Bidz.com: Merriman Downgrades, Cuts Estimates; Stock Slides

Eric Wold from Merriman Curhan Ford cut his rating on jewelry auction site Bidz.com, prompting a plunge in stock price today. While the site is “uniquely positioned to offer consumers a discounted way to purchase jewelry,” it’s not immune to the effects of the economic slowdown. Wold got a clue when he kept getting promotional offers from the site offering “$25 off on orders of $199 or more,” “free shipping on orders of more than $60,” or “take all inventory for only $19.99 a month and nothing down!”