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	<title>AllThingsD &#187; book</title>
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		<title>Reports: Apple Could Face Federal E-Book Suit Today</title>
		<link>http://allthingsd.com/20120411/apple-could-face-federal-book-suit-today-reports/</link>
		<comments>http://allthingsd.com/20120411/apple-could-face-federal-book-suit-today-reports/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 11:32:59 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Bloomberg]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Department of Justice]]></category>
		<category><![CDATA[e-book]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[publisher]]></category>
		<category><![CDATA[Reuters]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=195227</guid>
		<description><![CDATA[The Department of Justice may file a suit against Apple today over e-book price-fixing complaints, according to reports from Reuters and Bloomberg. The DOJ has been probing antitrust complaints regarding Apple's 2010 pacts with  book publishers; several of the biggest publishers are preparing to settle those charges by "tearing up" those deals, according to The Wall Street Journal.]]></description>
			<content:encoded><![CDATA[<p>The Department of Justice may file a suit against Apple today over e-book price-fixing complaints, according to reports from <a href="http://www.reuters.com/article/2012/04/10/us-apple-ebooks-idUSBRE8391JW20120410">Reuters</a> and <a href="http://www.reuters.com/article/2012/04/10/us-apple-ebooks-idUSBRE8391JW20120410">Bloomberg</a>. The DOJ has been probing antitrust complaints regarding Apple&#8217;s 2010 pacts with  book publishers; several of the biggest publishers are preparing to settle those charges by &#8220;tearing up&#8221; those deals, according to <a href="http://online.wsj.com/article/SB10001424052702304072004577324122956385282.html">The Wall Street Journal</a>.</p>
]]></content:encoded>
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		<title>Viral Video: "The Host" Does Not Seem Very Cordial</title>
		<link>http://allthingsd.com/20120330/viral-video-the-host-does-not-seem-very-cordial/</link>
		<comments>http://allthingsd.com/20120330/viral-video-the-host-does-not-seem-very-cordial/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 07:57:05 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Aliens]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[eyes]]></category>
		<category><![CDATA[Human]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[Stephenie Meyer]]></category>
		<category><![CDATA[The Host]]></category>
		<category><![CDATA[Twilight]]></category>
		<category><![CDATA[vampire]]></category>
		<category><![CDATA[version]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=191528</guid>
		<description><![CDATA[The "Twilight" author goes all invasion-of-the-body-snatchers on humanity.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120330/viral-video-the-host-does-not-seem-very-cordial/200px-the_host/" rel="attachment wp-att-191529"><img src="http://allthingsd.com/files/2012/03/200px-The_Host-150x150.jpg" alt="" title="200px-The_Host" width="150" height="150" class="alignright size-thumbnail wp-image-191529" /></a></p>
<p>Freaky blue eyes, freaky voice, freaky aliens come here to occupy us humans again.</p>
<p>I am <em>so</em> there.</p>
<p>Here&#8217;s the trailer for the movie version of the book &#8220;The Host,&#8221; by the same lady who wrote the &#8220;Twilight&#8221; series &#8212; although this time no vampires or werewolves.</p>
<p>Just irksome invasion-of-body-snatchers kind of thing.</p>
<p>Enjoy:</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/BUkE5Q38pTk?rel=0" frameborder="0" allowfullscreen></iframe></p>
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		<title>Third Point's Loeb to Yahoo About Board Rejection: "Illogical Alice-in-Wonderland World"</title>
		<link>http://allthingsd.com/20120328/third-points-loeb-to-yahoo-about-board-rejection-illogical-alice-in-wonderland-world/</link>
		<comments>http://allthingsd.com/20120328/third-points-loeb-to-yahoo-about-board-rejection-illogical-alice-in-wonderland-world/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 17:45:31 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[activist]]></category>
		<category><![CDATA[Alice in Wonderland]]></category>
		<category><![CDATA[board]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[Dan Loeb]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[hedge fund]]></category>
		<category><![CDATA[investor]]></category>
		<category><![CDATA[layoff]]></category>
		<category><![CDATA[letter]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[proxy battle]]></category>
		<category><![CDATA[restructuring]]></category>
		<category><![CDATA[shareholder]]></category>
		<category><![CDATA[support]]></category>
		<category><![CDATA[Third Point]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=190878</guid>
		<description><![CDATA[Time to go down another rabbit hole!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120328/third-points-loeb-to-yahoo-about-board-rejection-illogical-alice-in-wonderland-world/mia-wasikowska-in-alice-i-001/" rel="attachment wp-att-190886"><img src="http://allthingsd.com/files/2012/03/Mia-Wasikowska-in-Alice-i-001-380x228.jpg" alt="" title="Mia-Wasikowska-in-Alice-i-001" width="380" height="228" class="alignright size-medium wp-image-190886" /></a></p>
<p>Third Point&#8217;s Dan Loeb, the activist Yahoo shareholder, fired back at the company today about <a href="http://allthingsd.com/20120325/yahoo-appoints-three-new-directors-in-a-smack-to-activist-shareholder-like-i-said/">recent board appointments</a> that ignored his alternate slate of directors, in yet another colorful letter that compared the Silicon Valley Internet giant to the famous children&#8217;s book &#8220;Alice in Wonderland.&#8221;</p>
<p>And not in a nice way.</p>
<p>&#8220;Our view of the nomination process is further reinforced by your explanation on Sunday as to why I would not be an acceptable Director. You told me that the Board felt my experience and knowledge &#8216;would not be additive to the Board&#8217; and that as Yahoo!&#8217;s largest outside shareholder, I would be &#8216;conflicted&#8217; as a Director, wrote Loeb to CEO Scott Thompson. &#8220;Am I conflicted to advocate for the interests of other shareholders because we are owners of 5.8% (over $1 billion) of Yahoo! shares (unlike the non-retiring and proposed board members who have never purchased a single share of Yahoo! except for subsidized shares issued through option exercises and shares &#8220;paid&#8221; by the Company in lieu of fees)? Only in an illogical Alice-in-Wonderland world would a shareholder be deemed to be conflicted from representing the interests of other shareholders because he is, well, a shareholder too. This sentiment further confirms that Yahoo!&#8217;s approach to Board representation is &#8220;shareholders not welcome.&#8221;</p>
<p>We&#8217;re about to go down the rabbit hole, indeed, as the well-known New York hedge fund exec moves to significantly step up his proxy battle against Yahoo. While it will be a tough road for Third Point to attract enough investor support for his side, it&#8217;s still a noisy mess that Yahoo can ill afford, especially as Thompson <a href="http://allthingsd.com/20120328/yahoo-geddon-leaders-to-debate-layoffs-asset-sales-search-deals-and-more-today-as-a-major-restructuring-looms/">readies significant layoffs as part of a major restructuring</a>.</p>
<p>Here&#8217;s the full text of Loeb&#8217;s saucy letter: </p>
<p><font size="2"><a href="http://www.docstoc.com/docs/117344144/TP-March-28-Letter-to-CEO-Thompson-Re-Board-Negotiations">TP March 28 Letter to CEO Thompson Re Board Negotiations</a></font><br/><object id="_ds_117344144" name="_ds_117344144" width="630" height="550" type="application/x-shockwave-flash" data="http://viewer.docstoc.com/"><param name="FlashVars" value="doc_id=117344144&#038;mem_id=1512683&#038;doc_type=pdf&#038;fullscreen=0&#038;allowdownload=1" /><param name="movie" value="http://viewer.docstoc.com/"/><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /></object><script type="text/javascript">var docstoc_docid="117344144";var docstoc_title="TP March 28 Letter to CEO Thompson Re Board Negotiations";var docstoc_urltitle="TP March 28 Letter to CEO Thompson Re Board Negotiations";</script><script type="text/javascript" src="http://i.docstoccdn.com/js/check-flash.js"></script></p>
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		<title>A Big Digital Kiss to Britannica: Change -- It Is Okay (Look It Up!)</title>
		<link>http://allthingsd.com/20120314/a-big-digital-kiss-to-britannica-change-it-is-okay-look-it-up/</link>
		<comments>http://allthingsd.com/20120314/a-big-digital-kiss-to-britannica-change-it-is-okay-look-it-up/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 19:04:20 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Britannica Online]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[edition]]></category>
		<category><![CDATA[Encyclopaedia Britannica]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[volume]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=186332</guid>
		<description><![CDATA[Nothing lasts forever but the earth and sky.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120314/a-big-digital-kiss-to-britannica-change-it-is-okay-look-it-up/eb/" rel="attachment wp-att-186343"><img src="http://allthingsd.com/files/2012/03/eb-380x213.jpg" alt="" title="eb" width="380" height="213" class="alignright size-medium wp-image-186343" /></a></p>
<p>The folks over at Encyclopaedia Britannica posted today to say they are discontinuing the 32-volume printed book edition of the invaluable information resource &#8220;when our current inventory is gone.&#8221;</p>
<p>It&#8217;s an obvious and inevitable move &#8212; although I deeply loved my giant set of tomes back in the day. But my favorite part of the transition is how the organization handled it with class and forwardness, with a blog post titled: &#8220;Change: It&#8217;s Okay. Really.&#8221;</p>
<p>Really it is, in this case at least. </p>
<p>In a simple but elegant set of words, <a href="http://www.britannica.com/blogs/2012/03/change/">they wrote</a> about its history:</p>
<blockquote class="memo"><p>For 244 years, the thick volumes of the Encyclopaedia Britannica have stood on the shelves of homes, libraries, and businesses everywhere, a source of enlightenment as well as comfort to their owners and users around the world.</p>
<p>They&#8217;ve always been there. Year after year. Since 1768. Every. Single. Day.</p>
<p>But not forever.</p></blockquote>
<p>Indeed, as Kansas sings, nothing lasts forever but the earth and sky. And <a href="http://www.britannica.com/">Britannica Online</a> for now.</p>
<p>Here is a funktastic video Encyclopaedia Britannica did that communicates its next life aptly via YouTube: </p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/R9zLe7D9qDo?rel=0" frameborder="0" allowfullscreen></iframe></p>
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		<title>Viral Video: There Will Be Dragons (In "Game of Thrones" Second Season, Natch!)</title>
		<link>http://allthingsd.com/20120303/viral-video-there-will-be-dragons-in-game-of-thrones-second-season-natch/</link>
		<comments>http://allthingsd.com/20120303/viral-video-there-will-be-dragons-in-game-of-thrones-second-season-natch/#comments</comments>
		<pubDate>Sat, 03 Mar 2012 08:34:42 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[Dragon]]></category>
		<category><![CDATA[Game of Thrones]]></category>
		<category><![CDATA[George R.R. Martin]]></category>
		<category><![CDATA[HBO]]></category>
		<category><![CDATA[season]]></category>
		<category><![CDATA[series]]></category>
		<category><![CDATA[show]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=180158</guid>
		<description><![CDATA[Someone's definitely going to lose an eye. Also a limb, a head, a heart and, well, you get the idea of this fantastically gory television series.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120303/viral-video-there-will-be-dragons-in-game-of-thrones-second-season-natch/game-of-thrones-seson-2/" rel="attachment wp-att-180159"><img src="http://allthingsd.com/files/2012/03/Game-of-Thrones-Seson-2.png" alt="" title="Game-of-Thrones-Seson-2" width="500" height="253" class="aligncenter size-full wp-image-180159" /></a></p>
<p>The kings are at it again in the second season of HBO&#8217;s &#8220;Game of Thrones&#8221; &#8212; the hit cable show based on the famous series of books by George R.R. Martin.</p>
<p>Also, one queen, who has herself some dragons. </p>
<p>Someone&#8217;s definitely going to lose an eye. Also a limb, a head, a heart and, <em>well</em>, you get the idea of this fantastically gory television series.</p>
<p>Enjoy:</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/X66PDW1Mjf8?rel=0" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>Viral Video: "Abraham Lincoln: Vampire Hunter"</title>
		<link>http://allthingsd.com/20120217/viral-video-abraham-lincoln-vampire-hunter/</link>
		<comments>http://allthingsd.com/20120217/viral-video-abraham-lincoln-vampire-hunter/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 09:21:26 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Abraham Lincoln: Vampire Hunter]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[civil war]]></category>
		<category><![CDATA[mashup]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[trailer]]></category>
		<category><![CDATA[Twilight]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=175785</guid>
		<description><![CDATA[A Civil War-&#8220;Twilight" mashup!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120217/viral-video-abraham-lincoln-vampire-hunter/imgres-75/" rel="attachment wp-att-175786"><img src="http://allthingsd.com/files/2012/02/imgres2-150x150.png" alt="" title="imgres" width="150" height="150" class="alignright size-thumbnail wp-image-175786" /></a></p>
<p>The popular, albeit odd, book is coming out as a movie this summer, with the description: &#8220;President Lincoln&#8217;s mother is killed by a supernatural creature, which fuels his passion to crush vampires and their slave-owning helpers.&#8221;</p>
<p><em>Alrighty, then</em> &#8212; a Civil War-&#8220;Twilight&#8221; mashup!</p>
<p>Here&#8217;s the creepily fantastic trailer:</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/34x6m-ahGIo?rel=0" frameborder="0" allowfullscreen></iframe></p>
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		<title>Facebook (Eye)PO: Early Investor Reid Hoffman on Mission Vs. Payday</title>
		<link>http://allthingsd.com/20120215/facebook-eyepo-early-investor-reid-hoffman-on-mission-vs-payday/</link>
		<comments>http://allthingsd.com/20120215/facebook-eyepo-early-investor-reid-hoffman-on-mission-vs-payday/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 22:55:47 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[(Eye)PO]]></category>
		<category><![CDATA[Andy Serwer]]></category>
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		<category><![CDATA[Ben Casnocha]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[initial public offering]]></category>
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		<category><![CDATA[IPO]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[payday]]></category>
		<category><![CDATA[Reid Hoffman]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[The Start-up of You: Adapt to the Future]]></category>
		<category><![CDATA[The Start-up of You: Adapt to the Future Invest in Yourself and Transform Your Career]]></category>
		<category><![CDATA[VC]]></category>
		<category><![CDATA[Wall Street]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=175032</guid>
		<description><![CDATA[The Start-Up Whisperer knows all!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120215/facebook-eyepo-early-investor-reid-hoffman-on-mission-vs-payday/img_1078/" rel="attachment wp-att-175036"><img src="http://allthingsd.com/files/2012/02/IMG_1078-285x285.jpg" alt="" title="IMG_1078" width="285" height="285" class="alignright size-medium wp-image-175036" /></a></p>
<p>With the seemingly <a href="http://allthingsd.com/20120214/exclusive-yahoo-asia-deal-talks-off/">endless mishegas at Yahoo</a> these days, I have taken my <a href="http://allthingsd.com/20120130/facebook-eyepo-tracking-the-truth-of-the-biggest-deal-of-web-2-0/">eye off the Facebook IPO ball</a>. <em>(Eye)PO, get it!?!</em></p>
<p>But I am back until the <a href="http://allthingsd.com/20120214/breaking-activist-shareholder-dan-loeb-starts-proxy-fight-at-yahoo/">next stumble in HooVille</a>, with this interesting and short (and, I know, badly shot) video of Silicon Valley entrepreneur and investor and VC and, now, <a href="http://allthingsd.com/20120214/reid-hoffmans-new-business-book-tells-everyone-to-act-like-entrepreneurs/">author</a> &#8212; <em>is there anything he can&#8217;t do?</em> &#8212; Reid Hoffman.</p>
<p>It&#8217;s from a talk he gave this week at a Fortune magazine event in San Francisco with his co-author Ben Casnocha about their new book, <a href="http://www.amazon.com/Start-up-You-Yourself-Transform-ebook/dp/B0050DIWHU">&#8220;The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career.&#8221;</a></p>
<p>In the Q&#038;A, Fortune editor Andy Serwer asked Hoffman about the pending Facebook initial public offering and he gave a typically sharp answer.</p>
<p>While Hoffman does not reveal any juicy deets about the social networking giant, it&#8217;s an interesting take on the importance of focusing on &#8220;mission&#8221; over the expected payday from the slot machine of Wall Street.</p>
<p>Enjoy:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=FDCA9C12-91A3-45B3-8450-2ADB0764D2D7&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={FDCA9C12-91A3-45B3-8450-2ADB0764D2D7}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>App Makes Readers' Thoughts an Open Book</title>
		<link>http://allthingsd.com/20120124/subtext-app-makes-readers-thoughts-an-open-book/</link>
		<comments>http://allthingsd.com/20120124/subtext-app-makes-readers-thoughts-an-open-book/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 23:26:09 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=167139</guid>
		<description><![CDATA[Katie looks at Subtext, a free iPad app designed to enable and encourage conversations among readers within digital books themselves.]]></description>
			<content:encoded><![CDATA[<p>Even the shyest airplane passengers are hard-pressed to remain mum when a seatmate pulls out a book with a familiar cover. Now, thanks to the popularity of e-books, these once visible book covers are shrouded in the nondescript cases of Kindles, Nooks and iPads.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=395A4FE4-D5A9-48B6-B843-2165FC36ED2C&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={395A4FE4-D5A9-48B6-B843-2165FC36ED2C}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>This week, I tried Subtext, a free iPad app designed to enable and encourage conversations based on e-books—not necessarily with fellow plane passengers, but among readers within digital books themselves. A revamped version of Subtext, originally released in October, is available in Apple&#8217;s App Store Tuesday.</p>
<div class="media-LEFT" style="width:262px"><img src="http://online.wsj.com/public/resources/images/PJ-BE930_DSOLUT_DV_20120124170112.jpg" width="262" height="394" alt="DSOLUTION" /><br />
<br />
On the Subtext iPad app, a reader&#8217;s profile page, with her shelf of books.</div>
<p>Like Amazon&#8217;s Kindle already does, Subtext gives anyone who reads an e-book the ability to make notes, highlight passages and to keep private or share those notes or highlights with other users. But this app goes much further: It also lets readers post questions, polls, quizzes or even Web links that are noted in the margins of the book. Other users respond to these posts and start mini book discussions that can continue indefinitely. Subtext content can be kept private, made visible to all users or made visible only to a user&#8217;s friends. Along with comments from fellow readers, Subtext users can see comments marked in blue that are made by a book&#8217;s author or other experts.</p>
<p>Unfortunately, Subtext smacks of immaturity when compared with other reading apps like Amazon&#8217;s Kindle app and Barnes &amp; Noble&#8217;s Nook app. While those work on several devices and operating systems, Subtext works only on Apple&#8217;s iPad. It only runs with books from Google Books or those in Adobe&#8217;s ePub format, and the process for getting the latter—emailing the book to oneself or downloading the file from a website to the iPad—is clumsy and not intuitive. Co-founder Rachel Thomas said Subtext is actively developing for other platforms. </p>
<p>Another issue is that Subtext is only as good as its users&#8217; involvement. The more people comment and create discussions, the more interesting it will be for others. For this to happen, the app has to lure readers away from the devices and apps they&#8217;re already comfortable with, like the Kindle or Nook, or the Kindle, Nook and Apple iBooks apps on the iPad. </p>
<p>I got an early look at the new version of Subtext and found it more self-explanatory than its predecessor. I signed in using my Google account, though users can sign in using a Facebook account or explore the app as a guest. By signing into my Google Account, my shelves were populated with the Google e-books I already purchased. Previews of books give users a sense of what the app does.</p>
<div class="media-LEFT" style="width:262px"><img src="http://online.wsj.com/public/resources/images/PJ-BE931_DSOLUT_DV_20120124170445.jpg" width="262" height="394" alt="DSOLUTION" /><br />
<br />
A Discussions section neatly organizes all social interactions about books in one place.</div>
<p>Users can tap on any book cover to see all content and social information related to that book. Likewise, tapping on any user profile image lets you visit that person&#8217;s shelf. A Featured Shelves section suggests different categories of books like Critics Picks 2011 and 2011&#8242;s Most Social Books.</p>
<p>As I used Subtext for the first time, small hint windows floated onto the iPad screen at certain points to demonstrate how things worked. One encouraged me to tap and hold my finger on the screen at a favorite book passage to see options for adding notes to that passage. I tried this a few times, including while reading a line in Tina Fey&#8217;s &#8220;Bossypants&#8221; about working moms with kids. I highlighted this passage and posed a question to all Subtext users: How many kids does Tina Fey have? Someone, who I later found out was Subtext&#8217;s co-founder Andrew Goldman, answered about an hour later, saying Ms. Fey has two daughters—a 6-year-old and a 6-month-old. </p>
<p>The Discussions section of the app neatly organizes all social interactions in one place, so people don&#8217;t have to skip back through books to see the continued conversations surrounding a question. </p>
<p>I like the way Subtext subtly notifies readers that notes exist: by showing a tiny thumbnail image of the user who posted the note in the margin of a book. Tapping on that image opens the note. I commented on some existing discussions by tapping the Reply button.</p>
<p>I created a note for one book passage using a related Web link, and the steps for doing this were clear and understandable. I kept this visible only to myself; other times, I made notes about passages and shared them only with my friends who I could invite to use Subtext via Facebook or email. </p>
<p>But what&#8217;s to stop someone from posting something inaccurate or abusive? Users can flag any note as inappropriate or as a spoiler, and the note is reviewed by the company. Users can vote on others&#8217; comments, and over time, comments with more votes will be more broadly distributed. </p>
<p>As of now, authors and experts have enhanced just 18 books in Subtext, though users have left thousands of notes across books. The few books enhanced by authors or experts were fun to read. Steven Levy remarked on a line in his book, &#8220;In the Plex,&#8221; that described his travels from San Francisco to Tokyo, Beijing, Bangalore and Tel Aviv: &#8220;Newsweek paid for my trip, shelling out over $10,000 for my expenses. Kind of ironic because a couple of years later, Newsweek itself sold for $1.&#8221; </p>
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		<title>Pulling Back Apple's Magic Curtain: Fortune's Lashinsky Talks About New Book (Video)</title>
		<link>http://allthingsd.com/20120124/pulling-back-apples-magic-curtain-fortunes-lashinsky-talks-about-new-book-video/</link>
		<comments>http://allthingsd.com/20120124/pulling-back-apples-magic-curtain-fortunes-lashinsky-talks-about-new-book-video/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 18:01:37 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=166798</guid>
		<description><![CDATA[And you'll be interested to see what he found.]]></description>
			<content:encoded><![CDATA[<p><img src="http://allthingsd.com/files/2012/01/inside-apple-cover-feature.png" alt="" title="inside-apple-cover-feature" width="380" height="285" class="alignright size-full wp-image-166800" /></p>
<p>Yesterday, before he jetted off for a glam trip to the tony World Economic Forum in Davos, Switzerland, Fortune magazine&#8217;s Adam Lashinsky met me at San Francisco International Airport to talk about his new book, <a href="http://allthingsd.com/20110903/fortunes-lashinsky-penning-an-inside-apple-book/">&#8220;Inside Apple: How America’s Most Admired &#8212; and Secretive &#8212; Company Really Works.&#8221;</a></p>
<p>An expansion of a well-read article that Lashinsky wrote for the publication last year, the book debuts tomorrow from Business Plus, an imprint of Hachette Book Group.</p>
<p>It is the second tome to come out of late about the iconic Silicon Valley company &#8212; the first, of course, being Walter Isaacson&#8217;s biography of the late Apple CEO and co-founder <a href="http://allthingsd.com/tag/steve-jobs/">Steve Jobs</a>, released in the fall by Simon &#038; Schuster and written with Jobs&#8217;s cooperation.</p>
<p>Lashinsky got no such access to Jobs, or Apple, either, for his deep inside look at the company. Given that <a href="http://allthingsd.com/tag/apple/">Apple</a> is notoriously secretive and difficult to report about made the job harder still.</p>
<p>Here&#8217;s Lashinsky in a video interview, talking about how Apple does what it does, including the prospects for its recently installed CEO Tim Cook:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=F767F7ED-6D08-4F6A-85CA-EE6EF151E598&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={F767F7ED-6D08-4F6A-85CA-EE6EF151E598}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Sarah Lacy Debuts New Tech Site, PandoDaily -- $2M+ in Funding and Guess Who's Working for Her? (Video)</title>
		<link>http://allthingsd.com/20120116/sarah-lacy-debuts-new-tech-site-pandodaily-and-guess-whos-working-for-her-video/</link>
		<comments>http://allthingsd.com/20120116/sarah-lacy-debuts-new-tech-site-pandodaily-and-guess-whos-working-for-her-video/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 17:00:28 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=163938</guid>
		<description><![CDATA[Here's the brave woman who will be the new boss of Michael Arrington, M.G. Siegler and Paul Carr. (You read that right.)]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120116/sarah-lacy-debuts-new-tech-site-pandodaily-and-guess-whos-working-for-her-video/photo-20/" rel="attachment wp-att-163944"><img src="http://allthingsd.com/files/2012/01/photo-e1326709121909.jpg" alt="" title="photo" width="320" height="240" class="alignright size-full wp-image-163944" /></a></p>
<p>As has been widely reported, well-known TechCrunch columnist and Silicon Valley journalist Sarah Lacy has a new gig: Running her own new tech news site, which debuts today.</p>
<p>(She&#8217;s pictured here with another recent adorable start-up of hers, named Eli.)</p>
<p>Not so widely reported? The site, called <a href="http://pandodaily.com/">PandoDaily.com</a>, will feature three of TechCrunch&#8217;s most high-profile former bloggers: Michael Arrington, M.G. Siegler and Paul Carr. </p>
<p>That&#8217;s right, Lacy is Arrington&#8217;s boss this time around &#8212; even though his CrunchFund venture firm will also be an investor, in a funding round of more than $2 million for PandoDaily.</p>
<p>Other investors &#8212; whom Lacy described as &#8220;people I like and respect&#8221; &#8212; include a panoply of tech movers and shakers, including personal investments from Marc Andreessen, Peter Thiel, Matt Cohler, Jeff Jordan, Josh Kopelman, Zach Nelson, Andrew Anker, Saul Klein, Tony Hsieh and Chris Dixon, as well as seed investments from Greylock Partners, SV Angel, Lerer Ventures, Accel Partners and Menlo Ventures.</p>
<p>There will certainly be questions about all these funders who are also topics of PandoDaily&#8217;s posts, which Lacy acknowledged. She said the large number of funders was calculated so that none had undue influence.</p>
<p>Of course, many in Silicon Valley will be watching her carefully for any conflicts of interest or punches pulled. Lacy insisted that there will not be a problem and joked that she will definitely not become a VC, referring to the <a href="http://allthingsd.com/20110902/crunchfund-unethical-ventures-pigpile-partners-no-matter-what-you-call-it-its-business-as-usual-in-silicon-valley/">controversy around Arrington becoming one</a> while at TechCrunch.</p>
<p>That issue blew up like a Roman candle, of course, leaving everyone with powder burns &#8212; I called the incident a &#8220;giant, greedy, Silicon Valley pig pile.&#8221;</p>
<p>Interestingly, Lacy did manage to stay out of the spotlight (she was, in fact, having her baby during the worst of the controversy, which was likely more painful).</p>
<p>Ignoring the delicious epic revenge part of this on AOL &#8212; which bought TechCrunch and then promptly presided over a tech version of the War of the Roses (and is, ironically, an investor via CrunchFund) &#8212; PandoDaily will focus on start-ups in Silicon Valley and everywhere else that homegrown spirit of innovations reaches.</p>
<p>Here&#8217;s a screenshot of the cleanly designed and handsome site:</p>
<p><a href="http://allthingsd.com/20120116/sarah-lacy-debuts-new-tech-site-pandodaily-and-guess-whos-working-for-her-video/grab2/" rel="attachment wp-att-163966"><img src="http://allthingsd.com/files/2012/01/grab2-401x480.png" alt="" title="grab2" width="401" height="480" class="aligncenter size-large wp-image-163966" /></a></p>
<p>In an inaugural post, titled &#8220;<a href="http://pandodaily.com/2012/01/16/why-i-started-pandodaily/">&#8220;Why I Started PandoDaily</a>,&#8221; Lacy compared the site to a colony of trees in Utah, saying, &#8220;We have one goal here at PandoDaily: To be the site-of-record for that startup root-system and everything that springs up from it, cycle-after-cycle.&#8221;</p>
<p>Which is kind of like TechCrunch, which she left earlier this year. </p>
<p>&#8220;This is not TechCrunch 2.0,&#8221; Lacy said to me in an interview last week. &#8220;But, of course, we will be compared to TechCrunch.&#8221; </p>
<p>Of course, especially because of the presence of its star lineup on PandoDaily &#8212; who will write regularly, along with an initially small staff of other writers &#8212; and also its plans for conferences and other gatherings.</p>
<p>(An AOL source, by the way, said there were no contractual noncompete issues for PandoDaily to worry about.)</p>
<p>Here&#8217;s a longish interview I did about PandoDaily with Lacy, who has written two books focused on entrepreneurs, worked at Businessweek and was founding co-host of Yahoo Finance&#8217;s daily show &#8220;TechTicker.&#8221;</p>
<p>She talks about the site&#8217;s unusual name, her wrangling over leaving TechCrunch, and the prospect of now running her own show.</p>
<p>Welcome back, Sarah (and call me if you need help with those dudes, as we have wrangled before).</p>
<p>Here&#8217;s the video:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=16E48BEF-B38A-4DE2-A285-2393669674D5&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={16E48BEF-B38A-4DE2-A285-2393669674D5}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Tasty Geek: Nathan Myhrvold Takes His Modernist Cuisine to "Top Chef"</title>
		<link>http://allthingsd.com/20120107/nathan-myhrvold-takes-his-modernist-cuisine-to-top-chef/</link>
		<comments>http://allthingsd.com/20120107/nathan-myhrvold-takes-his-modernist-cuisine-to-top-chef/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 18:38:09 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=161248</guid>
		<description><![CDATA[A side of patent troll pâté anyone?]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120107/nathan-myhrvold-takes-his-modernist-cuisine-to-top-chef/untitled-copy/" rel="attachment wp-att-161250"><img src="http://allthingsd.com/files/2012/01/Untitled-copy-380x262.png" alt="" title="Untitled copy" width="380" height="262" class="alignright size-medium wp-image-161250" /></a></p>
<p>Being the huge fan of &#8220;Top Chef&#8221; that I am &#8212; <em>hellllloooo, Padma!</em> &#8212; it was even more a treat to see former Microsoft legend, controversial patent grabber and full-time fiddler Nathan Myhrvold as a guest judge this past week on the current season of the popular cable television show.</p>
<p>For those who usually associate him with geekery, he is also a big foodie and the author of fancy tome &#8220;Modernist Cuisine: The Art and Science of Cooking.&#8221;</p>
<p>Right now, the six-volume, 2,400-page book set retails for $499 on Amazon. As described on the site: &#8220;The authors and their 20-person team at The Cooking Lab have achieved astounding new flavors and textures by using tools such as water baths, homogenizers, centrifuges, and ingredients such as hydrocolloids, emulsifiers, and enzymes.&#8221;</p>
<p>&#8220;Top Chef&#8221; is now set in Texas, so the topic was barbecue, an apparent fave of the techie too. But I really liked the competitor chefs&#8217; race in the Quickfire Challenge to pull off some feat of molecular gastronomy best.</p>
<p>A side of patent troll pâté anyone?</p>
<p>Here are the videos:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="400" align="middle"><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="movie" value="http://widget.bravotv.com/singleclip/singleclip_v1.swf?CXNID=1000004.10035NXC&#038;WID=4657041ec2a2cf53&#038;clipID=1374751&#038;folderID=1354054"/><param name="quality" value="high" /><embed src="http://widget.bravotv.com/singleclip/singleclip_v1.swf?CXNID=1000004.10035NXC&#038;WID=4657041ec2a2cf53&#038;clipID=1374751&#038;folderID=1354054" quality="high" width="400" height="400" align="middle" allowFullScreen="true" allowScriptAccess="always" type="application/x-shockwave-flash"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="400" align="middle"><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="movie" value="http://widget.bravotv.com/singleclip/singleclip_v1.swf?CXNID=1000004.10035NXC&#038;WID=4657041ec2a2cf53&#038;clipID=1374770&#038;folderID=1354054"/><param name="quality" value="high" /><embed src="http://widget.bravotv.com/singleclip/singleclip_v1.swf?CXNID=1000004.10035NXC&#038;WID=4657041ec2a2cf53&#038;clipID=1374770&#038;folderID=1354054" quality="high" width="400" height="400" align="middle" allowFullScreen="true" allowScriptAccess="always" type="application/x-shockwave-flash"></embed></object></p>
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		<title>Get Your Zombie-Eaten Brain Ready for Some Big-Think Tech Books</title>
		<link>http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/</link>
		<comments>http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 15:18:04 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Adam Lashinsky]]></category>
		<category><![CDATA[and Rescuing the Free Market]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Ben Casnocha]]></category>
		<category><![CDATA[Blueprint]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[chess]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[Directly Responsible Individual]]></category>
		<category><![CDATA[Donut]]></category>
		<category><![CDATA[DRI]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[fortune]]></category>
		<category><![CDATA[Garry Kasparov]]></category>
		<category><![CDATA[Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[internal combustion engine]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[Peter Thiel]]></category>
		<category><![CDATA[Plants Vs. Zombies]]></category>
		<category><![CDATA[Rediscovering Risk]]></category>
		<category><![CDATA[Reid Hoffman]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Start-up]]></category>
		<category><![CDATA[Start-up Whisperer]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[The Blueprint: Reviving Innovation]]></category>
		<category><![CDATA[The Blueprint: Reviving Innovation Rediscovering Risk and Rescuing the Free Market.]]></category>
		<category><![CDATA[The Start-up of You: Adapt to the Future Invest in Yourself and Transform Your Career]]></category>
		<category><![CDATA[Top 100]]></category>
		<category><![CDATA[VC]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=157560</guid>
		<description><![CDATA[Time for some reading beyond 140 characters!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/250px-quill_psf/" rel="attachment wp-att-157562"><img src="http://allthingsd.com/files/2011/12/250px-Quill_PSF.png" alt="" title="250px-Quill_(PSF)" width="250" height="212" class="alignright size-full wp-image-157562" /></a></p>
<p>First off: I can reassure all my readers that I will not be coming out with an opus on Yahoo&#8217;s turmoil in 2012. Nor rounding out a trilogy of books on AOL in 2013, for that matter, full of lessons learned and bridges burned.</p>
<p>But that&#8217;s not true for other players in Silicon Valley, including three sure-to-be prominent books coming out in the next three months.</p>
<p><a href="http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/refdp_image_0-1/" rel="attachment wp-att-157565"><img src="http://allthingsd.com/files/2011/12/refdp_image_0-1-285x285.png" alt="" title="ref=dp_image_0-1" width="285" height="285" class="alignleft size-medium wp-image-157565" /></a></p>
<p>First off, on Jan. 25, will be the work of Fortune magazine writer Adam Lashinsky, who turned his cover story on the inside workings of Apple into a book called &#8230; &#8220;Inside Apple.&#8221;</p>
<p>The subtitle, &#8220;How America&#8217;s Most Admired &#8212; and Secretive &#8212; Company Really Works,&#8221; promises the &#8220;secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.&#8221;</p>
<p>Apparently, we&#8217;re all about to find out about concepts like the &#8220;DRI&#8221; &#8212; or assigning a Directly Responsible Individual to every task (which I call DYS, or Do Your Story, here at <strong>AllThingsD</strong>); and the Top 100, &#8220;an annual ritual in which 100 up-and-coming executives are tapped a la Skull &#038; Bones for a secret retreat with company founder Steve Jobs.&#8221;</p>
<p>Sadly, not anymore on that retreat, but I am still looking forward to reading more about the management techniques of the late tech visionary.</p>
<p><a href="http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/refdp_image_0-2/" rel="attachment wp-att-157566"><img src="http://allthingsd.com/files/2011/12/refdp_image_0-285x285.png" alt="" title="ref=dp_image_0" width="285" height="285" class="alignright size-medium wp-image-157566" /></a></p>
<p>On Valentines Day, well-known VC, entrepreneur and Start-Up Whisperer Reid Hoffman&#8217;s book with co-author Ben Casnocha also comes out, touting lessons from Silicon Valley.</p>
<p>Titled &#8220;The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career,&#8221; it is described as a &#8220;blueprint for thriving in your job and career in today&#8217;s challenging world of work by applying the lessons of Silicon Valley&#8217;s most innovative entrepreneurs.&#8221;</p>
<p>Let&#8217;s hope it&#8217;s not the dudes from Color handing out the advice!</p>
<p>According to the authors, &#8220;the key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.&#8221;</p>
<p>If I were a start-up, I would sell virtual doughnuts. Hey Reid, gimme a badillion dollars!</p>
<p><a href="http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/refdp_image_z_0-3/" rel="attachment wp-att-157567"><img src="http://allthingsd.com/files/2011/12/refdp_image_z_0-285x285.png" alt="" title="ref=dp_image_z_0" width="285" height="285" class="alignleft size-medium wp-image-157567" /></a></p>
<p>Finally, on March 12, the grumpy investor Peter Thiel teams with entrepreneur Max Levchin and chess grandmaster Garry Kasparov for &#8220;The Blueprint: Reviving Innovation, Rediscovering Risk, and Rescuing the Free Market.&#8221;</p>
<p>It&#8217;s funny that they, and also Hoffman, are using the hopelessly analog term &#8220;blueprint,&#8221; but I like the retro feel.</p>
<p>No surprise, Thiel&#8217;s posse is unhappy with the pace of innovation, presumably underwhelmed by &#8220;Plants vs. Zombies&#8221; compared to the internal combustion engine.</p>
<p>&#8220;Challenging the notion that we are living in an age of technological progress, three of the world&#8217;s most original thinkers demonstrate that we have become a risk-averse society, hobbled by tort laws and government regulations, short-term financial thinking, and mind-numbing complacency,&#8221; the book&#8217;s description reads. &#8220;Eager to end &#8216;paper entrepreneurialism&#8217; and avoid another financial meltdown, they propose that we expand research and development in breakthrough &#8216;disruptive technologies,&#8217; create millions of jobs through science-based engineering and genuine innovation, shore up our crumbling infrastructure, stop squandering money on misspent &#8216;horizontal education,&#8217; and restore financial discipline.&#8221;</p>
<p><em>Phew!</em> And here I was very pleased that I can Instagram filtered pictures of my dinner last night around the world.</p>
<p>In any case, before the zombies arrive to steal them, get your brains ready to think big thoughts.</p>
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		<title>Viral Video: "Game Change" (Or the Latest Sarah Palin Impersonation)</title>
		<link>http://allthingsd.com/20111226/viral-video-game-change-or-the-latest-sarah-palin-impersonation/</link>
		<comments>http://allthingsd.com/20111226/viral-video-game-change-or-the-latest-sarah-palin-impersonation/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 11:22:53 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Alaska]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[candidate]]></category>
		<category><![CDATA[Game Change]]></category>
		<category><![CDATA[GOP]]></category>
		<category><![CDATA[Governor]]></category>
		<category><![CDATA[HBO]]></category>
		<category><![CDATA[Iowa]]></category>
		<category><![CDATA[Julianne Moore]]></category>
		<category><![CDATA[nominee]]></category>
		<category><![CDATA[political]]></category>
		<category><![CDATA[Presidential]]></category>
		<category><![CDATA[Republican]]></category>
		<category><![CDATA[Sarah Palin]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[vote]]></category>
		<category><![CDATA[VP]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=156910</guid>
		<description><![CDATA[She's baaaack.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111226/viral-video-game-change-or-the-latest-sarah-palin-impersonation/julianne-moore-as-sarah-palin-in-game-change/" rel="attachment wp-att-156918"><img src="http://allthingsd.com/files/2011/12/Julianne-Moore-as-Sarah-Palin-in-Game-Change-213x285.png" alt="" title="Julianne-Moore-as-Sarah-Palin-in-Game-Change" width="213" height="285" class="alignright size-medium wp-image-156918" /></a></p>
<p>The ever-bickering crop of current Republican Presidential nominees dragging themselves to the first Iowa vote in the coming weeks almost makes you wish for a true political character to liven up the proceedings.</p>
<p>Or some nostalgia for the last go-round, which is definitely present in this trailer for HBO&#8217;s upcoming adaptation of &#8220;Game Change,&#8221; the lively book about the 2008 campaign, featuring the always telegenic Sarah Palin.</p>
<p>The former Alaska governor is played this time around by Julianne Moore, who really looks and sounds like the GOP VP candidate.</p>
<p>You betcha, she does:</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/V4YlDkCIoIs?rel=0" frameborder="0" allowfullscreen></iframe></p>
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		<title>Viral Video: First Trailer for "The Hobbit" Movie</title>
		<link>http://allthingsd.com/20111222/viral-video-first-trailer-for-the-hobbit-movie/</link>
		<comments>http://allthingsd.com/20111222/viral-video-first-trailer-for-the-hobbit-movie/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 17:09:35 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[films]]></category>
		<category><![CDATA[J.R.R. Tolkien]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[Peter Jackson]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[The Hobbit]]></category>
		<category><![CDATA[The Lord Of The Rings]]></category>
		<category><![CDATA[Tolkien]]></category>
		<category><![CDATA[trailers]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[vlog]]></category>
		<category><![CDATA[Wingnut Films]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=156251</guid>
		<description><![CDATA[Still suffering withdrawal from an annual holiday-season Hobbit habit? Hope is but a year away.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111222/viral-video-first-trailer-for-the-hobbit-movie/hobbit-trailer-feature/" rel="attachment wp-att-156260"><img src="http://allthingsd.com/files/2011/12/hobbit-trailer-feature-380x285.png" alt="" title="hobbit-trailer-feature" width="380" height="285" class="alignright size-Featured wp-image-156260" /></a>Since about 2004, the holiday season has been missing a little something. During the prior three years, I had become accustomed to standing in line to see a &#8220;Lord of the Rings&#8221; movie. But there were only three of them and, well, once the trilogy was done, it was done. Ever since, I&#8217;ve kind of moped a bit without a cinematic trip to Middle Earth to look forward to.</p>
<p>I&#8217;ve seen two performances of <a href="http://www.lordoftheringsinconcert.com/">The Lord of the Rings in Concert</a>, which is great fun and has been at New York&#8217;s Radio City Music Hall in previous autumns. But not this year.</p>
<p>But next year &#8212; and the year after that &#8212; I can renew my Hobbit habit. Yesterday the trailer for the first of two films based on &#8220;The Hobbit&#8221; hit the Internet. This one will be called &#8220;The Hobbit: An Unexpected Journey&#8221; and will be in 3-D. It will cover roughly the first half of the <a href="http://en.wikipedia.org/wiki/J._R._R._Tolkien">J.R.R. Tolkien</a> novel that predates the &#8220;Lord&#8221; trilogy, and includes the finding of the ring that&#8217;s central to the later story. Also there&#8217;s one surprise: The trailer sure makes it look like Gandalf and Galadriel are, or once were, an item. I sure don&#8217;t remember <em>that</em> from the books.</p>
<p>We here at <strong>AllThingsD</strong> have been paying close attention to the progress of these films, hanging on every video-blog posting by famed director Peter Jackson. (And if you haven&#8217;t seen them, they&#8217;re very fun to watch: <a href="http://allthingsd.com/20110421/viral-video-the-hobbit-blog/">Part 1</a>; <a href="http://allthingsd.com/20110715/viral-video-inside-the-the-hobbit-part-2/">Part 2</a>; <a href="http://allthingsd.com/20111109/viral-video-more-hobbit-from-the-vlog-files-of-peter-jackson/">Part 3</a>.) I don&#8217;t think I&#8217;m the only member of the team that has a Hobbit habit. But I&#8217;m probably the only one who will admit it.</p>
<p>Anyhow, here&#8217;s the trailer.  Enjoy:</p>
<p><object id="cs006_6e9df3e6d12e16785b865474fbbbb731" class="SpringboardPlayer" width="625" height="377" type="application/x-shockwave-flash" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"><param name="movie" value="http://www.springboardplatform.com/mediaplayer/springboard/video/cs006/71/409625/"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="wmode" value="transparent"></param>
 <embed src="http://www.springboardplatform.com/mediaplayer/springboard/video/cs006/71/409625/" width="625" height="377" name="cs006_6e9df3e6d12e16785b865474fbbbb731" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" wmode="transparent"></embed></object></p>
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		<title>Viral Video: Shrieking Monkeys Don't Make Good Gifts</title>
		<link>http://allthingsd.com/20111201/viral-video-shrieking-monkeys-dont-make-good-gifts/</link>
		<comments>http://allthingsd.com/20111201/viral-video-shrieking-monkeys-dont-make-good-gifts/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 08:22:45 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[gift]]></category>
		<category><![CDATA[nail gun]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[pitch]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[robo-vac]]></category>
		<category><![CDATA[shrieking monkeys]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=149066</guid>
		<description><![CDATA[Well, they don't.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111201/viral-video-shrieking-monkeys-dont-make-good-gifts/hangover-2-monkey/" rel="attachment wp-att-149067"><img src="http://allthingsd.com/files/2011/12/hangover-2-monkey-150x150.png" alt="" title="hangover-2-monkey" width="150" height="150" class="alignright size-thumbnail wp-image-149067" /></a></p>
<p>This is a commercial, for sure, and it came from a PR pitch that begins with the words &#8220;shrieking monkeys.&#8221; But this video for a photo-books product made me laugh out loud.</p>
<p>And it was not only the shrieking monkey part. I also liked the nail-gun incident and the flaming robo-vac.</p>
<p>Enjoy:</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/YhUluVCbN0M?rel=0" frameborder="0" allowfullscreen></iframe></p>
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		<title>Laura Arrillaga-Andreessen Talks About Giving 2.0</title>
		<link>http://allthingsd.com/20111115/laura-arrillaga-andreessen-talks-about-giving-2-0/</link>
		<comments>http://allthingsd.com/20111115/laura-arrillaga-andreessen-talks-about-giving-2-0/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 23:31:36 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[geek]]></category>
		<category><![CDATA[giving]]></category>
		<category><![CDATA[Giving 2.0: Transform Your Giving and Our World]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Laura Arrillaga-Andreessen]]></category>
		<category><![CDATA[lecturer]]></category>
		<category><![CDATA[Marc Andreessen]]></category>
		<category><![CDATA[Netscape]]></category>
		<category><![CDATA[philanthropy]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Silicon Valley Social Venture Fund]]></category>
		<category><![CDATA[spouse]]></category>
		<category><![CDATA[Stanford Center on Philanthropy and Civil Society]]></category>
		<category><![CDATA[Stanford University]]></category>
		<category><![CDATA[strategic]]></category>
		<category><![CDATA[trophy husband]]></category>
		<category><![CDATA[VC]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=144175</guid>
		<description><![CDATA[There's a lot to like about Laura Arrillaga-Andreessen. She's a philanthropist, a Stanford lecturer, the author of "Giving 2.0" -- and she has a trophy husband!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111115/laura-arrillaga-andreessen-talks-about-giving-2-0/giving20/" rel="attachment wp-att-144177"><img src="http://allthingsd.com/files/2011/11/giving20.png" alt="" title="giving20" width="223" height="295" class="alignright size-full wp-image-144177" /></a></p>
<p>There are a lot of things to like about Laura Arrillaga-Andreessen, who works by day as a lecturer focusing on strategic philanthropy at Stanford University, and also is the founder and chairman of the Stanford Center on Philanthropy and Civil Society and the founder of SV2, the Silicon Valley Social Venture Fund.</p>
<p>But my recent favorite was when &#8212; before being interviewed with her husband, well-known tech legend and now powerful VC Marc Andreessen, about her new book, &#8220;Giving 2.0: Transform Your Giving and Our World,&#8221; at a big fancy dinner honoring them &#8212; she called the Netscape creator her &#8220;trophy husband.&#8221;</p>
<p><em>That</em> was what you might call a good one.</p>
<p>Actually, there are a lot more weighty, serious good ones to take note of in the book, which was recently released, in which Arrillaga-Andreessen tries to find new ways to think about giving.</p>
<p>Interestingly, given her spouse, the answers are not all about digital solutions, and do not require being a gazillionaire geek, either.</p>
<p>Here&#8217;s a video interview I did with Arrillaga-Andreessen &#8212; who hails from a prominent Silicon Valley family, and was inspired by her parents to focus on philanthropy &#8212; talking about the book, and where the sector is going:</p>
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		<title>Viral Video: More "Hobbit" From the Vlog Files of Peter Jackson</title>
		<link>http://allthingsd.com/20111109/viral-video-more-hobbit-from-the-vlog-files-of-peter-jackson/</link>
		<comments>http://allthingsd.com/20111109/viral-video-more-hobbit-from-the-vlog-files-of-peter-jackson/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 08:10:44 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=141649</guid>
		<description><![CDATA[Who doesn't want more "Hobbit"? No one, that's who!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111109/viral-video-more-hobbit-from-the-vlog-files-of-peter-jackson/imgres4/" rel="attachment wp-att-142147"><img src="http://allthingsd.com/files/2011/11/imgres4.png" alt="" title="imgres4" width="275" height="183" class="alignright size-full wp-image-142147" /></a></p>
<p>Famed director Peter Jackson, who helmed the &#8220;Lord of the Rings&#8221; movie trilogy, has <a href="http://allthingsd.com/20110715/viral-video-inside-the-the-hobbit-part-2/">promised to continue his production video blog</a> from the movie set of &#8220;The Hobbit,&#8221; which is filming in New Zealand.</p>
<p>The man keeps his promise with a new installment that has lots more action. </p>
<p>I read the classic book when I was but a wee lass, so I will be very interested to see how it comes to life.</p>
<p>Here&#8217;s the latest vlog:</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/gHF536TJ0iE?rel=0" frameborder="0" allowfullscreen></iframe></p>
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		<title>There Are Seven Billion People on Planet Earth Right Now (Try to Keep Up, Facebook!)</title>
		<link>http://allthingsd.com/20111031/there-are-seven-billion-people-on-planet-earth-right-now-try-to-keep-up-facebook/</link>
		<comments>http://allthingsd.com/20111031/there-are-seven-billion-people-on-planet-earth-right-now-try-to-keep-up-facebook/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 17:49:46 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=138416</guid>
		<description><![CDATA[It's official: Seven billion people are alive in the world at this moment, a high population point of all time. And they are more digital than ever.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111031/there-are-seven-billion-people-on-planet-earth-right-now-try-to-keep-up-facebook/blog-copy/" rel="attachment wp-att-138417"><img src="http://allthingsd.com/files/2011/10/blog-copy.png" alt="" title="blog copy" width="574" height="469" class="aligncenter size-full wp-image-138417" /></a></p>
<p>It&#8217;s official: Seven billion people are alive in the world at this moment, a high population point of all time.</p>
<p>Births are obviously outstripping deaths by a little more than two to one.</p>
<p>Here is a really cool site called <a href="http://www.worldometers.info/">Worldometers</a> that has the countdown and all kinds of other cool stats, accounting for our little and now more crowded world. </p>
<p>The section on society and media is particularly terrific, showing how many cellphones are being sold, emails sent, tweets posted and, of course, blogs created. Like this one, blink and you will definitely miss it.</p>
<p>And note how much slower new book titles published and televisions sold are in comparison to digital stats.</p>
<p>Facebook, by the way, is now closing on one billion users, sources said &#8212; although the <a href="http://www.facebook.com/press/info.php?statistics">official number for the huge social networking site here</a> is 800 million.</p>
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		<title>Why Travel-Related Mobile Ads Are Taking Off on the iPad</title>
		<link>http://allthingsd.com/20110928/why-travel-related-mobile-ads-are-taking-off-on-the-ipad/</link>
		<comments>http://allthingsd.com/20110928/why-travel-related-mobile-ads-are-taking-off-on-the-ipad/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 16:00:46 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=125558</guid>
		<description><![CDATA[Frequent travelers are increasingly turning to their iPads to book flights, get directions, find the best local restaurants, reserve a hotel room or rent a car, according to a study being released today.]]></description>
			<content:encoded><![CDATA[<p>Frequent travelers are increasingly turning to their iPads to book flights, get directions, find the best local restaurant, reserve a hotel room or rent a car.</p>
<p><img class="alignright size-medium wp-image-113235" title="iPad_Airplane" src="http://allthingsd.com/files/2011/08/iPad_Airplane-380x225.png" alt="" width="380" height="225" />As a result, Greystripe, <a href="http://allthingsd.com/20110425/valueclick-beefs-up-mobile-offerings-with-greystripe-acquisition/">a mobile ad network purchased by ValueClick</a> in April, says that it has seen travel-related mobile ad campaigns increase by nearly 50 percent over the past year.</p>
<p>In a study, it found that the overwhelming majority of iPad owners, or 91 percent, used their device for a travel-related activity. The data was collected from Greystripe&#8217;s 971 users on a network of iPhone (including the iPod touch), Android and iPad devices during June.</p>
<p>Specifically, it found that 47 percent of iPad users booked hotel rooms, which seems to coincide with the boom of applications catering to this activity.</p>
<p>I&#8217;ve written in the past about how <a href="http://allthingsd.com/20110404/travel-apps-focus-on-booking-hotel-rooms-in-a-snap/?mod=ATD_search">travel companies are flooding the mobile app stores</a>, including Expedia, Kayak, Priceline and even start-ups, like HotelTonight, which will find you a room the night you need it. What&#8217;s more, InterContinental Hotels Group, the massive hotel chain that includes Holiday Inn, <a href="http://allthingsd.com/20110623/intercontiental-banks-on-apps-to-drive-millions-of-dollars-in-hotel-bookings/">told me</a> it recorded $10 million in mobile revenues in April, jumping from only $1 million in the same period a year earlier.</p>
<p>Following closely after hotels, Greystripe said 37 percent of iPad owners used the tablet to book a flight; 28 percent have used it to make a restaurant reservation; and 24 percent have used it to rent a car.</p>
<p>Although Greystripe found that applications were not required, in fact, 69 percent of iPad users were more likely to use the mobile Web compared to 49 percent of iPhone and Android users.</p>
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		<title>Fortune's Lashinsky Penning an "Inside Apple" Book</title>
		<link>http://allthingsd.com/20110903/fortunes-lashinsky-penning-an-inside-apple-book/</link>
		<comments>http://allthingsd.com/20110903/fortunes-lashinsky-penning-an-inside-apple-book/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 20:16:38 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=116821</guid>
		<description><![CDATA[Adam Lashinsky, Fortune magazine's high-profile Silicon Valley reporter, will be penning a book titled "Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works."]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110903/fortunes-lashinsky-penning-an-inside-apple-book/inside-apple-cover-feature/" rel="attachment wp-att-116840"><img src="http://allthingsd.com/files/2011/09/Inside-Apple-cover-feature-380x285.png" alt="" title="Inside Apple cover-feature" width="380" height="285" class="alignright size-medium wp-image-116840" /></a></p>
<p>Adam Lashinsky, Fortune magazine&#8217;s high-profile Silicon Valley reporter, will be penning a book titled &#8220;Inside Apple: How America&#8217;s Most Admired &#8212; and Secretive &#8212; Company Really Works.&#8221;</p>
<p>An expansion of a well-read article that Lashinsky wrote for the publication earlier this year, the book will be available on Jan. 18, 2012 from Business Plus, an imprint of Hachette Book Group.</p>
<p>Lashinsky&#8217;s will be the second Apple tome to be coming out that will shed more light inside the workings of Silicon Valley&#8217;s most iconic company. </p>
<p>In November, former Time Inc. writer and editor Walter Isaacson&#8217;s much anticipated biography about Apple CEO and co-founder Steve Jobs will be released by Simon &#038; Schuster.</p>
<p>&#8220;<a href="http://allthingsd.com/20110815/new-jobs-bio-cover-is-all-apple-with-pub-date-of-november/">Steve Jobs</a>&#8221; has been written with cooperation from Jobs, who has not done so in the past.</p>
<p>Lashinsky said in an interview today he did not garner Jobs&#8217;s help on the book, but did manage to get a deep inside look at the company.</p>
<p>&#8220;Doing an unauthorized book is harder,&#8221; said Lashinsky. &#8220;But what you get is well-reported information, which is outside the message Apple wants to deliver, and there is so much good stuff, this company is worth far more than an article.&#8221;</p>
<p>Lashinsky has been a longtime reporter in tech, including covering Apple, a company that is notoriously secretive and difficult to report about.</p>
<p>Still, Lashinsky has written a lot about the maker of the groundbreaking Mac, iPod, iPhone and iPad devices, including a piece in 2008 about <a href="http://allthingsd.com/20110824/steve-jobs-resigns-as-ceo-of-apple/">recently installed CEO Tim Cook</a>, titled &#8220;The Genius Behind Steve: Could the Operations Whiz Run The Company Someday?&#8221;</p>
<p>Inside Apple will be more about the entire company, which has vaulted from near death only 15 years ago to become one of the most highly valued companies in tech and, in fact, globally.</p>
<p>The publisher promises a lot of insidery facts, including, &#8220;how Apple creates killer products, forges intense bonds with consumers, and gets what it wants from suppliers &#8230; the lessons about leadership, product design and marketing are universal, and they should appeal to anyone hoping to bring some of that Apple magic to their own company, career or creative endeavor.&#8221;</p>
<p>Lashinsky said these are important lessons for others to explore.</p>
<p>&#8220;So much of what Apple does stands decades of business teaching on its head, because they just don&#8217;t do things the way other companies do,&#8221; he said. &#8220;The rest of the business world might want to pay attention.&#8221;</p>
<p>Indeed, they should.</p>
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		<title>Larry Page Might Be Bill Gates+, But He Wants to Be Steve Jobs</title>
		<link>http://allthingsd.com/20110816/larry-page-might-be-bill-gates-but-he-wants-to-be-steve-jobs/</link>
		<comments>http://allthingsd.com/20110816/larry-page-might-be-bill-gates-but-he-wants-to-be-steve-jobs/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 17:12:09 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=110362</guid>
		<description><![CDATA[Let's face it: Everyone in Silicon Valley -- one way or another -- fashions themselves as the next Steve Jobs.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110816/larry-page-might-be-bill-gates-but-he-wants-to-be-steve-jobs/larry_page_in_jobswear/" rel="attachment wp-att-110524"><img src="http://allthingsd.com/files/2011/08/Larry_Page_in_Jobswear.png" alt="" title="Larry_Page_in_Jobswear" width="320" height="515" class="alignright size-full wp-image-110524" /></a></p>
<p>Let&#8217;s face it: Everyone in Silicon Valley &#8212; one way or another &#8212; fashions themselves as the next Steve Jobs. </p>
<p>And why not? Both the professional and even personal story of the legendary Apple CEO &#8212; which will be chronicled in November in a <a href="http://allthingsd.com/20110815/new-jobs-bio-cover-is-all-apple-with-pub-date-of-november/">major book</a> &#8212; are the stuff of tech legend and envy: Iconic, in charge, decisive, elegant, innovative, phoenix-like and visionary. </p>
<p>And, of course, more than just a little bit terrifying.</p>
<p>So why not Larry Page, too, and why not now?</p>
<p>One issue: By temperament and action &#8212; by which I mean genetically hyper-competitive and hammer-time aggressive &#8212; he&#8217;s been more like Microsoft&#8217;s Bill Gates, who has been the Yin to Jobs&#8217; Yang in their deeply interconnected careers over the last decades.</p>
<p>As <a href="http://allthingsd.com/20110203/googles-bing-attack-has-larry-page-written-all-over-it/">I wrote before Page took over again</a> as Google&#8217;s CEO earlier this year:</p>
<blockquote class="memo"><p>After our first interview in 2001, my notes on the encounter had this one line underlined and in all caps:</p>
<ul>
<strong>LARRY PAGE=BILL GATES.</strong></ul>
<p>It was not meant as an insult, but I can tell you I never wrote such a note about Page&#8217;s co-founder, the jokey and affable Sergey Brin.</p>
<p>Even then, Gates had a fearsome reputation as a manically competitive exec, a cutting manner to those not as smart as he clearly is and a reputation as a very tough and often eviscerating boss. (And all that was also my experience whenever I was interviewing him.)</p>
<p>While much wonkier, friendlier and more of a sensitive new-aged male, Page, it seemed to me, had the exact same obvious drive and aggression as Gates.</p></blockquote>
<p>The latest incarnation of that has been Page&#8217;s move &#8212; bold for now and we&#8217;ll-see later &#8212; to buy Motorola Mobility for $12.5 billion, which <a href="http://allthingsd.com/20110815/gulp-google-buying-motorola-mobility-for-12-5-billion/">Google announced yesterday</a>.</p>
<p>By all accounts, Page was the key driver of the deal inside Google, where he now reigns firmly.</p>
<p>Although neither Gates nor Jobs has used acquisitions much as a key weapon in their arsenals, the size and scope of the deal is pure Gates: A focused, overwhelming and competitor-scaring display of might that speaks of industry dominance and play-to-destroy aspirations, masking what is also very reactive.</p>
<p><a href="http://allthingsd.com/20110816/larry-page-might-be-bill-gates-but-he-wants-to-be-steve-jobs/5963219309_5901fd0cfd_o/" rel="attachment wp-att-110620"><img src="http://allthingsd.com/files/2011/08/5963219309_5901fd0cfd_o-220x285.png" alt="" title="5963219309_5901fd0cfd_o" width="220" height="285" class="alignleft size-medium wp-image-110620" /></a></p>
<p>If Page&#8217;s doubling down on mobile reminds you a bit of Gates&#8217;s &#8220;Internet Tidal Wave&#8221; memorandum in 1995, that&#8217;s because the move-<em>now</em> tone is the same. </p>
<p>And, also, in that it is more than just a little bit sneaky. Case in point: Google&#8217;s yammering on about the importance of Motorola&#8217;s patents in the deal. While the patent love is true and an important element, bolstering Google&#8217;s own weak portfolio, it&#8217;s also a bit of a feint by the search giant, which can simply never come out and say what it is actually up to.</p>
<p>Which is to be the dominant and overwhelming player in the mobile market that Google sees as critical to its future.</p>
<p>&#8220;The company obviously wants everyone to focus on the patents, but its ambitions are so much larger in mobile,&#8221; said one person close to the situation. &#8220;So it underplays as it overplays.&#8221;</p>
<p>Indeed, in the time I covered Google, it has always been my experience when the search giant insists stringently on one thing, Page and others are playing a more complex version of &#8220;Star Trek&#8221; three-dimensional chess. </p>
<p>As the <a href="http://dealbook.nytimes.com/2011/08/15/google-turning-into-a-mobile-phone-company-no-it-says/">New York Times&#8217; DealBook</a> noted correctly:</p>
<blockquote class="memo"><p>If there&#8217;s any question about Google&#8217;s motivation to own a handset maker rather than just a portfolio of patents, consider this: InterDigital, a licensing company that owns some 8,000 wireless patents and has another 10,000 patent applications being processed, has been up for auction. Many industry insiders were sure that if Google were serious about acquiring a portfolio of patents, InterDigital would be its target. The company&#8217;s market value is only about $3 billion and it doesn&#8217;t come with all the baggage of Motorola&#8217;s handset business.</p></blockquote>
<p>That&#8217;s exactly right, because Page&#8217;s ambition is about Google playing a big part in the mobile market &#8212; which is humanity&#8217;s next critical platform in computing &#8212; for its interlocked ecosystem of Google products &#8212; from its flagship search to social networking via Google+ to Gmail to its latest Google Wallet initiative to Google Maps to Google Voice.</p>
<p>In other words, it&#8217;s a Google world and we all just live in it.</p>
<p>At the heart of it is a desire to make and completely control the object at the center of the virtuous circle: The mobile device, whether it be a smartphone, tablet or whatever doodad you might wear around your neck.</p>
<p>In fact, as I also remember from Google&#8217;s earliest days, Page did sport a lot of such contraptions back then, such as a communicator of some sort he once joyfully showed off to me that allowed him to reach Brin quickly. Later, it was a kind of pollution sensor that took its place.</p>
<p>My recollection from that time was that Page adored such objects, visibly inspired by the idea of digital devices that delivered a myriad of helpful and smart services to users as they moved around the world.</p>
<p>You know, <em>like an Apple iPhone</em>, the ground-breaking technical achievement that Jobs rendered unto the world less than a decade ago, changing everything. </p>
<p>With Android and Page&#8217;s firm backing, Google quickly and smartly jumped partway into that market with its powerful and fast-growing mobile operating system.</p>
<p>Now, like Jobs, I have no doubt Page wants to own and control the whole value chain to solidify what Google started several years ago and which is its best hope to vault into the next era of computing.</p>
<p>It&#8217;s a leap that Gates and Microsoft largely failed at, not for lack of trying &#8212; something else Page has to have taken note of.</p>
<p>So, perhaps by making things &#8212; maybe even beautiful things like Jobs &#8212; Page will transform himself from a Gates into a Jobs. </p>
<p>Or, more likely, a little bit of both.</p>
<p>Until that reckoning, here is a terrific video of Spock playing 3D chess with Captain James T. Kirk &#8212; and, yes, he does look freakishly like Page here:</p>
<p><iframe width="640" height="510" src="http://www.youtube.com/embed/akACgmaMiGc?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
<p><h4 class="subhed">Related posts</h4>
<ul>
<li><a href="http://allthingsd.com/20110815/gulp-google-buying-motorola-mobility-for-12-5-billion/">Google: We’re Spending $12.5 Billion on Motorola to ‘Protect’ Android</a></li>
<li><a href="http://allthingsd.com/20110815/motoogle-the-phone-business-just-got-completely-blown-up/">Motoogle: BOOM! The Mobile Business Just Got Completely Blown Up</a></li>
<li><a href="http://allthingsd.com/20110815/googles-motorola-deal-will-spur-antitrust-regulators-to-action/">Google’s Motorola Deal Will Spur Antitrust Regulators to Action</a></li>
<li><a href="http://allthingsd.com/20110815/watch-google-android-kingpin-and-motorola-acquirer-andy-rubin-unplugged-video/">Watch Google Android Kingpin &#8212; and Motorola Acquirer &#8212; Andy Rubin Unplugged (Video)</a></li>
<li><a href="http://allthingsd.com/20110815/defense-spending-google-arms-itself-with-moto-patents/">Defense Spending: Google Arms Itself With Moto Patents</a></li>
<li><a href="http://allthingsd.com/20110815/is-googles-motorola-deal-the-break-that-windows-phone-needed/">Is Google’s Motorola Deal the Break That Windows Phone Needed?</a></li>
<li><a href="http://allthingsd.com/20110815/should-google-keep-motorolas-patents-and-sell-off-the-hardware-business/">Should Google Keep Motorola’s Patents and Sell Off the Hardware Business?</a></li>
<li><a href="http://allthingsd.com/20110815/motorola-could-get-google-closer-to-your-living-room-if-the-cable-guys-play-along/">Motorola Could Get Google Closer to Your Living Room &#8212; If the Cable Guys Play Along</a></li>
<li><a href="http://allthingsd.com/20110815/u-s-carriers-silent-on-motoroogle-but-france-telecom-gives-it-a-thumbs-up/">U.S. Carriers Silent on Motoroogle, but France Telecom Gives It a Thumbs Up</a></li>
<li><a href="http://allthingsd.com/20110815/google-motorola-deal-includes-2-5-billion-reverse-termination-fee/">Google-Motorola Deal Includes $2.5 Billion Reverse Termination Fee</a></li>
<li><a href="http://allthingsd.com/20110815/google-cant-say-hello-to-hulu-now-can-it/">Google Can’t Say Hello To Hulu Now. (Can It?)</a></li>
<li><a href="http://allthingsd.com/tag/google/">More Google news</a></li>
<li><a href="http://allthingsd.com/tag/android/">More Android news</a></li>
<li><a href="http://allthingsd.com/tag/motorola-mobility/">More Motorola Mobility news</a></li>
</ul>
</p>
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		<title>New Jobs Bio Cover Is All Apple With Pub Date of November 21</title>
		<link>http://allthingsd.com/20110815/new-jobs-bio-cover-is-all-apple-with-pub-date-of-november/</link>
		<comments>http://allthingsd.com/20110815/new-jobs-bio-cover-is-all-apple-with-pub-date-of-november/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 15:34:16 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[biography]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[cover]]></category>
		<category><![CDATA[iPhone 5]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Walter Isaacson]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=110022</guid>
		<description><![CDATA[Walter Isaacson's new biography of tech legend Steve Jobs certainly looks like an Apple product -- at least the simple and elegant cover does, as you can see here.]]></description>
			<content:encoded><![CDATA[<p>Walter Isaacson&#8217;s new biography of tech legend Steve Jobs certainly looks like an Apple product &#8212; at least the simple and elegant cover does, as you can see here:</p>
<p><a href="http://allthingsd.com/20110815/new-jobs-bio-cover-is-all-apple-with-pub-date-of-november/jobscover/" rel="attachment wp-att-110339"><img src="http://allthingsd.com/files/2011/08/jobscover.png" alt="" title="jobscover" width="439" height="668" class="aligncenter size-full wp-image-110339" /></a></p>
<p>It is actually an old and well known, if striking, photo of Jobs, which has been much used by Apple over the years.</p>
<p>The new <a href="http://www.barnesandnoble.com/w/steve-jobs-walter-isaacson/1104099551?ean=9781451648539&#038;itm=1&#038;usri=walter%2bisaacson%2bsteve%2bjobs">publication date</a> for the <a href="http://allthingsd.com/20110315/update-steve-jobs-bio-moving-forward-but-no-launch-date-as-yet/">much anticipated book</a> from Simon &#038; Schuster has also been moved up to November 21. </p>
<p>&#8220;Steve Jobs,&#8221; which is 448 pages long and is based on dozens of interviews, including the legendary Apple CEO himself, was originally set for March 12, 2012.</p>
<p><strong>All Things Digital</strong> can say for certain this time: The <a href="http://allthingsd.com/20110812/october-oc-to-ber-repeat-after-me-apple-iphone-5-to-launch-in-october/">iPhone 5 will launch before the book</a>. </p>
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		<title>Xoogler Doug Edwards Talks About New Book on His Time at the Search Borg (Video)</title>
		<link>http://allthingsd.com/20110727/xoogler-doug-edwards-talks-about-new-book-on-his-time-at-the-search-borg-video/</link>
		<comments>http://allthingsd.com/20110727/xoogler-doug-edwards-talks-about-new-book-on-his-time-at-the-search-borg-video/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 18:34:52 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[All Hands]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Doug Edwards]]></category>
		<category><![CDATA[essay]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[I'm Feeling Lucky: The Confessions of Google Employee Number 59]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[investor]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Larry Page]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[meeting]]></category>
		<category><![CDATA[San Jose Mercury News]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Start-up]]></category>
		<category><![CDATA[TGIF]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Xoogler]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=101435</guid>
		<description><![CDATA["I'm Feeling Lucky: The Confessions of Google Employee Number 59" is a pretty fair rendition of what it's like to be strapped to a rocket ship of a start-up.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110727/xoogler-doug-edwards-talks-about-new-book-on-his-time-at-the-search-borg-video/img_0307/" rel="attachment wp-att-101436"><img src="http://allthingsd.com/files/2011/07/IMG_0307-212x285.jpg" alt="" title="IMG_0307" width="212" height="285" class="alignright size-medium wp-image-101436" /></a></p>
<p>From 1999 until 2005, Doug Edwards was director of consumer marketing and brand management for Google, coming to the then-tiny search start-up from a business job at the San Jose Mercury News.</p>
<p>While there, the exec got a front row seat at the birth of what would become one of the most powerful tech companies in Silicon Valley and perhaps the best known digital brand ever for consumers.</p>
<p>While he didn&#8217;t kiss-and-tell for a while after leaving, Edwards said he could not get his experience there out of his brain, so he finally decided to write it all down in a book that just came out to pretty decent reviews.</p>
<p>And, indeed, <a href="http://allthingsd.com/20110215/nerd-alert-here-comes-two-more-google-books/">&#8220;I&#8217;m Feeling Lucky: The Confessions of Google Employee Number 59&#8243;</a> is a pretty fair rendition of those times and the insane pace of what it is like to be at a rocket ship of a start-up.</p>
<p>It also includes a story I had long forgotten, when current CEO Larry Page asked me &#8212; I covered Google at the time for The Wall Street Journal &#8212; to help pen its famous investor essay for its 2004 IPO. I declined and he got another journalist to do it, but Edwards got it right.</p>
<p>Here&#8217;s my video interview with Edwards, as well as a video he shot in 1999 of <a href="http://allthingsd.com/20110427/last-time-larry-was-ceo-google-parties-in-1999-video/">Google&#8217;s TGIF all-hands meeting</a>, the last time Page was CEO (he&#8217;s back again, of course):</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=2CF19261-09A4-4E71-86AD-A4DF88B9B7F4&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={2CF19261-09A4-4E71-86AD-A4DF88B9B7F4}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><object width="640" height="510"><param name="movie" value="http://www.youtube.com/v/u68QWfHOYhY?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/u68QWfHOYhY?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="640" height="510" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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		<title>Viral Video: Okay, 3-D Might Actually Work in the Last "Harry Potter"</title>
		<link>http://allthingsd.com/20110618/viral-video-okay-3d-might-actually-work-in-the-last-harry-potter/</link>
		<comments>http://allthingsd.com/20110618/viral-video-okay-3d-might-actually-work-in-the-last-harry-potter/#comments</comments>
		<pubDate>Sun, 19 Jun 2011 02:32:00 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Harry Potter]]></category>
		<category><![CDATA[Harry Potter and the Deathly Hallows: Part 2]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[J.K. Rowling]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=88162</guid>
		<description><![CDATA[Here's the second trailer for the last movie in the terrific "Harry Potter" series.

It's also the first of the films to be presented in 3-D, which has become a much abused technology by Hollywood.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110618/viral-video-okay-3d-might-actually-work-in-the-last-harry-potter/imgres-2-2/" rel="attachment wp-att-88179"><img src="http://allthingsd.com/files/2011/06/imgres-2.jpeg" alt="" title="imgres-2" width="347" height="145" class="alignright size-full wp-image-88179" /></a></p>
<p>Here&#8217;s the second trailer for the last movie in the terrific &#8220;Harry Potter&#8221; series.</p>
<p>It&#8217;s also the first of the films to be presented in 3-D, which has become a much abused technology by Hollywood.</p>
<p>Such a bow to a dubious trend at the very end kind of depressed me, since &#8220;Harry Potter&#8221; creator, J.K. Rowling, has been so strict in keeping the production of the movie in line with her books.</p>
<p>But looking at this video for &#8220;Harry Potter and the Deathly Hallows: Part 2,&#8221; which opens July 15, it looks like it might be tremendous in 3-D, and a fitting end to the cycle.</p>
<p>Judge for yourself (and check out the <a href="http://allthingsd.com/20110428/viral-video-harry-potter-and-the-deathly-hallows-part-2/">first trailer here</a>):</p>
<p><object width="640" height="390"><param name="movie" value="http://www.youtube.com/v/5NYt1qirBWg?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/5NYt1qirBWg?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="640" height="390" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Yes, That's Activision's Kotick in "Moneyball" Movie Trailer</title>
		<link>http://allthingsd.com/20110616/yes-thats-activisions-bobby-kotick-in-moneyball-movie-trailer/</link>
		<comments>http://allthingsd.com/20110616/yes-thats-activisions-bobby-kotick-in-moneyball-movie-trailer/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 00:37:28 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[Billy Beane]]></category>
		<category><![CDATA[Bobby Kotick]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Brad Pitt]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[Michael Lewis]]></category>
		<category><![CDATA[mogul]]></category>
		<category><![CDATA[Moneyball]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[Myspace]]></category>
		<category><![CDATA[Oakland Athletics]]></category>
		<category><![CDATA[owner]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[trailer]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=87775</guid>
		<description><![CDATA[In a surprise cameo, Activision CEO Bobby Kotick has gone Hollywood, appearing in a new trailer for the movie, "Moneyball."

Based on the excellent Michael Lewis book about the Oakland Athletics baseball team and its quirky manager Billy Beane, Kotick is playing its owner.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110616/yes-thats-activisions-bobby-kotick-in-moneyball-movie-trailer/kotick1/" rel="attachment wp-att-87776"><img src="http://allthingsd.com/files/2011/06/kotick1-380x274.jpg" alt="" title="kotick1" width="380" height="274" class="alignright size-medium wp-image-87776" /></a></p>
<p>In a surprise cameo, Activision CEO Bobby Kotick has gone Hollywood, appearing in a new trailer for the movie &#8220;Moneyball.&#8221;</p>
<p>Based on the excellent Michael Lewis book about the Oakland Athletics baseball team and its quirky general manager Billy Beane, who is played by Brad Pitt, Kotick is apparently playing its owner.</p>
<p>Kotick seems to do a pretty good job as a sports mogul, which is not much different than his one as a gaming mogul. And, if it works out as it seems it will, a social networking mogul as a possible <a href="http://allthingsd.com/20110609/exclusive-myspace-in-advanced-deal-talks-with-investor-group-possibly-including-activisions-kotick/">new owner of Myspace</a>.</p>
<p>Here&#8217;s the video of the trailer for the film, which comes out in September, with Kotick:</p>
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