Google’s Ad Company (Which Isn’t Google) Explains What’s Up With Those Chrome Ads

No big deal, says Unruly Media CEO Scott Button — we do this stuff all the time.
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News Byte

Here He Is

We’ll admit, it’s clever, even if he can’t quite let go. Even the chest shot, but only because it says “Unpaid Blogger.” In other words, tech’s bad boy Michael Arrington has a new blogging home on a site called Uncrunched, after leaving AOL and the tech news blog he founded, TechCrunch, amid controversy. His first post is only three words, all in the title: “Here I Am.” Indeed.

Posterous Revamps Around Sharing “Spaces”

Posterous today is reshaping its existing blog and group products into a single entity called “Spaces,” which helps users share different content with different people.
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Video: Om Talks About $6 Million Giga-Funding

Yesterday, I slogged through the rain to the downtown San Francisco HQ of the GigaOM Network to visit with tech blogging pioneer Om Malik and talk about the latest $6 million in funding for the tech news and analysis site.
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Liveblogging Microsoft 3Q Earnings: Office-Tastic and Kinect-Able (But PC-Frown)

You’d think there would be a party in Redmond, Wash. today, as software giant Microsoft soundly beat Wall Street expectations in its third-quarter earnings released today. But there are shadows too, as results were dragged down by weaker revenues for its flagship Windows unit. The report comes as Microsoft’s stock continues to lag, declining 14 percent for the year. Buzz kill!

Video: BoomTown Versus Texas Hipsters and Cheddar Cheese Cats at SXSW

As it turned out, BoomTown did not succumb to hipster poisoning on my sojourn this past weekend to Austin, Texas and the famous South by Southwest festival. The annual gathering, which has interactive, music and film elements, started last week and is still going strong–fueled, as far as I can tell, by beer, blogging empanadas and excessive start-up hype.

AOL-HuffPo Deal Officially Closes Today–More Big Media Hires Signal New Content Direction Under Arianna

AOL will officially close its $315 million acquisition of the Huffington Post today, sources said, only one month after it was struck. To celebrate, the now-official content head Arianna Huffington will be poaching another clutch of big journalists to add to AOL’s new Huffington Post Media Group unit.

Posterous Goes Bare: Shows Us All Its Stats

The lightweight blogging company Posterous volunteered to open its books recently, coughing up every product stat NetworkEffect asked for during a recent visit.

Blogs, MacBooks and GSM phones

Walt answers readers’ questions on starting a blog, sleeping MacBooks and GSM phones.