health and Fitness Site

Kara Swisher in News on December 1, 2010 at 1:00 am PT

MSN is launching a new health and fitness site called Fitbie today, in partnership with Rodale. It’s yet another move into niche content sites by the Microsoft portal, similar to those being made by AOL, Yahoo and Demand Media in an effort to dominate key consumer categories. Fitbie will be powered by MSN, which will sell advertising for it. Rodale is providing both original content and also material from its magazines, such as Men’s Health.

Wonderwall Goes Latino

Kara Swisher in News on October 16, 2010 at 12:46 am PT

Hola Sofia Vergara! In an interesting brand extension, the popular celebrity and entertainment site Wonderwall has launched a version aimed at the U.S. Hispanic market called Wonderwall Latino. The main Wonderwall site, which is a partnership between Hollywood production company BermanBraun and Microsoft’s MSN portal that launched in early 2009, now has 11.3 million unique users and 337 million page views a month.

Exclusive: New MSNBC.com-BermanBraun Online Political Site BLTWY Launches

Kara Swisher in News on October 6, 2010 at 7:12 am PT

While it seems to be a stealth launch, the new online political site for MSNBC.com, created by Hollywood production firm BermanBraun, is now up and running. Called BLTWY–as in “Beltway,” presumably for the road that rings the nation’s capital–the striking rich-media content site is now live.

Exclusive: BermanBraun Strikes Big Ad Deal with Starcom

Kara Swisher in News on August 17, 2010 at 5:57 pm PT

In an interesting move for premium online content, Hollywood’s BermanBraun has signed an advertising deal with Starcom MediaVest Group, the media agency unit of advertising giant Publicis Groupe, sources said. As part of the deal, Starcom gets a “first look” at all of the online properties created by the innovative production company headed by Lloyd Braun (pictured here) and Gail Berman. BermanBraun produces both digital and mainstream content.

Full D8 Video: Hollywood's Steve Levitan and Lloyd Braun

Kara Swisher in D8 on July 8, 2010 at 4:40 pm PT

As promised, All Things Digital is posting the full videos from our eighth D: All Things Digital conference, held in early June. Today, we check in with BermanBraun’s Lloyd Braun and Steve Levitan, co-creator of television hit “Modern Family.” The topic in their interview was where content was headed in the digital age and how the entertainment industry is coping.

Lloyd Braun and Steven Levitan Live at D8

Peter Kafka in D8 on June 2, 2010 at 4:08 pm PT

Lloyd Braun is a one-man convergence story: He ran ABC, then Yahoo’s media group, and now makes up half of BermanBraun, which makes movies and TV shows and Web stuff. Steven Levitan, meanwhile, makes good old-fashioned TV shows like “Frasier” and “Just Shoot Me.” But he earned digital bona fides this spring, when his hit show “Modern Family” used the iPad as a plot device. Time to compare and contrast!