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	<title>AllThingsD &#187; BlackBerry 8830</title>
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		<title>Mediocrity Rules! Why the iPhone's Crummy Camera Is Flickr's Favorite.</title>
		<link>http://allthingsd.com/20090818/mediocrity-rules-why-the-iphones-crummy-camera-is-flickrs-favorite/</link>
		<comments>http://allthingsd.com/20090818/mediocrity-rules-why-the-iphones-crummy-camera-is-flickrs-favorite/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 22:28:00 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=9977</guid>
		<description><![CDATA[Flickr is one of the Web's most popular photo-sharing sites. Flickr users' camera of choice? The iPhone--even though the image isn't great, the flash is nonexistent, and the only way to zoom is to move your hand closer.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/08/iphone-camera.jpg"><img class="size-medium wp-image-10012 alignright" title="iphone-camera" src="http://mediamemo.allthingsd.com/files/2009/08/iphone-camera-250x187.jpg" alt="iphone-camera" width="250" height="187" /></a>Flickr is one of the Web&#8217;s most popular photo-sharing sites. Flickr users&#8217; camera of choice? The iPhone.</p>
<p>At least it was yesterday, when the <a href="http://latimesblogs.latimes.com/technology/2009/08/iphone-flickr.html">LA Times</a> checked in on Flickr&#8217;s <a href="http://www.flickr.com/cameras/">stats</a>; at the time, Apple (AAPL)&#8217;s handset had passed the Canon (CAJ) EOS Digital Rebel XTi as the most popular camera on Yahoo&#8217;s (YHOO) photo site. The stats are updated daily, though, and as of this afternoon, the Canon had pulled back in front by a few hundred users.</p>
<p>But the precise numbers don&#8217;t matter. The takeaway here is that people who like taking and sharing photos are happy to use an inferior camera&#8211;even the newest iPhone sports just three megapixels and lacks rudimentary features like zoom and flash&#8211;if it&#8217;s easy to use. And most important, if it&#8217;s already on the phone they&#8217;re carrying around.</p>
<p>I&#8217;m not the first to point this out, but I&#8217;ll reiterate: There are important/worrisome lessons here for other gadget makers.</p>
<p>Cisco&#8217;s (CSCO)&#8217;s Flip camera line, for instance, is great, and I used my Mino HD twice today for interviews. But if I was carrying around an iPhone 3GS or any other handset with video-recording capabilities, I&#8217;m not sure that I would have packed the Flip. And I&#8217;d probably end up filming a lot more interviews if my camera was always with me.</p>
<p>Same goes for Amazon&#8217;s (AMZN) Kindle, or any other would-be e-book reader: I appreciate that they&#8217;re designed specifically for reading and boast low-power screens that are easy on the eyes, hold up well in variable light, etc. But I read a newsstand&#8217;s worth of copy every day on my rudimentary BlackBerrry 8830, which isn&#8217;t designed for that at all; plenty of iPhone fans say they&#8217;re happy reading full-length novels on their gadgets.</p>
<p>That doesn&#8217;t mean that people who are passionate about cameras or novels or whatever won&#8217;t prefer specialized devices. But that leaves a very big chunk of the market&#8211;those of us who find that good enough is plenty good&#8211;for the iPhone or any other all-in-one tool.</p>
<p>[<em>Image credit: <a href="http://www.flickr.com/photos/epitti/2566357532/">Erik Pitti</a></em>] </p>
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		<title>Why Advertising Still Doesn't Work: Sprint Tries Its Hardest To Sell Me an iPhone</title>
		<link>http://allthingsd.com/20090616/why-advertising-still-doesnt-work-sprint-tries-its-hardest-to-sell-me-an-iphone/</link>
		<comments>http://allthingsd.com/20090616/why-advertising-still-doesnt-work-sprint-tries-its-hardest-to-sell-me-an-iphone/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 16:17:29 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=8194</guid>
		<description><![CDATA[I'm a Sprint customer, so the wireless company knows where I live, how to find me online, what kind of phone I have and what I spend each month. And it knows my contract expires at the end of the month. So why isn't it trying hard to keep me from the clutches of AT&#38;T and its iPhone?]]></description>
			<content:encoded><![CDATA[<p>There are a lot of big brains out there trying to use technology to make ads smarter and more efficient. Example: <a href="http://www.businessweek.com/magazine/content/09_25/b4136052151611.htm">Google&#8217;s (GOOG) plan to roll out its own ad exchange</a> this summer.</p>
<p>And there are lots of marketers trying their best to ignore technology and keep their ads as dumb as possible. Example: Sprint&#8217;s email to me this morning trying to convince me to sign a new contract so I can snag a free &#8220;Katana Eclipse X&#8221; from Sanyo. Here&#8217;s the pitch (click to enlarge):</p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2009/06/sprint-ad.png"><img class="alignnone size-full wp-image-8196" title="sprint-ad" src="http://mediamemo.allthingsd.com/files/2009/06/sprint-ad.png" alt="sprint-ad" width="350" height="227" /></a></p>
<p>Nothing against the Katana Eclipse X, by the way. I&#8217;m sure it&#8217;s a fine phone. But here&#8217;s the thing: Sprint (S) has my email address because I am a customer. I&#8217;ve been one for a decade. And so Sprint knows that:</p>
<ul>
<li> I own a BlackBerry 8830, and that&#8230;</li>
<li>I spend $100 a month for an all-you-can eat plan (plus another $60 a month for a broadband wireless card!), and that&#8230;</li>
<li>My contract expires in a couple of weeks.</li>
</ul>
<p>So if I were Sprint, I&#8217;d be trying very hard to convince me not to ditch the company for AT&amp;T (T) and Apple&#8217;s (AAPL) new <a href="http://digitaldaily.allthingsd.com/20090608/wwdc-2009-keynote-live-iphone-3gs/">iPhone 3G S</a>, which looks awesome.</p>
<p>And again, nothing against the Katana, which is apparently available in <a href="http://news.cnet.com/8301-17938_105-10076776-1.html">&#8220;Nightlife Black and Hypnotic Pink.&#8221;</a> But it&#8217;s no BlackBerry, and it&#8217;s no iPhone. And it&#8217;s not a Pre, the phone that Sprint and Palm (PALM) are positioning  to compete against those two.</p>
<p>But I&#8217;ve yet to get an email from Sprint telling me that the Pre exists&#8211;perhaps the company hopes that I&#8217;ll be wowed by its new <a href="http://mediamemo.allthingsd.com/20090604/hey-ladies-heres-the-first-palm-pre-ad/">woman-friendly TV ads</a>. Or what about Research in Motion&#8217;s (RIMM) new &#8220;Tour,&#8221; which is coming out this summer and looks great? Nope. Had to learn about that one by reading a <a href="http://www.businessinsider.com/new-blackberry-tour-coming-soon-to-verizon-sprint-2009-6">blog</a>.</p>
<p>So while I worry that I&#8217;ll regret typing this, here goes: Dear Sprint: You know where I live, what I own and how much I spend. You know I&#8217;m a free agent at the end of the month. Want to keep me? Start pitching.</p>
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