8 posts and columns on Bert Nordberg

News Byte

Kunimasa Suzuki Named President and CEO of Sony Mobile Communications

in News on April 4 at 8:04 am PT

On Wednesday morning, Sony tapped Kunimasa Suzuki as president and CEO of Sony Mobile Communications, a division created this year after the Japanese electronics maker’s buyout of Sony Ericsson. Suzuki succeeds Bert Nordberg, who will become Chairman of Sony Mobile on May 16. The move puts the finishing touches on Sony CEO Kaz Hirai’s new “four screens” initiative, a strategy intended to unify and integrate the company’s smartphone, PC, television and tablet product lines.

Sony Aims to Remake Name for Itself in Phones

in Mobile on February 26 at 10:08 am PT

In its first major introduction since assuming full control of its mobile business, Sony announces a new lineup of Xperia phones.
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Sony Ericsson Reports Brutal Fourth Quarter as It Prepares for Life as Sony Unit

in Mobile on January 19 at 1:56 am PT

The company posted a loss of 207 million euros, and sold nine million phones in the quarter, down from 11.2 million shipments a year earlier.
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Sony Ericsson’s Strategy: Get Smart

in Mobile on October 3, 2011 at 2:59 am PT

Ten years ago, Japanese consumer electronics giant Sony Corp. and Swedish mobile-network vendor Telefon AB L.M. Ericsson put their mobile-phone units into a joint venture, creating Sony Ericsson in an effort to grab a profitable share of the booming global handset market.

Sony Ericsson Says Quake Aftermath Will Continue to Cloud Component Picture

in Mobile on April 19, 2011 at 9:11 am PT

Supplies of screens, batteries and camera modules are among the parts most affected by the March 11 quake, Sony Ericsson told investors on a conference call on Tuesday. The company said it expects an impact for several quarters, but said the effect is tough to quantify.

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Sony Ericsson Open to China Gaming Partnerships

in News on March 1, 2011 at 4:00 am PT

Mobile handset maker Sony Ericsson is open to partnerships such as joint ventures in China’s gaming industry and plans to sell its new cellphone-and-videogame device, Xperia Play, in the country, Chief Executive Bert Nordberg said Tuesday.

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Sony Ericsson Says China Is Embracing Smartphones

in News on September 1, 2010 at 5:00 am PT

Sony Ericsson Chief Executive Bert Nordberg said Tuesday that he expects smartphone use in China to expand to half of all mobile-phone users in the country within five years, as the company joins other global handset makers in shifting its focus to higher-end devices.

Shake-Up at Sony Ericsson

in News on August 17, 2009 at 4:55 am PT

With lousy financials, a weak platform strategy and just 4.7 percent of the global handset market, Sony Ericsson is on a long, slow march into irrelevance. Unless Bert Nordberg can turn it around. This morning the struggling handset maker tapped Nordberg, executive vice president of Ericsson, as its new president and CEO.
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