For the music industry, the mobile phone, not the Internet, is becoming a huge driver of sales as India’s 670 million wireless subscribers slowly become accustomed to using their handsets for more than just calls. Mobile phones aren’t as susceptible to digital piracy as PCs, because wireless carriers can tightly control what content they sell.

Sales of ringtones and songs on phones already make up about 30 percent of the Indian music industry’s 7.5 billion rupees ($168 million) in total revenue and are expected to account for two-thirds of an 18.7 billion rupee market in 2012, according to PricewaterhouseCoopers. At that time, Internet music will still only be a 400 million rupee market, or about $9 million. The rise of mobile music sales is happening as sales of CDs and cassettes are declining sharply year after year.

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Despite its rapid modernization, many of India’s 750,000 villages remain isolated except for the cellphone reception that now blankets almost the entire country after a decade of rapid expansion by operators. So in villages that don’t receive any FM radio stations, people have begun calling a number that has a recording of Bollywood tunes and listening to it on their headsets.

This primitive cellular “radio” service was used by close to 20 million Indians last year, phone company executives estimate.

“I call it the poor man’s iTunes,” says Mahesh Prasad, president of Reliance Communications Ltd., one of India’s largest cellular companies. “A villager waiting for a bus has nothing to do. When he wants to kill some time, this is the only entertainment media available.”

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In one week, Yahoo will report its third-quarter earnings, after the market closes.

And so far, its stock is showing signs that investors are hoping for better days ahead for the Internet giant.

Shares are up 8.5 percent for the month, almost 13 percent for the last three months and almost 39 percent since the beginning of the year.

While that’s not the rocket ship Google (GOOG) has been on–the search giant’s stock is up 70 percent since January, which includes a big boost recently on expectations of a strong earnings report tomorrow–it’s clear investors are hoping an improvement in the online advertising market will boost Yahoo’s fortunes.

Wall Street is expecting $1.12 billion in net revenue and seven cents in earnings per share from Yahoo (YHOO)–and a better performance than that could boost the stock.

In fact, a pair of bullish analyst reports that came out today predicted just that.

Broadpoint AmTech analyst Benjamin Schachter raised his price target to $21 a share, noting that after the search and online advertising partnership deal closes, Yahoo “should be meaningfully smaller and leaner, but should also be a significantly more profitable company.”

And Benchmark Co. analyst Clayton Moran moved Yahoo from hold to buy, with a price target of $20.

But a string of recent exec departures in Yahoo’s advertising units are making some within the company’s ranks slightly worried.

The departures include Jim Schinella, the company’s SVP for corporate partnerships, in September.

And yesterday, Glam Media announced that it had nabbed Josh Jacobs as SVP of Brand Advertising Products & Marketing. At Yahoo, Jacobs was a key exec in its display ad platform unit.

Many inside the company expect more departures in the ad and engineering arena at Yahoo, pointing out that many big stock packages given to hold onto talent are about to vest.

In addition, once Yahoo’s search and online advertising partnership with Microsoft (MSFT) is approved, as it is likely to be by the end of the year, hundreds of Yahoo engineers will get the choice of moving to Microsoft.

Some will, of course, but some simply do not want to go and many Silicon Valley companies and start-ups BoomTown spoke to report seeing more resumes recently from Yahoo staff.

There is little Microsoft can do to stop possible leakage of tech talent from Yahoo until the deal is approved, since the companies cannot do any integration until it is.

Perhaps worst of all, there seems to be nothing Yahoo can do to stifle its proclivity to yodel, which I begged Yahoo execs to forgo in its recent $100 million “It’s Y!ou” marketing push.

No such luck!

Yesterday, Yahoo launched its online Yodel Studio (no, I am not kidding), where you can record your own yodel in various music genres, like, um, rap.

Yahoo held a kickoff event in New York’s Time Square yesterday–however did I manage to miss it, since I was in Manhattan?–with a passel of celebrity yodelers like Jewel, as well as one in London’s Covent Garden.

Today, there is a yodel event in Mumbai, India. Bollywood yodeling anyone?

Here is a link to the famous Yahoo yodel, by the way, if you are so inclined.

And here is a video of the Times Square event, and also the very memorable Yahoo commercial of Taylor Ware, after she won the Yahoo National Yodel Challenge contest in 2003.

Some things never change (even if they should!).

Despite the little-movie-that-could, “Slumdog Millionaire,” sweeping the Oscars on Sunday night, it was well-nigh impossible to find a really good online video of the amazing Bollywood-style dance routine done during the closing credits to the also award-winning song, “Jai Ho!”

(Even the Pussycat Dolls have covered the song, which loosely translates to “Victory.”)

Unfortunately, the A.R. Rahman tune (two well-deserved Oscars for him!) in the catchy song-and-dance number seemed to be subject to takedowns all over the Web just when it probably was a good time to put it out and generate even more box office buzz for “Slumdog.”

Why? Well, as you can see below from the video mashup on Dailymotion that I finally found, it perfectly communicates the infectious mood of the movie:

This year, the Oscars ceremony will remain decidedly low tech: There won’t be any live online streams where you can watch the 81st Academy Awards.

Because it’s easier to monetize eyeballs directed at television screens rather than computer monitors, your choices are limited to broadcasters ABC in the U.S. and Sky in the U.K.–and a big, fat nada for those who receive neither.

But seriously, who watches the three-hour-plus televised Oscars anymore anyway? Not many, apparently: Last year’s ratings were the lowest in history. This year, besides seeing if a probably singing-and-dancing Wolverine Hugh Jackman can entertain where so many before have failed, learning if your Best Picture prediction hit the mark, or even hoping to catch Christian Bale “Bale out” (a term meaning to unleash an F-bomb-laden tirade–it’s even defined in the urban dictionary now) some poor unsuspecting red carpet usher, there’s not a lot of buzz around the event.

No, like any other big entertainment or sporting event, the awards ceremony itself is but a small part of the experience. The real fun goes on around the Oscars, in Web site predictors, mobile apps and other interactive technology.

Tracking the Winners

Sites like Awards Daily put up Oscar predictions, including a table gathering the guesses of a group of its writers and readers (caution: It might cause glazing-over of the eyes).

But Awards Daily also has tracked the other awards the Oscar nominees have won in the past year, including the Golden Globes and BAFTA. This will provide some helpful research for when you go to fill in your Oscar ballot at the New York Times, where you can compete with others and have your card scored in real time. And Yahoo, conducting a poll, shows the movies favored to grab the little golden man by percentage of user votes.

Meanwhile, “Colbert Report” host Stephen Colbert gave his own predictions earlier last week using what he calls DaColbert Code (as in the DaVinci Code). His ability to “see patterns” consists of using a word/name association game. For instance, starting from last year’s Best Actress Marion Cotillard, he arrives at a Kate Winslet prediction through a series of phrases, including “rice pilaf,” “Clockwork Orange” and “Malcolm X.” Hey, everybody’s got a system, so nobody said it had to be a good one.

And for the truly devoted, or those who are just more interested in the fashion than the films, People.com has put up a Predict-a-Gown photo quiz. Will Cameron Diaz wear the White Valentino or the Black Oscar de la Renta? You see, these are the critical questions we need to be asking, and only the good folks at People were brave enough to ask them.

Mobile and Web 2.0

iPhone’s App Store has some popular Oscar apps like the “Awards: Oscars Edition” and “Hollywood Trivia: The Oscar Quiz,” which provide all sorts of fun interactive functionality in ballots, games and history. See a list of the top apps at VentureBeat.

Meanwhile, if you want to tap into the Bollywood fanbase, especially inspired by the many nominations for “Slumdog Millionaire” this year, go to Saavn.com, which is hosting a Bollywood-Facebook widget. The widget tracks the Facebook status updates of users talking about the Oscars.

And of course, what Web 2.0 party would be complete without Twitter? Use either #Oscars or #aa09 when searching for relevant updates. You can also subscribe to @watchwithcomics, a group of comedians who will be live-Twittering the event. One recent update there was “10 People Who Would Be Better Hosts than Hugh Jackman,” which included “Wolverine” and “Mini-Chris Brown and Mini-Rihanna.” Wow, these guys aren’t joking around.

This year, the Oscars ceremony will remain decidedly low tech: There won’t be any live online streams where you can watch the 81st Academy Awards.

Because it’s easier to monetize eyeballs directed at television screens rather than computer monitors, your choices are limited to broadcasters ABC in the U.S. and Sky in the U.K.–and a big, fat nada for those who receive neither.

But seriously, who watches the three-hour-plus televised Oscars anymore anyway? Not many, apparently: Last year’s ratings were the lowest in history. This year, besides seeing if a probably singing-and-dancing Wolverine Hugh Jackman can entertain where so many before have failed, learning if your Best Picture prediction hit the mark, or even hoping to catch Christian Bale “Bale out” (a term meaning to unleash an F-bomb-laden tirade–it’s even defined in the urban dictionary now) some poor unsuspecting red carpet usher, there’s not a lot of buzz around the event.

No, like any other big entertainment or sporting event, the awards ceremony itself is but a small part of the experience. The real fun goes on around the Oscars, in Web site predictors, mobile apps and other interactive technology.

Tracking the Winners

Sites like Awards Daily put up Oscar predictions, including a table gathering the guesses of a group of its writers and readers (caution: It might cause glazing-over of the eyes).

But Awards Daily also has tracked the other awards the Oscar nominees have won in the past year, including the Golden Globes and BAFTA. This will provide some helpful research for when you go to fill in your Oscar ballot at the New York Times, where you can compete with others and have your card scored in real time. And Yahoo, conducting a poll, shows the movies favored to grab the little golden man by percentage of user votes.

Meanwhile, “Colbert Report” host Stephen Colbert gave his own predictions earlier last week using what he calls DaColbert Code (as in the DaVinci Code). His ability to “see patterns” consists of using a word/name association game. For instance, starting from last year’s Best Actress Marion Cotillard, he arrives at a Kate Winslet prediction through a series of phrases, including “rice pilaf,” “Clockwork Orange” and “Malcolm X.” Hey, everybody’s got a system, so nobody said it had to be a good one.

And for the truly devoted, or those who are just more interested in the fashion than the films, People.com has put up a Predict-a-Gown photo quiz. Will Cameron Diaz wear the White Valentino or the Black Oscar de la Renta? You see, these are the critical questions we need to be asking, and only the good folks at People were brave enough to ask them.

Mobile and Web 2.0

iPhone’s App Store has some popular Oscar apps like the “Awards: Oscars Edition” and “Hollywood Trivia: The Oscar Quiz,” which provide all sorts of fun interactive functionality in ballots, games and history. See a list of the top apps at VentureBeat.

Meanwhile, if you want to tap into the Bollywood fanbase, especially inspired by the many nominations for “Slumdog Millionaire” this year, go to Saavn.com, which is hosting a Bollywood-Facebook widget. The widget tracks the Facebook status updates of users talking about the Oscars.

And of course, what Web 2.0 party would be complete without Twitter? Use either #Oscars or #aa09 when searching for relevant updates. You can also subscribe to @watchwithcomics, a group of comedians who will be live-Twittering the event. One recent update there was “10 People Who Would Be Better Hosts than Hugh Jackman,” which included “Wolverine” and “Mini-Chris Brown and Mini-Rihanna.” Wow, these guys aren’t joking around.