Bluefin Labs 
18 posts and columns on Bluefin Labs
Like That TV Ad You Just Saw? Twitter Wants to Show You Another One.
Twitter makes another play for TV ad money, with “TV ad targeting.”
Go Far West, Young Startup: SoftBank Capital and Yahoo Japan in $20M Fund to Bring U.S. Entrepreneurs There
Breaking into the Asian market is not easy.
Twitter Gets a Vote of Confidence — And a Big Check — From Madison Avenue
“Hundreds of millions” from Starcom is nice. But the official stamp of approval from an ad heavyweight could be worth more: “Twitter will be part of every evaluation and buying decision.”
Twitter’s New Video Plan: Ads, Brought to You by Ads
And you can see it right now.
Day Two at D: Dive Into Media 2013, in Pictures and Tweets
Storified: The best tweets and pictures from the second day of D: Dive Into Media.
Meet Bluefin, Twitter’s Newest Prize, Next Week at Dive Into Media
Twitter paid some $90 million for the social analytics company — its biggest deal ever. Find out why.
News Byte
Twitter Confirms Bluefin Labs Buy
As we reported yesterday, Twitter has acquired Bluefin Labs, the social media analytics company. One change from our earlier report: We hear that Twitter ended up paying around $90 million, plus earn-outs, for the startup. More from Twitter’s blog here.Why Twitter Is Buying Bluefin — And Why Bluefin Is Selling
Twitter gets research firepower to help sell to advertisers and programmers. Bluefin gets an exit in what turned out to be a tough market.
News Byte
Nielsen Buys Social TV Tracker SocialGuide
Nielsen has acquired SocialGuide, a New York-based start-up that tracked Twitter and Facebook conversations about TV; terms haven’t been disclosed. Competitors in the “social TV” monitoring market include Bluefin Labs and Trendrr.Twitter Wins the Monday Night Football Game the Replacement Refs Lost
Last night’s folly was bad for the NFL, great for social media and a good test case for Twitter’s online-offline theory.
Partner Advertisement
