18 posts and columns on Bluefin Labs

Like That TV Ad You Just Saw? Twitter Wants to Show You Another One.

in Media on May 23 at 8:58 am PT

Twitter makes another play for TV ad money, with “TV ad targeting.”
samsung_superbowl_ad

Twitter Gets a Vote of Confidence — And a Big Check — From Madison Avenue

in Media on April 22 at 11:56 am PT

“Hundreds of millions” from Starcom is nice. But the official stamp of approval from an ad heavyweight could be worth more: “Twitter will be part of every evaluation and buying decision.”
twitter_money

Twitter’s New Video Plan: Ads, Brought to You by Ads

in Media on April 16 at 10:22 am PT

And you can see it right now.
twitter video ad march madness

Meet Bluefin, Twitter’s Newest Prize, Next Week at Dive Into Media

in Dive Into Media on February 6 at 8:15 am PT

Twitter paid some $90 million for the social analytics company — its biggest deal ever. Find out why.
divespeakersdeb

News Byte

Twitter Confirms Bluefin Labs Buy

in Social on February 5 at 4:01 pm PT

As we reported yesterday, Twitter has acquired Bluefin Labs, the social media analytics company. One change from our earlier report: We hear that Twitter ended up paying around $90 million, plus earn-outs, for the startup. More from Twitter’s blog here.

Why Twitter Is Buying Bluefin — And Why Bluefin Is Selling

in Media on February 4 at 4:15 pm PT

Twitter gets research firepower to help sell to advertisers and programmers. Bluefin gets an exit in what turned out to be a tough market.
bluefin_labs_art

News Byte

Nielsen Buys Social TV Tracker SocialGuide

in Media on November 12, 2012 at 8:19 am PT

Nielsen has acquired SocialGuide, a New York-based start-up that tracked Twitter and Facebook conversations about TV; terms haven’t been disclosed. Competitors in the “social TV” monitoring market include Bluefin Labs and Trendrr.

Twitter Wins the Monday Night Football Game the Replacement Refs Lost

in Media on September 25, 2012 at 7:06 am PT

Last night’s folly was bad for the NFL, great for social media and a good test case for Twitter’s online-offline theory.
mnf nfl

News Byte

Social TV Tracker Bluefin Labs Lands New CEO

in Media on July 25, 2012 at 6:00 am PT

Social TV tracker Bluefin Labs has a new CEO: JP Maheu, a digital ad veteran who has held top jobs at Razorfish, Ogilvy & Mather and Publicis. He replaces co-founder Deb Roy, who remains chairman. Bluefin is one of several start-ups that watch online conversations about TV; it has raised $20 million from investors including SoftBank Capital, Time Warner and Redpoint.

On Twitter, the Oscars Were Huge — But Not Whitney Houston Huge

in Media on February 26, 2012 at 10:47 pm PT

Big TV event + lots of people on Twitter = lots and lots of people Tweeting about the Big TV event. But not that many people.
oscars

Oscar Night Means a Torrent of Twittering. Trendrr Gets Ready to Tally It Up.

Posted by Peter Kafka in Media, February 26, 2012 at 9:39 am PT

A Super Social Bowl

Posted by Peter Kafka in Media, February 5, 2012 at 8:32 pm PT

Twitter While You Watch TV? Bluefin Labs Is Watching.

Posted by Peter Kafka in Media, January 24, 2012 at 6:00 am PT