“The quarter was tougher than we thought,” said EA’s CFO Blake Jorgensen. “There was a big slowdown in the console business industrywide.”

In addition to a general industry slump, EA also said its Medal of Honor game performed poorly in the third quarter. “When we saw the weakness in the title, we wound back expenses in the quarter,” said Jorgensen, who cut marketing expenses and redeployed headcount to other departments as needed.

The company said console gaming revenue fell 20 percent in 2012 compared to the prior year, but that the drop has been partially offset by its digital platforms. Smartphones, tablets and additional content for existing console titles continue to perform well, unlike the console business, which is at the tail end of its lifecycle.

For the quarter, the company’s non-GAAP net revenue totaled $1.18 billion, which was below its guidance of $1.25 billion to $1.35 billion. Analysts were expecting revenue of $1.29 billion. The company’s non-GAAP profit totaled 57 cents a share to beat the midpoint of its guidance of 50 cents to 60 cents, and to beat analyst expectations of 56 cents.

Overall, the results did not surprise investors. The company’s stock is down 28 cents, or 1.9 percent, in after-hours trading, to $14.80 a share.

Some examples of digital titles that performed well during the third quarter include Battlefield 3 subscriptions, which have generated more than $108 million in sales in the first three quarters of the company’s fiscal year. FIFA 13 digital net revenue topped $100 million in the third quarter alone. On mobile, the company’s free-to-play game, The Simpsons: Tapped Out, generated $23 million on iOS.

Overall smartphone and tablet sales generated $79 million during the quarter, increasing 36 percent year over year.

In the fourth quarter, EA will be closely watching the performance of Dead Space 3, the Sci-Fi title launching next week. So far, based on pre-sales, it is outperforming last year’s release, but the soft market worries Jorgensen.

“In Q4, our caution is continuing. In the industry, no major title has shipped yet, so right now, we are staring into the unknown,” he said.

Sterne Agee analyst Arvind Bhatia downgraded the company’s shares from “buy” to “neutral,” calling the Street’s estimates “overly optimistic.”

Bhatia is concerned about the company’s performance when it came to its big console game titles of the year. But Electronic Arts is increasingly offsetting its declines in the traditional packaged goods market through the sale of digital content.

But will digital will be able to generate enough revenue this time to make up for its poor-performing console games?

In a note to investors, Bhatia said that he believes EA should have lowered full-year guidance “following disappointing early performance of Medal of Honor Warfighter and the cancellation of NBA Live in October of last year.”

This morning, EA’s shares were down 3.6 percent, or 52 cents a share, to trade at $13.93. Yesterday, after the note went out, shares fell 2.9 percent. The videogame publisher is still trading way below its 52-week high of $20.64, but is still above its low of $10.77 a share.

Electronic Arts’ guidance for third-quarter earnings per share was 50 cents to 60 cents, which at the time, was well below consensus estimates of 71 cents (excluding some items). For non-GAAP revenue, it guided $1.25 billion to $1.35 billion, which was lower than the consensus estimate of $1.38 billion. For the full year, Bhatia is now projecting revenue of $3.87 billion, which is 5 percent below consensus and 6 percent below the midpoint of management’s guidance range of $4.05 billion to $4.25 billion.

Bhatia figures that the company will have a tough time matching its 2012 performance, which saw strong sales from the first-person shooter Battlefield 3.

He estimates that Battlefield 3 sold 13 million units; in comparison, Medal of Honor Warfighter has shipped roughly three million units, creating a 10 million unit gap, which pencils out to $500 million. In addition, EA’s title slate in 2013 was smaller, with only 14 titles, compared to 2012, when it shipped 22 titles. By his estimate, that creates another $200 million hole.

However, EA continues to talk about how digital revenue is more than making up for the drop it is seeing from packaged-good sales.

In the second quarter, it reported that digital revenue was 40 percent higher year over year.

For instance, the FIFA soccer game generated more than $115 million in digital revenue in the first half of 2013, and Battlefield 3’s premium service has sold more than two million subscriptions to date (all of that revenue will be recorded in the fourth quarter). Additionally, the company’s Simpsons game on iOS, called Tapped Out, has been the top-grossing game for the past four weeks.

While digital revenue is up, the company is not as bullish on Facebook as it once was, and is scaling back its investments in the platform. In addition to developing fewer games for Facebook this year, EA also started shutting down underperformers such as World Series Superstars, EA Sports PGA Tour Golf Challenge, Monopoly Millionaires and Age of Immortals.

Similarly, social games leader Zynga recently said it would shutter 13 titles.

EA’s CFO Blake Jorgensen told AllThingsD last quarter that the company believes social will be key for games going forward, but not necessarily as an individual platform. “I would say that, overall, digital is growing the fastest, and within digital, it’s the mobile business that’s growing the fastest,” he said. “Clearly, mobile is up dramatically, and it’s no surprise — it’s driven by smartphones, tablets.”

In the second quarter, the company said digital revenue totaled $324 million, up from $234 million in the year-ago period. The increase was fueled by downloadable content for consoles and mobile games, but probably not Facebook games.

EA doesn’t break out revenue from Facebook, but you can guess they didn’t do so well given that it reported 42 million monthly active users during the period, down from 101 million in the second quarter last year. Meanwhile, it says mobile revenue has increased 60 percent since the same period last year; full-game downloads were up more than 40 percent.

Overall, the company reported non-GAAP revenue of $1.08 billion during the quarter, which was in line with its guidance of up to $1.05 billion. Non-GAAP diluted earnings per share of 15 cents a share was above its guidance of up to 12 cents a share.

The company attributed the higher than expected revenue was primarily due to digital growth. Specifically, it said record numbers of players are engaging in online features and content downloads for its Battlefield and FIFA soccer games. FIFA generated more than $115 million in the first half of 2013 in digital revenue; and Battlefield 3’s premium service has sold more than two million subscriptions to date. Additionally, the company’s Simpsons game called Tapped Out on iOS has been the top grossing game for the past four weeks.

EA’s CFO Blake Jorgensen said the company believes social will be key for games going forward, but not necessarily as an individual platform. “I would say that overall, digital is growing the fastest, and within digital, it’s the mobile business that’s growing the fastest,” he said. “Clearly, mobile is up dramatically, and it’s no surprise — it’s driven by smartphones, tablets.”

The digital revenue more than offset the drop EA is seeing from packaged good sales. However, its guidance for the current quarter, which includes the holidays, is missing analyst expectations. It expects earnings per share of 50 cents to 60 cents, well below consensus estimates of 71 cents (excluding some items). For non-GAAP revenue, it guided $1.25 billion to $1.35 billion, which was lower than the consensus estimate of $1.38 billion.

Looks like Yahoo has found its new CFO. This afternoon, the company said that Tim Morse will take charge of its finances. Morse, who has served as chief financial officer for chip maker Altera (ALTR) since 2007 and spent 15 years at GE (GE) before that, will start work on June 17 and assume CFO responsibilities on July 1.

Welcome news, since Yahoo has been looking to fill the position since Blake Jorgensen said he would step down from the Silicon Valley-based company last February.

What did it take to bring Morse to Yahoo? According to an SEC filing, a $500,000 signing bonus, a base salary of $500,000, an option to purchase 400,000 shares of Yahoo stock, and 150,000 shares of restricted stock.

The appointment of Morse is yet another for Yahoo CEO Carol Bartz, who has tended to pick her top execs from a more business-focused sector than one focused on the consumer Internet, which is Yahoo’s arena.

Here is the official press release:

Morse Appointed Chief Financial Officer of Yahoo!

SUNNYVALE, Calif.–(Business Wire) Yahoo! Inc. (Nasdaq:YHOO) announced today that the Board of Directors has appointed Tim Morse as chief financial officer. Reporting directly to Carol Bartz, the chief executive officer of Yahoo!, Morse will be responsible for the company’s finance, investor relations, and mergers and acquisitions groups. He will commence employment on June 17, 2009 and will assume the responsibilities of CFO on July 1, 2009.

“Tim has a proven ability to translate strategy into structure, process, and execution, and I am delighted that he will be joining my leadership team to help drive Yahoo!’s growth,” said Bartz. “With his passion for operational finance, global experience, and expertise simplifying complex organizations and managing growth, Tim is a natural fit for Yahoo!.”

Morse has financial experience in both large and small organizations, managing in complex, fast-paced environments and establishing scalable, cost-effective processes and controls. Prior to joining Yahoo!, he was the CFO of Altera Corporation, a semiconductor company specializing in programmable logic devices for communications, industrial, and consumer applications. Morse previously served as the CFO and general manager of business development for General Electric Plastics. A 15 year veteran of GE, he also held a variety of positions at GE Plastics, GE Appliances and GE Capital in North America, Europe and Asia.

“Yahoo! is an amazing brand with a unique combination of assets, and I am extremely excited to be joining a finance team with a deep commitment to financial excellence and fiscal discipline,” said Morse. “I look forward to working with the entire leadership team to continue to focus on driving results and creating value for our shareholders.”

Morse holds a bachelor’s degree in finance and operations and strategic management from the Boston College Carroll School of Management.

Blake Jorgensen, who left Yahoo as part of a management reorganization by CEO Carol Bartz, has taken a job as CFO at Levi Strauss & Co.

He’s the second Yahoo to move to the the jeanswear manufacturer recently. Former Yahoo (YHOO) PR head Jill Nash took over communications at Levi several months ago.

Jorgensen, who got a $1.8 million severance from Yahoo, came to the Internet company several years ago.

Here’s the full press release:

LEVI STRAUSS & CO. APPOINTS NEW CHIEF FINANCIAL OFFICER

Yahoo! CFO brings Global Finance and Strategic Experience to World’s Leading Jeanswear Company

SAN FRANCISCO (May 28, 2009)–Levi Strauss & Co. (LS&CO.) today named Blake Jorgensen the company’s new executive vice president and chief financial officer, effective July 1, 2009. Jorgensen is currently the chief financial officer for Yahoo! Inc., a leading global Internet company. He will report directly to LS&CO.’s Chief Executive Officer John Anderson.

“Blake is a seasoned finance executive who brings a broad background of leadership, operational and strategic experience to Levi Strauss & Co.,” said Anderson. “He has a successful track record of working with global consumer product companies and his deep financial experience will be a tremendous asset as we continue to position the company for future growth.”

Prior to joining Yahoo!, Jorgensen co-founded Thomas Weisel Partners in 1998, where he served as chief operating officer, co-director of investment banking and a member of the Executive Committee. He managed all aspects of the publicly traded investment bank. Jorgensen also managed the investment bank’s relationships with key investors and several strategic alliances with international partners.

Before founding Thomas Weisel Partners, Jorgensen served as a managing director and principal in the corporate finance department of Montgomery Securities, where he oversaw the integration of Montgomery Securities into NationsBank and Bank of America. Earlier in his career, he worked as an independent management consultant to global corporations and held strategic planning and consulting positions with MAC Group/Gemini Consulting and Marakon Associates.

“I’m excited to be part of an iconic company with leading global brands,” said Jorgensen. “The Levi’s® and Dockers® brands are loved by consumers around the world. Based on the strength of these brands, I believe there are tremendous opportunities ahead for growth worldwide. I look forward to working with John Anderson and the entire Levi Strauss & Co. worldwide leadership team to realize this growth potential.”

Jorgensen takes over the chief financial officer role from Heidi Manes, the company’s vice president and controller, who has served as interim CFO for the past nine months.

“I want to thank Heidi for her strong leadership during the past nine months and our entire finance leadership team for continuing to build the financial strength of the company while we searched for our new CFO,” said Anderson. “Blake will work closely with Heidi once he is on board to ensure a smooth transition.”

Jorgensen holds a Bachelor of Arts from Stanford University with a major in Economics, and a Masters of Business Administration from Harvard Business School.

A major Yahoo investor yesterday told me that he liked what he saw so far from new Yahoo CEO Carol Bartz, but he still remained wary.

“I like the sizzle,” he said, referring to Bartz’s decisive take-no-prisoners style. “But I am still waiting to see if steak is there too.”

Well, Bartz handed over some tough news to chew on today, announcing Yahoo’s first-quarter earnings, which were just as weak as expected.

The company reported an eight-cent-per-share profit, down from 37 cents a year ago, a 78 percent drop.

Revenue in the quarter came in at $1.6 billion, a 13 percent decline from last year’s $1.8 billion.

And Yahoo (YHOO) also said it would cut five percent of its staff of 13,600, which means layoffs of close to 700 employees.

BoomTown liveblogged the Yahoo earnings conference call, with Bartz and outgoing CFO Blake Jorgensen.

(Bartz, well known for her ribald words and sassy phrases, lobbed several, and also tossed out a small F-bomb at the very end of the conference call, so read on to the bottom.)

2:04 p.m.: The call started off a few minutes late, but who can blame Yahoo, given the poor results? But Bartz finally came on the call with an upbeat tone.

“What an amazing and busy three months it’s been,” she said, outlining what she had learned so far on her whirlwind visits across the Yahoo empire and “deep dives” into the products and services of the troubled Internet giant.

“The most important takeaway was the importance of having a ‘Wow!’ experience,” concluded Bartz, who noted the definition of that particular enthusiasm was different, depending on who you were.

“Wow!” did not describe the earning results, to be sure.

But we pressed on.

2:08 p.m.: Bartz noted that Yahoo remained focused on investment and also renewed investment in the company.

She pointed to content, email, search and advertising as key building blocks of Yahoo and focused on three key goals:

1) Globalizing the Yahoo platform

2) Building “fantastic products” that deeply impact users

3) Investing in “industry-leading” online ad solutions

You know, getting back to basics of exactly what made Yahoo great before.

2:09 p.m.: Bartz complimented Yahoo CTO and Product head Ari Balogh, as well as other current Yahoo staff at the Silicon Valley-based company.

Then she announced that Yahoo had hired Jeff Russakow (pictured here) as its new customer advocacy head.

I am guessing he is now the key guy in charge of monitoring the “Wow!” level.

Russakow is currently VP of corporate strategy for Symantec, the online security software firm, which does not trumpet Yahoo! to me.

So, I wonder if Yahoo engineers should build a “Wow!” meter to help Jeff?

Bartz then noted that Yahoo has been and will continue to “slim down our portfolio,” while continuing in investing.

That would mean dumping the non-”Wow!”

2:11 p.m.: CFO Jorgensen hopped on, noting the “difficult economic environment.”

We noticed!

Jorgensen then proceeded to go through the unimpressive numbers for a while, in a voice that lulled me into a slight stupor. There was essentially no good news anywhere for Yahoo.

Then, he summed up and said goodbye, as he is leaving Yahoo soon and there will be a new CFO by the next quarter’s call. Jorgensen said he will be watching Yahoo “with interest.”

Blake! We hardly knew you! Call me anytime and we’ll chat and maybe have lunch (bring lots of internal memos!).

2:20 p.m.: Bartz complimented Jorgensen, although she did kind of “part ways” with him.

Then, finally, came a patented Bartzism, which is that special sassy phrase or ribald word, with her noting that users were looking for a “kick-ass” experience from Yahoo.

She obviously could not resist, which was a good instinct.

Bartz soon threw in a “freakin’” too.

Then, she non-answered anticipated questions about Yahoo’s talks with Microsoft over a search and advertising partnership by noting, “search is a very valuable asset for Yahoo.”

And that, she said, in a Forrest Gumpism, “is all we’re going to say about search today.”

Also, life is a box of chocolates.

2:25 p.m.: Bartz then discussed the economy, especially the impact on branded display advertising, which she said was not going to be killed off.

Brands were always important, she noted, and Yahoo could even help damaged brands revive themselves.

Like, um, maybe, Yahoo?

She closed the talking points part of the call on another upbeat note: “Let me say again how happy I am to be here.”

Us too, cuz Bartz is a definitely a live wire, as it later turned out.

(Bartz also announced an analysts day on Oct. 28.)

2:29 p.m.: Now began questions from said analysts (media folks are muted, of course).

The first was about ad price differences, which was dull.

The second, though, touched on the Microsoft (MSFT) talks, with someone essentially asking if Bartz was smart enough about search to be able to entertain an offer.

Well, what do you think she was going to say?

That’s right: “I am well versed enough in the search business to say it is critical to Yahoo.”

Bartz also noted that she thought advertisers prefer a combined search and display experience, which felt like she was channeling Yahoo EVP Hilary Schneider.

But Bartz also managed to keep the door open, saying–and I just know she had a mischievous smile while she said this–“Relative to anything else related to Microsoft, no comment.”

She was also not gaming the economy, noting that no one knows what will happen in the future.

“A wise person stays to the sides and lets the economists figure it out,” said Bartz.

As if!

2:33 p.m.: More questions were asked about costs and layoffs (sad!) and about ad inventory.

Bartz underscored the importance of its premium ad sales staff and placement over ad networks and randomness.

“Chanel does not want to end up next to Harley-Davidson. It kind of doesn’t work,” she asserted.

Well, it works for me! I mean, black leather and more black leather–what’s not to like?

2:39 p.m.: More about globalizing the Yahoo platform, which Bartz said would take a while.

“It’s not like flipping a switch,” she said. “This is work, this is not just words.”

Bartz also talked about how non-easy the current ad management systems at Yahoo are. Several times.

2:46 p.m.: A question then came about reinvestment, which was really about selling off stuff like the Asian assets.

No answers were forthcoming, although weak product groups are getting tossed off the good ship Yahoo quite quickly under Bartz.

More questions about the economy, the ad business and another attempt to find out about the Microsoft talks.

“Search is important,” to consumers and advertisers of Yahoo, Bartz underscored again, noting she was not going to fall for a “tricky” question.

Good lord, she’s a sharpie.

3:03 p.m.: Last up is a question about the investment in the global platform and the reorganization.

And, in the end, Bartz uttered the naughty word many had expected sooner.

It came when Bartz was on a roll about how engineers have been “scattered to the winds” at Yahoo and that there have been too many product managers overseeing things and annoying those windswept engineers.

She was dead right about this nagging issue at the company, as it has slowed down innovation and rollouts of key services and products.

“Nobody’s f#*king doing anything,” Bartz stated with apparent exasperation.

She tried to take it back quickly, adding, “I knew that would slip out some time.”

But Bartz should not take it back. Never ever.

In fact, most would agree that it was well past time that such an assessment should slip out of Yahoo.

“Yahoo doesn’t have the magic solution,” Liddell said. “No one should think it will transform the industry….Putting the two organizations together would be a useful step, but it won’t be a panacea….We have to have a plan that excludes Yahoo, we can’t be dependent on that. Even though we’ve suggested it would be great to get together, we don’t work on the basis that’s going to happen. If it does that’s great, but if it doesn’t, that’s fine too.”

Liddell’s remarks came a day after soon-to-be-former Yahoo CFO Blake Jorgensen said the company had not ruled out the idea of a search deal with Microsoft (MSFT).

Goodness gracious, make it stop!

You must know by now how much BoomTown loves internal Yahoo (YHOO) memos. But this is getting ridiculous.

It’s been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the fire hose of a whole lot of communicating.

A lot. A real lot.

“I know you guys have reorg fatigue,” wrote Bartz, in the latest email to employees about the management reorganization finally announced this morning.

Also memo fatigue at All Things Digital HQ, if you can believe it.

Okay, I give, Carol! Well, for now, until another juicy internal memo you aren’t handing out freely lands in my inbox, for example, such as one about a search deal with Microsoft (MSFT). I’d like one of those to go, please!

But, in a gesture of a leak-free peace (can the drop-kick bounty be suspended for just today?), I am posting this last memo about the management reorganization from Carol “Chatterbox” Bartz.

(Although, I wish she would stop insulting the press, as she does below again. We are just doing our job–and very accurately, as it turned out–yet the jibes continue. Which is odd, frankly, given that Bartz has had mostly glowing coverage in the media her entire career.)

But Bartz did seem to leave a little mystery in the email still, as if even more rearranging were to come.

Writes Bartz (my bolding):

“As soon as decisions were made, I wanted you to know about them–even if that means we don’t have all the details nailed down yet”.

Wait, are the deets all nailed by Bartz’s productive hammer or aren’t they?

At least, thankfully, the note is capitalized properly, unlike the quaint no-caps stylings of former CEO Jerry Yang.

In any case, if you just can’t get enough, here is Bartz’s reorg blog from this morning and her new management structure memo too.

And here is her entire email on the reorg to employees:

From: Carol Bartz
Reply-To: Carol Bartz
Date: Thu, 26 Feb 2009 09:02:49 -0800
To: “all-worldwide@yahoo-inc.com”
Subject: Our New Organization

Yahoos,

As I’ve gotten to know Yahoo! over the past several weeks, I’ve developed a point of view on how our organization should be structured to set us up for success.

Our goal is simple: to consistently deliver awesome consumer and advertiser experiences, everywhere in the world we do business. Delivering great customer experiences is everyone’s job at Yahoo!–and each part of our organization will have a clear role in making that happen every day.

The timing of this announcement is important. As soon as decisions were made, I wanted you to know about them–even if that means we don’t have all the details nailed down yet. Yes, there’s been a lot of speculation in the media over the past few days…that’s been a little frustrating, but I’m not willing to speak publicly about decisions before they’re final. Today, they are–so I’ll lay out our new organizational structure for you now.

I know you guys have reorg fatigue. Hang in there–our intention is to leave this structure in place for two to four years. We’ll continue to make adjustments as needed, but we expect this core structure to stay put.

The structure outlined below will enable us to make big improvements in our product quality and operational efficiency. Part of that is simplicity–I’m frankly amazed at how complicated some things are here! We’ll have much clearer decision making and accountability. Product and regional teams will share responsibility for revenue targets and expense management, but we’ll have one P&L, for which I’m accountable.

We will also be in a better position to really listen to and understand our customers–both consumers and advertisers. I think we’ve gotten into the habit of focusing internally too much and we sometimes forget who we’re here to serve. You’ll notice that our management structure puts a renewed focus on the customer, with stronger feedback loops across the company…and they all come through me.

Also, as you know, no organizational structure is a substitute for collaboration, communication and trust. We’ll all need to evolve our behavior a bit–as teams and as individuals – to make this structure work the way it’s designed.

So here’s the overview, with the roles that will report directly to me. As you’ll see, some of our leaders are still to be determined. I know you’ll
want more detail than what’s below–you can learn more on Backyard: http://backyard.yahoo.com/ourorg .

Products: We’ve combined Tech and Product groups under one roof, led by Ari Balogh as EVP Products & CTO. Ari’s charter is to deliver global products that enable extraordinary consumer and advertiser experiences. Ari’s direct reports now include one leader for each product group–we’ve taken care of the “two in a box” problem.

One important note: The Connected Life team has been integrated into various parts of the new organization. Our mobile strategy remains a key part of Yahoo!’s focus going forward and all of our product groups will own mobile innovations. After leading Connected Life for four years, Marco Boerries has resigned from the company to spend more time with his family in Europe. We thank Marco for his important contributions at Yahoo!.

Regions: There are now two: North America and International. As I’ve said before, international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.

The regions deliver Yahoo!’s products, programming and services to consumers, partners and advertisers in local markets. They will partner closely with the newly formed Regional Solutions & Products group in Ari’s organization to help drive a significant shift in how Yahoo! develops products for different geographies. The goal is to have global platforms on which regional product offerings are based.

The North American region–comprised of the U.S. and Canada–is led by Hilary Schneider. The leader of our International region, to be hired soon, will be responsible for a cohesive Yahoo! global strategy and seizing our international growth opportunities. Until we determine who’ll lead the International region, Rose Tsou (Asia), Rich Riley (Europe) and Keith Nilsson (Emerging Markets) will continue to report to me.

Marketing: Elisa Steele will be joining Yahoo! as our Chief Marketing Officer (CMO), effective March 23. Elisa joins us from NetApp where she was SVP, Corporate Marketing. Previous to NetApp, she held executive positions in marketing at Sun Microsystems. Elisa will oversee our global marketing strategy and provide direction for our marketing function. She’ll bring together the various Yahoo! marketing teams that have been spread across the company. Reporting into Elisa will be Brand Marketing, Audience Marketing, Corporate Communications, Insights, Policy & Privacy, Community Affairs and related central teams. I’m delighted to have Elisa joining the team.

Customer Advocacy: As I said, we can do much better in hearing the voice of the customer across Yahoo!, and incorporating what we hear into all of our work day-to-day. We have opened a search for a leader, who will oversee Customer Care and Ad Operations globally with the goal of improving how we support Yahoo!’s users and advertisers. In the interim, these teams will continue to report to Hilary.

Service Engineering & Operations: This new team is responsible for delivering common technology services at scale, including application management and infrastructure. No matter how cool our products are, the customer’s experience won’t be great unless our applications consistently deliver. Note that we’re bringing Service Engineering together as one group because these engineers bring expertise that is best applied horizontally. Leading this organization is David Dibble, who joined Yahoo! in December. David’s team also will be accountable for delivering more effective corporate IT systems.

Corporate Functions: Blake Jorgensen will be leaving Yahoo! and I am searching for a new CFO. Blake will remain through a transition with his successor, and I want to thank Blake for all of his great contributions to Yahoo! over the past two years. Mike Callahan will continue to lead our Legal team, and David Windley leads our Human Resources function. Joel Jones joins the team as my Chief of Staff.

So that’s the high-level view. These changes are effective immediately, but we’ve got more work to do in filling out the structure of each group. In the short term, this transition will be challenging for many of our people. My executive staff will be working with their organizations as quickly as possible to create further clarity. For example, we’ll need to recast budgets and adjust work areas so we have the right people working side-by-side.

I want to thank all of you who’ve shared your ideas and views with me since I arrived. Several leaders across Yahoo! came together to design this new structure–I’ve been very impressed with their dedication to the right outcomes, particularly how they’ve embraced the need to eliminate the silos that have been a drag on this organization for so long.

I think this organizational structure has the potential to solve many of the issues you’ve helped me better understand. Of course, new issues will emerge. But I know we’ll be aligned and nimble in tackling them together.

This is a tremendous, proud company with a powerful brand, great products and a bright future. Now’s the time to get more focused than ever on delighting our users and advertisers. Let’s show them how great Yahoo! can be.

Carol

It’s pretty much what BoomTown has been reporting all week about the reorg.

Top-down simplification, which is another word for: Carol rules over Yahoo (YHOO).

CTO Ari Balogh gets a lot of stuff as new head of products, and so does U.S. head Hilary Schneider, including mobile, as EVP of North American Region. Both report to Bartz.

Unmentioned, but Audience Products head Ash Patel is still in. So is General Counsel Michael Callahan.

New chief marketing officer is Elisa Steele, who come from NetApps (NTAP). Bartz happens to be on the board of NetApps, by the way.

New International head TBD.

Bartz also sent an email to employees about the changes.

Here is the entire memo:

New Yahoo! Management Structure Overview

February 26, 2009

· Our goal as a company is simple: to consistently deliver awesome consumer and advertiser experiences everywhere in the world we do business. So we’re creating an organization to enable improvements in our product quality and operational efficiency, as well as clear decision making and accountability.

· Tech and Product groups will be combined to create a single organization called Products. Products will be led by Ari Balogh as EVP of Products and CTO, reporting to Carol Bartz, with the goal of enabling extraordinary consumer experiences tied to compelling advertiser and publisher offerings. This organization is responsible for the vision, strategy, and quality of every product we create–regardless of region, device format or category.

· There are now two regions–North America and International. The regions are responsible for delivering Yahoo!’s products, programming and services to consumers, partners and advertisers in local markets. North America will be led by Hilary Schneider, EVP, North American Region, reporting to Carol Bartz. International’s leader will be hired soon.

. Mobile will continue to be a key priority for Yahoo!. Going forward, David Ko will lead the mobile business, strategy and monetization teams for Yahoo! (Head of Global Mobile Business, reporting to Hilary Schneider). All of our product teams will be responsible for incorporating mobile innovations into their products.

· A Chief Marketing Officer (CMO) role has been created to oversee our global marketing strategy and provide direction for our marketing function. Today, we named our new CMO, Elisa Steele. Elisa starts on March 23. She will bring together the various marketing teams that have been spread across the company.

· A new Customer Advocacy group will help us to better hear the voice of the customer (consumers/advertisers) across the company and incorporate what we hear into all our work throughout Yahoo!. We will hire a new leader for this team.

· The newly created Service Engineering & Operations (SE&O) team will be chartered with delivering common technology services at scale, including application management and infrastructure. The team will be led by David Dibble, SVP of SE&O. We’re bringing Service Engineering together as one group because these engineers bring expertise that is best applied horizontally.

· Our corporate functions will consist of HR led by David Windley, Legal led by Michael Callahan, and our CFO is to be hired, with Blake Jorgensen remaining through the transition. Joel Jones will serve as Carol Bartz’s chief of staff.

· This structure is designed to last two to four years; however, we’ll continue to make adjustments as needed. But we expect this core structure will stay in place.

· These changes become effective immediately.

Time to start “getting our house in order,” Yahoo CEO Carol Bartz declared today.

One of the first steps: Sweeping out CFO Blake Jorgensen.

Here’s the two-sentence update Yahoo filed with the SEC this morning explaining the move:

“On February 26, 2009, Yahoo! Inc. (the “Company”) announced that Blake Jorgensen, Chief Financial Officer of the Company, will be leaving the Company. The Company has initiated a search for a new Chief Financial Officer. Mr. Jorgensen will remain with the Company as its Chief Financial Officer through a transition period.”

Jorgensen, you may recall, was the Yahoo (YHOO) executive who was signaling the company’s interest in a Microsoft (MSFT) search deal just yesterday.

Here is her entire memo:

Getting our house in order

Posted February 26th, 2009 at 9:16 am by Carol Bartz, CEO

A month and a half in the saddle and today I have the perfect excuse to get blogging.

I’ve been on a whirlwind tour for the last six weeks, talking with everybody from executive leaders to the guys who configured my laptop. I’ve been in student mode, slowly getting smarter about what makes this place tick. And most recently, I’ve been gathering information on what it’s going to take to get Yahoo! to a great place as an organization–and one that brings you killer products.

People here have impressed the hell out of me. They’re smart, dedicated, passionate, driven, and really nice. There’s so much great energy and frankly lots of optimism. But there’s also plenty that has bogged this company down. For starters, you’d be amazed at how complicated some things are here.

So today I’m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer. For you using Yahoo! every day, it will better enable us to deliver products that make you say, “Wow.”

I’ve noticed that a lot of us on the inside don’t spend enough time looking to the outside. That’s why I’m creating a new Customer Advocacy group. After getting a lot of angry calls at my office from frustrated customers, I realized we could do a better job of listening to and supporting you. Our Customer Care team does an incredible job with the amazing number of people who come to them, but they need better resources. So we’re investing in that. After all, you deserve the very best.

We’re also leaning on this team to make sure we’re all hearing the voice of our customers (consumers and advertisers). I’m singularly focused on providing you with awesome products. Period. The kind that get you so excited, you have to tell someone about them. Whether on your desktop, your mobile device, or even your TV.

And that takes a real understanding of what you want/need/love/hate, how you’re using our products, and what you find simple, intuitive, easy and fun. Who wants innovation for innovation’s sake if it doesn’t make your life easier, more efficient, more productive? So expect us to hear you better and take better care of you.

Finally, a note about our brand. It’s one of our biggest assets. Mention Yahoo! practically anywhere in the world, and people yodel. But in the past few years, we haven’t been as clear in showing the world what the Yahoo! brand stands for. We’re going to change that. Look for this company’s brand to kick ass again.

Big thanks to the many of you who’ve reached out with positive comments. It’s clear people want Yahoo! to succeed. I’ll try to pop by here again soon, though probably not too soon. I have a pretty long to-do list.

Carol Bartz

CEO

About 10 days ago, BoomTown posted a piece titled, “With a King’s Ransom in Cash, Why Is There Still No Buying Spree in the Tech Space Yet?”

Noting the big cash hordes being held by a plethora of giant tech and Internet companies and their strong cash flows too, even in the midst of the economic meltdown–I wondered when the mergers and acquisitions would ever begin.

The answer is two-fold: No one wants to buy when prices could just keep going down. And no one wants to sell at all-time lows.

Another issue? While public companies have a market value, as low as they might be, noted a prominent Internet player, the bulk of tasty private ones no longer have a set price, since there have been no sales of late.

Well, that just won’t do! So, in the interest of jump-starting the economy–I mean, there are investment bankers out there running low on caviar and Dom, folks!–here are three suggestions for interesting deals.

IBM Buys Sun:

I mean someone has to buy Sun Microsystems (JAVA)–now hovering in the $5-a-share range with a market valuation of just $3.62 billon–right?

But it’s not going to be Hewlett-Packard (HPQ), despite a deal announced just yesterday in which HP will distribute and provide support for Sun’s Solaris operating system on a line of HP servers.

Analysts dismissed the deal as meaningless in terms of true revenue, with one noting that it did not mean HP would buy Sun either, especially for its server business, because of redundant hardware products.

That leaves, according to many observers I spoke to: IBM (IBM), which competes with Sun in the server business too. Many think the products fit better together, and IBM has a $115.3 billion valuation, so the purchase would be doable.

The server business is sucking wind, according to a report earlier this week, due to the global economy, so finding safe harbor for Sun is something Wall Street seems to be looking for.

Of course, Sun CEO Jonathan Schwartz curiously did use the term “Live Free or Die” in his blog post about the HP deal yesterday–although he was not referring to Sun’s independence, but noting that the phrase was “synonymous with software independence, innovation and intellectual property freedom.”

Google Buys Twitter:

A lot has been written about the supposed “threat” of Twitter to all Web, media and communication companies in the known universe. (How we are all scared by a start-up whose name is so flighty is a question for another day.)

I am not so much convinced, although Twitter certainly is on a roll from a hype and growth perspective.

And I do understand why Twitter–flush with venture funding and an allegedly low burn rate–might want to bide its time to see what happens and not sell out too early.

But while the hot microblogging service declined to sell to Facebook, it might want to reconsider if Google (GOOG) or Microsoft (MSFT) or a big telecom company comes calling with, say, a $1 billion check.

Why? Simply because Twitter–while it says it is poised on the verge of announcing its grand plan to make money–is operating in an arena I have seen many other shooting stars in, traversing a very dangerous crevasse of hype and expectation.

Due to that, it has a very big red target on its back, one that a competitor in the status space–such as the spurned Facebook, whose update business is much bigger–will not ignore.

Right now, Twitter could ask for a lot, as one of the only Web 2.0 companies that everyone is uniformly excited about.

It might want to think about how such excitement can turn rather quickly. Digg–which was almost bought by Google–might give them some advice on how quickly the winds change, for example, as can many too many others.

Microsoft Buys Anyone:

With its $20.7 billion in cash and still casting about for a really bold Internet strategy–sources tell me that newly installed digital head Qi Lu just wrapped up a meeting-rich look-see at the path ahead, including a day-long session on Super Bowl Sunday–Microsoft really should stop futzing around with the PowerPoints and jump right in.

It already has an investment in Facebook. While the social-networking phenom might not be for sale, one wonders if a $10 billion offer and a promise of autonomy might not be well-considered at Facebook’s Palo Alto HQ.

Or what about the social-networking/communication assets of AOL and its low-margin advertising business, with owner Time Warner (TWX) keeping the media part of the unit? Rival Google actually wants to keep that AOL search business, so sticking it to that company would be an added bonus.

As to the continual flirting with Yahoo (YHOO), it is getting to be as annoying as Chuck Bass and Blair Waldorf’s persistently unconsummated roundelay on “Gossip Girl.”

But, of course, once again this week, Microsoft CEO Steve Ballmer said he was interested (sort of, but not), while Yahoo’s CFO Blake Jorgensen said Yahoo was too (sort of, but not).

Said Ballmer at a strategy gathering: “They have share. We don’t have share. They have a huge team. We’ve got a much smaller team….I’m hoping that’s a reasonable conversation to have with new management at Yahoo.”

Said Jorgensen at an investor’s conference: “We’re not opposed to doing a deal…[but] it’s extremely difficult to draw a line down the middle of the organization and split it into two pieces.”

Aaaaaagghhhh!

Dear Steve: Yahoo is the only way Microsoft is ever going to gain the share it so covets, and it looks like new CEO Carol Bartz is at least showing that Yahoo does not have to be roadkill.

Dear Carol: Get while the getting is good because 20 percent is still pretty weak, compared to Google’s 70 percent, and competition is only going to get pricier.

And even though Ballmer could not resist and made a jibe at former CEO Jerry Yang–with whom he famously tangled in the botched acquisition attempts–noting “I don’t want to be known as the Jerry Yang of this market,” everyone knows these two crazy kids belong together.

So kiss, please, declare your undying affection and intent to stick it to Google, and pronto, so we can all move onto the next episode.

“It’s being changed every minute,” joked one Yahoo source about the reorg now in process at Yahoo, which is being shepherded by new CEO Carol Bartz.

Actually, it’s kind of true, as execs at the troubled Web company are being moved around the board like chess pieces, while other players are added.

According to numerous sources, mostly in Yahoo’s Sunnyvale, Calif. HQ, things are still in flux and not completely settled as yet.

But one thing is clear: Layers are being collapsed quickly, as fewer people are in charge of more, with all roads leading to Bartz.

Here’s the current lay of the land, in what is fast becoming Carol Country at Yahoo (YHOO):

Ari, Ari, Ari!

As BoomTown reported earlier this week, it looks like CTO Ari Balogh will be the biggest winner in the management restructuring, getting to ride herd over the entire product organization, both development and technology.

Most interesting is that Audience Product head and longtime Yahoo veteran Ash Patel is still staying–at this point at least–and report to Balogh (Patel had previously reported directly to outgoing President Sue Decker).

Many at Yahoo think Patel will eventually leave, even if he is not out in the current set-up.

But, if he stays, Patel will apparently focus more on product architecture, if he does remain, which is kind of the purview of Venkat Panchapakesan, EVP of the Audience Technology Group, who already reports to Balogh.

Superman exec Ari will surely sort it all out!

In this scenario, Front Doors head Tapan Bhat could get more product development responsibility, especially since media product development is being moved centrally under Patel.

Hilary Gets More Stuff

As someone perceived internally as a favorite of Decker, U.S. head Hilary Schneider seems to be scoring anyway.

She’ll run a new U.S. division, with media head Jeff Dossett under her, as well as advertising sales head Joanne Bradford.

Some Yahoos, though, think Bradford could report directly to Bartz, given her purview is the most important part of Yahoo’s business.

Schneider will also apparently get a much diminished Connected Life unit, which focuses on mobile and other devices, after the departure of its longtime head Marco Boerries.

I posted news of his leaving earlier today, which now means that part of Yahoo will not stand on its own as a separate fiefdom.

Who Is Joel Jones?

Indeed. Yahoo’s current VP of corporate strategy and former McKinsey consultant, Joel Jones (pictured here), is one of the nominees to be tapped to be Bartz’s chief of staff.

In the new, more centralized organization that Bartz is obviously creating, that will be much more than a bag-carrying role, to be sure.

“Joel is as sharp as they come,” said one former Yahoo. Sharp enough to help Bartz negotiate with Microsoft (MSFT) CEO Steve Ballmer?

No news on a possibly COO for Bartz, but she is getting a chief marketing officer to head up the brand and PR functions. Many are suggesting an exec like Pepsi-Cola North America interactive marketing exec John Vail, as I have previously reported, although Yahoo brand exec Allen Olivo is the internal candidate.

Also apparently staying for now is another Decker favorite, CFO Blake Jorgensen.

More to come!

On Friday, BoomTown first reported that new Yahoo CEO Carol Bartz is likely to be announcing a sweeping new management structure soon, which can only mean the possibility that some existing top execs are likely to be broomed out, even as some new ones are ushered in.

“This is going to be a full-scale peanut butter recall,” joked one exec, referring to the infamous “Peanut Butter Manifesto,” which was sent around the company several years ago by former exec Brad Garlinghouse. It laid bare the problems at Yahoo (YHOO), most especially a decided lack of decision-making and lugubrious levels of managers.

But the reorganization of Yahoo’s top-heavy management structures–I once dubbed it the “attack of the Yahoo vice presidents”–will be a bit sticky, given all the (slow-)moving parts at Yahoo (YHOO).

Nonetheless, Bartz signaled a “big week” ahead in one internal memo I obtained, which was sent out Friday.

So what’s to come?

Here’s a rough primer, based on talking to numerous sources inside and outside of Yahoo:

The Basics:

In order to start to revive Yahoo, Bartz is likely to impose a more top-down management style on the hopelessly confusing “matrix” organization now in place at the company.

She has spent the last six weeks touring Yahoo, getting to see a lot of presentations on its many, many products and conducting a whirlwind of meetings with execs.

Broadly, most expect Bartz to severely roll back a variety of previous reorganizations done by former CEO Jerry Yang and outgoing President Sue Decker, in order to impose more centralized control over the place and focus it more narrowly.

Presumably, lattes–paid for by Yang and co-founder David Filo–will remain free.

Out With the Old:

There’s no question that Yahoo is going to see the departure of several top execs, along with the elevation of others.

Among those who are more likely to be definitely in, though, is CTO Ari Balogh (pictured here), a relatively recent hire who has been a popular exec within Yahoo.

The Wall Street Journal first noted the possible rise of Balogh in a follow-up piece to this column’s story on the overall reorg over the weekend, noting that he would become head of product.

Presumably, Balogh will be one of the point men on what to do about search, in the should-I-stay-or-should-I-sell-now debate that never seems to end at Yahoo.

One interesting idea floating around Yahoo is that he becomes head of all its products, as well as continuing to run its tech arm.

That’s a good idea, since Yahoo has desperately needed an empowered leader under Bartz, who focuses like a laser beam on products.

“It all starts with that,” said one former exec. “One single person has to be the champion of what Yahoo makes.”

But what does that mean for Ash Patel, EVP of Yahoo’s Audience Product Division? Well, the longtime Yahoo veteran could now report to Balogh (he had previously reported to Decker directly) or, presumably, leave.

Patel’s fate, of course, impacts that of many others, such as Front Doors head Tapan Bhat, who is in charge of a major homepage redesign that Bartz just delayed the launch of to make it better.

Venkat Panchapakesan, EVP of the Audience Technology Group, seems safer, given that he reports to Balogh already and is responsible for the company’s overall product technology and platform strategy, such as its open efforts.

Also safer than not is General Counsel Michael Callahan, as well as U.S. EVP Hilary Schneider.

But Schneider’s purview might change a bit if U.S. advertising sales head Joanne Bradford–who now reports to her–is elevated to a higher position or if sales is taken out from under Schneider.

It’s not a stretch to imagine Bartz wanting more control of the part of Yahoo that brings in the bucks.

The fate of Connected Life Division EVP Marco Boerries is dicier–think Yahoo mobile and other devices–as it is for CFO Blake Jorgensen and David Windley, who heads human resources.

Both Jorgensen and Windley were favored by Decker, which does not necessarily make them goners. But both are in jobs on which Bartz will have to rely much more, so she might want her own choices in place.

Boerries (pictured here), a talented but more freewheeling exec under Yang, is another question all together. Already wealthy from selling several companies, the entrepreneurial exec is most often mentioned by sources as someone unlikely to stick around, especially if Bartz tries to rein him in more. (In addition, Boerries has family issues requiring that he spend a lot of time in his native Germany.)

As to the many Yahoo SVPs and VPs? Let’s just say it is likely there will be many fewer of them, as Bartz cuts, consolidates, simplifies and centralizes divisions more.

In With the New:

One hire that is definitely coming is a new chief of marketing to take over Yahoo’s brand, as well as its PR function. Yahoo has not had that kind of powerful exec in a long time, and it is more likely Bartz will go for an outside star here.

One outside name skittering around Yahoo for the role is John Vail (pictured here), director of interactive marketing for Pepsi-Cola North America, who knows Yahoo well.

(An obvious internal candidate for the job would be Yahoo’s Global Brand Marketing SVP, Allen Olivo, who could hit the road if not selected.)

Also a possibility is adding a COO with more Web experience to come in to help Bartz. There are plenty of candidates for that job all over the Internet sector.

But Bartz seems to be the kind of exec who favors flying solo and having key execs report to her to keep a finger on the pulse of a company. She is most definitely not going to have an entourage around her.

In fact, said one person familiar with the situation: “It’s long past time for new plumbing, and [Bartz] seems ready to flush a lot out that has long needed to go.”

Oh, a nice tiny surprise from Yahoo, as it reported its fourth-quarter results, which came in at 17 cents a share in adjusted earnings, compared to the 12 to 13 cents Wall Street was expecting.

“Despite the challenging economic environment, Yahoo! delivered adjusted operating cash flow above the midpoint of guidance for the fourth quarter,” said new Yahoo CEO Carol Bartz in the company’s official release. “The company also made important investments while aggressively managing costs, leaving us better positioned to weather the economic downturn and emerge stronger when advertiser spending improves. We have work to do, but I am excited by Yahoo!’s opportunities, and encouraged by the tremendous innovation and momentum I’ve seen since joining the company as CEO.”

But let’s experience Bartz Live and Unplugged at the fourth-quarter earnings conference call, including a Q&A in which–the company’s intro speaker noted at the top of the call–former Yahoo (YHOO) CEO and Co-Founder Jerry Yang might make an unexpected cameo appearance.

(He didn’t.)

2:08 p.m. PST:

It’s Carol’s show obviously, coming on first and foremost, with a little joke, after hearing all the typical caveats that must be uttered by Yahoo’s investor relations folks before the call begins.

“I should have understood all those risks before I took this job,” she chuckled.

Now that’s the understatement of the year!

Noting she has been on the job only eight days, meeting and greeting the folks of Yahoo, Bartz said she was impressed by the energy and “can-do” spirit of the company, noting that the product pipeline was fantastic.

Of course, products have never been the problem at Yahoo, as many have noted (including BoomTown many, many times). Execution has been the devil in the details!

Bartz obviously got this, but was not going to insult former management this time, as she did in her debut public conference with the press and analysts.

Right after she was hired in mid-January, Bartz noted that Yahoo and its assets, “frankly, could use a little management.”

But it is probably not a good idea to say that again with thus-far silent Jerry Yang sitting right next to her.

2:09 p.m. PST

A tiny bit of kissing up to Bartz by CFO Blake Jorgensen, who started to go over the numbers in great detail, putting the best face on a weakish performance overall, especially compared to previous years.

At the end, he said that Yahoo had performed well in 2008, considering the poor economy, and added guidance going forward was not great either, especially compared to a year ago.

Also, he warned Wall Street not to expect too much guidance for 2009, as Microsoft had also said last week in its own depressing earnings call.

2:20 p.m PST:

Back to can-do Carol Bartz, who began by pointing to all the various assets that Yahoo has–including its Build Your Own Search Service (BOSS) product and Yahoo News–all of which are strong products for advertisers, she said.

But Bartz also finally made the point that execution needs to improve, which she said was “addressable.”

Before the Q&A started, she answered some questions about the company she asked herself, before they could be asked by others. Apparently, now that Bartz is an “insider,” she knows better than anyone else!

Did she come to Yahoo to sell it? “No.”

Will she sell search? Bartz does not know yet, but noted “search is a very valuable part of [Yahoo's] business.”

She added that Yahoo search market share was three times the size of the third player, which Bartz curiously did not name, but which is–of course!–Microsoft–which wants very much to buy Yahoo’s search business.

Uh-oh, Microsoft (MSFT) CEO Steve Ballmer might not get his way so quickly!

2:26 p.m. PST:

The first question was about selling the company.

“I did not come to Yahoo to sell the company,” said Bartz again. “It’s too early to say more than that.”

The second question was about reports–in this column too!–about talks with Microsoft and Time Warner (TWX) unit AOL recently.

Bartz said Yahoo does not comment on reports that “come from nowhere.”

Sorry to disagree, but they did come from somewhere and were very well-sourced–just like the absolutely on-target post this column did of Bartz’s pending CEOship at Yahoo, before it was officially announced. But let’s just try to ignore that slight and move on–unless, of course, Bartz keeps up with what has become regular blog-bashing, which means a testy war of words and copious leaked memos to come!

The third question was about the management. Bartz said she plans on getting the lines of communication clearer, which she said she was really good at.

Kissing up to herself was a nice touch.

2:33 p.m. PST:

Next came a question about international business–which is the least of Yahoo’s worries, no matter what its execs say about the great products.

The next question was about guidance. No guidance, folks!

Now, one on the display business, with questions about the pressure on prices and on premium online advertising, which is Yahoo’s top business.

Jorgensen said Yahoo is trying to help advertisers, but that there has been and will continue to be a slowdown in advertising, due to the recession.

More on outlook, cost-cutting, etc. Jorgensen: More caution. Hey, analysts, we’re in a recession and I am not so sure how many ways he can say that.

So far, no Jerry Yang, which was starting to seem odd, since that Yahoo minion said he might be chatting away too.

But, as I said, it seems to be Carol’s show, which has been highly entertaining so far in her tenure, although she’d probably scowl at me sternly for saying that and pull out that cheap trick of insulting the press again.

Next up was a question to about various foreign assets and investments. Bartz will look into it! Jorgensen got in a good joke about her priority not being foreign tax issues.

The following question was about product innovation aimed at a younger demographic.

Bartz was on top of that too, pointing out that she has kids in their 20s.

First, she noted children do grow up, and that they will start to use Yahoo products like its finance offerings, as they move into the workforce and have less time to post dopey pictures on Facebook and throw digital sheep.

Also, young people are finicky, she added. They jumped from MySpace to Facebook, after all!

“Who knows what’s going to come next?,” she said, sounding like a typically exasperated parent. In other words, Yahoo will grab them when they grow up and prefer to be more dull!

2:43 p.m. PST:

The next question was about the timing of changes to come, which prompted Bartz to make another joke about buying the New York Times tomorrow! She was kidding, because the analyst asking the question suggested the troubled Yahoo buy the troubled media company in a recent report.

But, seriously folks, Bartz reiterated: “Gimme some time.”

Next, someone asked about the advertising sales force at Yahoo, which is a good question. Bartz is headed to a sales force meeting in a few weeks, she said, wherein she plans to have a beer with them and find out (once they are drunk and presumably easy to get blabbing).

Still, no Jerry Yang! Sigh. I suddenly desperately miss him and his lower-case ways.

The next question was on shareholder value, which has not been very valuable of late. Bartz noted that everything is on the table related to Yahoo’s businesses, but underscored how valuable the property is as a whole.

“This is not a company that needs to be pulled apart and left for the chickens,” said Bartz.

Apparently, this folksy little saying is from her Wisconsin upbringing. Scary poultry metaphor alert!

Bartz is asked about top assets at Yahoo.

She once again noted that Yahoo’s great products will save the day, from customization to integration of assets. “If we have strong products, we will attract the audience that just beats everything,” said Bartz.

A question about search and display being together, which is a sneaky way to ask about Microsoft, since that’s the great debate within Yahoo over whether to do a deal to outsource it or not.

Bartz made a confusing house metaphor, with search being the house, but it is completely lost on me. Is search the house or a living room or what?

“Whether we keep it or sell it, it’s an important asset,” Bartz then said, which was a clever way of saying exactly nothing.

2:55 p.m. PST:

A question on Yahoo brand, which Bartz basically said is about being the place people come every day. But she admitted there was too much complexity to that brand, although products are strong!

Next, someone asked a question about relevancy of Yahoo. “Our users don’t need constant change,” noted Bartz, who has a decent point about the jumpy nature of Web 2.0′s change-for-change’s-sake mantra.

Still–let’s be honest–Yahoo’s missed a key trend or two in recent years.

Next up was a question about ad prices and another on cost cuts. Jorgensen said that it’ll be more about efficiencies and perhaps some more outsourcing.

Bartz thanked the group for not being “too pushy” in their questions, which was an odd end note, since pushy should be the main job of analysts.

In fact, after listening to the call, I hope that Wall Street keeps up the pushy factor, as investors deserve a lot more answers from Bartz and Yahoo going forward.

It is not, as Bartz insisted in the conference call, a case of inside and outside perceptions being different. Yahoo does have strong products, but it still has gotten itself into its current mess all by itself, much of which has little to do with the weak economy.

That’s why I plan on being very pushy, asking about everything from what structural changes Bartz plans to make to how she envisions Yahoo’s business going forward to improving morale on a sustained basis to what she thinks she can do to make Yahoo the strongest it can be when the economy comes out of the recession.

And, not to get pushy or anything, but what happened to some words from the promised Jerry Yang?

Perhaps he fell victim to the vicious chickens of Wisconsin.

[Dear Yahoos: To get on board the Can-Do Carol Bartz Express, you can buy the "Yes We Can" t-shirt at Zazzle.com for just $23.40!]

Weaker results? Check.

Guidance going forward weaker still? Check.

Layoffs? Check.

Economy sucks? Double check!

Nonetheless, Yahoo CEO Jerry Yang said he “remained optimistic” about Yahoo and was going to “get fit” and power through its obvious troubles.

Get this guy over to the McCain campaign, pronto!

Actually, Yahoo’s news was just a bit more promising than the polls are going for the Republican Presidential candidate.

And, more to the point, it was not unexpected by analysts, all of whom were always expecting the worst.

Yahoo’s net income, for example, dropped 64 percent to $54 million or four cents a share, compared with $151 million or 11 cents in the same period a year ago.

Revenue at the Sunnyvale, Calif.-based Yahoo (YHOO) was $1.78 billion, slightly up from the $1.76 billion from last year’s third quarter.

In other words, bad but not the worst. That’s to come, apparently, as Yahoo execs also warned of a tougher outlook for the months ahead, in the advertising and other business arenas it competes in.

Already, they said, business was bad, most especially in Europe and Asia, although the U.S. started to weaken at the end of the quarter.

But, said Yahoo President Sue Decker, Yahoo was ready to “weather the storm,” and CFO Blake Jorgensen noted the company had plenty of cash on hand.

And page views were up, as well as search queries and revenue per search, which is good news amid the bad.

As reported here previously, Yahoo also confirmed it would cut it workforce by “at least” 10 percent of its global workforce–or about 1,400 to 1,500–and cut other costs too.

Said Yang in a separate memo to staff about the layoffs (yes, that is the punctuation he used):

“today as part of our q3 earnings release, we said that our goal is to reduce our current annualized cost run rate of roughly $3.9 billion by more than $400 million before the end of 2008. we are targeting non-headcount expenses wherever possible, such as facilities and outside services. however, because compensation expenses are the single largest part of our costs, we anticipate a reduction of at least 10% of our global workforce by year-end.”

Said Yahoo’s Yang in an overall statement in its full press release about its earnings (you can read that here, by the way):

“As economic conditions and on-line advertising softened in the third quarter, we remained highly focused on our 2008 strategy to invest in initiatives that enhance not only our long term competitiveness, but also our ability to deliver for users and advertisers in this more difficult climate. We have been disciplined about balancing investments with cost management all year, and have now set in motion initiatives to reduce costs and enhance productivity. The steps we are taking this quarter should deliver not only near-term benefits to operating cash flow, but should also substantially enhance the nimbleness and flexibility with which we compete over the long term. We enter this slowing market with competitive advantages as the destination of choice for consumers and a leader in providing online advertisers with the broadest set of advertising management tools and products in the industry. We plan to continue building on those strengths.”

Yahoo stock, dragging for weeks in the $12 a share range, rose to $13.05 in after-hours trading, up 98 cents or about 8 percent.

Here is the official press release from Yahoo (YHOO) on its third-quarter earnings results:

FOR IMMEDIATE RELEASE

This press release and its attachments contain forward-looking statements that involve risks and uncertainties concerning Yahoo!’s expected financial performance (including without limitation the statements and information in the Business Outlook section and the quotations from management in this press release), as well as Yahoo!’s strategic and operational plans. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the expected benefits of the commercial agreement with Google may not be realized, including as a result of actions taken by United States or foreign regulatory authorities and the response or acceptance of the agreement by publishers, advertisers, users, and employees; the implementation and results of Yahoo!’s ongoing strategic initiatives; the impact of organizational changes; Yahoo!’s ability to compete with new or existing competitors; reduction in spending by, or loss of, marketing services customers; the demand by customers for Yahoo!’s premium services; acceptance by users of new products and services; risks related to joint ventures and the integration of acquisitions; risks related to Yahoo!’s international operations; failure to manage growth and diversification; adverse results in litigation, including intellectual property infringement claims; Yahoo!’s ability to protect its intellectual property and the value of its brands; dependence on key personnel; dependence on third parties for technology, services, content, and distribution; general economic conditions and changes in economic conditions; the possibility that Microsoft or another person may in the future make proposals to acquire all or a part of Yahoo!, or take other actions which may create uncertainty for our employees, publishers, advertisers, and other business partners; and the possibility of significant costs of defense, indemnification, and liability resulting from stockholder litigation relating to such proposals. All information set forth in this press release and its attachments is as of October 21, 2008. Yahoo! does not intend, and undertakes no duty, to update this information to reflect future events or circumstances. More information about potential factors that could affect the Company’s business and financial results is included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2007, as amended, and the Quarterly Report on Form 10-Q for the quarter ended June 30, 2008, which are on file with the SEC and available at the SEC’s website at www.sec.gov. Additional information will also be set forth in those section in Yahoo!’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2008, which will be filed with the SEC in the fourth quarter of 2008.

For all the criticism I have lobbed at Yahoo’s leadership team over the last year, they do clean up well and look good on stage.

Not that anything they are saying has been even slightly revelatory (Starting point! Must-buy advertising! Maximize shareholder value!).

Yahoo (YHOO) CEO Jerry Yang discussed the power of Yahoo (“We have a very good operating model.”), while Yahoo President Sue Decker talked about ads and products and CFO Blake Jorgensen reviewed finances.

“I think we have a terrific asset, I think we have terrific people,” said Yang.

You get the idea here. Zzzzzzzzz.

Of course. it’s almost the good part: Q&A!

Could the new and improved Yahoo CEO Jerry Yang actually manage to beat back the proxy fight being waged against him by activist investor Carl Icahn?

It increasingly looks that way, with only 12 days to go until Yahoo’s annual meeting on Aug. 1.

But exactly which Yang will be running Yahoo (YHOO), if he does win, is probably the most important question shareholders need to ask.

Will it be the seemingly energetic Yang of the past two weeks, invigorated by the battle with Icahn and his new best friend and Yahoo foe, Microsoft (MSFT)?

Or will it be the other Yang?

Because for months and months now, since Microsoft waged its takeover bid on the Internet company he founded, the woe-is-me vibe emanating from Yang has been working the last nerve of anyone paying attention to the proceedings.

Given that this vibe was combined with a kind of cave dweller PR strategy of not speaking publicly–other than releasing an indignant, noncapitalized letter every now and then about the situation–some questioned Yang’s ability to gin up the kind of passion needed to bring Yahoo back from its current straits.

Even before the Microsoft parry in February, the ho-hum mood had trickled down to the troops, causing lower morale, too many departures and a general feeling–deserved or not–that Yahoo has been circling the drain for much too long under its current lackluster leadership.

And, let us not forget the drippy stock performance either.

And while BoomTown, especially, has to give both Yang and also Yahoo President Sue Decker much credit for appearing onstage at our sixth D: All Things Digital conference in May, most who saw the appearance (we posted the whole thing last week, starting here) were not blown away by the performance, considering it too enervated.

What then, do we make of the current round of pugnacious, dare-we-say, passionate, and, as it seems, pretty effective moves Yang has made this week to ward off the attacks of Icahn and Microsoft?

I should have gotten clued-in to the shift when Yang actually made contact with me on July 9, after being out-of-touch for many, many moons, presumably due to pique over my 100-day Sacred Cow Countdown (he started it!).

As it happened, I was in Seattle visiting a lot of Pacific Northwest companies, including Microsoft, when he called.

After our discussion, I published these choice quotes from Yang in a post on July 10, titled “Jerry Yang’s Pledge: Not on My Watch”:

“I think handing over the company to Carl Icahn for the express purpose of hoping he can negotiate a complex deal with Microsoft is a big mistake for shareholders. This is particularly true since Icahn has no plan B and therefore will have no leverage and will be dealing with Microsoft from a position of weakness.

“Furthermore, Microsoft’s interest in Yahoo has been inconsistent at best and they refuse to even put a firm proposal on the table. Their motivations are suspect and there is simply no good reason to think they will actually show up at the end of the day. And then what will shareholders be left with? A weakened, Icahn-controlled Yahoo.”

Then Yang went into overdrive over that next weekend as Yahoo managed to make a new Microsoft search proposal–which was really very, very generous–look radioactive by loudly declaring that Icahn’s taking over of Yahoo was crazy-glued to the plan.

It was not, but no amount of Microsoft spinning could undo the damage of what looked like a goofy power play by Icahn and Microsoft.

That was followed at the end of last week by the news that Yahoo had convinced one big investor, Bill Miller of Legg Mason Capital Management (who has always been a supporter of Yang and especially, Decker), to back the current board.

Legg Mason owns about 4.4 percent of Yahoo.

While not saying it was final, Miller noted that it was his intention to stick with Yahoo’s leadership, adding that he also wanted Yahoo and Icahn to settle their differences before the annual meeting.

Of course, Miller still tried to get Microsoft back to the table, noting, “If Microsoft wants to acquire Yahoo, it can make the terms and conditions of its offer public.”

One can hope, Bill! (Actually, as I have written many times, Microsoft should make that move if it really intends to compete against Google.)

But, best of all, was Yahoo sticking a big fat banner on its much-trafficked home page Friday, alerting its users–most of whom were really just minding their own business and trying to get their daily horoscopes.

Nonetheless, in a box that flashed various outrages about the proxy fight, Yahoo linked to a presentation that pretty much called Icahn a Luddite. It included a quote attributed to him from The Wall Street Journal: “It’s hard to understand these technology companies.”

You can say that again, Carl!

And Yang did say it again in video message to Yahoo employees, noting, “We’re taking full advantage of the power of our network to remind our stockholders why voting for Carl Icahn’s board of directors is a bad choice.”

Ah, there is nothing like a technically clueless billionaire as an enemy to get Yang’s blood boiling!

Apparently, that has helped employee morale too. This weekend, I have heard from several execs contemplating leaving, tired of waiting for the 12th shoe to drop, who noted that more passion from Yang was helping.

“People feel like he is showing some strength, which you never see,” said one. “It sounds corny, but we want someone we believe in.”

Well, we’ll see if institutional investors believe, after they get a recommendation midweek from the large proxy-advisory service ISS Governance Services, which Yang and other Yahoo execs and board members visited last week to make their case.

That will come one day after Yahoo releases its second-quarter earnings on Tuesday, which I am sure will be decent, as they just have to be, considering the hubbub around Yahoo.

(And you can be sure Yahoo CFO Blake Jorgensen is working overtime this weekend, adding in all he can to make the picture as pretty as possible.)

It’ll be a big week for Yahoo, as usual, made bigger if Icahn does not mount an effective offense, such as releasing a cogent plan of his own and showing he has some managers in the wings who can run Yahoo if he were to get the reins.

Which Yang is not showing any signs of giving up anytime soon.

I fully expect Yang to get even more hopped up this week with more speeches to employees, more visits to shareholders and perhaps even more calls to the press. (BoomTown is waiting by the phone!)

Of course, this is all just show. And while it’s a good one, as I said, the most important thing everyone has to keep in mind is what this all means after Aug. 1.

So I have some questions for Yang:

Does he have the energy and vision and, most important, management chops, to really move the needle at Yahoo and make the kinds of changes it needs?

And what are those changes? More of the same direction (more social, more open) or perhaps a much more radical focus on core businesses like content and communications?

And what about search, a losing game as Yahoo inevitably will be crushed between Google (GOOG) and Microsoft? And what about fending off that pair’s new focus on display advertising, where Yahoo does excel?

Will Yang, if he does not think he has what it takes, be willing to step aside? And does that mean Decker will become CEO, or will he bring in new outside execs who have not been part of the problems of the past?

I could go on and on, of course, but it pretty much boils down to one key question:

Is the Yang who acts like he can win really here to stay?

While the group met with polite audiences, most investors I talked to were unenthusiastic about the plan and dubious that Yahoo’s blue-sky hopes would come through. “I think we wanted to give Jerry a hearing, but mostly to save face,” said one investor, in a sentiment that was typical.

What Yahoo (YHOO) was selling, of course, has been a plea for time from shareholders and a way to signal Microsoft (MSFT)–which made an unsolicited bid for the company in the beginning of February–that a price rise was needed to complete the deal. In addition, so far, no alternative offers have panned out.

Thus, last week, Yahoo released information about its future prognosis, saying there would be no surprises for 2008 off guidance, strong gains in revenue and cash flow for 2009 and 2010 and a resulting share price closer to $40, $9 above the original $31 a share–the cash-and-stock offer is actually now worth about $29.50–offered by Microsoft. (See chart.)

Interesting, Microsoft has been unusually silent on Yahoo’s growth predictions, which to me signals: Unimpressed, not inclined to raise its price and increasingly bored waiting for the inevitable call to negotiate.

But that call, I think, will now have to happen–even though I would bet my precious “Beverly Hills 90210″ pilot episode DVD (seen here!) that Microsoft’s Morgan Stanley (MS) bankers and Yahoo’s Goldman Sachs (GS) bankers have been secretly communicating for a while now.

(Morgan to Goldman: “Ignore what the left hand is doing–it will stop gesticulating wildly soon and we can begin bargaining and collect our big fat fees!”)

So do others: “I now give it 14 days,” said one person who has experience in merger back-and-forth Kabuki dances. “There are no more moves to delay this, although you have to give Yahoo credit for its efforts.”

Extra credit even! But is that all there is?

Some at Yahoo do not agree. One person close to the company noted that Yahoo’s situation is like that of financial software maker Intuit (INTU), which was not bought by the software giant in 1994.

“Remember what happened to their deal with Microsoft?” said the person.

Actually, I do. After a lot of behind-the-scenes pressure from Microsoft, Intuit Founder and CEO Scott Cook struck a deal with Microsoft’s Bill Gates in which the company got a 40% premium, or $1.5 billion in Microsoft stock.

That deal was only scuttled, when the Justice Department stepped in and threatened to file suit to stop the union.

Thus, Yahoo’s only hope is the Justice Department, defanged under the Bush administration and with the existence of a major online rival like Google (GOOG) to point to as competition?

It could happen, I guess. But, I would have to say: Count me dubious.

Please see this disclosure related to me and Google.

Our outlook contemplates a workforce realignment of approximately 1,000 people that we will be implementing in mid-February.”

–Yahoo CFO Blake Jorgensen

The streets outside Yahoo’s Sunnyvale, Calif., headquarters will soon be running purple with the blood of the “realigned.” The company will begin handing out pink slips today to the roughly 1,000 employees worldwide whose jobs are being eliminated.

What was it again that Yahoo CEO Jerry Yang wrote in his latest all-hands memo?

You deserve the credit for the tremendously valuable business we have built. All of us in management, as well as the members of the board, deeply appreciate and respect what you have done and continue to do in order to maintain and enhance Yahoo’s leadership position in the online world.”

1. Yahoo Shareholders Reject Plan to Tie Executive Compensation to Company’s Crappy Performance
   Well, what do you know: Yahoo’s annual shareholder meeting didn’t conclude with CEO Terry Semel’s head piked on the exclamation point of the Yahoo sign outside company headquarters.

2. I Know It Was You, Fredo. You Broke My Heart. You Broke My Heart!
   Apparently, Fred Anderson is the “Fredo” of the Apple options backdating family.

3. We’ve Asked John Williams to Do a Special Performance of the Theme From “The Poseidon Adventure” for Our Q4 Results
   Who’s programming Microsoft’s on-hold music, Apple’s Phil Schiller? Waiting for the company’s third-quarter earnings call to begin yesterday, those listening in were treated to an instrumental piano version of Celine Dion’s “My Heart Will Go On.” From “Titanic,” the disaster movie.

4. I’m Proud to Say Our New “Soylent Green” iPod Is Made of 100% Biodegradable Greenpeace Activists!
   If you’re going to try to smear Apple for reckless environmental practices, you best have some hard epidemiological and toxicological data on hand, because goofy Photoshop treatments of the company’s marketing materials just can’t stand up to a blow from the Apple PR machine.

5. And Online Display Impressions Soared as More Americans Checked Their AOL Accounts for Old Times’ Sake
   To hear tell from Time Warner executives, the company’s better-than-expected earnings for the first quarter owed quite a bit to gains in online-advertising market share by its AOL Internet division.

6. Web 2.0 Audience in Mirror May Be Smaller Than It Appears
   How ironic is it that Web 2.0–the “participatory Web”–has far fewer participants than its architects would have us believe?

7. And for My Next Trick, I’ll Turn Myself Into a Complete Jackass
   If you’re going to demand that YouTube remove a video to which you object under the Digital Millennium Copyright Act, it’s probably wise to make sure that you actually understand the DMCA.

8. War Is Peace. Freedom Is Slavery. Ignorance Is Strength. DRM Is DCE.
   You can’t put frosting on manure, but HBO’s Chief Technology Officer Bob Zitter isn’t above trying.

9. We’re Naming It the Motorola STNKR, After Our Q1 Earnings …
   Carl Icahn was right. Motorola really is desperate for a new product. How else to explain a patent the company was awarded last month for a “communication device having a scent-release feature and method thereof.”

10. The Frienemy of My Frienemy Is My Enemiend
    If Microsoft is planning an acquisition in the online marketing and advertising space, it better act fast, because if it waits much longer there won’t be anything left to acquire.

11. How Would Monsieur Ellison Like His BEA Served? Mixed in a Bucket With Oracle’s Other Acquisitions?
    Looks like we may be in for another PeopleSoft-esque takeover drama …

12. I’m Just Biding My Time Here Until I Can Quit and Study Whale Feces Full Time
    Given the chance, how would you alter the course of your career? Well, if you worked at Microsoft’s Security Response Center, you might consider taking a job as an Olympic drug tester, a gravity research subject, or a “whale-feces researcher.”

13. Much Like Energy, BS Cannot Be Created or Destroyed, It Can Only Be Changed From One Form to Another
    If Steorn’s perpetual motion effort is anything like its e-commerce venture (and by all accounts things do seem to be going that way), the only thing in its future is insolvency.

14. From Now On, We’ll Be Known as Nlsn/NtRtings
    Looks like vowels won’t be the only accoutrements to be tossed aside in the rise of Web 2.0. The venerable page view is to be abandoned as well.

15. The Defendant Stands Accused of Copyright Infringement, Breach of Contract and Misappropriation of Dumb Luck
    According to popular legend Facebook founder Mark Zuckerberg once kept two versions of his business card in his wallet–one with the title CEO, the other with “I’M CEO . . . BITCH.”

16. Well, Here Come YouTube’s Video ID Tools. Guess That Means Godot Will Be Here Any Minute Now
    Google’s apparently finished “educating users about copyright law” and has moved on to the far more important business of making sure not to run afoul of it.

17. Look at It This Way: Now That Yahoo’s an ‘Ecosystem,’ the EPA Can Finally Declare It a Superfund Site
    “Our financial performance is not what we would like to see long-term.” This, from Blake Jorgensen, Yahoo’s chief financial officer who, just six weeks into the job, is already well versed in the company’s fiscal truisms.

18. Gates to Google: My Lyrical Technique Will Leave Your Body Weak
    Much as Microsoft Chairman Bill Gates fancies himself untroubled by Google’s incursions into his software empire, they clearly do chafe him a bit.

19. Newest Yahoo Mail Feature: BCC Beijing
    Sure, Yahoo signed China’s “Public Pledge on Self-Discipline for the Chinese Internet Industry,” a voluntary agreement to monitor and restrict information deemed “harmful” by Beijing, but did it have to take it quite so seriously?

20. Apple: Wham, Bam, Thank You Fanboi
    “I feel like a $200 whore.” That was one iPhone early adopter’s crass assessment of his feelings of self-worth, after Apple unexpectedly cut the price of the device by a third–just two months after it arrived at market.

21. In the Unlikely Event of a Water Landing, Sergey’s California King May Be Used as a Flotation Device
    With its onboard hammocks, full-size sofas and California King beds, it’s a wonder Google’s “party plane” has room for scientific instrumentation befitting the National Aeronautics and Space Administration, but apparently it does.

22. Act Now and Get a Downgrade to the OS You Really Want, ABSOLUTELY FREE!
    It’s looking more and more like the pent-up demand for Windows Vista we’ve heard so much about this past year is really just pent-up demand for Windows XP.

23. Dude, I Work for Friggin Forbes Magazine. Have You Heard of It?
    The year-long guessing game is over. New York Times reporter Brad Stone has outed Daniel Lyons, a senior editor at Forbes magazine, as the author of the Secret Diary of Steve Jobs, the satirical blog lampooning Apple’s iconic CEO (See? Told you it wasn’t me).

24. If Facebook’s Worth $15 Billion, Then My Stupid Idea’s Got to Be Good for $10 Mil
    Apparently the vainglory from which Facebook CEO Mark Zuckerberg appears to suffer is communicable and spreading rapidly throughout the social network’s developer community.

25. A Billion Here, a Billion There, and Pretty Soon You’re Talking Real Bollocks
    MySpace is worth $65 billion in the same way that Facebook is worth $15 billion–hypothetically.

26. “Apple Has Destroyed the Music Business”–Not That We Didn’t Try Our Best
    Many, many years ago, when the digital-music business consisted of little else besides Napster and the Recording Industry Association of America’s lawsuits against it, Apple proved that there was indeed a decent business to be had in selling music online for $1 per song.

27. It’s Not an Unpaid Endorsement, It’s a “Social Ad”
    Facebook’s Social Ads aren’t endorsements, they’re a “representation” of user activity.

28. Obama Announces “No Tech Policy Left Behind” Plan
    If Google’s mission is to organize the world’s information and make it universally accessible and useful, then Democratic presidential candidate Barack Obama’s is to do the same to its tech-policy issues.

29. Sounds More Like the “Zune of Reading” to Me
    If Jeff Bezos truly hopes to create “the iPod of reading,” observers say he’s going to have to do a hell of a lot better than Amazon’s new Kindle e-book reader.

30. Fiascobook
    What Facebook CEO Mark Zuckerberg lacks in foresight, he certainly makes up for in disingenuous hair-shirt remorse.

What do you do when you want to inject a little inspiration into a company that needs a lot of it?

Do you hold an all-day meeting of top execs where you actually outline specific goals and exhibit better leadership?

Do you admit your corporate culture is a little weak and promise to focus on strengthening it?

Do you trot out all the senior execs and let them talk about their concrete plans (and, better still, actually prepare them to deliver their spiel with some level of quality)?

Do you do some post-lunch touchy-feely group exercises to get people talking?

Best of all, if you really want to send things over the top, do you bring out an icon so beloved as to give goosebumps to explain to the troops how he managed to turn his once-beleaguered and now-soaring company around?

All that and more occurred on Friday at Yahoo HQ as CEO Jerry Yang and President Sue Decker really put on a show that seemed to resonate with the 300-plus top Yahoo executives (vice president and above) gathered there, capped by an appearance by Apple’s Steve Jobs, who is apparently now Silicon Valley’s equivalent of Oprah.

Most people I spoke with said they grudgingly started the day with very low expectations, but found they quickly warmed to a heartfelt but clearly articulated message by Yang and Decker of what Yahoo needed to do to revive itself.

“Our leaders finally showed some leadership,” said one longtime exec in attendance, who–like many Yahoos–has become extremely disheartened by the downward drift of the online giant of late. “Both Jerry and Sue actually obviously took time and care to think about what we should and, more importantly, should not be doing.”

Said another: “It was not as if there was some huge revelation, but a reminder of the great assets we have that makes our destiny all about execution.”

The day, organized by PR head Jill Nash and others with the help of San Francisco-based consulting firm Stone Yamashita Partners, also included talks led by top Yahoo brass–primarily Yang and Decker.

But also on stage: Jeff Weiner (EVP, Network), Hilary Schneider (EVP, Global Partnership Solutions), Ash Patel (EVP, Platforms and Infrastructure) and even Blake Jorgensen, whose videos and general presentation got high marks from those I talked to (who knew a CFO could be so funny?).

The big idea of the day centered on a word Yang used a lot in the July investors’ meeting (where he also unfortunately promised a top-to-bottom review within 100 days and that there were “no sacred cows” at Yahoo): Ecosystem.

And by this, I think he means a virtuous circle of advertisers, publishers, consumers, all married together by great products and content. It’s a nice word for Yang’s vision, although as any high-school science student knows, ecosystems are very delicate and can get thrown out of whack easily (check out this lovely woodland one below and guess which Yahoo exec is the skunk!).

Among the key focuses of this ecosystem mentioned Friday was: the building out of Yahoo’s ad network, taking advantage of its “consumer insights”; the creation of a healthier corporate culture where fresh ideas could bubble up more effectively and be launched with less agony; and a new move to create a more open network a la Facebook on Yahoo for third-party developers to publish on and create more robust offerings.

Many were dubious about the latter and Yahoo’s ability to open itself up and become a truly accessible platform play, rather than just a good partner for publishers.

That’s because its portal origins are more a command-and-control, owned-and-operated style that will be hard to shake–kind of like The Wall Street Journal inviting outside reporters to contribute.

But it was a brilliant choice on the part of Yahoo leadership to use the halo effect of Jobs–whose story of struggle over adversity is well known–in focusing their execs toward the new direction for the company.

(And it is surely a quantum leap up from former CEO Terry Semel’s choice of the, shall we say, unusual musings of Tom Cruise as a motivational tactic.)

Yang interviewed the much more appropriate Jobs, admitting up front that he was “nervous” for the first time that day when he sat down to chat with the tech legend, whom Yang called one of his heroes.

Jobs basic message: You have great assets–just like Apple did–and now it is all about execution.

Thanks, Steve! (Although easy for him to say, given Yang does not exactly have the kind of emperor thing going for him in this regard as Jobs does).

Actually, execution has always been Yahoo’s weakness, so that’s the right way to frame it, given the Yahoo-as-loser theme really has not been the most accurate.

It’s hard to imagine another company with such amazing assets–traffic, those valuable consumer insights, a spate of terrific products–allowing itself to be written off so easily. Anyway, that’s my job!

All kidding aside, while ups and downs are certainly part of the business cycle, Yahoo has been wallowing in the down for longer than it needs to be without articulating both outwardly and inwardly what is needs to do and, more importantly, to be.

The Friday meeting seems to have solved that internally at least, with VPs going back to their jobs feeling jazzed up and ready to rumble.

Now, it will be up to Yang and Decker to keep up the enthusiasm they clearly generated at the Friday meeting, even up until the very end of the day by unveiling 10 key principles for the company (a lot on corporate culture and not very specific, but it’s good to write these things down).

To my mind, that means cutting deadwood and allowing employees to feel empowered. It means saying yes a lot more than no. It means making some big, bold and maybe even dumb moves in the areas targeted to shake a few trees. It means laser-focus on the promises made.

And it means perhaps even continuing to have meetings like this too, much more regularly and for everyone (by the way, rival Google has a company-wide, ask-the-execs-whatever event in Mountain View weekly, so steal that idea for starters).

And externally, Yahoo needs to come out of its corporate cave, where it has been living for far too long.

While that makes sense sometimes, Yahoo is simply indulging in a broken corporate mantra of not talking about what they are doing at all, because of an irksome “We’re not ready to show you” proclivity on every product or offering.

Web 3.0 is not secretive and will be very, very open. So I think we all know by now that being fussy perfectionists in a fast-moving world of tech is no longer advisable.

Take a lesson from Jobs–roll them out and keep up the momentum and excitement as you do. (Well, don’t copy his most recent cloddish moves to iBrick iPhones, which only reveals the dictatorial steel fist under the velvet glove way too much).

And even then, as Jobs does even when in trouble, don’t avoid the spotlight.

In other words: Call, write, we miss you. And, as a gesture of good faith, I officially invite Yang for breakfast at AllThingsD HQ–that would be the cottage behind my house–on Day 99 (Oct. 24!) of his No-Sacred-Cows Vision Quest.

Because like he said to his troops on Friday: After all, tomorrow is another day.