<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>AllThingsD &#187; bit.ly</title>
	<atom:link href="http://allthingsd.com/tag/bitly/feed/" rel="self" type="application/rss+xml" />
	<link>http://allthingsd.com</link>
	<description></description>
	<lastBuildDate>Sat, 11 Feb 2012 15:49:25 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
<atom:link rel="hub" href="http://pubsubhubbub.appspot.com"/><image>
		  <url>http://allthingsd.com/theme/images/logo-rss.jpg</url>
		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
		  <width>144</width>
		  <height>22</height>
	</image>		<item>
		<title>A Few New Reasons to Reunite With Twitter.com</title>
		<link>http://allthingsd.com/20111213/a-few-new-reasons-to-reunite-with-twitter-com/</link>
		<comments>http://allthingsd.com/20111213/a-few-new-reasons-to-reunite-with-twitter-com/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 00:36:41 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Digital Solution]]></category>
		<category><![CDATA[The Mossberg Solution]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=153518</guid>
		<description><![CDATA[Twitter.com has revamped its site to make it more approachable and easier to use, particularly for tweeting newbies.]]></description>
			<content:encoded><![CDATA[<p>Twitter is making a bid to lure us all back.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=566BB312-3A61-4120-A177-EA92E5743B78&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={566BB312-3A61-4120-A177-EA92E5743B78}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Like many of the 100 million monthly active Twitter users, I tweet all the time, but I stopped doing it through Twitter&#8217;s own site, Twitter.com, ages ago. That&#8217;s because tons of desktop and mobile apps, such as TweetDeck and even Twitter for BlackBerry, are simply more feature-filled and easier to use. </p>
<p>Now Twitter has revamped its website, deconstructing its menus to be more approachable and easier to use, even for Twitter newbies. So I returned to the site and found three features that make a big difference. Meanwhile, two features I hoped would, by now, be available on the site still aren&#8217;t. </p>
<p>Twitter is a short-messaging social network that limits each user&#8217;s posts, or tweets, to 140 characters. Some people tweet such mundane things as what they ate for lunch, while others tweet play-by-play accounts of live events or links to news stories. You&#8217;ll only see someone&#8217;s tweets if you &#8220;follow&#8221; them, and followers can retweet, mark as a favorite or reply to a tweet. </p>
<p>The new Twitter is slowly rolling out to all users over the next few weeks, and will automatically replace the old version of the site. </p>
<h5 class="subhed">Easier on the Eyes</h5>
<p>The first thing people will notice about the new Twitter is that everything that was once hugging the right side of the screen has shifted to the left. A black banner across the top gives users the feeling of being anchored—an improvement over the past, lost feeling. The Twitter app for iPhone and Android devices also has this black banner. </p>
<div class="media-CENTER" style="width:553px"><img src="http://si.wsj.net/public/resources/images/OB-QZ482_DSOLUT_G_20111213211502.jpg" width="553" height="369" alt="DSOLUTIONjp" /><br />
<br />
Twitter &#8216;Stories&#8217; helps users keep up with news.</div>
<h5 class="subhed">Better Reading and Browsing </h5>
<p>Two features (one new and one improved) found under Twitter&#8217;s Discover tab solve the problem of what to read given the overwhelming number of choices in this social network. </p>
<p>The Stories feature, though in its infancy, has the potential to become the first thing people skip to when they open Twitter.com. Here, Twitter displays 10 stories it thinks you&#8217;ll want to read. These are curated using an algorithm: Twitter studies the accounts you follow and serves up similar stories. Twitter also considers your location and which stories you interact with so that, over time, it will give you more personalized offerings.</p>
<p>Done right, Stories could solve the problem of missing news on Twitter, where tweets speed by in an ever-changing stream and can be missed unless users look at the site all the time. </p>
<p>Browse Categories is a redesigned, improved version of Browse Interests. It groups people you might want to follow by category. For example, Entertainment includes Tom Hanks, Chelsea Handler and the Twitter account for the movie reviews website Rotten Tomatoes. This will be a help for people new to Twitter, as it can be hard to figure out how to get started. </p>
<h5 class="subhed">Following the Tit-for-Tat</h5>
<p>Conversations on Twitter can be hard to follow. That&#8217;s mostly because when people reply to a tweet, only that response—not the original tweet—gets sent to followers. Now, users can catch up on entire conversations by clicking on any tweet to read the back-and-forth between two people. </p>
<h5 class="subhed">Feeling More Popular</h5>
<p>Social networks are, of course, far more interesting when people actually interact with you. Unless you&#8217;re famous, an avid Twitter user with plenty of followers or both, Twitter can feel a bit stale after a while.</p>
<p>The Connect tab has two subcategories: Interactions and Mentions. Interactions is a new feature that displays more of the hidden activities related to your Twitter account, making you feel more engaged with the network. These Interactions list whenever another user mentions your username, &#8220;favorites&#8221; one of your tweets, retweets one of your tweets, follows you or adds you to a public list. </p>
<p>As always, Mentions still includes only the tweets in which your username is mentioned. Some people will be frustrated that the new location for this category is less prominent than in the old version of Twitter.com. </p>
<h5 class="subhed">Short on URLs </h5>
<p>Twitter has always lagged behind other sites and apps when it comes to URL shortening—taking a long, messy web link and automatically shrinking it down. Most people think that Twitter doesn&#8217;t shorten URLs at all. That&#8217;s in part because it only shortens them to 20 characters (still too long) and doesn&#8217;t obviously notify users that it&#8217;s doing this.</p>
<p>Also, the tweet-composing box doesn&#8217;t show a preview of what the shortened URL will look like before you share it with followers. Without a smarter built-in URL shortener, Twitter forces people to use other services, like bitly.com, to shorten links. </p>
<h5 class="subhed">Retweet, But No Comment</h5>
<p>Twitter still doesn&#8217;t let its users retweet, or share someone else&#8217;s tweet to their followers with their own added comment. (Some apps refer to this as quoting a tweet.) This means I can only re-share exactly what someone else posted—there&#8217;s no way to include what I think of the tweet. Almost all of Twitter&#8217;s apps enable adding comments in retweets. A spokeswoman for Twitter says this feature is often requested and the company is actively considering it. </p>
<p><strong>Write to Katherine Boehret at <a href="mailto:katherine.boehret@wsj.com">katherine.boehret@wsj.com</a></strong></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20111213/a-few-new-reasons-to-reunite-with-twitter-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tech Is Glamour-ous: Mag Hosts Panel on Women in Tech (Video)</title>
		<link>http://allthingsd.com/20111013/tech-is-glamour-ous-mag-hosts-panel-on-women-in-tech-video/</link>
		<comments>http://allthingsd.com/20111013/tech-is-glamour-ous-mag-hosts-panel-on-women-in-tech-video/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 16:03:26 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[chief scientist]]></category>
		<category><![CDATA[Condé Nast]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[Glamour]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hilary Mason]]></category>
		<category><![CDATA[imbalance]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Julie Larson-Green]]></category>
		<category><![CDATA[Kati London]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[panel]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[program]]></category>
		<category><![CDATA[session]]></category>
		<category><![CDATA[Stacy Brown-Philpot]]></category>
		<category><![CDATA[Times Square]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[women]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=130907</guid>
		<description><![CDATA[What's the state of women in tech? Click in to find out.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111013/tech-is-glamour-ous-mag-hosts-panel-on-women-in-tech-video/panelists_discussion/" rel="attachment wp-att-131806"><img src="http://allthingsd.com/files/2011/10/Panelists_Discussion-640x420.png" alt="" title="Panelists_Discussion" width="640" height="420" class="aligncenter size-large wp-image-131806" /></a></p>
<p>Earlier this week, I flew to New York to moderate a panel on women in tech for Glamour, part of <a href="http://www.glamour.com/magazine/2011/10/women-in-tech-we-really-do-need-more">an article</a> I did for the magazine&#8217;s recent issue.</p>
<p>As loyal readers know, I now and then get a bee in my bonnet about the issue of gender imbalance in tech. As in: Too many dudes and not enough ladies in key jobs.</p>
<p>So, along with the piece, there was also an event to talk about it all, which was held at the Times Square HQ of Glamour&#8217;s publisher, Condé Nast.</p>
<p>My panel included women execs from high-profile tech companies, including: Stacy Brown-Philpot, director of Google-owned and operated properties; Julie Larson-Green, corporate VP of program management for Windows at Microsoft; Kati London, director of product for Zynga; and Hilary Mason, chief scientist at Bitly.</p>
<p>My video interviews with them are below, as well as another of the whole session:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=6B350EA2-F161-4055-98FC-A1042A2EECD0&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={6B350EA2-F161-4055-98FC-A1042A2EECD0}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/8VahDF6Rz2E?rel=0" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20111013/tech-is-glamour-ous-mag-hosts-panel-on-women-in-tech-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Betaworks Broke Up the Band</title>
		<link>http://allthingsd.com/20110915/why-betaworks-broke-up-the-band/</link>
		<comments>http://allthingsd.com/20110915/why-betaworks-broke-up-the-band/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 02:08:58 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Andy Weissman]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Betabeat]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[chartbeat]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Intel Capital]]></category>
		<category><![CDATA[John Borthwick]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[RRE Ventures]]></category>
		<category><![CDATA[Summize]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[TweetDeck]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Union Square Ventures]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=121423</guid>
		<description><![CDATA[Andy Weissman jumps from the incubator/holding company to become a full-time investor at Union Square Ventures. That wasn't the plan a few months ago.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2011/09/breaking-up.png"><img class="alignright size-full wp-image-121427" title="breaking up" src="http://allthingsd.com/files/2011/09/breaking-up.png" alt="" width="346" height="346" /></a>Inside baseball for people who pay attention to early round start-up investing and/or the clubby New York tech scene: Andy Weissman, one of the co-founders of the <a href="http://betaworks.com/">Betaworks</a> holding company/incubator/startup-maker, is leaving for Union Square Ventures, the high-profile VC firm.</p>
<p>Here&#8217;s USV principal&#8217;s Fred Wilson&#8217;s comment, via email: &#8220;Union Square Ventures is very fortunate to be able to add Andy Weissman to our partnership and we think he is a perfect fit for the entrepreneurs we want to work with and the sectors we want to participate in.&#8221; (More <a href="http://allthingsd.com/20110915/why-betaworks-broke-up-the-band/#comment-312389382">below</a>.)</p>
<p>That will cause a small ripple in startupland, because Weissman was the one steering Betaworks&#8217; <a href="http://betaworks.com/investments.php">investment portfolio</a>. His partner John Borthwick handled the operational parts of the business, which has founded and/or nurtured startups like Summize, TweetDeck, Chartbeat and Bitly.</p>
<p>With Weissman&#8217;s departure, Betaworks&#8217;s focus will change. &#8220;Though we will continue to do seed stage investments, our primary focus will be on building the core capabilities of the companies that we acquire and grow in-house,&#8221; Borthwick said told his employees via email today. <a href="http://www.betabeat.com/2011/09/15/exclusive-andy-weissman-leaves-betawork-for-union-square-ventures/">Betabeat</a> first reported the news.</p>
<p>What Borthwick didn&#8217;t explain in his email is that he and Weissman had previously planned on raising a &#8220;sidecar fund&#8221; that would essentially split Betaworks into two businesses: An operating company run by Borthwick and an early-stage VC shop run by Weissman.</p>
<p>But that plan was discarded this summer, at least in part because of opposition from Betaworks&#8217; investors, who include RRE Ventures, Intel, AOL and the New York Times. Investors argued that they had put money into a company where investing was only a component of the plan, not a full-time occupation; by raising a new investment fund, they argued, Betaworks would essentially be competing against some of its backers.</p>
<p>People familiar with the company say that the plan&#8217;s collapse didn&#8217;t lead directly to Weissman&#8217;s departure. But the backstory does provide context to his move to become a full-time venture capitalist.</p>
<p>When Weissman lands at Union Square, he&#8217;ll have plenty of money to work with. The firm, which has made a series of lucrative bets in high-profile Web 2.0 start-ups including Twitter, Zynga, Foursquare and Tumblr, <a href="http://online.wsj.com/article/SB10001424053111904060604576571201632550590.html?mod=WSJ_Tech_LEFTTopNews">is in the midst of raising a new $150-$200 million fund</a>.</p>
<p>Four-year-old Betaworks, which now has more than 80 employees, ought to have plenty of money to work with, too. In addition to <a href="http://allthingsd.com/20100312/is-betaworks-building-a-mountain-or-digging-a-hole/">the $28 million it has raised to date</a>, the company has also been able to turn some of its investments into cash via secondary market sales.</p>
<p>Most notably, it has recently sold Twitter shares it acquired in 2008, <a href="http://articles.businessinsider.com/2008-07-15/tech/29957309_1_twitter-users-business-model-search">when the company bought search engine Summize</a>. That alone should provide a nice cushion for Betaworks if it needs it: Twitter&#8217;s value has shot up from $100 million to $8.4 billion over the last three years.</p>
<p>And speaking of ripples, here&#8217;s one I&#8217;m guessing Weissman may enjoy:</p>
<p><object width="640" height="480" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/lVdTQ3OPtGY?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="640" height="480" type="application/x-shockwave-flash" src="http://www.youtube.com/v/lVdTQ3OPtGY?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20110915/why-betaworks-broke-up-the-band/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Burp! Bitly Swallows Twitterfeed.</title>
		<link>http://allthingsd.com/20110809/burp-bitly-swallows-twitterfeed/</link>
		<comments>http://allthingsd.com/20110809/burp-bitly-swallows-twitterfeed/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 14:00:25 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[acquisitions]]></category>
		<category><![CDATA[BetaWorks]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SocialFlow]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitterfeed]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=107511</guid>
		<description><![CDATA[This is the opposite of a megadeal, but still worth noting.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2011/08/bitly_puffers.png"><img src="http://allthingsd.com/files/2011/08/bitly_puffers.png" alt="" title="bitly_puffers" width="250" height="217" class="alignright size-full wp-image-107531" /></a>This is the opposite of a megadeal, but still worth noting: Bitly, the Web-address shortener, has picked up Twitterfeed, which helps publishers automatically send their stuff to Twitter and other platforms.</p>
<p>By definition, this is an &#8220;acqhire.&#8221; Twitterfeed was essentially a one-man operation, and now that man &#8212; Mario Menti &#8212; is a Bitly employee.</p>
<p>But in this case, Bitly is also buying Twitterfeed&#8217;s small but important set of customers. The company has some two million users, who publish in the range of five million posts a day. Twitterfeed already used Bitly to automatically shorten those Web addresses, but now Bitly can lock that business up, or at least try to do so.</p>
<p>That&#8217;s important when big players like Twitter, Facebook and Google are increasingly looking to lock up or at least restrict the data they let out of their own ecosystems.</p>
<p>Bitly may also try to migrate some of Twitterfeed&#8217;s customers to SocialFlow, a more sophisticated Twitter publishing tool, which, like Bitly, is also a start-up built by the Betaworks guys.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20110809/burp-bitly-swallows-twitterfeed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fox News's Twitter Triggers: Crime, Murder, Casey Anthony</title>
		<link>http://allthingsd.com/20110802/fox-news-twitter-triggers-crime-murder-casey-anthony/</link>
		<comments>http://allthingsd.com/20110802/fox-news-twitter-triggers-crime-murder-casey-anthony/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 14:04:37 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Al Jazeera-English]]></category>
		<category><![CDATA[BetaWorks]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[Casey Anthony]]></category>
		<category><![CDATA[Fox News]]></category>
		<category><![CDATA[Foxnews.com]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[SocialFlow]]></category>
		<category><![CDATA[The Economist]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=105264</guid>
		<description><![CDATA[Fox News Twitter followers click on links about scary stuff. New York Times followers pay attention to basketball. And Economist readers are interested in yogurt.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2011/08/the-scream.png"><img class="alignright size-large wp-image-105287" title="the scream" src="http://allthingsd.com/files/2011/08/the-scream-380x480.png" alt="" width="380" height="480" /></a>How does Fox News get Twitter users to its Web site? By talking about violence and crime.</p>
<p>At least that&#8217;s what worked for the news channel on a single day this spring. That&#8217;s according to SocialFlow, a start-up that specializes in Twitter analysis and distribution.</p>
<p>SocialFlow says that on May 25, these were the top five keywords that drove traffic from the <a href="http://twitter.com/#!/foxnews">@FoxNews</a> Twitter account to its <a href="http://www.foxnews.com/">FoxNews.com</a> site:</p>
<ul>
<li>Crime</li>
<li>Casey Anthony</li>
<li>Murder</li>
<li>Obama</li>
<li>IMF Chief</li>
</ul>
<p>The Anthony trial dominated lots of news outlets and Twitter conversations for a few months, so it&#8217;s not a huge surprise to see related terms generating attention among Fox&#8217;s online audience.</p>
<p>But FoxNews Twitter followers were interested in other scary stuff beyond the Anthony trial. Other popular keywords included &#8220;boy found dead,&#8221; &#8220;kidnapper&#8221; and &#8220;global terror.&#8221;</p>
<p>All of this data comes from <a href="http://blog.socialflow.com/post/7120243870/audience-study">a report SocialFlow has produced</a> that looks at what works on Twitter for several different news sites. Here&#8217;s how Fox News&#8217;s top five keywords compared to the ones that worked for the New York Times, Al Jazeera English and the Economist. (Fox News, like this Web site, is owned by News Corp.)</p>
<p><a href="http://allthingsd.com/files/2011/08/social-flow-data.png"><img class="alignnone size-full wp-image-105268" title="social flow data" src="http://allthingsd.com/files/2011/08/social-flow-data.png" alt="" width="465" height="473" /></a></p>
<p>And here&#8217;s a &#8220;word cloud&#8221; that includes more terms that worked on that single day:</p>
<p><a href="http://allthingsd.com/files/2011/08/word-cloud-socialflow.png"><img class="alignnone size-full wp-image-105275" title="word cloud socialflow" src="http://allthingsd.com/files/2011/08/word-cloud-socialflow.png" alt="" width="573" height="488" /></a></p>
<p>The point of the SocialFlow report isn&#8217;t to draw any conclusions about different news sites&#8217; audiences &#8212; you can do that on your own. SocialFlow is really trying to illustrate that different news sites&#8217; Twitter audiences respond to different stuff, at different times, in different ways.</p>
<p>And SocialFlow says it can figure that stuff out, and then help sites&#8217; Twitter feeds decide what and when to publish. (Disclosure: <strong>AllThingsD</strong> has recently started with working with SocialFlow for <a href="http://twitter.com/#!/ATDMedia">Twitter feeds like this one</a>.)</p>
<p>SocialFlow is yet another Twitter-centric project from Betaworks, the New York-based investment group and start-up hatchery, which uses data from both Twitter and Bitly, the Betaworks-created URL shortener/data warehouse.</p>
<p>It seems to me that if SocialFlow works as advertised, it&#8217;s exactly the kind of the thing that Twitter would want to own for itself, to bolster its <a href="http://allthingsd.com/20110728/twitter-pumps-up-its-ads-today-with-promoted-tweets-to-followers/">nascent advertising program</a>. My hunch is we&#8217;ll come back to this one later.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20110802/fox-news-twitter-triggers-crime-murder-casey-anthony/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much Traffic Does Twitter Really Drive?</title>
		<link>http://allthingsd.com/20110714/your-referrer-logs-have-a-twitter-problem/</link>
		<comments>http://allthingsd.com/20110714/your-referrer-logs-have-a-twitter-problem/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 18:38:08 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[awe.sm]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[Jonathan Strauss]]></category>
		<category><![CDATA[Mark Suster]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=98217</guid>
		<description><![CDATA[Twitter drives four times as much traffic as you think it does, say awe.sm co-founder Jonathan Strauss and his investor Mark Suster in a minor media assault today.]]></description>
			<content:encoded><![CDATA[<p>Twitter drives four times as much traffic as you think it does, say <a href="http://blog.awe.sm/2011/07/14/twitter-drives-4-times-as-much-traffic-as-you-think-it-does/">awe.sm co-founder Jonathan Strauss</a> and <a href="http://techcrunch.com/2011/07/14/twitter-drives-4x-as-much-traffic-as-you-think-heres-why/">his investor Mark Suster</a> in a minor media assault today.</p>
<p><a href="http://allthingsd.com/files/2011/07/Trafficjam.png"><img class="alignright size-medium wp-image-98319" title="Trafficjam" src="http://allthingsd.com/files/2011/07/Trafficjam-380x252.png" alt="" width="380" height="252" /></a>That&#8217;s because traditional analytics tools don&#8217;t always give an accurate understanding of social media traffic. For instance, when users click on links from desktop and mobile clients rather than browsers, many analytics tools label this as &#8220;direct traffic,&#8221; which is supposed to mean people who went to your URL independently of clicking on a link to it somewhere else. Strauss describes this measurement technique as &#8220;arcane.&#8221;</p>
<p>And more broadly, unlike other referrers such as the Web sites for Facebook, Google+, LinkedIn and StumbleUpon, Twitter doesn&#8217;t rewrite or tag its outgoing links or frame linked Web pages to maintain attribution and/or a consistent experience and/or prevent phishing. (Though Twitter has started doing some of this with its t.co URL shortener.)</p>
<p>So, for instance, it&#8217;s much harder to know when a link shared on Twitter was then syndicated to LinkedIn, where it was clicked. And in that case, both Twitter and LinkedIn should share some credit for what Suster calls &#8220;last mile social media attribution.&#8221;</p>
<p><a href="http://allthingsd.com/files/2011/07/awe.smTwitter.png"><img class="aligncenter size-full wp-image-98239" title="awe.smTwitter" src="http://allthingsd.com/files/2011/07/awe.smTwitter.png" alt="" width="600" height="371" /></a>Strauss and Suster, of course, are pitching <a href="http://totally.awe.sm/">awe.sm</a>, which helps customers track links for $15-$50 per month. <strong>AllThingsD</strong>, for example and as a disclosure, uses similar enterprise tools from <a href="https://bitly.com/">bitly</a>.</p>
<p>Strauss concludes that Twitter gets credit for less than 25 percent of the traffic it actually plays a part in driving (see chart above). He writes:</p>
<ul>
<li>only 24.4% of clicks on links shared on Twitter had twitter.com in the referrer;</li>
<li>62.6% of clicks on links shared on Twitter had no referrer information at all (i.e. they would show up as ‘Direct Traffic’ in Google Analytics);</li>
<li>and 13.0% of clicks on links shared on Twitter had another site as the referrer (e.g. facebook.com, linkedin.com).</li>
</ul>
<p><em><a href="http://www.flickr.com/photos/buzzsnap/533072733/">Photo from Flickr user buzzsnap</a>.</em></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20110714/your-referrer-logs-have-a-twitter-problem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Adds Back Another Feature: Automated URL Shortening</title>
		<link>http://allthingsd.com/20110607/twitter-adds-back-another-feature-automated-url-shortening/</link>
		<comments>http://allthingsd.com/20110607/twitter-adds-back-another-feature-automated-url-shortening/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 23:39:59 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[TinyURL]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=84111</guid>
		<description><![CDATA[Twitter today introduced its own automatic link shortening for users of its Web site. Tweeted URLs will show up with ellipses so users know what Web site they link to. If I'm not mistaken, this is the second old feature the company has reintroduced lately, the last being an option to view Twitter from the perspective of another user's account. In its early days, Twitter used to automatically shorten links using TinyURL, then Bit.ly, before releasing its redesigned #newtwitter Web site without built-in link shortening.]]></description>
			<content:encoded><![CDATA[<p>Twitter today <a href="http://blog.twitter.com/2011/06/link-sharing-made-simple.html">introduced</a> its own automatic link shortening for users of its Web site. Tweeted URLs will show up with ellipses so users know what Web site they link to. If I&#8217;m not mistaken, this is the second old feature the company has reintroduced lately, the last being an option to<a href="https://twitter.com/#!/twitter/status/73833309163110400"> view Twitter from the perspective of another user&#8217;s account</a>. In its early days, Twitter used to automatically shorten links using TinyURL, <a href="http://bits.blogs.nytimes.com/2009/05/07/bitly-eclipses-tinyurl-on-twitter/">then Bit.ly</a>, before releasing its redesigned #newtwitter Web site without built-in link shortening.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20110607/twitter-adds-back-another-feature-automated-url-shortening/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bitly Gets a New Boss</title>
		<link>http://allthingsd.com/20110516/bit-ly-gets-a-new-boss/</link>
		<comments>http://allthingsd.com/20110516/bit-ly-gets-a-new-boss/#comments</comments>
		<pubDate>Mon, 16 May 2011 13:23:17 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[BetaWorks]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[John Borthwick]]></category>
		<category><![CDATA[News.Me]]></category>
		<category><![CDATA[Peter Stern]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Zenbe]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=32865</guid>
		<description><![CDATA[Bitly has raised $14 million in a few years, and shrinks more than 8 billion Web addresses a month, but has never had a full-time CEO. Now technology vet Peter Stern gets the gig.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/03/bitly_puffers.png"><img class="alignright size-medium wp-image-5785" title="bitly_puffers" src="http://mediamemo.allthingsd.com/files/2009/03/bitly_puffers-250x217.png" alt="" width="250" height="217" /></a>Bitly has raised $14 million in a few years, and shrinks more than 8 billion Web addresses a month. And it&#8217;s done all that without anyone running the company full time.</p>
<p>Until now. Technology vet Peter Stern, whose last start-up ended up being acquired by Facebook, is bitly&#8217;s first official CEO.</p>
<p>He&#8217;s taking the reins from Betaworks CEO John Borthwick, who helped hatch bitly as one of his incubator&#8217;s projects and has overseen it since, while juggling lots of other balls at the same time.</p>
<p>Stern founded Zenbe, an email start-up that <a href="http://mediamemo.allthingsd.com/20101116/one-more-new-york-acqhire-for-facebook-zenbi/">Facebook &#8220;acqhired&#8221; last fall</a>, but most of his <a href="http://www.linkedin.com/in/iampeter">r&eacute;sum&eacute;</a> predates the Web 2.0 era: He was co-founder of online brokerage Datek Online, and prior to that he helped build &#8220;cool electro-optic sensors and devices, most of which are classified.&#8221;</p>
<p>Bitly doesn&#8217;t make a whole lot of money helping publishers shorten their Web addresses, but it does get its hands on lots of data about stuff people share with each other on the Web. Just how valuable all that data can be is an open question, and in the past the company&#8217;s name has been floated as an acquisition target for Yahoo et al.</p>
<p>The fact that the Betaworks guys have hired a full-time manager for the company suggests that they&#8217;re not selling anytime soon. It&#8217;s a good bet that they&#8217;ll work to use that data in interesting ways. The first example we&#8217;ve seen has been in the <a href="http://mediamemo.allthingsd.com/20110419/news-me-the-ipad-news-aggregator-blessed-by-big-publishers-gets-ready-to-launch/">News.me iPad reading/aggregation app</a>, which bitly owns and powers.</p>
<p>Good news for people like me, by the way, who like the News.me concept but don&#8217;t read that much on their iPad: Stern says a version for Apple&#8217;s iPhone is in the works.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20110516/bit-ly-gets-a-new-boss/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Jon Stewart Thinks Newt Gingrich Should Stay Off Twitter</title>
		<link>http://allthingsd.com/20110513/jon-stewart-thinks-newt-gingrich-should-stay-off-twitter/</link>
		<comments>http://allthingsd.com/20110513/jon-stewart-thinks-newt-gingrich-should-stay-off-twitter/#comments</comments>
		<pubDate>Fri, 13 May 2011 13:19:12 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[Daily Show]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Jon Stewart]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[The Daily Show]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Vimeo]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=32829</guid>
		<description><![CDATA[Apparently you have to be "cool" to be on the Internet. Who knew?]]></description>
			<content:encoded><![CDATA[<p>Newt Gingrich announced his entry into the 2012 presidential race on <a href="http://twitter.com/#!/newtgingrich/status/68409986501455872">Twitter</a> this week. Jon Stewart does not approve&#8211;apparently he thinks the olds should not be on the Interwebs.  (Alarming news for some of us olds-to-bes.)</p>
<p>Includes shout-outs to Tumblr, Vimeo, bit.ly, YouTube, Groupon:</p>
<p><object width="380" height="213"><param name="movie" value="http://www.hulu.com/embed/z-UH3xjsakOK6fzEfhgzLA" /><param name="allowFullScreen" value="true" /><embed type="application/x-shockwave-flash" width="380" height="213" src="http://www.hulu.com/embed/z-UH3xjsakOK6fzEfhgzLA" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20110513/jon-stewart-thinks-newt-gingrich-should-stay-off-twitter/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Bit.ly URL Shortener Raises $10 Million</title>
		<link>http://allthingsd.com/20101007/bit-ly-url-shortner-raises-more-money/</link>
		<comments>http://allthingsd.com/20101007/bit-ly-url-shortner-raises-more-money/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 20:24:33 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[BetaWorks]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[David Shen]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Eric Wiesen]]></category>
		<category><![CDATA[Founders Fund]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[incubator]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Borthwick]]></category>
		<category><![CDATA[Joshua Stylman]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Mitch Kapor]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[news service]]></category>
		<category><![CDATA[News.Me]]></category>
		<category><![CDATA[OATV]]></category>
		<category><![CDATA[Peter Hershberg]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[revenue stream]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Start-up]]></category>
		<category><![CDATA[SV Angel]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web address]]></category>
		<category><![CDATA[white label]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=24258</guid>
		<description><![CDATA[Bit.ly, the start-up you've probably used recently to send someone a shorter version of a Web address, has raised another round of funding. The service, spun out of the Betaworks incubator, says that the RRE VC fund led the round, and that partner Eric Wiesen will join the company's board.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/03/bitly_puffers.png"><img class="alignright size-medium wp-image-5785" title="bitly_puffers" src="http://mediamemo.allthingsd.com/files/2009/03/bitly_puffers-250x217.png" alt="" width="250" height="217" /></a>Bit.ly, the start-up you&#8217;ve probably used recently to send someone a shorter version of a Web address, <a href="http://blog.bit.ly/post/1263978515/bit-ly-series-b">has raised another round of funding</a>. The service, spun out of the Betaworks incubator, says that the RRE VC fund led the $10 million round, and that partner Eric Wiesen will join the company&#8217;s board.</p>
<p>Bit.ly has now raised about $14 million in a couple of years, but so far has only a nascent revenue stream: About 4,000 different companies have white label versions of Bit.ly&#8217;s URL shortener (the New York Times, for instance, uses Bit.ly to create addresses like this: http://nyti.ms/bm8lk2). But only some of them pay for that service, at a rate of $1,000 a month.</p>
<p>The real business, which Betaworks CEO John Borthwick says the company will begin to build out with its new money, is turning Bit.ly&#8217;s data set into money.</p>
<p>People clicked on six billion Bit.ly links last month, Borthwick says. And he imagines that all sorts of folks, from Google (GOOG) on down, would be willing to pay to license the data.</p>
<p>It&#8217;s worth noting that Yahoo (YHOO), among others, has been doing some tire-kicking around the service&#8211;maybe more, depending on whose story you&#8217;d like to listen to.</p>
<p>Other investors in this round include OATV, Mitch Kapor, Founders Fund, SV Angel, Joshua Stylman, Peter Hershberg and David Shen. The <a href="http://mediamemo.allthingsd.com/20100910/the-new-york-times-gets-a-bite-of-bit-ly/">New York Times (NYT)</a>, as I have previously written, picked up a piece of Bit.ly this summer as partial payment for its work in in News.me, a yet-to-be-launched social news service for Apple&#8217;s (AAPL) iPad.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20101007/bit-ly-url-shortner-raises-more-money/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Living Dangerous.ly</title>
		<link>http://allthingsd.com/20101006/living-dangerous-ly/</link>
		<comments>http://allthingsd.com/20101006/living-dangerous-ly/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 16:30:14 +0000</pubDate>
		<dc:creator>Voices</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[.ly]]></category>
		<category><![CDATA[authorities]]></category>
		<category><![CDATA[Ben Metcalfe]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[frontpage]]></category>
		<category><![CDATA[general use]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Islamic law]]></category>
		<category><![CDATA[Libya]]></category>
		<category><![CDATA[link-shortening]]></category>
		<category><![CDATA[Net]]></category>
		<category><![CDATA[newsbyte]]></category>
		<category><![CDATA[Ow.ly]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[Sharia]]></category>
		<category><![CDATA[shut down]]></category>
		<category><![CDATA[URL]]></category>
		<category><![CDATA[vb.ly]]></category>
		<category><![CDATA[Violet Blue]]></category>

		<guid isPermaLink="false">http://voices.allthingsd.com/?p=30738</guid>
		<description><![CDATA[Sure, that ".ly" country-code domain lends itself to some catchy product names, most notably URL shortening services like Bit.ly and Ow.ly. But the wisdom of building a service on a government-controlled domain has always been debatable, and doubly so when that government is Libya's. Just ask Ben Metcalfe and Violet Blue, whose year-old, "adult friendly" vb.ly link-shortening service was abruptly shut down because a lot of those links pointed to content that violated Islamic law. Libyan Net authorities said they had no problem with general-use shorteners, but the Bit.ly folks might want to study up on Sharia just in case.]]></description>
			<content:encoded><![CDATA[<p>Sure, that &#8220;.ly&#8221; country-code domain lends itself to some catchy product names, most notably URL shortening services like Bit.ly and Ow.ly. But the wisdom of building a service on a government-controlled domain has always been debatable, and doubly so when that government is Libya&#8217;s. Just ask Ben Metcalfe and Violet Blue, whose year-old, &#8220;adult friendly&#8221; vb.ly link-shortening service <a href="http://benmetcalfe.com/blog/2010/10/the-ly-domain-space-to-be-considered-unsafe/">was abruptly shut down</a> because a lot of those links pointed to content that violated Islamic law. Libyan Net authorities said they had <a href="http://techyum.com/2010/10/official-vb-ly-link-shortener-seized-by-libyan-government/">no problem with general-use shorteners</a>, but the Bit.ly folks might want to study up on Sharia just in case.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20101006/living-dangerous-ly/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The New York Times Gets a Bite of Bit.ly</title>
		<link>http://allthingsd.com/20100910/the-new-york-times-gets-a-bite-of-bit-ly/</link>
		<comments>http://allthingsd.com/20100910/the-new-york-times-gets-a-bite-of-bit-ly/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 19:50:20 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[BetaWorks]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Borthwick]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[News.Me]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=23340</guid>
		<description><![CDATA[Here's a quick follow-up to News.Me, the sort-of mysterious social news project that the New York Times is developing alongside Betaworks. An interesting deal point, really: As part of the partnership between the two companies, the Times has taken an equity stake in bit.ly, the URL-shortening service that Betaworks built up and spun out last year.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/09/news.me_.png"><img class="alignright size-medium wp-image-23343" title="news.me" src="http://mediamemo.allthingsd.com/files/2010/09/news.me_-275x146.png" alt="" width="250" height="132" /></a>Here&#8217;s a quick follow-up to <a href="http://news.me/">News.Me</a>, the sort-of mysterious social news project that the New York Times (NYT) is developing alongside Betaworks. An interesting deal point, really: As part of the partnership between the two companies, the Times has taken an equity stake in bit.ly, the URL-shortening service that <a href="http://mediamemo.allthingsd.com/20090330/is-a-shorter-web-address-worth-big-money-bitly-raises-2m/">Betaworks built up and spun out last year</a>.</p>
<p>That&#8217;s the second time the paper has picked up a piece of Betaworks in the last year. In March, the Times invested in the the New York-based holding company/incubator/investor itself, as part of a $20 million funding round alongside investors like AOL (AOL) and Intel (INTC).</p>
<p>Betaworks CEO John Borthwick wouldn&#8217;t disclose the value of the Times&#8217; stake in bit.ly, which has raised about $4 million so far. But the equity represents payment for the initial work the Times R&amp;D group has put into the project, which they handed over to Betaworks this summer. Betaworks also paid out some cash as part of the transaction. No comment from the Times on the deal.</p>
<p>So what is News.Me, anyway? Borthwick won&#8217;t elaborate beyond what he told <a href="http://bits.blogs.nytimes.com/2010/09/09/betaworks-and-the-times-develop-social-news-service/">the, um, Times </a>yesterday: It will be social and newsy and cool and it will start out as an app for Apple&#8217;s (AAPL) iPad when it debuts later this year.</p>
<p>But the bit.ly connection is an important and obvious clue here: Since Web surfers use bit.ly to shorten a gazillion links a year in order to pass them on&#8211;technically, it&#8217;s some 30 billion so far in 2010&#8211;the bit.ly guys can mine all sorts of data about which Web surfers are interested in a certain story, and which stories a Web surfer&#8217;s friends may be paying attention to. You can connect the dots from there.</p>
<p>And assuming bit.ly is a core part of News.Me, it makes it a little less likely that Betaworks will sell off bit.ly anytime soon. But plenty of people think Betaworks has entertained thoughts of selling, though Borthwick insists that the company is not for sale. At one point Google was said to have kicked the tires on the service, and executives at Yahoo have thought hard about the service as well, sources say.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20100910/the-new-york-times-gets-a-bite-of-bit-ly/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>LeBron James and the Giant Twitter Link</title>
		<link>http://allthingsd.com/20100708/lebron-james-and-the-giant-twitter-link/</link>
		<comments>http://allthingsd.com/20100708/lebron-james-and-the-giant-twitter-link/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 21:37:29 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[BetaWorks]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Isaac Greenbaum]]></category>
		<category><![CDATA[LeBron James]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[suggested users list]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=21412</guid>
		<description><![CDATA[What does really, really intense Twitter and Web interest look like in graph form? Glad you asked!]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/07/lbj-ad.jpg"><img class="alignright size-medium wp-image-21417" title="lbj ad" src="http://mediamemo.allthingsd.com/files/2010/07/lbj-ad-275x206.jpg" alt="" width="250" height="187" /></a>What happens when a really popular person posts a Web link on Twitter? They make a lot of traffic! So what happens when LeBron James posts a Web link on Twitter?</p>
<p>He makes a <em>lot</em> of traffic&#8211;and that traffic doesn&#8217;t go away.</p>
<p>While some of you (all of you?) wait for James&#8217;s ESPN non-news conference tonight, here&#8217;s some data to chew on, courtesy of bit.ly, the Web link shortening folks, and betaworks, bit.ly&#8217;s Web incubator parent.</p>
<p>Betaworks&#8217; Isaac Greenbaum has spent the past day analyzing this bit.ly link&#8211;<a href="http://lebronjames.com/">http://bit.ly/apxlxx</a>&#8211;that <a href="http://twitter.com/KingJames/status/17958838016">James posted yesterday via Twitter</a>. Here&#8217;s what the traffic from that link, which takes you to James&#8217;s personal Web site, looked like in the first hour after he posted it (click image to enlarge):</p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2010/07/lbj-tweet-velocity.png"><img class="alignnone size-full wp-image-21413" title="lbj tweet velocity" src="http://mediamemo.allthingsd.com/files/2010/07/lbj-tweet-velocity.png" alt="" width="350" height="278" /></a></p>
<p>The big spike isn&#8217;t unusual for a popular bit.ly link. The impressive part, Greenbaum says, is how much traffic the link continued to generate after the first rush. Even now, he says, a day after the posting, the link is generating some 50 clicks a minute. That&#8217;s a torrent for a day-old link.</p>
<p>More data (click to enlarge):</p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2010/07/lbj-bit.ly-data.png"><img class="alignnone size-full wp-image-21415" title="lbj bit.ly data" src="http://mediamemo.allthingsd.com/files/2010/07/lbj-bit.ly-data.png" alt="" width="350" height="122" /></a></p>
<p>What&#8217;s really interesting here is that while James is big on Twitter, he isn&#8217;t <em>that</em> big&#8211;he&#8217;s just under 320,000 followers for now. That&#8217;s in part because he just went on a couple of days ago, and in part because he never got the &#8220;Suggested User List&#8221; nod from Twitter that generates those crazy one million-plus follower numbers.</p>
<p>But most of the people who do get on that list eventually figure out that <a href="http://dashes.com/anil/2010/01/nobody-has-a-million-twitter-followers.html">no one really has that many people reading their tweets</a>&#8211;they just have a lot of people <em>following</em> their account. And most of them aren&#8217;t really &#8220;following&#8221; at all. Big difference.</p>
<p>So Greenbaum&#8217;s real takeaway is that all of James&#8217; Twitter followers are really, <em>really</em> interested in what he has to say. Yep!</p>
<p>But here&#8217;s my own prediction, made without the benefit of any analytics at all: People will start becoming a lot <em>less</em> interested in what James has to say in a few hours.</p>
<p>[<em>Image credit: <a href="http://www.flickr.com/photos/craighatfield/65840469/">Craig Hatfield</a></em>] </p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20100708/lebron-james-and-the-giant-twitter-link/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Betaworks Gets Another $20 Million for Twitter-Friendly Start-Ups. Building a Mountain or Digging a Hole?</title>
		<link>http://allthingsd.com/20100312/is-betaworks-building-a-mountain-or-digging-a-hole/</link>
		<comments>http://allthingsd.com/20100312/is-betaworks-building-a-mountain-or-digging-a-hole/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 11:00:22 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Andy Weissman]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[BetaWorks]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[equity]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[John Borthwick]]></category>
		<category><![CDATA[Ken Lerer]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[Pilot Group]]></category>
		<category><![CDATA[Ron Conway]]></category>
		<category><![CDATA[RRE Ventures]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[shortener]]></category>
		<category><![CDATA[Smallbiz Feature]]></category>
		<category><![CDATA[Tim Armstrong]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[TweetDeck]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[URL]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=17321</guid>
		<description><![CDATA[Do you like Twitter's chances? Then you'll like Betaworks, a holding company that builds and invests in the Twitter ecosystem. CEO John Borthwick explains what it plans to do with the $20 million it just raised from the likes of Intel, the New York Times and AOL.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/03/borthwick-betaworks.jpg"><img class="alignright size-medium wp-image-17329" title="borthwick betaworks" src="http://mediamemo.allthingsd.com/files/2010/03/borthwick-betaworks-275x154.jpg" alt="" width="250" height="140" /></a>Want to invest in Twitter but don&#8217;t have the money to play in <a href="http://mediamemo.allthingsd.com/20090925/early-twitter-backer-union-square-sits-this-one-out/">$100 million funding rounds</a>?</p>
<p>Try Betaworks instead. That&#8217;s my translation of the holding company&#8217;s pitch, which seems to be effective. Yesterday, it announced that it had raised another $20 million in funding led by RRE Ventures and Intel (INTC); other new investors include AOL (AOL) and the New York Times (NYT).</p>
<p>Betaworks previously raised about $8 million from the likes of the Pilot Group, Ron Conway, Huffington Post co-founder <a href="http://mediamemo.allthingsd.com/20100202/a-father-and-son-team-that-founds-web-startups-wants-to-finance-them-too-ken-and-ben-lerer-get-their-own-fund/">Ken Lerer</a> and AOL CEO Tim Armstrong, who bought in when he was still selling ads for Google (GOOG).</p>
<p>Betaworks is essentially a bet on &#8220;real time&#8221; companies in general and Twitter specifically. The New York-based outfit has invested in or built a <a href="http://betaworks.com/work/">couple dozen companies</a>, almost all of which have something to do with social media. And many of them have direct links to Twitter.</p>
<p>The biggest Betaworks hit to date is an investment in Twitter itself: The company helped fund Summize, a real-time search engine <a href="http://www.businessinsider.com/2008/7/twitter-buys-summize-for-about-15m-stock-and-cash">Twitter bought in July 2008</a>, back when the microblogging service was valued at a mere $100 million. Betaworks took its payment in Twitter equity, and <a href="http://mediamemo.allthingsd.com/20090916/twitter-goes-for-broke-if-broke-means-a-lot-of-money-new-funding-round-at-1-billion-valuation/">that decision has worked out very nicely so far</a>.</p>
<p>Other prominent Betaworks projects are Twitter plays as well. Twitter uses <a href="http://mediamemo.allthingsd.com/20090330/is-a-shorter-web-address-worth-big-money-bitly-raises-2m/">Bit.ly</a>, the URL shortener Betaworks built and then spun off. And Betaworks funded <a href="http://mediamemo.allthingsd.com/20090116/another-twitter-app-funded-tweetdeck-raises-an-angel-round-next-up-a-business-plan/">TweetDeck</a>, the most popular Twitter client, which also uses Bit.ly as its default URL shortener.</p>
<p>The risk, of course, is that there isn&#8217;t enough there there to support all these companies, which are very much in the Web 2.0 &#8220;users first, revenue later&#8221; model. As CEO John Borthwick puts it: &#8220;We&#8217;re either building a mountain or digging a hole.&#8221;</p>
<p>But Borthwick has an excellent pitch&#8211;the accent helps&#8211;which I got to hear when I dropped by his office yesterday. Co-founder Andy Weissman, alas, was AWOL. But if you want to hear his take, he maintains an excellent <a href="http://newspeedwayboogie.tumblr.com/">Tumblr</a> (another Betaworks investment).</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=7DDD0E13-5EFD-45E5-8D11-96B49036C75F&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={7DDD0E13-5EFD-45E5-8D11-96B49036C75F}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20100312/is-betaworks-building-a-mountain-or-digging-a-hole/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter's New Security Strategy: Rewriting Some Users' Links</title>
		<link>http://allthingsd.com/20100309/twitters-new-security-strategy-rewriting-some-users-links/</link>
		<comments>http://allthingsd.com/20100309/twitters-new-security-strategy-rewriting-some-users-links/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 02:04:53 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[code]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[phishing attack]]></category>
		<category><![CDATA[prefix]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[Sean Garrett]]></category>
		<category><![CDATA[social messaging]]></category>
		<category><![CDATA[track]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[twt.tl]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=17204</guid>
		<description><![CDATA[Beset by phishing attacks, Twitter takes a novel approach to naughty links. Sensible or just a bit creepy?]]></description>
			<content:encoded><![CDATA[<p>Beset by <a href="http://mediamemo.allthingsd.com/20100222/twitter-still-attracting-new-users-phishers/">phishing attacks</a> and other scammy behavior, Twitter is taking a step I don&#8217;t think I&#8217;ve seen anywhere else before: The social messaging service says it may change the text of its users&#8217; messages in order to protect them.</p>
<p>Specifically, Twitter is going to rename links that users send to one another via direct messages, which allows the company to track them and shut them down if they turn out to be malicious. You&#8217;ll be able to identify the renamed links, because they&#8217;ll be shortened using a &#8220;twt.tl&#8221; prefix.</p>
<p>In typical Twitter fashion, the company has a <a href="http://blog.twitter.com/2010/03/trust-and-safety.html">blog post</a> that explains the change, but in somewhat vague and hazy terms. As best I can tell, what Twitter is really doing is rewrapping some links that users send with its own code.</p>
<p>This doesn&#8217;t appear to change the core characteristics of the link&#8211;publishers and marketers who use the bit.ly link shortening service, for instance, will still be able to track the data generated by their links. But it does give Twitter the ability to track bad behavior.</p>
<p>If you want to view the move in a positive light, you can think of it as the tag an airline slaps on your luggage when you check it&#8211;the only changes to your message are superficial. Or, if you&#8217;re so inclined, you could shiver just a bit at the thought of a messaging service changing any part of your message, no matter how trivial.</p>
<p>Twitter only announced the change this evening, but the company appears to have been testing it for some time: Searching Twitter for &#8220;twt.tl&#8221; turns up shortened links going back several days. As best I can tell, this one&#8211;<a href="http://twitter.com/sa1021/statuses/10065420867">what appears to be the retweet of a direct message from a marketer</a>&#8211;is the first one to show up in public:</p>
<p><a href="http://mediamemo.allthingsd.com/files/2010/03/twitter-twt.tl_.png"><img class="alignnone size-full wp-image-17207" title="twitter twt.tl" src="http://mediamemo.allthingsd.com/files/2010/03/twitter-twt.tl_.png" alt="" width="350" height="155" /></a></p>
<p>There&#8217;s a good chance many or most Twitter users won&#8217;t see the shortened links&#8211;if you&#8217;re not sending or receiving direct messages, you may never see one, period. But Twitter seems to leave the door open to expanding the program to regular tweets as well: Its blog post says the company has &#8220;focused [its] initial efforts&#8221; on direct messages and email.</p>
<p>Just to be clear, I checked with Twitter spokesman Sean Garrett via email. Here&#8217;s our exchange:</p>
<p>Q: But to be clear: Do you reserve the right to change links in regular tweets?</p>
<p>A: This is our focus right now.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20100309/twitters-new-security-strategy-rewriting-some-users-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bit.ly Inks Malware-Spotting Deals</title>
		<link>http://allthingsd.com/20091202/bit-ly-inks-malware-spotting-deals/</link>
		<comments>http://allthingsd.com/20091202/bit-ly-inks-malware-spotting-deals/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 09:00:17 +0000</pubDate>
		<dc:creator>Andrew LaVallee</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[Andrew LaVallee]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Digits]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[fraudulent links]]></category>
		<category><![CDATA[frontpage]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[link-shortening services]]></category>
		<category><![CDATA[malware]]></category>
		<category><![CDATA[Myspace]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Sophos]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[TinyURL]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Verisign]]></category>
		<category><![CDATA[Web address]]></category>
		<category><![CDATA[Websense]]></category>

		<guid isPermaLink="false">http://voices.allthingsd.com/?p=18576</guid>
		<description><![CDATA[As popular as link-shortening services are, security experts have been warning users that they put themselves at risk of malware infection by using them, since a suspicious-looking Web address just becomes another Bit.ly or TinyURL link once it’s shortened.]]></description>
			<content:encoded><![CDATA[<p>As popular as link-shortening services are, security experts have been warning users that they put themselves at risk of malware infection by using them, since a suspicious-looking Web address just becomes another Bit.ly or TinyURL link once it’s shortened.</p>
<p>On Monday, Bit.ly announced partnership with several security firms, including Websense (WBSN), Sophos and VeriSign (VRSN), that it said helps to address that.</p>
<p>The three of them will provide malware and spam-detecting services designed to keep fraudulent links from making their way into Bit.ly URLs, which in turn are used extensively on Twitter, email and social-networking sites like Facebook and MySpace.</p>
<p><a href="http://blogs.wsj.com/digits/2009/12/01/bitly-inks-malware-spotting-deals/">Read the rest of this post on the original site</a></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20091202/bit-ly-inks-malware-spotting-deals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trying to Save the Web&#039;s Shortcuts</title>
		<link>http://allthingsd.com/20091125/trying-to-save-the-webs-shortcuts/</link>
		<comments>http://allthingsd.com/20091125/trying-to-save-the-webs-shortcuts/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 08:00:11 +0000</pubDate>
		<dc:creator>Andrew LaVallee</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[Andrew LaVallee]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[frontpage]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet Archive]]></category>
		<category><![CDATA[Myspace]]></category>
		<category><![CDATA[shortened links]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[text messages]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[TinyURL]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web address]]></category>

		<guid isPermaLink="false">http://voices.allthingsd.com/?p=18364</guid>
		<description><![CDATA[The Internet Archive and more than 20 Web companies are banding together to preserve the historical records of the abbreviated Internet addresses that are passed around on services such as Twitter.

Services such as Bit.ly and TinyURL allow consumers to convert a lengthy Web address into a miniaturized one. They have soared in popularity in recent years with the advent of Twitter, which limits users to 140 characters per post.]]></description>
			<content:encoded><![CDATA[<p>The Internet Archive and more than 20 Web companies are banding together to preserve the historical records of the abbreviated Internet addresses that are passed around on services such as Twitter.</p>
<p>Services such as Bit.ly and TinyURL allow consumers to convert a lengthy Web address into a miniaturized one. They have soared in popularity in recent years with the advent of Twitter, which limits users to 140 characters per post. Shortened links are also used in emails, text messages and updates on social-networking sites like Facebook and MySpace.</p>
<p>Bit.ly, for example, says consumers use its site to shorten 40 million Web addresses a day. However, since most link-shortening services are unprofitable start-ups, archivists and Internet users worry that if one goes under, its links would stop directing users to the correct, longer Web address.</p>
<p><a href="http://online.wsj.com/article/SB10001424052748704779704574555671910508970.html">Read the rest of this post on the original site</a></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20091125/trying-to-save-the-webs-shortcuts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Oversized Ruckus About Tiny Web Addresses: Bit.ly's Bigfoot Offer to the Rest of the Business</title>
		<link>http://allthingsd.com/20090810/an-oversized-ruckus-about-tiny-web-addresses-bitlys-bigfoot-offer-to-the-rest-of-the-business/</link>
		<comments>http://allthingsd.com/20090810/an-oversized-ruckus-about-tiny-web-addresses-bitlys-bigfoot-offer-to-the-rest-of-the-business/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 17:31:41 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[BetaWorks]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[data stream]]></category>
		<category><![CDATA[developer]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[funding round]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[investment group]]></category>
		<category><![CDATA[John Borthwick]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[open architecture]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[referral traffic]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Summize]]></category>
		<category><![CDATA[tr.im]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[URL]]></category>
		<category><![CDATA[vendor]]></category>
		<category><![CDATA[Web address]]></category>
		<category><![CDATA[Web site]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=9746</guid>
		<description><![CDATA[Are you up in arms about the impending demise of tr.im, one of the many services that shorten long Web addresses? Here's a possible solution, offered by bit.ly, the industry's bigfoot: A nonprofit archive/graveyard for tr.im's tiny addresses, along with anyone else who wants to participate.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/08/godfather-funeral.jpg"><img class="alignright size-medium wp-image-9753" title="godfather-funeral" src="http://mediamemo.allthingsd.com/files/2009/08/godfather-funeral-250x140.jpg" alt="godfather-funeral" width="250" height="140" /></a>Are you up in arms about the <a href="http://www.techmeme.com/090809/p20#a090809p20">impending demise</a> of <a href="http://tr.im/">tr.im</a>, one of the many services that shorten long Web addresses? Here&#8217;s a possible solution, offered by <a href="http://bit.ly/">bit.ly</a>, the industry&#8217;s bigfoot: A <a href="http://301works.com/">nonprofit archive/graveyard</a> for tr.im&#8217;s tiny addresses, along with anyone else who wants to participate.</p>
<p>John Borthwick, who funded bit.ly via his Betaworks investment group, <a href="http://blog.bit.ly/post/159843105/301working">explains the details of his offer here</a>, along with a bit of pro forma condolence for the demise of his competitor: &#8220;Sad day yesterday to see <a href="http://tr.im/" target="_blank">tr.im</a> announce that they are shutting their doors, after failing to make a business of a nice service with a great URL.&#8221;</p>
<p>To me, that sounds a bit like a mafia don shaking his head a tad wistfully after hearing that one his old rivals got bumped off, then sending a big bouquet to the funeral. And I think that the tr.im team, as well as some of bit.ly&#8217;s other competitors, may take it in the same vein.</p>
<p><strong>UPDATE</strong>: I spoke to Eric Woodward, CEO of Tr.im&#8217;s parent company Nambu Networks. As I thought, he&#8217;s uninterested in working with Bit.ly, either directly or via <a href="http://301works.com/">301works</a>, the third party archive Borthwick has proposed. His response: &#8220;Why would I want to upload all my of data to Bit.ly?&#8221; When I suggested that this might be a good move for his users, he allowed that it still might happen &#8212; if he can&#8217;t find a buyer for Tr.im. And that&#8217;s a distinct possiblity: Woodward said he has been looking for a buyer for the past few months, without success.</p>
<p>But Borthwick&#8217;s proposal also sounds like a good one to me. I&#8217;ll let the wiser Webheads explain whether it&#8217;s a real solution for the problem that tr.im&#8217;s failure will create for the Web, namely, the notion that lots of Web addresses, shortened for use in social Web services like Facebook and Twitter, will stop working one day.</p>
<p>And if you do think it&#8217;s a real problem and not just an annoyance for the service&#8217;s users, as well as for Web sites that got referral traffic from the service, then someone&#8217;s going to need to think of something. We&#8217;re going to see more of this.</p>
<p>That&#8217;s because if there <em>is</em> <a href="http://mediamemo.allthingsd.com/20090330/is-a-shorter-web-address-worth-big-money-bitly-raises-2m/">any business</a> at all in URL-shortening, it&#8217;s going to be a scale business that ends up in the hands of a couple competitors, max. Just like search. And that means that dozens of mom-and-pop competitors (here&#8217;s a visual <a href="http://www.flickr.com/photos/factoryjoe/sets/72157602178338004/">snapshot</a>, taken last fall, of <em>117</em> URL-shorteners) are going to fall by the wayside.</p>
<p>Right now <a href="http://tweetmeme.com/about/statistics">Bit.ly looks to be the Google (GOOG) of URL-shortening</a>, and there is some griping that it got that status unfairly, <a href="http://www.techcrunch.com/2009/05/06/url-shortening-wars-twitter-ditches-tinyurl-for-bitly/">via a deal with Twitter</a> that made it the service&#8217;s default shortener last May (type a long Web address into the message box on Twitter&#8217;s Web page, and the service will automatically convert it into a bit.ly link&#8211;like <a href="http://twitter.com/pkafka/status/3228271471">this</a>). Not true, says Borthwick&#8211;the Twitter deal helped, but it&#8217;s not responsible for the majority of Bit.ly&#8217;s traffic.</p>
<p>But there&#8217;s no reason for Borthwick, Bit.ly or Twitter to be defensive about the deal. If Twitter wants to pick a preferred vendor/partner/developer for any or all of its services, it should do so. It&#8217;s not going to do that very often; one of the main reasons that Twitter has taken off is the ecosystem of developers who have built innovative stuff using the service&#8217;s open architecture, and it won&#8217;t want to discourage that.</p>
<p>And if Twitter wants to work with someone it&#8217;s already doing business with&#8211;prior to Twitter&#8217;s most recent funding round, Betaworks owned a sizable slug of Twitter&#8217;s stock, via <a href="http://www.businessinsider.com/2008/7/twitter-buys-summize-for-about-15m-stock-and-cash">Twitter&#8217;s acquisition of Betaworks portfolio company Summize</a> a year ago&#8211;there&#8217;s no problem with that, either.</p>
<p>In any case, the Bit.ly/Betaworks guys have other things to worry about. They still need to figure out how to take the data stream they&#8217;re mining from all those tiny Web addresses they&#8217;re making and do something useful/valuable with it.</p>
<p>Then again, so does Twitter.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20090810/an-oversized-ruckus-about-tiny-web-addresses-bitlys-bigfoot-offer-to-the-rest-of-the-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Michael Jackson Is Dead, Jeff Goldblum Is Alive. Can Twitter Tell the Difference?</title>
		<link>http://allthingsd.com/20090626/michael-jackson-is-dead-jeff-goldblum-is-alive-can-twitter-tell-the-difference/</link>
		<comments>http://allthingsd.com/20090626/michael-jackson-is-dead-jeff-goldblum-is-alive-can-twitter-tell-the-difference/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 10:00:45 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jeff Goldblum]]></category>
		<category><![CDATA[Los Angeles Times]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Michael Jackson]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[TMZ]]></category>
		<category><![CDATA[TMZ.com]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=8649</guid>
		<description><![CDATA[Another big news event means another chance for Twitter to shine. And another example of the service's shortcomings: Trust it if you want, but I'd like to verify.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/06/michael-jackson.png"><img class="alignright size-medium wp-image-8653" title="michael-jackson" src="http://mediamemo.allthingsd.com/files/2009/06/michael-jackson-250x189.png" alt="michael-jackson" width="250" height="189" /></a>Big day for Twitter yesterday. News broke, and people promptly turned to the service to spread the word. It&#8217;s a story that&#8217;s becoming <a href="http://mediamemo.allthingsd.com/20090115/us-airways-flight-1549-twitter-and-an-amazing-photo/">increasingly</a> <a href="http://mediamemo.allthingsd.com/20081127/riveting-tragedy-boring-twitter-debate/"> familiar</a>.</p>
<p>Except&#8230;I have this nagging concern.</p>
<p>Like a lot of you, I first learned about Michael Jackson&#8217;s death Thursday via Twitter. But at the time, I wasn&#8217;t convinced I was learning about it.</p>
<p>I saw tweet after tweet on my BlackBerry declaring the superstar dead. I was mobile, and my Web browser wasn&#8217;t working, so my Twitter stream was my only source of information, and I was grateful for it.</p>
<p>But in the first hour the story broke, I was never sure what the source of the information was. And so I never knew whether I should believe it.</p>
<p>Turns out that some of the Twitterers I followed had seen a report, first published at <a href="http://www.tmz.com/2009/06/25/michael-jackson-dies-death-dead-cardiac-arrest/">5:20 Eastern time</a> by TMZ.com, Time Warner&#8217;s (TWX) gossip powerhouse<a href="http://www.tmz.com/2009/06/25/michael-jackson-dies-death-dead-cardiac-arrest/"></a>. But even if they linked to TMZ, I couldn&#8217;t tell that at a glance because they used URL-shorteners like <a href="http://bit.ly/">bit.ly</a> that obscured the Web addresses.</p>
<p>And many other Twitterers didn&#8217;t bother to explain where they&#8217;d heard the information at all. It was just fact. They were right, of course. But were they sure?</p>
<p>In some folks&#8217; eyes, these qualms I have about accuracy and sourcing make me an old media dinosaur. So says a pal who&#8217;s worked as a reporter at three big, prestigious old media outlets. Here&#8217;s a bit of a missive he sent me via Facebook:</p>
<blockquote class="memo"><p>Twitter delivered the news first and fastest. Yes, it was from tmz; but who actually went to tmz.com? I didn&#8217;t. I read it on Twitter&#8230; and stayed there to read more. Did I turn on CNN? No. Just read the tweets.</p>
<p>This is really bad for old media: Twitter is the water cooler. It is the center of the conversation. Almost every media outlet wants to be the center of a conversation. They&#8217;re suddenly failing.</p></blockquote>
<p>But I don&#8217;t think it&#8217;s that binary. Twitter and old media are complementary, and the former certainly has less value without the latter.</p>
<p>I eventually got to a Web browser and looked around the Web for other sources confirming Jackson&#8217;s death. When I couldn&#8217;t find them, I came back to Twitter.</p>
<p>At 6:15 Eastern time, the Los Angeles Times reported that Jackson was dead, citing its own sources. After that I knew that Twitter would primarily be repeating the LAT&#8217;s report and those that followed it, so I bailed.</p>
<p>That worked out well. Staying clear of Twitter for a while Thursday night meant I didn&#8217;t have to read about Jeff Goldblum&#8217;s death. Which <a href="http://news-briefs.ew.com/2009/06/jeff-goldblum.html">never happened</a>, of course. But that didn&#8217;t stop Twitter users from repeating the story, <a href="http://search.twitter.com/search?q=jeff+goldblum">over and over</a>.</p>
<p><object width="350" height="283" data="http://www.youtube.com/v/C-blEgMyJwU&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/C-blEgMyJwU&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20090626/michael-jackson-is-dead-jeff-goldblum-is-alive-can-twitter-tell-the-difference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter App Investors Still Writing Checks: StockTwits Raises a Round</title>
		<link>http://allthingsd.com/20090518/twitter-app-investors-still-writing-checks-stocktwits-raises-a-round/</link>
		<comments>http://allthingsd.com/20090518/twitter-app-investors-still-writing-checks-stocktwits-raises-a-round/#comments</comments>
		<pubDate>Mon, 18 May 2009 10:00:51 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[angel round]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[ATD]]></category>
		<category><![CDATA[BetaWorks]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[boom]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[data stream]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[ecosystem]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Howard Lindzon]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[lead generator]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[Silicon Alley]]></category>
		<category><![CDATA[Soren Macbeth]]></category>
		<category><![CDATA[sponsorships]]></category>
		<category><![CDATA[Start-up]]></category>
		<category><![CDATA[stock]]></category>
		<category><![CDATA[StockTwits]]></category>
		<category><![CDATA[True Ventures]]></category>
		<category><![CDATA[TweetDeck]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=7450</guid>
		<description><![CDATA[Nope, Twitter still hasn't trotted out a business model yet, and that may or may not be a problem for potential acquirers like Google or Microsoft. But it's a nonissue for a growing number of start-ups hoping to succeed simply by positioning themselves in Twitter's general vicinity. Today's example: StockTwits, a day-trader-meets-Twitter site that just raised $800,000 from venture capital firm True Ventures.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-7453" title="stocktwits-logo" src="http://mediamemo.allthingsd.com/files/2009/05/stocktwits-logo-250x98.png" alt="stocktwits-logo" width="250" height="98" />Nope, Twitter still hasn&#8217;t trotted out a business model yet&#8211;a couple of sponsorships from the likes of an <a href="http://mediamemo.allthingsd.com/20090326/another-twitter-ad-att-sponsors-march-tweetness/">AT&amp;T</a> (T) don&#8217;t cut it. And that may or may not be a problem for potential acquirers like Google (GOOG) or Microsoft (MSFT). But it&#8217;s a nonissue for a growing number of start-ups hoping to succeed simply by positioning themselves in Twitter&#8217;s general vicinity.</p>
<p>Today&#8217;s example: <a href="http://stocktwits.com/">StockTwits</a>, a day trader-meets-Twitter site that just raised $800,000 from venture capital firm <a href="http://www.trueventures.com/">True Ventures</a>. It&#8217;s not a ton of money, but StockTwits doesn&#8217;t need a ton of money. The site, which launched last fall with an $800,000 angel round, employs all of four people.</p>
<p>And it&#8217;s yet another bet that investor Howard Lindzon has made in Twitter: He&#8217;s also put money into <a href="http://mediamemo.allthingsd.com/20090330/is-a-shorter-web-address-worth-big-money-bitly-raises-2m/">bit.ly, a Twitter-centric url-shortner</a>,  and <a href="http://mediamemo.allthingsd.com/20090116/another-twitter-app-funded-tweetdeck-raises-an-angel-round-next-up-a-business-plan/">Tweetdeck, a useful Twitter client</a>, alongside incubator Betaworks, which in turn invested in the StockTwits angel round. Cozy! (Cozier: Lindzon was an early investor in <a href="http://www.businessinsider.com/alleyinsider">Silicon Alley Insider</a>, my <a href="http://allthingsd.com/about/peter-kafka/">former employer</a>).</p>
<p>Like all of those companies and just about every other company that&#8217;s trying to make money from Twitter, StockTwits doesn&#8217;t have any kind of formal relationship with Twitter. It doesn&#8217;t need one: If you want to take advantage of Twitter&#8217;s data and users, you can just plug right in for free via its open API.</p>
<p><a href="http://mediamemo.allthingsd.com/20090116/another-twitter-app-funded-tweetdeck-raises-an-angel-round-next-up-a-business-plan/">As a wise man once said</a>: &#8220;All of [these companies] are part of the burgeoning ecosystem that revolves around Twitter, which powers all of their companies by letting them plug into its data stream. In exchange, all of these companies make Twitter more successful, by bolting on frills and features to its bare-bones service.&#8221;</p>
<p>Name aside, StockTwits may be less dependent on Twitter than any of the other Twittery start-ups. StockTwits users employ Twitter to pass along investment ideas, but beyond that, it&#8217;s a fairly straightforward stock message board, the kind we&#8217;ve seen since the first Web boom.</p>
<p>Lindzon and co-founder <a href="http://twitter.com/sorenmacbeth">Soren Macbeth</a> plan to make money via ads and by publishing newsletters/blogs on behalf of some StockTwits users, (<a href="http://www.upsidetrader.com/join/">two</a> of <a href="http://www.alphatrends.net/premium-membership/">whom</a> are already selling their investment advice for $60 a month). Basically, Twitter is a lead-generator for the site.</p>
<p>Come to think of it, that could be a business for the Twitter team. Right?</p>
<p>Here&#8217;s a video interview I shot with Lindzon last week in which he declined to hand out any stock tips of his own. Presumably he&#8217;ll <a href="http://twitter.com/howardlindzon">rectify that today</a>.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=162D7F8B-7F45-440B-8C34-620BCC579D99&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={162D7F8B-7F45-440B-8C34-620BCC579D99}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20090518/twitter-app-investors-still-writing-checks-stocktwits-raises-a-round/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Weekend Update, 4.04.09</title>
		<link>http://allthingsd.com/20090404/weekend-update-40409/</link>
		<comments>http://allthingsd.com/20090404/weekend-update-40409/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 19:36:24 +0000</pubDate>
		<dc:creator>Oliver J. Chiang</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[App Sotre]]></category>
		<category><![CDATA[April Fools]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[Biz Stone]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Colbert Report]]></category>
		<category><![CDATA[Dancing with the Stars]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Dmitry Shapiro]]></category>
		<category><![CDATA[econalypse]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Federated Media]]></category>
		<category><![CDATA[Gideon Yu]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[March Tweetness]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[merger]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[network hard drive]]></category>
		<category><![CDATA[Oliver J. Chiang]]></category>
		<category><![CDATA[Peabody]]></category>
		<category><![CDATA[pranks]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Seeqpod]]></category>
		<category><![CDATA[semiconductor]]></category>
		<category><![CDATA[slump]]></category>
		<category><![CDATA[Stephen Colbert]]></category>
		<category><![CDATA[Steve Wozniak]]></category>
		<category><![CDATA[Sun Microsystems]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[The Onion]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[VC]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[Veoh]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Video Compass]]></category>
		<category><![CDATA[Weekend Update]]></category>
		<category><![CDATA[Western Digital]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=16055</guid>
		<description><![CDATA[Welcome once more to Weekend Update! I’ll be filling in today for your regular host Beth Callaghan, who’s on vacation. And what sane person wouldn’t be, after the slew of Silicon Valley silliness inspired by April Fools Day this past week? Digital pranks were the name of the game, and Google and others heaped so many tepid hoaxes upon us that we wanted to call April Fold so as to quickly end this round of gags.]]></description>
			<content:encoded><![CDATA[<p><a href="http://digitaldaily.allthingsd.com/20090404/weekend-update-40409/weekend04042009/" rel="attachment wp-att-16067"><img src="http://digitaldaily.allthingsd.com/files/2009/04/weekend04042009.jpg" alt="weekend04042009" title="weekend04042009" width="381" height="223" class="aligncenter size-full wp-image-16067" /></a></p>
<p>Welcome once more to Weekend Update! I’ll be filling in today for your regular host, Beth Callaghan, who’s on vacation.</p>
<p>And what sane person <em>wouldn’t</em> be, after the slew of Silicon Valley silliness inspired by April Fools Day this past week? Digital pranks were the name of the game as <a href="http://digitaldaily.allthingsd.com/20090401/new-from-google-labs-google-april-fools-overkill/">Google (GOOG) and others heaped so many tepid hoaxes</a> upon us that we wanted to call April <em>Fold</em> so as to quickly end this round of gags.</p>
<p>But no bag of tricks was needed for one Web site to April Fool itself into crying wolf about an <a href="http://kara.allthingsd.com/20090403/sorry-to-get-you-all-a-twitter-but-google-is-not-in-late-stage-talks-to-acquire-the-hot-microblogging-service/">imminent Google (GOOG) acquisition of Twitter</a>, when a real story around the corner was about<a href="http://mediamemo.allthingsd.com/20090403/heres-a-real-google-twitter-story-google-turns-tweets-into-ad-dollars/">Google turning Turbo Tax tweets into ads</a>.</p>
<p>Meanwhile, one of the biggest jokesters of them all, <a href="http://mediamemo.allthingsd.com/20090401/no-joke-the-onion-wins-one-of-journalisms-biggest-awards/">The Onion, won one of the biggest awards in journalism, a Peabody</a>, meaning that the best sense of humor goes to that panel of judges. And to Stephen Colbert, who was willing to entertain (for a while) <a href="http://kara.allthingsd.com/20090403/twitters-no-biz-model-stone-on-the-colbert-report/">Twitter spokesmodel Biz Stone’s biz-model-less thoughts in an interview on &#8220;The Colbert Report.&#8221;</a> Also on BoomTown this week: <a href="http://kara.allthingsd.com/20090331/facebook-cfo-gideon-yu-out-fast-growing-social-network-says-its-doing-fine-financially/">Facebook’s former CFO Gideon Yu is out</a>, <a href="http://kara.allthingsd.com/20090402/the-entire-facebook-goodbye-gideon-we-are-the-money-champions-memo/">as was a leaked memo</a> from Mark Zuckerberg about Yu’s departure and the company’s situation.</p>
<p>A sense of humor is certainly an invaluable feather to have in your cap these days. Digital Daily wrote about the most recent doom-and-gloom predictions and events to happen in this econalypse, like analysts’ predictions of <a href="http://digitaldaily.allthingsd.com/20090403/youtube-the-money-pit/">YouTube losing $470 million in 2009</a>, <a href="http://digitaldaily.allthingsd.com/20090401/ipo-market-just-really-really-lousy/">the barren IPO-less wasteland VCs are bemoaning</a> and a <a href="http://digitaldaily.allthingsd.com/20090403/feb-chip-sales-i-call-bottom-until-the-next-bottom/">major global slump in semiconductor sales</a>. Other headlines weren’t quite so dreary: <a href="http://digitaldaily.allthingsd.com/20090331/googles-mission-to-organize-the-worlds-start-ups-and-make-them-universally-acquirable/">Google’s foray into VC land</a>, the folks at <a href="http://digitaldaily.allthingsd.com/20090402/rim-shot/">BlackBerry HQ celebrating surprisingly good fourth-quarter results</a> and the world&#8217;s worst-kept secret, the <a href="http://digitaldaily.allthingsd.com/20090403/ibm-mulling-sun-resource-action/">anticipated merger between IBM (IBM) and Sun</a> (JAVA).</p>
<p>There was a similar mix of dark clouds and silver linings over at MediaMemo. The National Collegiate Athletics Association <a href="http://mediamemo.allthingsd.com/20090402/the-ncaa-blows-the-whistle-on-twitters-march-tweetness/">forced Twitter and partners AT&#038;T (T) and Federated Media to take down one of its first ad campaigns, “March Tweetness,”</a> crying copyright foul. Also running afoul with big companies in legal waters, <a href="http://mediamemo.allthingsd.com/20090401/seeqpod-offers-free-music-but-its-lawyers-dont-come-cheap/">free music Web site Seeqpod filed for bankruptcy</a>. And video site <a href="http://mediamemo.allthingsd.com/20090401/video-site-veoh-cuts-staff-boots-ceo-bets-on-browser-plug-in/">Veoh laid off a significant amount of staff and kicked out its old CEO</a>, replacing him with founder Dmitry Shapiro and refocusing the company on its “Video Compass” browser plug-in.</p>
<p>Online video is generally a turbulent space these, but the waiting is the hardest part for <a href="http://mediamemo.allthingsd.com/20090330/disneys-decision-hulu-youtube-or-something-else/">Hulu when it comes to the rumored Disney deal</a> in which Disney (DIS) seems to be playing the field. Other gems of the week were URL-shrinking Web service <a href="http://mediamemo.allthingsd.com/20090330/is-a-shorter-web-address-worth-big-money-bitly-raises-2m/">bit.ly’s raising of $2 million</a> and media mogul <a href="http://mediamemo.allthingsd.com/20090402/live-from-the-cable-show-rupert-murdoch-and-jeff-bewkes/">Rupert Murdoch’s Kindle envy</a>.</p>
<p>In a new Mossblog, Walt Mossberg gives us his <a href="http://mossblog.allthingsd.com/20090401/first-impressions-of-the-new-blackberry-app-store/">first impressions of the BlackBerry App World</a> store in which Research in Motion (RIMM) takes a bold step into what was formerly the sole domain of Apple (AAPL). In Personal Technology, <a href="http://ptech.allthingsd.com/20090401/network-hard-disk-by-western-digital-offers-easy-backup/">Walt reviews a network hard drive from Western Digital</a> (WDC) that makes the technology gloriously simple for everyone. And in Mossberg Solution, <a href="http://solution.allthingsd.com/20090331/cool-trays-take-the-heat-off-your-lap/">Katherine Boehret takes a look at several laptop trays</a>, designed to protect the&#8211;ahem&#8211;family jewels and family members in general from laptops’ scorching undersides.</p>
<p>Finally, our exciting Woz-watch, after many weeks, has come to a sad end: <a href="http://kara.allthingsd.com/20090401/woz-gets-hipchecked-off-the-dance-floor-big-big-sigh/">Steve Wozniak was voted off &#8220;Dancing with the Stars&#8221;</a> this week after one misstep too many. Down, but not out, the Apple co-founder swore that the “geeks shall inherit the earth”… just not the dance floor, any time soon. Please.</p>
<p>More next week.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20090404/weekend-update-40409/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

