The Pasadena, Calif.-based company also acquired the independently developed BlackBerry application UberTwitter, adding to its acquisition of Echofon (the Twitter client for iPhone and other Mac devices) at the beginning of the month and Twidroyd (Twitter for Android) in September. Update: On Monday UberMedia said it had acquired an additional company, Mixx, the former competitor to Digg that now curates social media channels for brands.

UberMedia, despite its seemingly perpetual identity crisis, has particular notoriety because its founder and CEO, Bill Gross, first popularized paid search advertising with his company GoTo.com in the late ’90s. When Gross first launched the company last April, he said he’d do the same thing for Twitter.

Since then, Twitter has launched its own ad system and tightened up on permissions for rival ad networks.

UberMedia has let its Twitter account recommendation widgets languish, but says they will be relaunched soon as a new product called FollowMe. Meanwhile, the Twitter clients the company has acquired have a combined three million active users. They are some of the leading independent options, despite somewhat precarious positioning now that Twitter has launched its own official clients for most every platform.

Gross is traveling in Europe this week, but UberMedia COO Jon Kraft got on the phone with NetworkEffect over the weekend to say that there is indeed a method behind all this name-changing and client-acquiring madness. Here’s an edited transcript:

NetworkEffect: Why the name UberMedia?

Kraft: Obviously we’re very excited about the acquisition of UberTwitter, and we felt like our mission had expanded a bit since we first launched. It was really all about this paid search platform, and PostUp was a great name….

And before that you had another name, TweetUp.

Yes, but as we started to grow our business on the client side, we saw ourselves increasingly as a media company. We’re not crazy about the fact that we’ve changed our name twice now, but hopefully we’ll build a company around that brand.

How did this acquisition strategy come about?

We first bought Twidroyd seven months ago, and we really loved what we learned about the way consumers use Twitter.

What is the involvement of the founders of the companies you bought? Are they all running their respective apps?

Obviously a big part of what makes those companies exciting is the passion of the founders, so we encourage them to operate fairly independently.

Who is the staff of UberMedia?

We have some business development to create partnerships, but the vast majority is engineers. We have a little over 40 employees as a distributed team.

And what’s happened to the sponsored Twitter accounts and tweets?

We’re still very excited about what we’re doing with the marketplace, but there are a number of other innovations that we’re planning. The bigger vision is to innovate inside the Twitter ecosystem.

What does that mean in the context of Twitter competing within its ecosystem, especially through Twitter clients? That doesn’t seem like a category other start-ups and investors are investing in as much today.

It’s not easy to organically grow a new Twitter client from scratch, it’s a real challenge. But I think the Twitter platform is still greatly under-leveraged, and there’s surprisingly low penetration of Twitter users today.

But it’s not as if Twitter allows application makers to just make whatever money they want on its platform.

Twitter has been understandably conservative about wanting to protect the user experience across their platform, so we’re being conservative as well and thinking of other ways to innovate and monetize.

What is your company’s relationship with Twitter?

It’s a great relationship. I can’t talk details about what we’re discussing, but the relationship is quite good.

Are you raising more funding? [UberMedia, which launched out of Gross's Idealab, had previously raised $3.5 million from Index Ventures, Betaworks, Revolution, First Round Capital and others.]

We’re not talking about our funding right now, but obviously you have to raise money in order to grow aggressively.

Will you keep acquiring? It seems like you have Twitter clients for most of the major platforms now.

It is possible, but not top of our priority list.

One things you have not had is a problem with agility.

That’s a concise way to put it.

What about Bill Grosss involvement? Is he still CEO or is he doing other Idealab stuff?

Absolutely. He’s head-down 100 percent on this project.

According to sources close to the situation, the aggressive Russian investment outfit DST Global is out of the running to fund Twitter.

Instead, the prize is almost certainly going to Kleiner Perkins, the legendary Silicon Valley venture firm of Web 1.0 that has been making a big push of late into the Web 2.0 market.

The valuation for the new round–which sources said is well above $150 million–will be from $3.5 billion to $4 billion.

And it is not clear if there are any other smaller investors in this funding, but sources said that was likely.

Sources added that the San Francisco microblogging service will be completing its newest round of funding next week, although Twitter might not even announce it publicly.

The new round will be the first in a year for Twitter.

In the fall of 2009, Twitter raised funding at a $1 billion valuation to help spur its growth to its current size of 325 employees, serving its 175 million users.

Such growth was of interest to DST, which has made giant investments in social networking giant Facebook, social gaming rocket ship Zynga and Groupon, the social buying site that recently ended acquisition talks with Google.

Twitter moving into its next phase of development is an attractive target for many VCs, as it seeks a lucrative way to monetize its popular business.

And, in fact, Kleiner star VC John Doerr has been making a big push to be the big investor in this key next round for Twitter, which also has had regular acquisition interest from both Google and Facebook.

What will be interesting to see is if acquisition interest in Twitter from the pair spikes, given the collapse of Google’s attempt to buy Groupon.

The talks with Twitter began, according to several sources, after Kleiner had considered investing in PostUp–the Twitter search engine and advertising platform start-up from Bill Gross’s Idealab, which was first called TweetUp.

PostUp irked Twitter, and its CEO Dick Costolo was particularly vocal about not allowing third-party ad rivals to create a spammier service.

Sources said it was Bill Campbell, well-known Silicon Valley exec and adviser to multiple companies such as Google, who brought Kleiner and Twitter into discussions.

Campbell’s latest coaching task has been at Twitter.

Kleiner has also recently stepped up its Web 2.0 game with the hiring of high-profile Wall Street analyst Mary Meeker of Morgan Stanley.

She has been brought in to help turbocharge the firm’s digital investment portfolio, especially in social, mobile and commerce.

The move has underscored Kleiner’s noisy intent of late to jump into the social Web market.

After scoring a late entry into the scene with its investment in the fast-growing social gaming start-up Zynga, Kleiner has made a big marketing push recently to allocate a dedicated $250 million “sFund” to social start-ups.

NetworkEffect’s Liz Gannes first wrote of Kleiner’s interest in Twitter a week ago, followed by a report a day later in TechCrunch about Kleiner’s primacy in the Twitter funding race and Doerr’s fervent effort to land the investment.

None of the players mentioned here has responded to BoomTown’s request for a comment.

BoomTown is showing my age quite a bit today, after I unearthed notes this morning from 11 years ago.

It was for a story I never ended up doing in December of 1999 for The Wall Street Journal–where I was pretty much the only Internet beat reporter for the newspaper in Silicon Valley then–about the possibility that Mary Meeker was considering leaving Morgan Stanley in New York for two hot West coast jobs.

The high-profile Wall Street Internet analyst never made the move back then.

But, at long last, Meeker finally decided today to take one of those offers, joining Kleiner Perkins today as a venture partner in the digital arena.

It’s a much-needed hire by the legendary firm and its most prominent partner, John Doerr, given Meeker’s deep well of experience and the critical need for the still-lagging-behind-hotter-VCs Kleiner to wade more definitively into more current digital trends that she knows well.

For sure, Kleiner dominated Web 1.0 by backing what are now its golden oldies, such as Netscape Communications, Amazon and Google.

But it’s more recent Web 2.0 investments and influence has not been as impressive, especially with regards to its brighter lights and sharper entrepreneurs.

As in: No Facebook. No Foursquare. No Groupon. No Twitter (yet).

To be fair, Kleiner has made some interesting moves–mostly due to its iconoclastic partner Bing Gordon (pictured here)–such as one fund to focus on Apple iPhone and iPad apps and another on social.

And it’s has one big and shiny Web 2.0 bet–which it never fails to point to an awful lot–in gaming phenom Zynga, also courtesy of Gordon.

Bringing on Meeker to add to that now will surely help Kleiner at a critical time, giving it new investment chances, as the digital space shift sharply again.

In an interview with the Journal today, Doerr correctly called the time–a mash-up of social networking, e-commerce and mobile–”a third wave of innovation.”

In a quick interview this morning, Meeker underscored this, noting, “the level of engagement from large companies and the innovation coming from all over Silicon Valley makes this a unique time to invest in and build important companies.”

She said she was attracted to the team at Kleiner to help her move to a new level of expertise and will be spending more significant time in Northern California at her home here.

“This is an opportunity to stretch myself in a great spot at a great time,” said Meeker, noting she was especially interested in the mobile space. “It’s a pretty massive shift going on right now and I wanted to be part of it.”

But a move way back when by Meeker would have been an even bigger deal, since the Web 1.0 was at what turned out to be its peak moment in December of 1999–the ill-fated AOL-Time Warner merger would not be announced for a month, in fact.

And Meeker–who was involved in that deal and most of the other bigs ones, especially the IPOs–was the undisputed “Queen of the Net” from her powerful perch as the top kingmaker on the booming scene.

After working at other firms, she had come to Morgan Stanley as an analyst in 1991, covering PCs, hardware, software and the still nascent Internet scene.

I had met her several years later in a late-night interview in her office in Manhattan, Chinese food included, while I was working on a book on the rising power of AOL.

AOL was one of the many companies she had introduced Wall Street to, and she had become one the key nexuses for all the newly hatched Web players.

For her to leave her job then would have caused reverberations everywhere, since investors far and wide were taking her recommendations on the new companies of the moment, such as Amazon and eBay.

So–while she would later endure negative scrutiny for some of her too bullish cues, after the bursting of the Internet bubble came soon after–nabbing her at the time would be been a very big story.

And who was trying to entice her?

Well, Bill Gross of Idealab for one, offering her the possibility of big IPO stock options (which would turn out to be less than valuable soon after).

Said Gross in an email to me this morning:

Back when we were opening an Idealab office in NY, we wanted to get the best talent in the universe, and that led us right to Mary. She was brilliant and ahead of her time then, as now.

At the time, we talked about working with her to have her insights about industries and companies help us inform the direction our existing companies should take, as well as brainstorm together what new companies to create.

I think Mary was just too happy doing what she was doing, and she went on to have another great 10-year run doing just that!

And the other suitor? That was Doerr of Kleiner Perkins.

A longtime friend and a star venture capitalist whose investments benefited greatly from Meeker’s attention, he had long tried to recruit her.

Fast forward to today, as Doerr seems to have finally sealed the deal.

Meeker’s title at the investment bank has most recently been as its head of global technology research.

At Kleiner Perkins, no surprise, she’ll focus on the firm’s investments in social, mobile and e-commerce, trying to turbocharge its efforts.

Presumably including, as NetworkEffect’s Liz Gannes reported earlier today, Kleiner making a big push to invest in a new badillion-dollar funding round for Twitter.

Meeker’s presence could help there for sure, especially since she has been a big proponent of the microblogging service, as you can see on page 18 of her most recent annual Internet trends report–titled “Ten Questions Internet Execs Should Ask & Answer.”

It’s clear, as you will read below, those are just the kinds of queries Kleiner needs to be making.

Check out her presentation deck for some clues as to where Meeker could focus first as a newly minted VC:

Internet Trends Presentation

That’s a pretty significant change for the company, which has previously allowed anyone to do just about anything with its data, without asking for a cent.

But that’s over, based on the new terms of service the company released today. The relevant excerpt:

In cases where Twitter content is the basis (in whole or in part) of the advertising sale, we require you to compensate us (recoupable against any fees payable to Twitter for data licensing).

That’s potentially a big deal. It’s also quite vague. And after talking to Twitter COO Dick Costolo this afternoon, I’m pretty sure that vagueness is intentional. Because I’m not sure Twitter knows exactly how it wants to proceed.

But I did extract some specifics from Costolo:

• Twitter is only focused on sites and services that sell ads against its stream. So if your service doesn’t generate revenue, or does so using something other than ads (i.e., subscriptions, analytics packages, etc.), you’re fine.
• If you do have to pay up, there are a couple of different ways to do it: You could cut Twitter in via a revenue split or agree to license its data stream, which has generally been free up until now. Or you could agree to use Twitter’s own “Promoted Tweets” ad service. Or some combination of the above.
• Costolo says the company hasn’t established a minimum fee, revenue split or another metric for payments. So a lot of this is going to get hammered out case by case.

Okay. But who, exactly, is going to have to pay up? Twitter’s terms aren’t clear, and while I went around and around with Costolo about this over the phone, I’m still not sure. Because I don’t think Twitter is sure.

Start with the easy stuff: If there’s nothing else in your service beyond tweets and you’re selling ads against those tweets, you could be paying.

“When we’re talking about cases where Twitter is clearly a key component of how a page is monetized, we need to have a commercial relationship,” Costolo said.

That sure sounds like TweetUp, the new “AdSense for Tweets” product that launched today, despite what CEO Bill Gross told me this morning. And it doesn’t sound like Muck Rack, a Twitter aggregation site owned by Sawhorse Media–because there aren’t any ads on Muck Rack. But if owner Greg Galant decided to start running Google (GOOG) AdSense ads on his pages, he might end up paying.

Except that Twitter says it’s not looking to find all the developers and publishers out there selling ads against the Twitter stream and tax them. Size matters, for one thing.

“We’re not trying to prevent people from building businesses,” says Tony Wang, a Twitter business development executive who joined my call with Costolo today. “We’re saying if there’s this thing you’re doing, and you’re selling ads against it, and it’s really big, we want to participate in that.”

So is Twitter only interested in really big publishers who use Twitter? Not necessarily. I asked Costolo about the Huffington Post, which has prominently embraced Twitter and uses it frequently to fill out its pages. Like this Twitter widget under a grisly story about a gored bullfighter (careful!).

That’s probably fine, Costolo said. But what about Huffpo’s “Twitter editions,” which are primarily made up of tweets? I’ve asked Costolo about those in a follow-up email, but haven’t heard back yet. My gut: He’s not sure yet. Which is going to make for lots of interesting conversations in the coming weeks and months.

UPDATE: Here’s Costolo’s response, via e-mail, on the Huffpo question. Not surprisingly, he heaps praise on a big Web site that helps Twitter increase its distribution. Though note he does mention plans to “monetize…together”:

HuffPo’s Twitter Edition pages are an awesome example of why those guys are one of our most innovative partners. We actively support and encourage those efforts, and look forward to working with them to monetize these opportunities together. In fact, I think they will play an important role in helping define smart approaches to advertising around Twitter-driven content.

It’s reasonable enough for Twitter to start trying to make money via companies that are making money via Twitter–it’s a move many outsiders have been calling for the company to make for some time. But it wouldn’t be Twitter if this was a straightforward process. Get ready for a bumpy ride.

UPDATE 2: After a day of discussion, Twitter has tweaked its language in its terms of service, swapping out  “In cases where Twitter content is the basis (in whole or in part) of the advertising sale” with “In cases where Twitter content is the primary basis of the advertising sale”.

What does that mean? Here’s Costolo, via email: “The policy remains the same — if Twitter content is the primary basis of the advertising sale, we require a commercial relationship. It’s important to note that just because there is Twitter content on a site, for example a Twitter widget, that does not mean we will require a commercial relationship. We encourage folks to find innovative ways to display Twitter content, and we aren’t interested in tracking down each and every implementation in order to be compensated.”

Here’s

——————-

Does your business plan involve running ads in Twitter’s stream? Think again: Twitter appears to have shut out all rival ad networks from its service.

The relevant quote from a Twitter blog post today: “We will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API.”

We sort of saw this coming. When Twitter launched its own ad system last month, COO Dick Costolo made it clear that Twitter would be restricting the way rival ad systems could use the service’s data feed.

But Costolo also seemed to leave room for ad networks like 140 Proof and Ad.ly. The supposed terms: If you use “real” tweets as your ads, you’ll be okay. Here’s an excerpt from an interview I conducted with him on this very topic:

Clients can use our system and other ad systems at the same time. The distinction I would make, or the caveat I would add to that, [is that] we are going to probably prohibit pieces, insertions into the timeline that cause user confusion.

So for example, if someone creates an ad that looks like a tweet in the timeline, but isn’t a tweet–such that if you click on the retweet button, you go to a landing page instead of retweeting the tweet–that’s something [that] causes user confusion; it harms the overall value of the platform, and we’re going to prohibit that.

What changed? I’ve asked Twitter for comment, but I doubt we’ll get more than what Costolo has already offered in his post. The short version: It’s our service, and we’re running it in a way that makes the most sense to us.

That’s fine, and that’s the company’s prerogative. But in addition to the third-party ad businesses Twitter just gut-punched, the move is going to have repercussions with Twitter’s third-party developers, who were already wary about the service’s intentions. It’s an open invitation to them to search for other partners. Like, um, Google (GOOG).

Meanwhile, TweetUp CEO Bill Gross, who is launching his Twitter ad product today, tells me his service won’t be affected by Twitter’s new policy because he’s not placing his ads in Twitter’s stream. Rather, he’s inserting them into Twitter search results his company generates. Seems to me that Twitter’s new policy is broad enough that it could be aimed at TweetUp too. But let’s see what happens…

Here’s that interview with Costolo from April:

]]> http://allthingsd.com/20100524/we-sort-of-warned-you-twitter-boots-rival-ad-networks-from-its-stream/feed/ 0 http://allthingsd.com/20100411/exclusive-video-bill-gross-talks-about-tweetup-and-gives-a-tour-of-idealab/ http://allthingsd.com/20100411/exclusive-video-bill-gross-talks-about-tweetup-and-gives-a-tour-of-idealab/#comments Mon, 12 Apr 2010 04:01:33 +0000 Kara Swisher http://kara.allthingsd.com/?p=26455

Bill Gross is widely considered the man responsible for the invention of paid search advertising, which heralded such Web powerhouses as Google (GOOG).

Now, in a can-lightning-strike-twice effort and armed with $3.5 million in venture funding from a group of leading investors, the well-known entrepreneur has decided to monetize Twitter on his own.

Thus, Gross has just launched a public beta of TweetUp, a keyword-based bidding marketplace akin to the innovative Overture/Goto.com he created a decade ago.

Gross will be the CEO of TweetUp, which will also offer an organic search service to surface the best tweets from the microblogging site.

Coincidentally, Twitter is now aggressively moving to take over key parts of its ecosystem, which has largely been left to third-party developers. It is also expected to announce some kind of advertising system of its own this week.

Tweet fight, anyone?

Here are two video interviews I did with Gross last week at his Idealab offices in Pasadena, Calif. The first is an interview about TweetUp and the second, below it, a tour of the well-known incubator where he came up with his latest scheme:

]]> http://allthingsd.com/20100411/exclusive-video-bill-gross-talks-about-tweetup-and-gives-a-tour-of-idealab/feed/ 1 http://allthingsd.com/20100411/paid-search-inventor-bill-gross-moves-to-monetize-tweets-with-tweetup-and-without-twitter/ http://allthingsd.com/20100411/paid-search-inventor-bill-gross-moves-to-monetize-tweets-with-tweetup-and-without-twitter/#comments Mon, 12 Apr 2010 04:00:45 +0000 Kara Swisher http://kara.allthingsd.com/?p=26418

Just as Twitter finally prepares to announce its plans to make money–after what has seemed an eternity–the man responsible for the invention of paid search is beating the microblogging site to the potentially profitable punch, and without its involvement.

Armed with $3.5 million in venture funding from a group of leading investors, well-known entrepreneur Bill Gross is launching a public beta of TweetUp, a keyword-based bidding marketplace akin to Overture/Goto.com, the first paid search system he created a decade ago.

Gross will be the CEO of TweetUp, which will also offer an organic search service to surface the best tweets, a move that seems to put it in competition with Twitter’s own search service.

This comes just as Twitter is aggressively moving to take over key parts of its ecosystem, which has largely been left to third-party developers.

TweetUp could now give these developers a chance to make money on Twitter without relying on Twitter.

TweetUp is backed by Index Ventures, betaworks, Revolution LLC, First Round Capital and other investors, including Mahalo’s Jason Calacanis and BuzzMachine’s Jeff Jarvis.

And TweetUp has struck a number of distribution deals with well-known Twitter search clients and Web sites–such as Seesmic, Answers.com and others–and will pay them half its revenue.

Gross has been working on the service since February at his Idealab start-up incubator in Pasadena, Calif.

He said he got the idea after he was struck by how hard it was to sort through good tweets from the TED conference, as well as how quickly a substantive tweet he posted, which was related to the global climate change event, disappeared as more recent ones replaced it in real time.

Said TweetUp in a press release about its system:

“In addition to an algorithm that combines a variety of factors to determine relevance, tweeters can bid on keywords in a competitive marketplace very similar to what now occurs at Internet search engines. This sophisticated combination of factors pushes the best tweets to the top of the results of users’ searches, allowing them to find the most compelling tweeters, and it enables serious tweeters to expand their following quickly and cost-effectively. TweetUp search will work alongside Twitter’s traditional search to provide a richer array of results.”

Twitter is also making several moves to monetize itself of late, with most observers expecting an advertising system to be announced soon.

The company has also been adding tools, which puts it in direct conflict with outside developers. On Friday, for example, Twitter announced it was purchasing Tweetie, maker of a popular Apple (AAPL) iPhone client for the messaging service.

The start-up has traditionally relied on third-party developers to build apps for the service, much as Facebook did at its start.

But Twitter management and key investors have recently been signaling that the company would be taking over key aspects of its business. This has caused tensions, obviously, in the wider Twitter ecosystem.

Thus, it will be interesting to watch how Twitter reacts to what Gross is doing with TweetUp.

(BoomTown also did an exclusive video with Gross about it all, which is posted here, as well as a tour of Idealab.)

Here are a few screenshots of TweetUp (click on images to make larger):

TweetUp Client

Answers.com

Business Insider

Business Insider Search #1

Business Insider Search #2

And here’s the official press release from TweetUp:

TweetUp Establishes Twitter Marketplace Where the Best Tweeters Rise to the Top

Unique Combination of a Relevance Algorithm and Bidding System Increases Number of Followers and Improves the Quality of Twitter Searches

PASADENA, CA–APRIL 12, 2010–TweetUp, Inc., announced today a new Twitter marketplace designed to showcase the world’s best tweeters and enable them to grow a highly targeted following. TweetUp is a new patent-pending platform that combines the popularity, relevance and influence of tweets and tweeters with a bid-based marketplace. Major partners, including leading Twitter search clients and top web sites, will display the results, enabling users to easily find the best tweets and tweeters in the world.

TweetUp was founded by Bill Gross at Idealab, where he also devised the first model for paid internet search, Overture/Goto.com, over a decade ago. TweetUp is backed by Index Ventures (investor in Skype, last.fm, Myheritage and Playfish), betaworks (investor in Twitter, TweetDeck, Bit.ly), Revolution LLC (founded by Steve Case, investor in Zipcar, LivingSocial, Everyday Health), First Round Capital (investor in Mint.com, StumbleUpon, CoTweet), Jason Calacanis (founder of Mahalo) and Jeff Jarvis (founder of BuzzMachine).

“Twitter has such tremendous potential as a real-time information network far beyond what has been realized to date,” said Bill Gross, Founder and CEO of TweetUp. “For most people, though, 80% or more of the tweets that fly by them when they’re searching for something are useless noise. For serious tweeters, the task of attracting interested and relevant followers is equally daunting. TweetUp will change all of that.”

TweetUp has addressed the needs of both users and tweeters in a single search mechanism. In addition to an algorithm that combines a variety of factors to determine relevance, tweeters can bid on keywords in a competitive marketplace very similar to what now occurs at Internet search engines. This sophisticated combination of factors pushes the best tweets to the top of the results of users’ searches, allowing them to find the most compelling tweeters, and it enables serious tweeters to expand their following quickly and cost-effectively. TweetUp search will work alongside Twitter’s traditional search to provide a richer array of results.

Danny Rimer, a partner with Index Ventures, TweetUp’s lead investor, said, “TweetUp is an opportunity to bring real-time information to the entire Web, and to do it in a way that creates value for everyone concerned. We feel that TweetUp can dramatically improve both the utility and ubiquity of Twitter, and in doing so build a monetization mechanism for real-time search that rivals that of traditional Internet search.”

TweetUp’s search results will be available to hundreds of millions of individuals through revenue-sharing distribution agreements with leading Twitter clients, including one of the leading multi-platform clients, Seesmic, one of the leading Android clients, Twidroid, the leading source of tweets, TwitterFeed, and the leading social media authority and influence ranking system, Klout, as well as popular web sites including BusinessInsider.com, Answers.com, and PopURLs.

Together, these clients and web sites will bring TweetUp search results to more than 40 million unique users per month and serve more than half a billion impressions per month.

“Increasingly, people looking for answers want more than just black and white facts, but also real-time insights relating to the issues surrounding their questions,” said
Bob Rosenschein, Answers.com CEO. “We are at the forefront of meeting that demand, and partnering with TweetUp is an exciting new way to add value to the
Answers.com user community.”

“I have been sharing in social networks and blogs for ten years and realized the power of having a true community,” said Loic Le Meur, CEO of Seesmic. “This is why
I was immediately attracted to working with Tweetup. People who are serious about sharing and having a community around themselves are also often those who have the most interesting ideas to contribute.”

“We believe that the impact of the real-time web, and of Twitter in particular, has only just begun,” explains John Borthwick of betaworks, a major investor in TweetUp, as well as in TweetDeck and Bit.ly. “Because TweetUp will be accessed on mainstream websites across the world, Twitter will be introduced to hundreds of millions of new people. Furthermore, these new users will experience thoughtful tweets, in context, targeted to them according to their areas of interest, and delivered from serious tweeters who care about building a passionate audience.”

“When we created AOL 25 years ago, we believed in the power of community and built a significant company around it,” said Steve Case, AOL co-founder and founder
of Revolution LLC. “Twitter is proving the power of community continues to thrive, and I am excited to be backing Bill Gross and TweetUp as they innovate in the social
media space by making Twitter more useful to a mainstream audience.”

With today’s announcement, TweetUp launches a public beta period in which tweeters can open an account and begin adding search keywords to their profile. For the first 1000 who sign up, the company is providing a $100 in credits to allow tweeters to see how TweetUp’s network can improve their standing in search resultsand attract more followers.

]]> http://allthingsd.com/20100411/paid-search-inventor-bill-gross-moves-to-monetize-tweets-with-tweetup-and-without-twitter/feed/ 1 http://allthingsd.com/20090211/has-your-head-exploded-yet-boomtown-queries-tedsters-on-what-they-learned/ http://allthingsd.com/20090211/has-your-head-exploded-yet-boomtown-queries-tedsters-on-what-they-learned/#comments Wed, 11 Feb 2009 19:30:41 +0000 Kara Swisher http://kara.allthingsd.com/?p=9615

While at the TED conference last week, I asked a variety of people in attendance at the elite gathering which presentation had blown their head off. Figuratively, of course!

TED–for Technology, Entertainment and Design–had an eclectic range of speakers and tony digerati parties at its new location in Long Beach, Calif.

Onstage, there were a lot of talks about the awful state of the earth at TED, which sometimes feels like a four-year college in four days.

But there were also less-dire presentations, like the one from “Eat, Pray, Love” hit author Elizabeth Gilbert about genius, and another on how Brad Pitt’s head and range of facial expressions are now stored in a studio database for all eternity (as part of his work on the movie, “The Curious Case of Benjamin Button”).

That’s a cold comfort amid all the global melting down, but BoomTown will not refuse it.

I also got reaction from some other TED attendees to the event. Included in the video are: Reid Hoffman of LinkedIn, Foxmarks’ James Joaquin, Craig Donato of Oodle, Mozilla’s John Lilly, VC Dave Hornik, Steven Levy of Wired, entrepreneur Bill Gross (showing off a future car) and techie Linda Stone.

Here’s the video:

[ See post to watch video ]

And here is a video of my tour of TED action.

]]> http://allthingsd.com/20090211/has-your-head-exploded-yet-boomtown-queries-tedsters-on-what-they-learned/feed/ 0 http://allthingsd.com/20090211/kara-visits-ted-the-belated-video/ http://allthingsd.com/20090211/kara-visits-ted-the-belated-video/#comments Wed, 11 Feb 2009 16:30:10 +0000 Kara Swisher http://kara.allthingsd.com/?p=9614

Last week, BoomTown traveled to Long Beach, Calif., to attend the TED conference, a longtime gathering of digerati and others who have come to love its eclectic and outward-looking program.

TED–which stands for Technology, Entertainment, Design–on its 25th anniversary moved here from Monterey this year for the first time, in order to accommodate its growing audience.

First held in 1984, Chris Anderson’s Sapling Foundation bought TED in 2001 from its founder, Richard Saul Wurman. TED has since grown to include an international conference, TEDGlobal; media initiatives, including TED Talks and TED.com; and the TED Prize.

The four-day TED2009, titled “The Great Unveiling,” included Microsoft (MSFT) co-founder Bill Gates unleashing a small swarm of mosquitoes in the hall, a long list of varied speakers and a whole lot of schmoozing.

Here is my belated video of the event. It features my All Things Digital partner Walt Mossberg, scenes from inside and outside the event (including “Eat, Pray, Love” author Elizabeth Gilbert onstage talking about genius), interviews with TED organizers Tom Rielly and Anderson, as well as my kids trying to steal entrepreneur Bill Gross’s futuristic car.

Here’s the video:

[ See post to watch video ]

And here is another video, where some TED attendees tell me what presentation blew their heads off with knowledge.

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