Cellphone Industry Sparks the Most Complaints

Mary Pilon — Mon, 08 Mar 2010 19:30:46 +0000

When times get tough, complain. If the newest numbers from the Better Business Bureau for company complaints are any indication, that’s exactly what consumers are doing. Overall, complaints at the Better Business Bureau were up 10% in 2009 with nearly one million complaints filed. Banks have seen a whopping 42% increase in complaints in 2009, further helping to explain the ire toward Wall Street, with complaints spanning from credit cards to checking accounts to mortgages. But even with the surge in financial complaints, the cellphone industry was the most complained industry of last year, with 37,477 total complaints.

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Dell Challenges Apple's Greenness

Andrew LaVallee — Fri, 19 Jun 2009 15:45:58 +0000

Apple is now calling its MacBook laptops “the world’s greenest lineup of notebooks” instead of “the world’s greenest family of notebooks” in response to a recommendation by the Better Business Bureau’s advertising division.

The division came to the recommendation after rival computer maker Dell (DELL) challenged Apple’s (AAPL) MacBook marketing, which refers, among other things, to the devices’ energy usage, packaging and recyclable components.

Dell’s complaints, according to a report published by the Bureau’s National Advertising Division, include Apple’s reference to its gold ratings by the Electronic Product Environmental Assessment Tool, or EPEAT — ratings Dell said it and other PC makers have also received.

It also pointed out four “pillars” in Apple’s MacBook ads — recyclability, reduced packaging, less toxic materials and increased energy efficiency — and claimed that “Apple must, but does not, establish superiority over all of its competitors in all four pillars to support its broad superiority claim…many competing laptops offer the same characteristics it cites as the basis of superiority (e.g., recyclability).”

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AllThingsD » Better Business Bureau

Cellphone Industry Sparks the Most Complaints

Dell Challenges Apple's Greenness