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Irex's E-Reader Poses No Threat to the Kindle

Walter S. Mossberg — Thu, 11 Mar 2010 02:03:37 +0000

The tech industry and media are focused on Apple’s (AAPL) forthcoming iPad tablet computer, a multifunction device that includes an e-book reader. Meanwhile, with much less fanfare, other companies are pressing ahead with conventional, dedicated e-readers aimed at the leader in the category: Amazon’s Kindle.

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These more focused, monochrome devices aren’t as flashy or as versatile as the iPad, which handles everything from email to games. But they cost less and are aimed wholly at people who seek to read books and periodicals in digital form.

I’ve been testing one such new e-reader from a company that has been in the business for years, but is mainly known in Europe. It is called the Irex DR800SG and costs $400 at bestbuy.com (BBY)—about $140 more than the Kindle. While the DR800SG uses the same electronic ink screen technology as the Kindle, it has some major differences: in screen size, in user interface, and in the way it wirelessly downloads books and newspapers.

The Irex is shorter but wider than the Kindle, and has an 8.1-inch screen, versus the Kindle’s 6-inch screen. It’s slightly thicker than the Kindle, but about 25% heavier. It has a single, thin page-turning and menu button on the left side, while the Kindle has larger, multiple buttons on both sides. Both devices claim to hold about 1,500 books.

Irex, a Los Angeles-based company whose products are engineered in the Netherlands, produced its first e-reader in 2004, but this new model is its first aimed specifically at the American market and its first to use the cellular 3G network for downloading content.

The Irex DR800SG

The new Irex has some advantages over the Kindle. Its larger screen makes for a better reading experience, allowing many more words to show on the page, at similar font sizes. The screen also seems slightly sharper.

The Irex looks sleeker than the Kindle, because it has a much thinner bezel around the screen, due mainly to the lack of a physical keyboard. It also does a better job of organizing your reading material, grouping items into separate folders for books, newspapers, and personal documents.

And, instead of being linked to a single online store, like Amazon (AMZN), it uses a “mall” concept, designed to allow users to choose from many different online stores, though only two are available now. The principal merchant in the mall so far is the Barnes & Noble e-book store—the same one used on the Barnes & Noble (BKS) Nook e-reader—which claims about a million titles. The other store is called NewspaperDirect, which claims over 1,000 newspapers.

However, in my tests, I found the Irex much clumsier to use than the Kindle and, because of that, I still prefer the Amazon device. For instance, the Irex requires a stylus—an ancient and fading navigation device—for some operations. Yet it lacks a holder for this pointer except in the leather cover, so the stylus is easy to lose. The Irex also lacks a Home button, a note-taking function, any way to highlight text and a built-in dictionary.

More important, I found the mall concept for downloading books to be frustrating. Because the Irex isn’t seamlessly linked to its own online store, I had to establish, or sign into, four different accounts to test the device fully. Even after that, each Barnes & Noble download required multiple steps. On the Kindle, ordering books is a breeze, and they appear almost instantly after you click a single “Buy” button.

This last issue is a trade-off between greater choice and simpler, quicker functionality. Some readers will be willing to make that trade-off, especially if Irex is able to add specialized stores in the future that offer, say, a large selection of non-English-language books. But, for most Americans with typical book needs, I find the current trade-off unacceptable.

For example, books I bought from Barnes & Noble appeared slowly on the Irex. The device seemed to have to turn on its radio and establish a new connection each time. Also, until I opened each book, they appeared on the screen identified only by a geeky file name. And, after I opened each, there was a long delay while the device did something called “counting pages.”

The company says that some of these shortcomings will be fixed in a software update due as soon as next month. It promises there will be a note-taking function, speedier wireless connections and the elimination of the counting-pages delay. It also says it is working on a universal log-in system for its mall of stores. But highlighting and a dictionary are only being “considered” for a future revision.

On the bright side, I was able to easily plug the Irex into a PC and Mac, and manually drag onto it personal PDF files, pictures and even a free book I bought at a Web site.

Irex says it is working on a color model for next year. I hope it works more smoothly than the DR800SG.

Find all of Walt Mossberg’s columns and videos online, free of charge, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

Apple to Give Next-Generation iPhone the Finger?

John Paczkowski — Fri, 26 Feb 2010 19:55:19 +0000

Now that rumors of an Apple tablet have manifested themselves in the iPad, speculation about the next iteration of the iPhone can begin in earnest. In a research note published today, Morgan Stanley (MS) analyst Katy Huberty offers a few thoughts on what a successor to the iPhone 3GS might look like.

“We expect Apple to launch new iPhones in June that offer both a lower total cost of ownership and new functionality, potentially including gesture-based technology,” she wrote in a note to clients today. “As we’ve highlighted in the past, the cost of device + service plan is currently the biggest barrier to incremental demand in both mature markets like the US and emerging markets like China.”

Now, when Apple (AAPL) introduced the 3GS in 2009, it dropped the price of the iPhone 3G to $99, so it seems reasonable to expect the company to follow a similar pattern when it introduces a new iPhone. Might the price of the new device itself also be lower than expected? Perhaps. Certainly the fact that Apple was able to bring the iPad to market at $499 suggests it’s possible.

More intriguing than these ruminations on price, however, is Huberty’s mention of new “gesture-based technology.” The analyst doesn’t offer any details on what this might be, but presumably she’s referring to advances disclosed in some recent Apple patent filings.

Among the possibilities here: A touch-sensitive bezel that would turn the outer edges of the device into intelligent “sense lines” that give users quick and easy access to their favorite applications, and some camera-based swipe controls that offer one-handed control over a variety of iPhone functions.

Here’s a description of the latter from Patently Apple, which does a far better job explaining these things than I ever could.

[This] patent reveals yet another innovative concept that is designed to help users control their incoming calls and voicemail by simply swiping their finger over the external camera lens. It will control rewinding and fast forwarding voicemail. In addition, the new methodology will also enhance one handed navigation of Web pages, documents, a contact list or your iTunes library by simply swiping the camera lens in different swiping motion combinations. In the future, the iPad may be able to take advantage of this feature if the camera is positioned correctly. This would theoretically allow a user to simply flick a finger over the camera lens to turn the page of a book or scroll a webpage without ever having to move your hand.

Sounds pretty slick, yeah? Certainly, a feature like this would take smartphone navigation to a new level. Were it to be included in a next-generation iPhone along with a five-megapixel camera, LED flash and video chat support that’s rumored–well, Apple might not need the lower price point as Huberty suggests to juice demand for the device.

Nook E-Reader Has Potential, but Needs Work

Walter S. Mossberg — Thu, 10 Dec 2009 02:03:50 +0000

Amazon’s Kindle has been the king of the nascent, much-hyped, category of wireless e-readers since it came out in 2007. Now, numerous companies are determined to challenge the Kindle with dedicated, mass-market gadgets for reading digital books and periodicals. The latest, and potentially most important, of these is a contender called the Nook, produced by the giant bookstore chain Barnes & Noble Inc. (BKS), which started shipping it this week.

The two devices look very similar, but have key differences in capabilities, user interface and polish. Overall, after testing the Nook for about a week, I don’t think it’s as good as the Kindle, at least not yet. At launch, the Nook has the feel of a product with great potential that was rushed to market before it was fully ready.

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Like the latest standard-size Kindle, which came out earlier this year, the Nook is a roughly 8-inch by 5-inch, ivory-colored plastic tablet that costs $259 and connects wirelessly to an online store. The two devices have essentially identical reading screens, 6 inches when measured diagonally, that allow for only monochrome text and gray-scale graphics, not color. Both come with two gigabytes of internal memory, enough to hold about 1,500 digital books.

Nook’s most obvious difference from Kindle is that it also boasts a second, smaller color screen beneath the main reading screen. This touch screen is used for navigating and for typing via an on-screen keyboard when performing searches or adding notes to books. Also, when the touch screen is dark, it can be swiped to turn pages instead of using the physical page-turning buttons at the sides of the main screen.

The competing Kindle (formerly called the Kindle 2, but now back to just Kindle) uses a joystick, Menu and Home buttons, and pop-up menus on the main screen for navigating. It has a physical keyboard below the screen for typing and can turn pages only using physical buttons.

A customer tries a Nook e-reader at a Barnes Noble store in Manhattan on Monday.

Also, unlike the Kindle, the Nook lets you lend certain digital books to others for a limited period, an innovation that removes one of the most common complaints about buying books electronically instead of on paper.

Another big difference: Nook claims a catalog of just over one million digital books, versus 389,000 for the Kindle. But this is somewhat misleading, because over half of the Nook catalog is made up of free out-of-copyright titles published before 1923, the vast majority of which are likely to be of little interest to average readers. Barnes & Noble refuses to say how many modern commercial titles it offers, or even whether it has more or fewer of these than Amazon (AMZN).

Amazon says it already has nearly 20,000 of the most popular such older books available and plans to add hundreds of thousands more in the coming months, to bring its total selection to more than one million.

Amazon also offers well over 100 newspapers and magazines and 7,500 blogs. Barnes & Noble says it will have about 45 periodicals in the coming weeks, but no blogs.

The Nook has a small color screen for navigating and typing notes.

Both devices offer downloads of most best-sellers, but in a random, unscientific test I performed using print books from around my house, I found Amazon’s commercial e-book catalog superior. Barnes & Noble lacked digital versions of two recent historical biographies I own, and had no digital editions of the works of one of my favorite contemporary mystery writers, Donna Leon. Amazon had all these books in Kindle editions. Barnes & Noble says titles like these are being added.

During my tests, I found the Nook slower, more cumbersome to use and less polished than the Kindle. I ran into various crashes and bugs. And, while the Kindle’s navigation system isn’t exactly world class, it ran circles around the Nook’s, despite the great possibilities offered by the latter’s use of the touch screen.

The Nook may be wonderful one day, but, as of today, it’s no match for the Kindle, despite advantages such as lending, because it’s more annoying to use.

For instance, the Nook constantly delayed taking me to books while the main screen displayed a message that said “formatting.” Its standard practice is to open books you select not at the actual start of the book, but at a description of the book. Turning pages inside books was slower than on the Kindle. Looking up a word in the built-in dictionary, a quick process on the Kindle, was far harder on the Nook. Even swiping the touch screen to turn pages would suddenly stop working for periods of time.

The good news for those who have ordered a Nook, which is currently sold out, is that its software can be updated, and Barnes & Noble is promising to fix the problems, starting with a wirelessly delivered patch next week that it says will improve the speed a bit, get you closer to the start of the book, and repair some of the bugs.

Two things are worth noting here. First, I also criticized the design of the original Kindle and the original Sony (SNE) e-reader, both of which have improved in subsequent iterations. (Sony, which was in this market early, is promising to release its first wireless e-reader later this month.)

Second, the entire e-reader market is still in its infancy. The lack of color in books and periodicals alone is a huge drawback. One day, I suspect both of these products will look like a 1996 Palm (PALM) PDA does compared with an Apple (AAPL) iPhone.

The Nook is a bit shorter and narrower than the Kindle, but it is an ounce heavier and significantly thicker. It has a cleaner look, because the bezel around the screen is narrower and there is no physical keyboard. The touch screen adds a dash of color, though it often goes dark to save battery life.

Like the Kindle, the Nook has built-in cellular connectivity with no monthly charges. But it also adds Wi-Fi, which is free at Barnes & Noble stores, though mostly unusable at other commercial hotspots, because the Nook lacks a Web browser that would allow you to log in. The Kindle has a crude Web browser, but no Wi-Fi.

Speaking of battery life, the Nook’s is worse than the Kindle’s. It claims about 10 days of typical use with wireless off, and just two days with wireless on. In my week of tests, with wireless on constantly, I had to charge it three times. Amazon rates the Kindle at 14 days of typical use with wireless off and seven days with wireless on, which squares with my own Kindle experience.

The Nook beats the Kindle in a few areas. Lending is a key one, though only about half of the commercial titles are eligible for lending, you can lend each one only once to a given person, and loans expire after two weeks. In my tests, lending worked OK after a couple of false starts.

Another is that Barnes & Noble takes advantage of its stores. In addition to getting free Wi-Fi, Nook owners who enter a Barnes & Noble store can read books on their Nooks for free, and get help from staff members.

Unlike the Kindle, the Nook also has a slot for expandable memory cards and a replaceable battery. Barnes & Noble also has companion PC, Mac, iPhone and BlackBerry software for reading e-books, even if you don’t own a Nook. Amazon has such software, so far, only for the iPhone and PC.

But, while Amazon will synchronize your last page read if you switch from reading a book on one device to using another, Barnes & Noble lacks that capability yet, though it says it will have it soon.

One more thing: The latest standard-size Kindle allows wireless book purchasing in multiple countries. The Nook does so only in the U.S.

My recommendation on the Nook is to wait, even if you prefer its features to the Kindle’s. It’s not fully baked yet.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

CES: Toshiba Sees Five Percent Growth in LCD TV Market in 2009

Eric Savitz — Wed, 07 Jan 2009 23:57:17 +0000

Toshiba expects the LCD television market to grow five percent in 2009, the company said this morning at a press conference at the Consumer Electronics Show in Las Vegas.

Scott Ramirez, VP for TV Marketing at Toshiba, also said that he expects there will be “no real volume” this year in televisions priced above $2,500. He notes that the average 52-inch LCD TV in November sold for $1,948. He expects no significant sales of televisions above 55 inches.

Ramirez explained a flurry of new technologies. One is called “deep lagoon.” It basically allows the picture on screen to fade out past the bezel surrounding the screen, so one gets a greater sense of depth at all of the edges of the picture.

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