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	<title>AllThingsD &#187; BET</title>
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		<title>Place Your Bets: Will Loeb Drop Another Bomb on Yahoo at Vegas Confab Later Today?</title>
		<link>http://allthingsd.com/20120509/place-your-bets-will-loeb-drop-another-bomb-on-yahoo-at-vegas-confab-later-today/</link>
		<comments>http://allthingsd.com/20120509/place-your-bets-will-loeb-drop-another-bomb-on-yahoo-at-vegas-confab-later-today/#comments</comments>
		<pubDate>Wed, 09 May 2012 13:00:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=205749</guid>
		<description><![CDATA[There are pretty good odds, but it's a gamble for the activist investor to find a way to top his last act.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120509/place-your-bets-will-loeb-drop-another-bomb-on-yahoo-at-vegas-confab-later-today/irnkscudevolution/" rel="attachment wp-att-205750"><img src="http://allthingsd.com/files/2012/05/irnkscudevolution-328x285.jpg" alt="" title="irnkscudevolution" width="328" height="285" class="alignright size-medium wp-image-205750" /></a></p>
<p>Daniel Loeb of Third Point &#8212; the activist shareholder who set off a management crisis at Yahoo last week with the revelation that new CEO Scott Thompson had added a fake computer science degree to his bio &#8212; will be onstage at a high-profile investor confab in Las Vegas this afternoon.</p>
<p>It&#8217;s Loeb&#8217;s first public appearance since he scored a direct hit on Yahoo in his ongoing proxy fight against the company &#8212; a first casualty yesterday, with the <a href="http://allthingsd.com/20120508/exclusive-yahoo-director-in-charge-of-botched-ceo-vetting-to-step-down-from-board/">stepping-down of Yahoo director Patti Hart</a>, who was charged with vetting Thompson for the job.</p>
<p>With one win like that, can Loeb resist using the panel &#8212; titled &#8220;Titans of Wall Street: Insight &#038; Strategies for Capitalizing on Today&#8217;s Markets&#8221; &#8212; to strafe Yahoo a bit?</p>
<p>Sources said Loeb is prepping some reaction to <a href="http://allthingsd.com/20120507/ceo-apologizes-to-yahoos-but-will-the-mea-culpa-work-without-an-explanation-for-the-borked-bio-memo/">Thompson&#8217;s apology on Monday</a> for the borked bio becoming a &#8220;distraction&#8221; (but not, oddly, for the mistake itself), as well as an offer to work with the Yahoo board on a new CEO choice. Loeb has called for Thompson&#8217;s firing over the bio fibbing.</p>
<p>But the pugnacious investor will likely also be asked to opine on the situation so far at the off-the-record <a href="http://www.saltconference.com/">SkyBridge Alternatives Conference</a>, which describes itself as &#8220;committed to facilitating balanced discussions and debates on macro-economic trends, geo-political events and alternative investment opportunities within the context of a dynamic global economy.&#8221;</p>
<p>What will be more interesting to see in the days ahead &#8212; even as the Yahoo board investigates how the false information about Thompson&#8217;s academic credentials got on that bio, as well as in regulatory filings &#8212; is if Loeb can be more than just a bomb-thrower and put forth a more specific and substantive plan for the long-troubled company than he has so far. </p>
<p>It&#8217;s not a requirement, of course, since Loeb is only seeking board seats and is not lobbying to be CEO, whose job it is to formulate a cogent strategy. But other Yahoo shareholders he is seeking to convince to join him in his proxy battle probably want more than &#8220;Yahoo stinks&#8221; from him at some point.</p>
<p>Still, for today at about 1:35 pm PT, when Loeb is scheduled to speak, it&#8217;s probably a good bet to expect some less-than-pretty noise from Sin City.</p>
<p><strong>Update</strong>: In related news, eBay CEO John Donahoe, Thompson&#8217;s former boss, lent words of support but also underscored that the commerce company&#8217;s legal filings of his bio were always correct, even if its Web site was not. Thompson came to Yahoo from a stint as president of eBay&#8217;s PayPal payments unit.</p>
<p>As <a href="http://www.bloomberg.com/news/2012-05-09/filings-made-when-ebay-hired-thompson-accurate-ceo-donahoe-says.html">reported by Bloomberg</a>, Donahoe said: </p>
<p>&#8220;When Scott was hired at EBay Inc., all of EBay&#8217;s filings had the accurate information. Some of EBay&#8217;s PR materials had that bio. Our legal filings were taken care of by our legal department. Some of the PR materials had that info,&#8221; he said while in Tokyo, of the correct bio versus the incorrect one.</p>
<p>Donahoe added: &#8220;I think Scott Thompson did a great job at PayPal. I think he&#8217;s a very talented leader and I believe he can help Yahoo. I hope they get through this and he can continue to do the very challenging job he&#8217;s got of helping to turn Yahoo around. I&#8217;m Scott&#8217;s biggest fan.&#8221;</p>
<p>This has been the first public support of Thompson by a prominent Internet figure, which might help lagging morale at the company.</p>
<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;">
<h4 class="subhed">RELATED POSTS:</h4>
<ul>
<li><a href="http://allthingsd.com/20120514/yahoos-parting-with-thompson-will-be-for-cause/">Yahoo’s Parting With Thompson Will Be for “Cause” (a.k.a. CSLie)</a></li>
<li><a href="http://allthingsd.com/20120513/ross-levinsohns-yahoo-plan-back-to-the-future/">Ross Levinsohn’s Yahoo Plan: Back to the Future</a></li>
<li><a href="http://allthingsd.com/20120513/heres-new-yahoo-ceos-first-note-to-troops-the-leaking-internal-memos-to-atd-policy-remains-in-place/">Here’s New Yahoo CEO’s First Note to Troops! (The Leaking-Internal-Memos-to-ATD Policy Remains in Effect As Usual)</a></li>
<li><a href="http://allthingsd.com/20120513/yahoo-officially-confirms-atd-report-on-ceo-changes-and-proxy-settlement/">Yahoo Officially Confirms ATD Report on CEO Changes and Proxy Settlement</a></li>
<li><a href="http://allthingsd.com/20120513/meet-the-man-i-call-the-hair-the-video-stylings-of-yahoos-newest-ceo-ross-levinsohn/">Meet the Man I Call “The Hair”: The Video Stylings of Yahoo’s Newest CEO Ross Levinsohn</a></li>
<li><a href="http://allthingsd.com/20120513/will-thompsons-ouster-mean-a-yahoofacebook-patent-settlement/">Will Thompson’s Ouster Mean a Yahoo-Facebook Patent Settlement Too?</a></li>
<li><a href="http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/">Exclusive: Yahoo’s Thompson Out; Levinsohn In; Board Settlement With Loeb Nears Completion</a></li>
<li><a href="http://allthingsd.com/20120511/heidrick-struggles-slaps-back-at-thompsons-yahoo-in-blame-game/">Heidrick &#038; Struggles Slaps Back at Thompson’s Yahoo in Blame Game Over ResuMess</a></li>
<li><a href="http://allthingsd.com/20120511/is-he-in-or-is-he-out-crunchtime-for-scott-thompson-at-yahoo/">Is He In or Is He Out? Crunchtime for Scott Thompson at Yahoo.</a></li>
<li><a href="http://allthingsd.com/20120510/not-so-scott-free-yahoos-other-big-shareholder-cap-re-leaning-toward-supporting-loeb-over-thompson-resumess/">Not So Scott Free? Yahoo’s Other Big Shareholder — Cap Re — Leaning Toward Supporting Loeb Over Thompson ResuMess.</a></li>
<li><a href="http://allthingsd.com/20120509/technations-gunn-says-she-and-yahoo-ceo-talked-about-their-cs-degrees-before-2009-show-video-and-audio/">Tech Nation’s Gunn Says She and Yahoo CEO Discussed Their CS Degrees Before 2009 Show (Video and Audio)</a></li>
<li><a href="http://allthingsd.com/20120509/loeb-again-calls-for-thompson-firing-from-yahoo-as-former-ebay-boss-support-him/">Loeb Calls Again for Thompson Firing From Yahoo, as Former eBay Boss Supports Him</a></li>
<li><a href="http://allthingsd.com/20120509/place-your-bets-will-loeb-drop-another-bomb-on-yahoo-at-vegas-confab-later-today/">Place Your Bets: Will Loeb Drop Another Bomb on Yahoo at Vegas Confab Later Today?</a></li>
<li><a href="http://allthingsd.com/20120508/exclusive-yahoo-director-in-charge-of-botched-ceo-vetting-to-step-down-from-board/">Exclusive: Yahoo Director in Charge of Botched CEO Vetting to Step Down From Board</a></li>
<li><a href="http://allthingsd.com/20120507/ceo-apologizes-to-yahoos-but-will-the-mea-culpa-work-without-an-explanation-for-the-borked-bio-memo/">CEO Says Sorry to Yahoos for Borked Bio “Distraction” — But Will Mea Culpa Work Without an Apology for Error? (Memo)</a></li>
<li><a href="http://allthingsd.com/20120507/buffett-comments-on-yahoo-ceo-biogate-calling-trust-issue-a-problem/">Buffett Comments on Trust Issue in Yahoo CEO BioGate: “You’ve Got a Problem”</a></li>
<li><a href="http://allthingsd.com/20120507/loeb-lobs-lawsuit-as-expected-at-yahoos-borked-bio-mess/">Loeb Lobs Lawsuit, as Expected, at Yahoo’s Borked Bio Mess</a></li>
<li><a href="http://allthingsd.com/20120506/as-yahoo-ceo-reaches-out-to-top-staff-board-meets-to-weigh-options-i-e-figuring-out-who-gets-to-take-the-borked-bio-blame/">As Yahoo CEO Reaches Out to Top Staff, Board Meets to Weigh “Options” (I.E., Deciding Who Gets to Take the Borked Bio Blame)</a></li>
<li><a href="http://allthingsd.com/20120506/yahoo-should-expect-incoming-lawsuit-lobbed-by-loeb-tomorrow-on-ceo-hiring/">Yahoo Should Expect Incoming Lawsuit Lobbed by Loeb Tomorrow on CEO Hiring</a></li>
<li><a href="http://allthingsd.com/20120505/they-shoot-yahoo-ceos-dont-they-but-not-without-a-really-smoking-gun-and-a-much-stronger-board/">They Shoot Yahoo CEOs, Don’t They? But Not Without a <em>Really</em> Smoking Gun and a Much Stronger Board.</a></li>
<li><a href="http://allthingsd.com/20120504/yahoos-thompson-speaks-asks-employees-to-stay-focused-except-not-on-him-memo/">Yahoo’s Thompson Asks Employees to “Stay Focused” — Except Not on <em>Him</em></a></li>
<li><a href="http://allthingsd.com/20120503/in-2009-interview-yahoo-ceo-does-not-deny-he-has-a-cs-degree-and-calls-himself-an-engineer/">In 2009 Interview, Yahoo CEO Does Not Deny He Has a CS Degree, and Calls Himself an “Engineer” (Audio)</a></li>
<li><a href="http://allthingsd.com/20120503/yahoos-board-will-review-resume-discrepancy-of-ceo/">Yahoo’s Board Will “Review” Resume Discrepancy of CEO</a></li>
<li><a href="http://allthingsd.com/20120503/how-did-phantom-cs-degree-get-on-ceos-bio-in-sec-filings-yahoos-not-saying/">How Did a Phantom CS Degree Get on CEO’s Bio in SEC Filings? Yahoo’s Not Saying.</a></li>
<li><a href="http://allthingsd.com/20120503/yahoos-response-on-computer-science-resumegate-inadvertent-error/">Yahoo’s Response on CEO’s Computer Science ResumeGate: “Inadvertent Error”</a></li>
<li><a href="http://allthingsd.com/20120503/dan-loeb-alleges-discrepancies-on-yahoo-ceo-scott-thompsons-resume-related-to-computer-science-degree/">Dan Loeb Alleges “Discrepancies” on Yahoo CEO Scott Thompson’s Resume Related to Computer Science Degree</a></li>
</ul>
</blockquote>
</p>
]]></content:encoded>
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		<title>Shocking Bieber Upset: Oil Spill Tops Twitter&#039;s 2010 Trends</title>
		<link>http://allthingsd.com/20101213/shocking-bieber-upset-oil-spill-tops-twitters-2010-trends/</link>
		<comments>http://allthingsd.com/20101213/shocking-bieber-upset-oil-spill-tops-twitters-2010-trends/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 08:00:33 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
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		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=1147</guid>
		<description><![CDATA[Although World Cup tweeting caused record high volume and infrastructure demands on Twitter, the most-discussed topic on Twitter this year was actually the Gulf oil spill, said the San Francisco-based company tonight.]]></description>
			<content:encoded><![CDATA[<p>Although World Cup tweeting caused <a href="http://mediamemo.allthingsd.com/20100624/newsflash-big-world-cup-game-lots-of-web-traffic-twitter-fail-whales/">record high volume</a> and <a href="http://mediamemo.allthingsd.com/20100618/twitter-no-longer-bothering-to-tell-you-that-its-down/">infrastructure demands</a> on Twitter, the most-discussed topic on Twitter in 2010 was actually the Gulf oil spill, said the San Francisco-based company tonight. The South Africa-hosted World Cup came in at No. 2.</p>
<p><img class="alignright size-thumbnail wp-image-1153" title="225px-Dilma_Rousseff_2010_Transparent" src="http://networkeffect.allthingsd.com/files/2010/12/225px-Dilma_Rousseff_2010_Transparent-e1292226041870-150x150.png" alt="" width="150" height="150" /></p>
<p>(Of course, Twitter hasn&#8217;t revealed the secret formulas that helped it aggregate, tabulate and rank these topics.)</p>
<p>In the Twitterverse, after the BP oil spill and soccer, the next most popular topic of conversation in 2010 was the movie &#8220;Inception,&#8221; followed by the Haiti earthquake and the vuvuzela. The iPad, Android, Justin Bieber, Harry Potter and Pulpo Paul round out the top 10. It&#8217;s an odd list, indeed.</p>
<p>The person most discussed on Twitter in 2010 was obviously <a href="http://gizmodo.com/5632095/justin-bieber-has-dedicated-servers-at-twitter">he of the dedicated servers</a>, Mr. Bieber. (It&#8217;s somewhat shocking that world events and tech gadgets were able to keep the teen phenom out of the overall top spot.) Beating out her royal highness Lady Gaga, the No. 2 person on Twitter was Brazilian president-elect Dilma Rousseff (pictured).</p>
<p>Here&#8217;s the full 2010 list, courtesy of Twitter, followed by 2009&#8242;s list for comparison.</p>
<p><strong>2010 Twitter Trends</strong></p>
<p>Overall Top Trends:<br />
1. Gulf Oil Spill<br />
2. FIFA World Cup<br />
3. Inception<br />
4. Haiti Earthquake<br />
5. Vuvuzela<br />
6. Apple iPad<br />
7. Google Android<br />
8. Justin Bieber<br />
9. Harry Potter and the Deathly Hallows<br />
10. Pulpo Paul</p>
<p>News Events:<br />
1. Gulf Oil Spill<br />
2. Haiti Earthquake<br />
3. Pakistan Floods<br />
4. Koreas Conflict<br />
5. Chilean Miners Rescue</p>
<p>People:<br />
1. Justin Bieber<br />
2. Dilma Rousseff<br />
3. Lady Gaga<br />
4. Julian Assange<br />
5. Mel Gibson</p>
<p>Movies:<br />
1. Inception<br />
2. Harry Potter and the Deathly Hallows<br />
3. Scott Pilgrim vs. the World<br />
4. Despicable Me<br />
5. Karate Kid</p>
<p>Television:<br />
1. MTV Video Music Awards<br />
2. Pretty Little Liars<br />
3. True Blood<br />
4. Walking Dead<br />
5. Grammy Awards</p>
<p>Technology:<br />
1. Apple iPad<br />
2. Google Android<br />
3. Apple iOS<br />
4. Apple iPhone<br />
5. Call of Duty: Black Ops</p>
<p>World Cup:<br />
1. FIFA World Cup<br />
2. Vuvuzela<br />
3. Pulpo Paul<br />
4. Dunga<br />
5. Diego Maradona</p>
<p>Sports:<br />
1. LeBron James<br />
2. Wimbledon<br />
3. Manchester United<br />
4. Brock Lesnar<br />
5. Celtics</p>
<p>Hash Tags:<br />
1. #rememberwhen<br />
2. #slapyourself<br />
3. #confessiontime (hash tag started by Usher)<br />
4. #thingsimiss<br />
5. #ohjustlikeme</p>
<p><strong><a href="http://blog.twitter.com/2009/12/top-twitter-trends-of-2009.html">2009 Twitter Trends</a><br />
</strong></p>
<p>News Events:<br />
1. #iranelection<br />
2. Swine Flu<br />
3. Gaza<br />
4. Iran<br />
5. Tehran<br />
6. #swineflu<br />
7. AIG<br />
8. #uksnow<br />
9. Earth Hour<br />
10. #inaug09</p>
<p>People:<br />
1. Michael Jackson<br />
2. Susan Boyle<br />
3. Adam Lambert<br />
4. Kobe (Bryant)<br />
5. Chris Brown<br />
6. Chuck Norris<br />
7. Joe Wilson<br />
8. Tiger Woods<br />
9. Christian Bale<br />
10. A-Rod (Alex Rodriguez)</p>
<p>Movies:<br />
1. Harry Potter<br />
2. New Moon<br />
3. District 9<br />
4. Paranormal Activity<br />
5. Star Trek<br />
6. True Blood<br />
7. Transformers 2<br />
8. Watchmen<br />
9. Slumdog Millionaire<br />
10. G.I. Joe</p>
<p>TV Shows:<br />
1. American Idol<br />
2. Glee<br />
3. Teen Choice Awards<br />
4. SNL (Saturday Night Live)<br />
5. Dollhouse<br />
6. Grey’s Anatomy<br />
7. VMAS (Video Music Awards)<br />
8. #bsg (Battlestar Galatica)<br />
9. BET Awards<br />
10. Lost</p>
<p>Sports (Teams, Events, Leagues):<br />
1. Super Bowl<br />
2. Lakers<br />
3. Wimbledon<br />
4. Cavs (Cleveland Cavaliers)<br />
5. Superbowl<br />
6. Chelsea<br />
7. NFL<br />
8. UFC 100<br />
9. Yankees<br />
10. Liverpool</p>
<p>Technology:<br />
1. Google Wave<br />
2. Snow Leopard<br />
3. Tweetdeck<br />
4. Windows 7<br />
5. CES<br />
6. Palm Pre<br />
7. Google Latitude<br />
8. #E3<br />
9. #amazonfail<br />
10. Macworld</p>
<p>Hash Tags:<br />
1. #musicmonday<br />
2. #iranelection<br />
3. #sxsw<br />
4. #swineflu<br />
5. #nevertrust<br />
6. #mm<br />
7. #rememberwhen<br />
8. #3drunkwords<br />
9. #unacceptable<br />
10. #iwish</p>
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		<title>Viacom Lays Off 850, Takes $450 Million Charge</title>
		<link>http://allthingsd.com/20081204/viacom-lays-off-850-takes-450-million-charge/</link>
		<comments>http://allthingsd.com/20081204/viacom-lays-off-850-takes-450-million-charge/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 13:47:59 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Tom Dooley]]></category>
		<category><![CDATA[Viacom]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=1663</guid>
		<description><![CDATA[Viacom's long-rumored cuts are here. The cable network is firing 850 people--seven percent of its workforce--and will take a charge of up to $450 million. It says the cuts will save it up to $250 million next year. The cuts will go into effect this month and will be spread throughout the company. Click through for the official release, as well as internal memos from CEO Philippe Dauman and MTV Networks CEO Judy McGrath.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/philippe-dauman.jpg"><img class="alignright size-medium wp-image-1668" title="philippe-dauman" src="http://mediamemo.allthingsd.com/files/2008/12/philippe-dauman-200x300.jpg" alt="" width="166" height="250" /></a>Viacom&#8217;s long-rumored cuts are here. The media conglomerate is firing 850 people&#8211;seven percent of its workforce&#8211;and will take a charge of up to $450 million. Viacom (VIA) says the cuts will save it up to $250 million next year.</p>
<p>Company officials say the cuts will be spread throughout the company&#8211;at all of the cable network properties, including MTV, BET, etc., as well as its Paramount movie studio&#8211;and will include international units. Anyone laid off will be paid through the end of the month, and severance will kick in after that.</p>
<p>Here&#8217;s the official release, followed by an internal email from CEO Philippe Dauman and CFO Tom Dooley, and a separate email from Judy McGrath, CEO of MTV Networks.</p>
<p><em>NEW YORK, December 4, 2008 &#8212; Viacom Inc. (NYSE: VIA and VIA.B) today announced restructuring plans designed to better align its organization and overall cost structure with evolving economic conditions. These changes include broad-based staffing reductions, which will be implemented across all divisions of the Company. This process will result in the reduction of Viacom&#8217;s workforce by approximately 7 percent, or 850 positions. The Company is also suspending senior level management salary increases for 2009. In addition, reflecting a comprehensive review of its operations, the Company will write down certain programming and other assets.</p>
<p>The restructuring and write-down together will result in a pre-tax charge of $400 million to $450 million, or $0.42 to $0.48 per diluted share, in the fourth quarter of 2008. These staffing and compensation actions and write-downs are expected to result in pre-tax savings of $200 million to $250 million in 2009.</p>
<p>Viacom President and CEO Philippe Dauman said, &#8220;We are moving rapidly to adapt to the challenges presented by the current economic environment. The changes we are making in our organization and processes will better position Viacom to navigate the economic slowdown and generate sizable efficiencies that will help us to drive our business as the marketplace stabilizes and conditions improve.</p>
<p>&#8220;Viacom&#8217;s outstanding brands, diverse revenue streams and global footprint all provide a significant and enduring foundation for future growth. The steps we have taken over the last two years, including those we are announcing today, have put us on very sound financial footing with a strong balance sheet and substantial cash flow. This affords us the flexibility to successfully deal with challenges while also capitalizing on the opportunities that inevitably arise in uncertain times.  We are committed to continuing this prudent course and aggressively managing our businesses for long-term growth.&#8221;</em></p>
<p>&#8212;&#8211;</p>
<p><strong>Memo from Philippe Dauman and Tom Dooley:</strong></p>
<p><em>Dear Colleagues:</p>
<p>With less than a month until the close of 2008, our entire organization continues to do everything possible to anticipate and adapt to the unprecedented changes affecting all our businesses. We know it hasn&#8217;t been easy and we couldn&#8217;t be more proud or more appreciative of how you have risen to the challenge.</p>
<p>Even in these tough economic times, Viacom has a strong hand to play. We have a broad stable of outstanding brands, diverse revenue streams and an impressive global footprint, backed up by exceptional financial strength. Added to that we have talented employees, extremely able leaders and a creative ingenuity that runs deep.</p>
<p>Unfortunately, our advantages and best efforts can&#8217;t completely protect Viacom from the very serious and broad-based challenges of this economic recession. Viacom&#8217;s long-term health will depend on our shared commitment to adapt, to innovate and to make difficult choices. To compete and thrive, we need to create an organization and a cost structure that are in step with the evolving economic environment.</p>
<p>Today, we are announcing a company-wide restructuring plan that includes staffing reductions in all divisions. This will result in a reduction of our worldwide workforce of approximately 7 percent, or about 850 positions. We are also suspending salary increases for the Company&#8217;s senior level management in 2009. In addition, after a comprehensive review of our operations, we will write down certain programming and other assets. These three actions will bring us significant cost savings and other efficiencies.</p>
<p>Top managers at every part of the company worked thoughtfully, carefully and compassionately to create a leaner, more focused organization. It was not an easy task, but it was an essential step that will keep Viacom at the competitive forefront today and tomorrow. Department heads and supervisors will provide you with more information about the changes that will be taking place in your division.</p>
<p>Saying goodbye to friends and colleagues is always difficult, particularly when we have shared so much. Those of you who will be leaving should be proud of your contributions, which we will always respect and appreciate. We thank you and we wish you the best.</p>
<p>The true measure of an organization is how it deals with change and overcomes challenges. We know that you are up to the task and that together we will push through the difficulties ahead and go on to even greater achievements.</p>
<p>We truly appreciate your continued commitment and hard work and we thank you for everything you do each day.</p>
<p>Sincerely,</p>
<p>Philippe and Tom</em></p>
<p>&#8212;&#8211;</p>
<p><strong>Memo from Judy McGrath:</strong></p>
<p><em>I&#8217;m sure you&#8217;ve read Philippe and Tom&#8217;s note, and I want to talk to you about what it means for MTV Networks&#8211;today and in the context of our overall mission and strategy going forward.</p>
<p>We all know there&#8217;s a fundamental restructuring of our entire economy going on, and it extends beyond our borders. This is not just about MTVN, Viacom or even sister media companies&#8211;it&#8217;s happening in every industry, all over the world. This doesn&#8217;t make it easier to say goodbye to people we love and respect, but it is the hard truth. In these tough times, we are responsible for sustaining and reinventing our company as thoughtfully as we can. The changes we&#8217;re making today are necessary, difficult, and the responsible way for us to move forward.</p>
<p>Here in the U.S., we&#8217;re consolidating some groups, centralizing functions and outsourcing others, and aligning our resources across brands and platforms. Specific details of the changes and how they affect you and your group will be communicated by your department heads today. Our International organization continues to implement a new approach to structure and operations, which has been underway throughout the year. Further moves will be outlined by the leadership of each MTVNI region.</p>
<p>Change like this is so tough, to say the least. But we must accept that we operate today in a state of constant evolution, constant change.</p>
<p>We believe the next chapter for each of us will be all about new possibilities, creativity and invention. This is where our opportunity lies. We can use this moment of global transformation to reassert our capacity to innovate, to inspire through creative and business excellence, to connect with our audience as powerfully as ever. We will be a leaner organization, but we will always be champions of new ideas, champions of all of our customers and brands, and leaders in new ways of doing business.</p>
<p>Everyone here contributes to MTVN and Viacom every single day and night without exception. We hate to see dedicated friends and co-workers leave us, and we say goodbye with care, gratitude, support and respect.</p>
<p>Thank you all for your continued commitment to MTV Networks.</p>
<p>&#8211; Judy</em></p>
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		<title>Viacom Wins Shot at Love With Belgian Ale Ballmer</title>
		<link>http://allthingsd.com/20071219/msft-viacom/</link>
		<comments>http://allthingsd.com/20071219/msft-viacom/#comments</comments>
		<pubDate>Wed, 19 Dec 2007 13:45:35 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/20071219/msft-viacom/</guid>
		<description><![CDATA[Viacom has a new online advertising partner and--big surprise--it's not Google. It's Microsoft.]]></description>
			<content:encoded><![CDATA[<p><img src='http://digitaldaily.allthingsd.com/files/2007/12/ballmersweet.jpg' class='centered' style="border: 1px solid #000;"  alt='ballmersweet.jpg' /></p>
<blockquote><p>
Looking five, six, seven, 10 years ahead, advertising will become 15%, 20%, 25% of Microsoft&#8217;s business. As much as people have bones to pick with advertising, people much prefer an advertising-funded experience to one they pay for.&#8221;</p>
<p>&#8211;<a href="http://www.bloomberg.com/apps/news?pid=conewsstory&amp;refer=conews&amp;tkr=MSFT:US&amp;sid=azPw3TFlXMRQ">Microsoft CEO Steve Ballmer</a>
</p></blockquote>
<p>Viacom has a new online advertising partner and&#8211;<a href="http://digitaldaily.allthingsd.com/20070501/viacom-google-suit/">big surprise</a>&#8211;it&#8217;s not Google. It&#8217;s <a href="http://www.paidcontent.org/entry/419-microsoft-signs-online-ad-content-deal-with-viacom/">Microsoft</a>.</p>
<p>The entertainment broadcaster has signed <a href="http://money.cnn.com/news/newsfeeds/articles/prnewswire/NYW03319122007-1.htm">a far-reaching, five-year strategic partnership</a> with the world&#8217;s largest software company valued at approximately $500 million. Under its terms, Microsoft will buy ads across Viacom’s broadcast and online networks and license content from its MTV, Comedy Central, BET and Paramount Pictures properties for use on the MSN Web site and the Xbox 360.</p>
<p>In return, Viacom will adopt Microsoft’s Atlas AdManager digital-advertising technology and grant Redmond the exclusive right to sell remnant display-advertising inventory on its U.S. sites.</p>
<p>Quite the partnership, and one that may further in evolve in the years ahead. &#8220;This broad-based relationship will lead to conversations in other business areas,&#8221; <a href="http://www.reuters.com/article/internetNews/idUSWNAS491320071219?pageNumber=2&amp;virtualBrandChannel=0">Viacom CEO Philippe Dauman told Reuters</a>. &#8220;What impressed me was the extent to which Microsoft is making the commitment&#8211;technological, financial and otherwise&#8211;to be a winner in this space.&#8221;</p>
<p>&#8220;Financial and otherwise,&#8221; indeed. As Om Malik notes, Viacom seems to have gotten itself quite a deal from Microsoft. &#8220;Viacom doesn’t have to spend anything and at the same time it is getting advertising dollars and more distribution for their content,&#8221; <a href="http://gigaom.com/2007/12/19/viacom-microsoft-team-up-target-google/">he writes</a>. &#8220;I get a feeling that, going forward, this is going to become a template deal for all large media companies with content assets. For them it’s a green light to pillage Microsoft’s overflowing coffers. Deals like this will increase the pressure on Google to do similar ones with other content providers, mostly to thwart Microsoft’s advertising ambitions.&#8221;</p>
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