Sleeker than the somewhat boxy G1, the myTouch boasts longer battery life–up to six hours of talk time, one more than its predecessor–a 3.2-megapixel camera, a virtual keyboard that orients automatically from portrait to landscape mode and, more importantly, better customization.

Now that the Android Market has 5,000-strong range of applications, devices like the myTouch offer a more compelling proposition than even before. “No two myTouch devices will be alike,” Andrew Sherrard, vice president at T-Mobile, told News.com. “They will be as unique as the users that own them. What we have found is that once consumers know how to customize a device and they add everything they want on it, they respond very well to having a phone that is specially designed for them.”

Yep, they sure do.