3 posts and columns on best practices

With David Eun Departure, "The AOL Way" Makes Way for the Arianna Way

in News on February 25, 2011 at 6:00 am PT

Despite all the polite throat-clearing in the various internal memos coming out of AOL today, with a rejiggering of its content management–including the ousting of Media and Studios President David Eun–what really happened was what sources said will be an about-face from a recent strategy of how to run its media business. That is likely to begin with the hip-checking of “The AOL Way,” which many sources tell BoomTown was Eun’s brainchild, once the $315 million acquisition of the Huffington Post is completed.

How to Make a Killer iPad Ad

in Media on October 13, 2010 at 6:23 am PT

It’s the very, very early days for iPad advertising–just about any tablet-specific ad you see today is an experiment. But Condé Nast thinks it has learned enough in the past few months to offer a few tips to marketers.

Exclusive: Twitter to Debut a New Main Homepage Next Week

in News on July 23, 2009 at 7:26 pm PT

Twitter will unveil a new main homepage next week at Twitter.com, said co-founder Biz Stone, in order “to better show who we are.” In an interview with BoomTown this afternoon, Stone said the current page is essentially confusing to the masses of people who come to it, made aware of the microblogging service by the massive media hype it has received over the last year. People arriving at the new main homepage will be greeted by a search box, information on Twitter trends and a panoply of more specific information about how they can use Twitter.
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