B.J. Novak

Boxee CEO Avner Ronen Gets a Crash Course in the TV Business

Peter Kafka in Media on March 13, 2009 at 5:00 am PT

When I first met Avner Ronen two months ago, the Israeli entrepreneur was basking in buzz. Now his Web video start-up has gotten a sobering dose of reality from the television establishment, courtesy of NBC and Fox. But Ronen still thinks he can get big TV, and big cable, to play along with him. He has a persuasive case.