<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>AllThingsD &#187; BigReds.com</title>
	<atom:link href="http://allthingsd.com/tag/bigredscom/feed/" rel="self" type="application/rss+xml" />
	<link>http://allthingsd.com</link>
	<description></description>
	<lastBuildDate>Sun, 12 Feb 2012 02:05:24 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
<atom:link rel="hub" href="http://pubsubhubbub.appspot.com"/><image>
		  <url>http://allthingsd.com/theme/images/logo-rss.jpg</url>
		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
		  <width>144</width>
		  <height>22</height>
	</image>		<item>
		<title>Retailer: Yahoo Warned of Lower-Than-Expected Refund</title>
		<link>http://allthingsd.com/20080417/bigred/</link>
		<comments>http://allthingsd.com/20080417/bigred/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 14:46:54 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[BigReds.com]]></category>
		<category><![CDATA[click]]></category>
		<category><![CDATA[click-throughs]]></category>
		<category><![CDATA[fraud]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[Overture Services]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/20080417/bigred/</guid>
		<description><![CDATA[Yahoo’s paid search performance may be the fastest growing in the industry, but that doesn&#8217;t mean it&#8217;s the most effective. In fact, some companies would argue it&#8217;s not that effective at all. Companies like BigReds.com, which is suing Yahoo (YHOO) for more than $1 million for click fraud. The collectibles retailer claims it paid Yahoo&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo’s paid search performance may be <a href="http://digitaldaily.allthingsd.com/20080415/search-market/">the fastest growing in the industry</a>, but that doesn&#8217;t mean it&#8217;s the most effective. In fact, some companies would argue it&#8217;s not that effective at all. Companies like BigReds.com, which is <a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;taxonomyName=networking_and_internet&amp;articleId=9078259&amp;taxonomyId=16">suing Yahoo (YHOO) for more than $1 million for click fraud</a>.</p>
<p>The collectibles retailer claims it paid Yahoo&#8217;s Search Marketing unit, formerly known as Overture Services, some $936,000 between 2002 and 2006 for click-throughs. It assumed these click-throughs were from legitimate customers, but it turned out they were generated by Yahoo/Overture affiliates who received commissions based on the number of clicks their sites generated for advertisers.</p>
<p>&#8220;These clicks were not actual traffic, but were fraudulent clicks,&#8221; <a href="http://docs.justia.com/cases/federal/district-courts/new-york/nyedce/1:2008cv01334/279258/1/">BigReds claims in the suit</a>. &#8220;Affiliates of Overture used software programs, employed people, and/or directed people other than actual customers to click on plaintiffs&#8217; links from keyword search results.&#8221;</p>
<p>To be fair, Yahoo did offer BigReds a refund for the fraudulent clicks. It just wasn&#8217;t as large as the retailer had hoped&#8211;$17,082.80.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20080417/bigred/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

