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	<title>AllThingsD &#187; BlueRun Ventures</title>
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		<title>Social Search Start-Up Topsy Nabs Cisco Exec as CEO</title>
		<link>http://allthingsd.com/20111206/social-search-start-up-topsy-nabs-cisco-exec-as-ceo/</link>
		<comments>http://allthingsd.com/20111206/social-search-start-up-topsy-nabs-cisco-exec-as-ceo/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 19:48:59 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[BlueRun Ventures]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Cisco Systems]]></category>
		<category><![CDATA[Duncan Greatwood]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Founders Fund]]></category>
		<category><![CDATA[Ignition Partners]]></category>
		<category><![CDATA[Industry Moves]]></category>
		<category><![CDATA[Scott Banister]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Search]]></category>
		<category><![CDATA[Topsy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Vipul Ved Prakash]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=150863</guid>
		<description><![CDATA[The social search start-up has hired Duncan Greatwood, the founder who sold PostPath to Cisco Sytems in 2008.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111206/social-search-start-up-topsy-nabs-cisco-exec-as-ceo/greatwood/" rel="attachment wp-att-150864"><img src="http://allthingsd.com/files/2011/12/greatwood-380x285.png" alt="" title="greatwood" width="380" height="285" class="alignright size-Featured wp-image-150864" /></a>Topsy Labs, a start-up that&#8217;s building a business around a real-time social search and analytics platform, has hired Duncan Greatwood, an executive from Cisco Systems, as its new CEO. Greatwood had been the founder and CEO of PostPath, a maker of collaboration and calendaring software that was acquired by Cisco for $215 million in 2008.</p>
<p>Topsy&#8217;s co-founder and now former CEO, Vipul Ved Prakash, will remain the company&#8217;s main technical guru while he becomes CTO, and will run platform and product engineering.</p>
<p>Greatwood&#8217;s job will be to scale the company up, which sounds like it will be interesting. I talked with Greatwood and Prakash yesterday, which was Greatwood&#8217;s first day on the job.</p>
<p>With so much social data being created on Facebook and Twitter and so many other places, Topsy was built to index it all and make it searchable, and analyze it. &#8220;There&#8217;s a lot of exhaust that&#8217;s being created around analyzing social data that applies to so many businesses, from finance to publishing,&#8221; Prakash told me.</p>
<p>Greatwood said that what attracted him to Topsy was the fact that it&#8217;s a lot more than a search or analytics engine. &#8220;It really lets you extract some deep analytics information from a broad array of data sources,&#8221; he said. Think about all the time and effort a company devotes to analyzing who and how many people visit its Web site using products like Google Analytics or Adobe&#8217;s Omniture. &#8220;At the same time there are probably lots of conversations taking place about that company or just conversations that company would be interested in,&#8221; Greatwood says. </p>
<p>Sales are starting to take off, Greatwood says, and though the customer base is small right now, there&#8217;s a great deal of interest from the marketplace. &#8220;We have a small number of customers, but within that group there&#8217;s some very big customers, and they&#8217;re driving an acceleration of sales over the past few months.&#8221; He wouldn&#8217;t divulge many customer names, but one that&#8217;s already been disclosed is AOL&#8217;s Huffington Post. The plan is to take Topsy&#8217;s products to a broader market during the year. </p>
<p>Topsy raised $15 million in a Series C round led by BlueRun Ventures in March with prior investors Western Technology Investments, Ignition Partners, Founders Fund and Scott Banister, the founder of Ironport, participating. Its total capital raised so far is about $30 million.</p>
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		<title>New Banjo Social Discovery App Uses Other People's Check-ins</title>
		<link>http://allthingsd.com/20110622/new-banjo-social-discovery-app-uses-other-peoples-check-ins/</link>
		<comments>http://allthingsd.com/20110622/new-banjo-social-discovery-app-uses-other-peoples-check-ins/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 12:00:34 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Banjo]]></category>
		<category><![CDATA[BlueRun Ventures]]></category>
		<category><![CDATA[Facebook Places]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Gowalla]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Lightspeed Venture Partners]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=89347</guid>
		<description><![CDATA[A new start-up called Banjo is today launching a local discovery app that aggregates location-based information from various social Web services.]]></description>
			<content:encoded><![CDATA[<p>A new start-up called <a href="http://ban.jo/">Banjo</a> is today launching a local discovery app that aggregates location-based information from various social Web services.</p>
<p><a href="http://allthingsd.com/files/2011/06/Banjo.png"><img class="alignright size-full wp-image-89363" title="Banjo" src="http://allthingsd.com/files/2011/06/Banjo.png" alt="" width="214" height="388" /></a>Banjo and similar companies like <a href="http://www.sonar.me/">Sonar.me</a> are building on top of the small but growing treasure trove of location info from sources like Foursquare, which make user check-ins available to developers through APIs.</p>
<p>Banjo users can see updates from their friends and other people nearby on social networks like Foursquare, Gowalla, Twitter, Instagram and Facebook Places. Banjo itself is not a check-in service, but rather a layer on top of these other social networks.</p>
<p>Banjo users don&#8217;t have to be in the near vicinity of other users to see their updates, and they don&#8217;t necessarily have to be their friends. They can see the locations of the nearest 16 people to them at any one time.</p>
<p>If you&#8217;re in the middle of nowhere, the list of 16 people might include someone miles away. Banjo CEO Damien Patton says this &#8220;elastic radius&#8221; is a key feature of his service, because Banjo won&#8217;t have the loneliness problem of other location aggregators like <a href="http://www.color.com/">Color</a>.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=47D75A62-491D-4DEE-8454-3FBAEEF4CDC4&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={47D75A62-491D-4DEE-8454-3FBAEEF4CDC4}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>And Banjo users can key in any random place to find out what&#8217;s going on there. So if you&#8217;re going to Paris next week, you could see what people there are doing and saying now, while you&#8217;re planning your trip.</p>
<p>It will be interesting to see how users of location-based services react to services like Banjo. Even though their updates may be semipublic by design, users don&#8217;t necessarily realize who can see where they are, and how that data can be transformed when it&#8217;s aggregated and mapped. We discussed that issue in a video interview with Patton that&#8217;s embedded above.</p>
<p>Banjo, which will be available for both iPhone and Android at launch, is backed by BlueRun Ventures and Lightspeed Venture Partners. Patton, a former Nascar mechanic and manufacturing entrepreneur, attracted the attention of VCs last summer when he won a Google-sponsored hackathon with an HTML5 location-based graffiti app called SweetGeo.</p>
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		<title>Defying the Twitter Ecosystem Curse, Topsy Rakes in $15M More</title>
		<link>http://allthingsd.com/20110310/defying-the-twitter-ecosystem-curse-topsy-rakes-in-15m-more/</link>
		<comments>http://allthingsd.com/20110310/defying-the-twitter-ecosystem-curse-topsy-rakes-in-15m-more/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 16:00:41 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[BlueRun Ventures]]></category>
		<category><![CDATA[Discovery Communications]]></category>
		<category><![CDATA[Founders Fund]]></category>
		<category><![CDATA[IDG Media]]></category>
		<category><![CDATA[Ignition Partners]]></category>
		<category><![CDATA[NetworkEffect]]></category>
		<category><![CDATA[Scott Banister]]></category>
		<category><![CDATA[The Huffington Post]]></category>
		<category><![CDATA[Topsy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[UberMedia]]></category>
		<category><![CDATA[Western Technology Investments]]></category>

		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=4142</guid>
		<description><![CDATA[Topsy Labs, the real-time search engine, has raised $15 million in Series C funding from BlueRun Ventures, Ignition Partners, Founders Fund, Scott Banister and Western Technology Investments. This brings the company to about $30 million in total funding since it was founded in 2006.]]></description>
			<content:encoded><![CDATA[<p><a href="http://topsy.com/">Topsy Labs</a>, the real-time search engine, has raised $15 million in Series C funding from BlueRun Ventures, Ignition Partners, Founders Fund, Scott Banister and Western Technology Investments. This brings the company to about $30 million in total funding since it was founded in 2006.</p>
<p><a href="http://networkeffect.allthingsd.com/files/2011/03/Topsy.png"><img class="alignright size-full wp-image-4145" title="Topsy" src="http://networkeffect.allthingsd.com/files/2011/03/Topsy.png" alt="" width="250" height="91" /></a>The funding is particularly notable because Topsy is part of the much-maligned Twitter ecosystem. The San Francisco-based company&#8217;s search index consists of <a href="http://networkeffect.allthingsd.com/20110113/topsy-hands-out-real-time-search-widgets/">more than eight billion tweets</a>.</p>
<p>Perhaps the only other Twitter ecosystem start-up of Topsy&#8217;s magnitude is UberMedia, which has <a href="http://kara.allthingsd.com/20110214/ubermedia-raises-17-5-million-from-accel-index-and-steve-case/">raised</a> some $21 million in VC funding and gobbled up various Twitter clients. Twitter <a href="http://emoney.allthingsd.com/20110218/twitter-suspends-ubertwitter-and-twidroyd-apps-for-violating-policies/">blocked</a> some of the company&#8217;s apps for three days last month, saying they violated multiple<br />
policies.</p>
<p>Twitter competes with both start-ups, offering its own search site and software clients for various platforms.</p>
<p>Besides running its search site, Topsy also provides analytics tools for marketers and widgets for publishers including IDG Media, The Huffington Post and Discovery Communications. The company brags that its search is super speedy (capable of processing over 1 million documents per second) and smart (ranking results based on social graph analysis, which Google and Bing are only starting to do).</p>
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		<title>Collecta: Another Real-time Search Engine Bites the Dust</title>
		<link>http://allthingsd.com/20110119/collecta-another-real-time-search-engine-bites-the-dust/</link>
		<comments>http://allthingsd.com/20110119/collecta-another-real-time-search-engine-bites-the-dust/#comments</comments>
		<pubDate>Thu, 20 Jan 2011 02:09:05 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[BlueRun Ventures]]></category>
		<category><![CDATA[Collecta]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[CrowdEye]]></category>
		<category><![CDATA[Dace Ventures]]></category>
		<category><![CDATA[destination]]></category>
		<category><![CDATA[Ellerdale]]></category>
		<category><![CDATA[engines]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flipboard]]></category>
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		<category><![CDATA[funding]]></category>
		<category><![CDATA[Gerry Campbell]]></category>
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		<category><![CDATA[information]]></category>
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		<category><![CDATA[Jack Moffitt]]></category>
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		<category><![CDATA[relevance]]></category>
		<category><![CDATA[Rishab Aiyer Ghosh]]></category>
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		<category><![CDATA[shutter]]></category>
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		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=2506</guid>
		<description><![CDATA[Los Angeles-based start-up Collecta has shuttered its real-time search business, including a destination site, API and publisher widgets. The company follows OneRiot, Ellerdale and other competitors that have hightailed away from indexing status updates from social services, which a couple of years ago had seemed like an enormous opportunity.]]></description>
			<content:encoded><![CDATA[<p>Los Angeles-based start-up <a href="http://collecta.com/">Collecta</a> has shuttered its real-time search business, including a destination site, API and publisher widgets. The two-year-old company isn&#8217;t closing down, but will pivot to unannounced and related projects, said CEO Gerry Campbell in a phone conversation today.</p>
<p>Asked whether creating a real-time search engine is a viable start-up business, Campbell answered quickly: &#8220;No.&#8221; His company&#8217;s pivot is the latest of multiple efforts in the space; last year, OneRiot gave up its search business to pursue real-time advertising, and Ellerdale sold to Flipboard to help add relevance analysis to its social magazine app.</p>
<p><img class="alignright size-thumbnail wp-image-2510" title="COLLECTA" src="http://networkeffect.allthingsd.com/files/2011/01/COLLECTA-150x150.png" alt="" width="150" height="150" />The exit of Collecta and its competitors from real-time search is remarkable given they had swarmed to the space only a couple of years ago.</p>
<p>In 2009, many entrepreneurs and their investors bet that real-time search was the next frontier, recognizing that search engines were having trouble handling the onslaught of status updates and fresh information streaming onto the Web from Twitter and elsewhere.</p>
<p>Given the companies&#8217; emphasis on speed, perhaps it&#8217;s not surprising that they failed and moved on so quickly.</p>
<p>Campbell would not say how many employees Collecta had laid off as part of the change, but he maintained the company has plenty of money in the bank from the <a href="http://www.google.com/search?sourceid=chrome&amp;ie=UTF-8&amp;q=collecta+funding">$4.7 million</a> it raised last spring from Dace Ventures and True Ventures. Mashable <a href="http://mashable.com/2011/01/19/startup-collecta-shuts-down-search-engine/">reported</a> earlier today in its story about the Collecta changes that co-founder Jack Moffitt is no longer with the company.</p>
<p>Campbell said Collecta will apply its &#8220;very serious technology&#8221; to other real-time projects, but it will not become a real-time ad engine like OneRiot.</p>
<p>Who&#8217;s left in real-time search? There are still a few, including <a href="http://www.wowd.com/">Wowd</a> and <a href="http://topsy.com/">Topsy</a>.</p>
<p>Topsy&#8217;s tweet search is much more comprehensive than Twitter&#8217;s own, and it serves half a billion queries per month, mostly through its API, Topsy co-founder Rishab Aiyer Ghosh told NetworkEffect via email today. And while Google and Bing also index tweets (and Bing has an extensive relationship with Facebook), they have not fully incorporated social updates into their core search engines.</p>
<p>&#8220;With TweetMeme, CrowdEye and Collecta all pivoting out of it, Topsy may be the only real-time/social search engine left,&#8221; Ghosh said. He maintained that there&#8217;s still an opportunity to build an independent real-time search engine &#8220;done right,&#8221; despite the competition dropping like flies. Topsy has raised $15 million in funding from investors including BlueRun Ventures, Ignition Partners and the Founders Fund.</p>
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		<title>Foodspotting Captures $3M Series A</title>
		<link>http://allthingsd.com/20110110/foodspotting-captures-3m-series-a/</link>
		<comments>http://allthingsd.com/20110110/foodspotting-captures-3m-series-a/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 19:51:31 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Foodspotting]]></category>
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		<category><![CDATA[High Line Venture Partners]]></category>
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		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=2200</guid>
		<description><![CDATA[Foodspotting, the maker of visually pleasing apps for recommending particular restaurant dishes, has raised $3 million in a Series A funding round led by BlueRun Ventures, the mobile-focused venture capital firm.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.foodspotting.com/">Foodspotting</a>, the maker of visually pleasing apps for recommending particular restaurant dishes, has raised $3 million in a Series A funding round led by BlueRun Ventures, the mobile-focused venture capital firm.</p>
<p><img class="alignright size-medium wp-image-2203" title="FoodspottingAndroid" src="http://networkeffect.allthingsd.com/files/2011/01/FoodspottingAndroid-138x300.png" alt="" width="138" height="300" />The San Francisco-based company has accumulated 550,000 iPhone downloads and 300,000 monthly Web site visitors, and has just released an Android app. It launched only last year.</p>
<p>Foodspotting is competing with the likes of Yelp, which is known for restaurant reviews but also includes all sorts of local businesses. However, Foodspotting allows only positive reviews of food, with the idea that a user would show up at a restaurant or in a neighborhood and glance at the app to quickly zero in on the best dishes to order.</p>
<p>Check out this recent NetworkEffect post on the <a href="http://networkeffect.allthingsd.com/20101223/so-hot-right-now-pictures-and-ratings-of-food/">bountiful competition in the sharing-pictures-of-food sector</a>.</p>
<p>Foodspotting had just raised $750,000 from Felicis Ventures, 500 Startups and High Line Venture Partners in July 2010.</p>
<p>We have a video interview with Foodspotting CEO Alexa Andrzejewski that I&#8217;ll post later on, but unfortunately the press embargo on this announcement was broken before I&#8217;d encoded the video. In our interview, Andrzejewski justified how such a seemingly narrow project, especially in such a competitive market, could have broad appeal.</p>
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		<title>Fwix Unveils Revenue-Sharing Plan for Hyperlocal Bloggers</title>
		<link>http://allthingsd.com/20091112/fwix-unveils-revenue-sharing-plan-for-hyperlocal-bloggers/</link>
		<comments>http://allthingsd.com/20091112/fwix-unveils-revenue-sharing-plan-for-hyperlocal-bloggers/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 15:47:27 +0000</pubDate>
		<dc:creator>Shira Ovide</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=17811</guid>
		<description><![CDATA[An online news start-up is going where Google and other giants haven’t: sharing revenue with the people who write the news.

Fwix, a one-year-old start-up backed by BlueRun Ventures, is one of a growing number of portals for “hyperlocal” news, a buzzword that refers to sites about schools, culture, gossip and other information on a neighborhood level.]]></description>
			<content:encoded><![CDATA[<p>An online news start-up is going where Google (GOOG) and other giants haven’t: sharing revenue with the people who write the news.</p>
<p><a href="http://www.fwix.com">Fwix</a>, a one-year-old start-up backed by BlueRun Ventures, is one of a growing number of portals for “hyperlocal” news, a buzzword that refers to sites about schools, culture, gossip and other information on a neighborhood level. Other hyperlocal aggregators include Outside.In and EveryBlock. Some, like Patch, have their own staff, while others, like Fwix, mostly organize news written by bloggers and community members.</p>
<p>Now Fwix is launching a new advertising product, AdWire, and agreeing to split revenue with the people who write the local information, laying down the gauntlet against big news aggregators from Google on down.</p>
<p><a href="http://blogs.wsj.com/digits/2009/11/12/fwix-unveils-revenue-sharing-plan-for-hyperlocal-bloggers/?mod=">Read the rest of this post on the original site</a></p>
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		<title>&quot;Tasteful&quot; Naked Ladies Online Get $7 Million</title>
		<link>http://allthingsd.com/20080310/tasteful-naked-ladies-online-get-7-million/</link>
		<comments>http://allthingsd.com/20080310/tasteful-naked-ladies-online-get-7-million/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 08:00:00 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<category><![CDATA[Zivity]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080310/tasteful-naked-ladies-online-get-7-million/</guid>
		<description><![CDATA[While BoomTown does not usually do funding announcements, the $7 million that the adults-only social network Zivity will be announcing today is interesting for one reason. No, not the fact that it builds its business model on the back&#8211;well, back ends, to be more precise&#8211;of photos of women in various stages of undress. Get your [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/03/zivity_logo.thumbnail.png' alt='zivity' /></p>
<p>While BoomTown does not usually do funding announcements, the $7 million that the adults-only social network Zivity will be announcing today is interesting for one reason.</p>
<p>No, not the fact that it builds its business model on the back&#8211;well, back ends, to be more precise&#8211;of photos of women in various stages of undress.</p>
<p><em>Get your minds out of the the gutter!</em></p>
<p>It&#8217;s because it is one of the few Web 2.0 companies that is trying out a subscription business model, as opposed to every other online company these days, all of which are chasing ad-supported nirvana.</p>
<p>Today, the San Francisco-based Zivity is nabbing that $7 million from BlueRun Ventures and Founders Fund, both of which have backed social-networking widget phenoms like Slide.</p>
<p>In fact, Zivity co-founder Scott Banister is on the board of Slide and was one of its earliest investors. (Banister, whose wife, Cyan, is also a founder and model on the site, has also been involved with a wide range of start-ups, from Overture to PayPal to IronPort.)</p>
<p>So instead of, say, Viagra banner ads, Zivity users pay $10 a month to look at the &#8220;tasteful&#8221; naked ladies pictures uploaded by users. The company must approve of the professional-quality photos, using a series of guidelines (no sex acts or close-ups, for example).</p>
<p>&#8220;Look, Lindsay Lohan just did a whole photo session similar to what we have on our site, so what&#8217;s wrong with 3 million other women wanting to do it,&#8221; joked Banister in an interview last night, referring to the recent series of pictures the troubled actress did a la Marilyn Monroe for New York magazine. &#8220;We are creating a place where the more controversial material can be published online without worrying whether advertisers are willing to underwrite it.&#8221;</p>
<p>Well, we will not get into a debate as to why we probably should not be playing copycat with the train wreck that is Lohan. But Banister does have a point about the need for different kinds of business models that don&#8217;t rely on advertising.</p>
<p><img src='http://kara.allthingsd.com/files/2008/03/d-icon2_128.jpg' alt='damanda' /></p>
<p>In fact, Zivity&#8211;which was seeded in 2007 with $1 million in funding&#8211;pays contributors who are more popular in a revenue-sharing plan via voting. Right now, for example, the most popular &#8220;photo sets&#8221; includes images of Cupcakes, Pearl and Damanda (pictured here).</p>
<p>There is also an increasing element of social networking, among the models, photographers and others, which does mimic more straight-laced sites.</p>
<p>In the press release for the funding, Banister compares Zivity to the popular cable channel HBO. &#8220;We think of Zivity as the HBO of the Internet,&#8221; he said. &#8220;Unlike free social networks and other user-generated content platforms underwritten by advertisers, our subscription-based business model offers us real freedom&#8211;to publish uncensored content and to pay our content producers generously.&#8221;</p>
<p>While the site is only comparable to HBO if it ran only &#8220;Taxicab Confessions&#8221; and &#8220;Real Sex&#8221; in an endless loop and you had never heard of &#8220;The Sopranos&#8221; and &#8220;Entourage,&#8221; its sure-fire subscription base might allow Zivity to be one of the few Web 2.0 companies that survives the coming washout.</p>
<p>But before you fire up that browser, the site has only 10,000 beta users now, with another 30,000 on its wait list. While you can sign up to get an invite or be invited, the open public launch is not until 2009.</p>
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		<title>Slip-Sliding Into a Fortune</title>
		<link>http://allthingsd.com/20080118/slip-sliding-into-a-fortune/</link>
		<comments>http://allthingsd.com/20080118/slip-sliding-into-a-fortune/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 22:32:57 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/20080118/slip-sliding-into-a-fortune/</guid>
		<description><![CDATA[It&#8217;s Bubble Time! As BoomTown broke the news in its post earlier today, Slide grabbed a big pile of cash from new investors&#8211;$50 million from Fidelity and T. Rowe Price&#8211;which puts the value of the company at $550 million. In our post, we said the San Francisco start-up, whose widgets are among the most popular [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2007/08/slide_logo_tagline.gif' alt='slide' /></p>
<p>It&#8217;s Bubble Time!</p>
<p>As BoomTown broke the news in its <a href="http://kara.allthingsd.com/20080118/slide-gets-big-funding/">post earlier today</a>, Slide grabbed a big pile of cash from new investors&#8211;$50 million from Fidelity and T. Rowe Price&#8211;which puts the value of the company at $550 million.</p>
<p>In our post, we said the San Francisco start-up, whose widgets are among the most popular on Facebook and MySpace, was completing a round of funding that could value it at many times a multiple of its most recent $60 million to $80 million valuation.</p>
<p>The investment from the pair of private equity funds gives them a 9% stake in the maker of widgets and other social-networking applications.</p>
<p>Allen &#038; Co., the media-connected New York-based investment firm, helped Slide execs in raising the latest round.</p>
<p>Don&#8217;t think we did not notice that the venture investors already in Slide did not pony up more funds at this&#8211;let&#8217;s just say it, shall we?&#8211;crazy valuation.</p>
<p><img src='http://kara.allthingsd.com/files/2008/01/kool-aidman.jpg' alt='kool-aid' class='centered'/></p>
<p>But it is noticeable that such mainstream investors are jumping into the giant pool of Kool-Aid that the social-networking industry has been swimming in over the last year.</p>
<p>Slide&#8217;s last round&#8211;an investment of $20 million&#8211;took place in November of 2006 with investors that included Khosla Ventures, BlueRun Ventures, Founders Fund and the Mayfield Fund.</p>
<p>So Slide&#8217;s investors, of course, were smart to get in on the ground floor to take advantage of the bubble that is expanding at alarming rates.</p>
<p>The ground-zero of that trend came when Facebook got a $240 million investment from Microsoft that valued the company at $15 billion.</p>
<p>Of course, while garnering revenues, neither Facebook nor Slide has the kind of business yet to deserve being worth this lofty amount, except for the fact that investors are counting in its potential and recent quick growth.</p>
<p>Slide&#8217;s business plan includes making money from selling premium versions of its widgets, as well as selling advertisers on its large, although disparate, audience.</p>
<p>The company calls itself the &#8220;largest personal media network in the world, reaching more than 134 million unique global viewers each month and 30% of the U.S. Internet audience.&#8221;</p>
<p>But the company recently said reports had put that number at 144 million, excluding its 50 million users on Facebook. Its competitors include other widget-makers like <a href="http://kara.allthingsd.com/20071022/kara-visits-the-offices-of-rockyou/">RockYou</a>.</p>
<p>Slide makes a wide range of software, called widgets, that have been attracting many millions of users each. They include everything from slide shows to a program called SuperPoke that allows a user to, well, poke another in a super way.</p>
<p>A lot of Slide&#8217;s current growth has been through taking advantage of the huge spike in users first at MySpace and now at Facebook, which is promising, but also not certain.</p>
<p>To say that we have seen this story of fast growth, insane valuations and then the inevitable drop-off would be an understatement.</p>
<p>But Slide Founder and CEO Max Levchin and his team consider the company to be a new kind of distributed content and application company that is not dependent on large platforms like Facebook and MySpace and has huge potential.</p>
<p>Minor blogging annoyance: Of course, in a fit of pique since we revealed the funding without their help, Slide hand-fed the details of the deal to the New York Times and BusinessWeek, both of which somehow forgot to link to our post that said Slide was landing the deal. (Brad, Sarah: Please, please don&#8217;t tell us you figured it all out on your own this morning over eggs.)</p>
<p>UPDATE: A New York Times deputy tech editor just wrote an email to tell me its reporter already had a &#8220;previously scheduled&#8221; meeting with Slide about the deal&#8211;like I said, hand-fed!&#8211;this morning, which &#8220;inspired&#8221; its post and did not know of BoomTown&#8217;s news of the funding (even though it was up since 12:06 a.m. and noticed by everyone else, including Slide). Also, they had the hand-fed details! They did! I admit it! I went hungry, since I did not agree to an embargo! &#8220;In light of this we didn&#8217;t feel that a link was warranted,&#8221; he wrote me.</p>
<p>But we&#8217;re not bizarrely ungenerous like that, so here is the <a href="http://bits.blogs.nytimes.com/2008/01/18/slide-slides-into-some-cash/">link to the New York Times story</a>, in which Slide&#8217;s Levchin said his company makes Facebook and MySpace worth using. (And here is the <a href="http://www.businessweek.com/technology/content/jan2008/tc20080118_811726.htm?chan=technology_technology+index+page_top+stories">BusinessWeek link too</a>.)</p>
<p>&#8220;It&#8217;s impossible for social networks focused on scaling the network itself to build all the niche applications that bring people and keep people on these sites,” Levchin said, noting Slide widgets &#8220;add the bulk of perceived value to the consumers of these Web platforms.&#8221;</p>
<p>He also said he would use the money to expand its repertoire, but said Slide would try to develop in-house.</p>
<p>But others close to Slide said this was not exactly so, and that the company would also look around for good acquisition targets, using stakes in the newly valued Slide as currency.</p>
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		<title>Slide Gets Big Funding?</title>
		<link>http://allthingsd.com/20080118/slide-gets-big-funding/</link>
		<comments>http://allthingsd.com/20080118/slide-gets-big-funding/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 08:03:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/20080118/slide-gets-big-funding/</guid>
		<description><![CDATA[Call it the Facebook Funding Effect.

I am still collecting details, but Slide--the San Francisco start-up whose widgets are among the most popular on Facebook and MySpace--is completing a round of funding that could value it at many times a multiple of its most recent $60 million to $80 million valuation.]]></description>
			<content:encoded><![CDATA[<p>Call it the Facebook Funding Effect.</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/slide_logo_tagline.gif' alt='slide' /></p>
<p>I am still collecting details, but Slide&#8211;the San Francisco start-up whose widgets are among the most popular on Facebook and MySpace&#8211;is completing a round of funding that could value it at many times a multiple of its most recent $60 million to $80 million valuation.</p>
<p>That would be a large leap from a round that Slide announced in November of 2006 with investors that included Khosla Ventures, BlueRun Ventures, Founders Fund and the Mayfield Fund. Sources said the investment then was $20 million.</p>
<p>Slide is reportedly using Allen &#038; Co., the media-connected New York-based investment firm, to help them in raising the latest round.</p>
<p>The reason for getting more funding, said sources, is to be able to acquire other companies and expand, using cash and the stakes in the higher-valued company, much in the same way that Facebook has done.</p>
<p>The social-networking universe was recently shaken up, when Facebook got a $240 million investment from Microsoft that valued the company at $15 billion.</p>
<p>Slide makes a wide range of software, called widgets, that have been attracting many millions of users each. They include everything from slide shows to a program called SuperPoke that allows a user to, well, poke another in a super way.</p>
<p>The company calls itself the &#8220;largest personal media network in the world, reaching more than 134 million unique global viewers each month and 30% of the U.S. Internet audience.&#8221;</p>
<p>But the company recently said reports had put that number at 144 million, excluding its 50 million users on Facebook. Its competitors include other widget-makers like <a href="http://kara.allthingsd.com/20071022/kara-visits-the-offices-of-rockyou/">RockYou</a>.</p>
<p>A lot of Slide&#8217;s current growth has been through taking advantage of the huge spike in users first at MySpace and now at Facebook.</p>
<p>But Slide and its founder Max Levchin, as well as its investors, have grander dreams than riding on the coattails of bigger players.</p>
<p>They consider the company to be a new kind of distributed content and application company that is not dependent on large platforms like Facebook and MySpace.</p>
<p>More to come about the funding, but here is a <a href="http://kara.allthingsd.com/20070917/kara-visits-slide-in-san-francisco/">post of a visit I made to Slide</a> in September of 2007 and also a video interview I did with Levchin</a>:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1184484943}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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