Snip.it is functionally very similar to a bookmarking service like Delicious, allowing users to share pages through a browser bookmarklet and group them in thematic connections. Other users can then subscribe to those collections.

Start-ups like Tumblr and Pinterest thrive in part because users can express themselves through content that other people have posted. Often it’s far easier to pin or reblog a photo or quote than to compose a blog post or a pithy tweet. Snip.it hopes to extend that kind of activity to sharing news stories and other content accompanied by a line or two of opinion from the poster.

Snip.it launches an invitation-only beta today and should be open to the public in about a month. At this point it requires a Facebook account to register.

The company is funded by Khosla Ventures (where Adeeb was formerly a principal), True Ventures, Charles River Ventures and SV Angel.

That’ll buy a lot of digital pushpins.

(UPDATE: Pinterest and Andreessen Horowitz confirmed the new funding, which is $27 million. The firm’s Jeff Jordan will join Pinterest’s board.)

In an interview, Jordan said that the amount of interest in Pinterest — get it? — was a big reason for the deal.

“People love the product, even though it is only in beta so far, with consumers who use it voraciously,” he said. “It’s elegantly social.”

Co-founder Ben Silbermann said the focus at Pinterest — which has only eight employees — was to “provide users with a place to discover and share in an inspirational way … we want to help people get in touch with their interests in real life.”

The start-up, which has no revenue to speak of yet and is still in invite-only mode, has become the hottest start-up of late in Silicon Valley, given its quick growth and compelling idea that has been called “experiential shopping.”

To me, it is just a really cool way of finding stuff of all kinds — from kids’ toys to inspiring quotes to travel tips — using a very savvy crowd of users via social visual bookmarking.

It’s kind of like Oprah on steroids, with users creating and sharing virtual collages on the handsome and easy-to-use site. Others can than “re-pin” them and great stuff rises in rank.

The site has previously raised $10 million from Bessemer Venture Partners, valuing the company at $40 million.

The new Delicious sounds a lot like the old Delicious brought up to date. The upcoming design is reportedly aimed at solving “the information discovery problem” and will feature “stacks,” a.k.a. topical collections of content, as well as personalization features.

Chen and Hurley said that part of the charm of the endeavor lies in trying to revive one of the pioneering services of the social Web — though they weren’t necessarily big Delicious users the first time around.

Delicious is being rebuilt by a team of 15 in San Mateo, Calif., and is due to relaunch later this year. Chen and Hurley also bought social media analytics company Tap11 to incorporate into Delicious.

What we didn’t know, until now, is how greatly other link services would benefit from news of the closure.

Late last week, Delicious competitor Pinboard tweeted a link to a screenshot of its traffic graph from the couple of days following the Yahoo leak, overlaid on more-typical traffic from previous days.

The sea-foam green area is Pinboard traffic after the leak, in number of server requests per minute (not unique or new visitors, which would undoubtedly be far lower).

The tiny blue and purple areas beneath represent typical request rates.

You can click on the graph to see it in full size, though the sense of scale speaks for itself.

LastPass, a cross-platform password manager, has acquired the social bookmarking and browser synchronization service Xmarks.

The San Francisco-based Xmarks has been in the midst of some tumult of late, as it closed down in September and then quickly opened back up again in an effort to keep its service running for a large group of active users.

That happened after user outcry, spurring the company to try to stay afloat.

SInce then, Xmarks has been trying to land itself safely.

The start-up had multiple offers to keep the operation running, as well as pledges from almost 30,000 fans willing to pay $10 to $20 a year for a new “freemium” business model.

Enter LastPass, based in Vienna, Va., whose CEO Joe Siegrist said in an interview that he wanted to help keep the service operating.

“They had a large dedicated audience, but their free offering and advertising model was not working,” he said. “We really want to figure something out that could keep it going.”

Siegrist said LastPass offered a robust free service, but relied on a small group of users who pay to upgrade to a premium offering.

The browser add-on for cross-platform synchronization operates in the cloud.

And that is going to be the fate of Xmarks–which had been called Foxmarks initially.

It had been seed-funded in 2006 by well-known entrepreneur Mitch Kapor and also got an additional investment from First Round Capital.

Xmarks garnered another $5 million in funding from Redpoint Ventures in 2008,

That year, it also hired Silicon Valley entrepreneur James Joaquin as CEO, whose job it was to carve out a business with Xmarks’ assets, including using its mass of data.

Xmarks had certainly been growing its user base and bookmarked Web addresses strongly, via a browser widget that recorded bookmarking information.

Earlier this year, it tried out an advertising product called SearchBoost, which gave advertisers additional analytics about their ads, as well as organic search results.

But all that ultimately did not translate into a viable business for Xmarks.

“We think this will make a great ending and beginning for Xmarks,” said Joaquin.

Both Xmarks and LastPass declined to provide financial details of the transaction.

Here is the blog post by LastPass and Xmarks about the integration:

Today we’re excited to announce that Xmarks has been acquired by LastPass, makers of a leading cross-platform password manager. It’s a great opportunity that ensures the survival of Xmarks as the same service that you know and love.

In the last few years, we’ve attracted over 4.5 million users syncing more than 1 billion bookmarks across 5 million computers. Most importantly, we’ve provided a simple solution to help people easily access their bookmarks, wherever and whenever they needed to. We’ve had thousands of users tell us that Xmarks has become an integral part of their browsing experience. You can rest assured that LastPass will continue to build upon the service in the coming months.

We’re also committed to keeping Xmarks free while implementing a viable long-term plan. Xmarks is transitioning to a “freemium” business model, the same model that allowed LastPass to grow into a thriving, profitable business. The browser add-on and the vast majority of what users have enjoyed remains free. Users can then opt to purchase Xmarks Premium for $12 per year, which includes new enhanced features like Android and iPhone mobile phone apps, priority support, and more. The Xmarks and LastPass Premium offerings are also available bundled together at a reduced subscription rate of $20 per year. For those of you who pledged your financial support, you can make good on your pledge today and upgrade.

The restructuring of the Xmarks offerings will accelerate the introduction of new features and service improvements. The two services will continue to require separate downloads and will be administered through two distinct extensions and websites, although there are plans to integrate them in the future.

We believe the acquisition will prove to be a success because of the common mission shared by LastPass and Xmarks. Xmarks complements LastPass’ vision of secure, universal access to the information that gives you entry to your digital life. By joining LastPass, Xmarks will also be able to accelerate the introduction of new features and developments. As the ultimate cross-browser, cross-platform team, Xmarks and LastPass will work together to help more people simplify their digital lives and access their data from anywhere, at any time.

We’re excited to join forces with LastPass and be a part of a team that will continue to provide the best data-syncing tools out there! We hope you will support both of these great services through your business and your Premium subscription. For more information, please see the FAQs.

The Xmarks & LastPass Teams

Other than telling the world that Tasty Labs will put “the useful back into social software,” Schachter and his co-founders are being coy about what Tasty is up to. But they did announce today that they’ve taken an investment from Union Square Ventures, which backed Schachter’s first venture.

Schachter is a big deal in tech circles. That’s because Delicious was one of the first Web 2.0 start-ups to figure out the importance of social connections–it made it easy for you to tell other people what you were reading on the Web.

And it’s also because his company offers a cautionary tale about the perils of selling out too early, to the wrong place: After buying the company in late 2005, Yahoo essentially let it languish, and Schachter was vocal about his frustrations there.

Shachter left Yahoo in 2008, stopped by Google in 2009 and took off again this summer.

[Image credit: James Duncan Davidson]

Yesterday marked the end for Xmarks, the Mitch Kapor-backed social bookmarking start-up that was founded in 2006.

What was most remarkable to BoomTown was the classiness and honesty of the goodbye, especially in Silicon Valley, which is loath to call a failure just that.

That was certainly clear in a terrific blog post about its history, titled “End of the Road for Xmarks,” written by its CTO and co-founder Todd Agulnick.

After noting Xmarks’ substantive growth as a browser synchronization service, he wrote:

“Tomorrow, however, will hardly be anything but typical, for tomorrow one of our engineers will start a script that will email each of our users to notify them that we’ll be ceasing operations in around 90 days.”

In the fascinating post, Agulnick did note that the company came close to selling recently. Actually, I heard it had gotten close twice and to no avail.

The San Francisco-based company–which had been called Foxmarks initially–had been seed-funded by Kapor, the well-known tech entrepreneur, and also got an additional investment from First Round Capital.

Xmarks garnered another $5 million in funding from Redpoint Ventures in 2008,

That year, it also hired Silicon Valley entrepreneur James Joaquin as CEO, whose job it was to carve out a business with Xmarks’ assets, including using its mass of data.

Xmarks had certainly been growing its user base and bookmarked Web addresses strongly, via a browser widget that recorded bookmarking information.

Earlier this year, it tried out an advertising product called SearchBoost, which gave advertisers additional analytics about their ads, as well as organic search results.

But all that ultimately did not translate into a viable business model for Xmarks.

At the time of launching this money-making effort in April, Kapor said that after growing its user base of actives, this was the next logical step for Xmarks.

“This is the effort to move from that category to the category of sustainable enterprises,” he said. “And that is certainly a good thing.”

But, as Agulnick concluded:

“We built it and it put it front of potential advertisers. Many were interested, but ultimately the feedback was negative: our user base was too small to be worth their time and attention.”

After thanking investors, employees, users and others, Agulnick ended:

“In the words of Douglas Adams, so long and thanks for all the fish.”

Indeed.

Looking back to happier times, here is a video interview I did with Joaquin in late 2008 about Xmarks’ prospects:

BoomTown was sitting front row center–better to scare Google Mobile Product Manager Hugo Barra–at the Silicon Valley search giant’s press event in San Francisco this morning.

Google (GOOG) called together a group of reporters to discuss some “cool new features” for its Android operating system.

While many have been expectantly waiting for Google to announce a video-calling offering, to match the Apple (AAPL) FaceTime service, that was not to be here.

Instead, it was a low-key rollout of a few whiz-bang features to ooh and ahh at.

Happily, Google provided unusually delicious donuts, which was my entire reason for coming, because donuts are the pastry to the gods.

Let’s get to it:

10:05 am PT: PR dude Mike Nelson introed Barra, who said there will be two new features announced.

Ooh and Ahh.

First though, we were forced to endure yet another lecture on how important mobile is and where the future is headed that comes from every single company that throws a mobile event.

Mobile is the big show now?

Really? We had no idea this cell phone thing was going to take off! Thanks, Professor Barra!

Barra pressed on with lots of talk about MIPS (millions of instructions per second, which you should care less about, but is important).

Barra said that innovative smartphones were becoming “super-computers in your pocket.”

Again, master of the obvious!

I obviously needed to have a bite of my lovely sprinkle-laden donut to gain some balance.

10:12 am: Barra moved onto voice recognition. He asked the phone movie times in Palo Alto, Calif. and how high the Empire State Building, results which were promptly delivered.

(When my kid asked me on a trip to New York, I just said it was a badillion feet high, which also worked as an answer.)

But such technology is cool, for sure.

But Barra upped the ante by speaking four languages–Spanish, French, Italian and Japanese–to get results. It worked! Get this guy on “The Amazing Race” pronto!

Now, tricks over, it was onto the first product announcement!

And, drum roll…it was a new feature that Google is a calling “Voice Actions” in Voice Search, available today for Android 2.2 Froyo devices.

This sounded like a band name from the 1980s.

Instead, it is the ability to speak into the phone and have it instantly do things, such as sending text messages, automatic dialing and mapping and more, all via speech commands in English.

Speech recognition, natural language processing and semantic Web search–you could kind of do this before on Android, but it was neither seamless nor automatic, said Barra.

He did not say, but Voice Actions is an awful lot like Siri, the mobile app assistant start-up that Apple bought recently.

But there were more on Voice Actions, according to the adorkable demo dude Mike LeBeau, a baker’s dozen (13!) of actions, and there will be more.

He spoke into the phone a request to “Listen to the Decembrists.” Presto (and also props for the hip musical choice)!

Then, LeBeau spoke an email about some scuba diving trip. Presto!

But then he added a smiley face! Unfortunate and decidedly unhip, but presto!

After that, LeBeau kept showing off, setting the alarm clock, going to Wikipedia, doing a search for art galleries in Amsterdam.

10:28 am: Now for product announcement #2.

Barra brought up engineering manager Dave Burke, who built it in his 20 percent time.

It’s a synching feature called “Chrome to Phone.”

This sounded like a 1990s band name.

“It is a low latency way to push information to the phone,” said Burke, using Google’s browser and an app for the mobile device.

There is a little icon on the Chrome browser you click that sends a variety of stuff to the app on an Android phone.

It’s certainly helpful.

10:35 am: Onto Q&A about the two perfectly fine, though hardly earth-shaking, announcements.

Questions about the languages, bookmarking Chrome to Phone (not yet) and what’s coming next.

More!

It was all about solving “pain points” said the Voice Actions dude LeBeau.

All I know is donuts are the only thing that solves my pain points. Presto!

(And here is a post of some videos and screenshots of both Voice Actions and Chrome to Phone to enjoy.)

Social bookmarking start-up Xmarks, which has been growing its user base and bookmarked Web addresses strongly, launched a new advertising product today called SearchBoost, which it hopes will finally give it a viable business model.

Using a tool that displays user ranking and review information from the free synching service, Xmarks Chairman Mitch Kapor said in an interview with BoomTown that the ad offering essentially “decorates” a paid search ad, thereby boosting click-through rates by 15 percent.

Xmarks, which was founded in 2006 and offers a browser widget to record bookmarking information, will also give advertisers additional analytics about their ads, as well as organic search results.

With detailed usage data on over one billion bookmarks rated and reviewed by users, this information will be attached to the end of search results from both Google (GOOG) and Microsoft (MSFT) Bing on Mozilla’s Firefox and soon, on Microsoft’s Internet Explorer and Google’s Chrome browsers.

Xmarks said the service will cost from $29 to $99 a month for advertisers and that it will also offer more elaborate plans.

In the interview, Kapor said the company is simply enabling the addition of existing and valuable information already gleaned from its millions of users and giving advertisers the ability to show it off.

Different colors–which you can see below, with orange for paid and blue for organic results–is used to distinguish between them.

“These reviews show up where they show up and advertisers can’t buy a ranking or a rating,” said Kapor. “If advertisers want to decorate their ads to increase their conversions by showing what users think, that’s a good thing.”

Added Xmarks CEO James Joaquin: “We are allowing advertisers a tool that is already reflecting what the user base is saying is valuable…the real benefit is for brands that already have a high rank to declare that.”

Launching its business model, Kapor added, after growing its user base to four million active users, is the next logical step for Xmarks.

“This is the effort to move from that category to the category of sustainable enterprises,” he said. “And that is certainly a good thing.”

Here is Joaquin’s entire blog post on the move:

Today’s a big day at Xmarks. We’ve launched a new service for search marketers called SearchBoost, designed to increase the performance of paid search ads by displaying relevant Xmarks ratings and reviews next to sponsored links on Google and Bing search result pages. SearchBoost is a premium service with pricing starting at $29 per month.

SearchBoost is the primary business model for Xmarks, allowing us to keep our browser synchronization service completely free. While we obviously devote resources to this business, we’ve also recently launched Xmarks for Chrome and a new Tab Sync feature for Firefox. You can count on us to continue innovating and improving our sync products.

SearchBoost is also a natural extension of our vision for Smarter Search: displaying crowd-sourced ratings and reviews to help users identify the highest quality results on their search page. A small but vocal minority have told us (and may tell us again on this blog ;-) that they’re not interested in this feature. That’s OK with us: we’ve made it very simple to turn the Smarter Search feature off in Xmarks Settings. Many other users have sent us kudos for this important enhancement to web search.

We hope you’ll find ratings and reviews on ads as useful as they are on organic search results. It’s important to note that Xmarks ratings and reviews are completely crowd-sourced from our users. Advertisers cannot pay $ to improve ratings or alter reviews.

Finally, quick shout-outs to our chairman & co-founder Mitch Kapor who has kept us focused on his orginal vision of aggregating bookmarks to improve web search, and Xmarks advisor Eric Ries who helped us think through the early concept stage of what is now SearchBoost.

Vik Singh, a software architect at Yahoo, said in a blog post that the changes are based on TweetNews, an application he developed that adds related tweets to recent Yahoo News articles.

“We thought about where else we could apply this model, and in short order selected a Yahoo property that we felt could benefit greatly from a social-freshness lift: the delicious homepage,” he said…

Read the rest of this post on the original site

A few weeks ago, I dropped in on Hans Peter Brøndmo, a longtime Silicon Valley entrepreneur, to talk about Plum, one of the many different kinds of social networks that are not Facebook.

Brøndmo is CEO and founder of Plum, which was founded several years ago, and is trying to make a business in the places big social networks ignore.

Sites like Plum are what many like to call microsocial networking, used by people or Web sites who want less the overwhelming experience that the large social networks have become and more an ability to create with a smaller group.

It’s hard–though not impossible–to do this on Facebook, and Twitter is all about broadcasting, so it’s interesting to look at those working on sites for small social groups and the various approaches they take.

As the Web becomes more socialized, one imagines a time when you don’t need an actual social network to maintain your online presence.

Plum–which started off as a social-bookmarking site until it morphed into its current offering–is one of those companies trying a variety of approaches to do this.

Here’s my video interview with Brøndmo where we chat about this and more:

]]> http://allthingsd.com/20090508/plums-hans-peter-br%c3%b8ndmo-speaks-about-the-less-social-social-network/feed/ 0 http://allthingsd.com/20090420/stumbleupons-garrett-camp-speaks-about-being-a-born-again-start-up/ http://allthingsd.com/20090420/stumbleupons-garrett-camp-speaks-about-being-a-born-again-start-up/#comments Mon, 20 Apr 2009 19:00:47 +0000 Kara Swisher http://kara.allthingsd.com/?p=12479

Last week, StumbleUpon announced it was buying itself out of its much-vaunted previous corporate buyout, by being born again as an “investor-baked start-up.”

The Canadian-born social-bookmarking company, which was launched earlier, had come to the Bay area in 2006 and got some fancy angel investors, who ponied up a couple of million dollars. It soon became a traffic-generating hit.

Then, StumbleUpon was bought by eBay (EBAY) two years ago for $75 million in one of Web 2.0′s high points.

End of a fairy tale? Um, nope.

Soon enough, due to both buyers’ and sellers’ remorse, rumors of the San Francisco-based company being sold by its new owners swirled around it, although there was no sale.

Instead, last week, StumbleUpon announced that a roster of well-known Silicon Valley investors, including Ram Shriram of Sherpalo Ventures, Accel Partners and August Capital, would return it to its roots.

Its founders, Garrett Camp and Geoff Smith were included, with Camp as CEO.

In a video interview he did with BoomTown, here’s Camp talking all about the latest shift for his start-up, including discussing some more changes on the site, such as an even more personalized Webification of the content discovery service.

Here’s the video:

[ See post to watch video ]

]]> http://allthingsd.com/20090420/stumbleupons-garrett-camp-speaks-about-being-a-born-again-start-up/feed/ 0 http://allthingsd.com/20080930/clearspring-plus-addthis-but-does-that-add-up-to-a-real-business/ http://allthingsd.com/20080930/clearspring-plus-addthis-but-does-that-add-up-to-a-real-business/#comments Tue, 30 Sep 2008 11:45:05 +0000 Kara Swisher http://kara.allthingsd.com/?p=4585

In a move to dramatically increase its traffic and give it more tools to offer publishers, Clearspring Technologies said it will acquire AddThis, the top bookmarking and content-sharing tool on the Web.

As with many social-networking start-ups, whether this disparate traffic can be easily translated into a reliable revenue-generating business remains to be seen.

The McLean, Va.-based Clearspring–one of several widget networks seeking to connect publishers and advertisers with social tools by helping them embed small pieces of content across the Web and monetize that content–would not disclose the price it paid for the Princeton, N.J.-based AddThis.

My guess: A few million dollars in cash and maybe more in some kind of stock swap.

What exactly is Clearspring getting for this?

For starters, a tiny icon with a lot of popularity to help it toward its goal of being the universal sharing standard in the new socially-networked Web paradigm.

Clearspring claims the pair together will reach 20 billion views per month and more than 200 million unique visitors, noting it would now have a “worldwide audience comparable to the seventh largest Web property.”

While adding up such piecemeal traffic is not quite the same to advertisers as a major central Web site like Yahoo (YHOO), for example, AddThis is the most used tool for sharing Web pages through email or from Web site to Web site.

Its main competitors are ShareThis and Yahoo’s Del.icio.us, even though it has only a handful of employees.

Of course, that viral success around universal sharing might not mean massive revenue generation, even if it is a popular consumer tool.

But Ted Leonsis, chairman of the board at Clearspring, and CEO Hooman Radfar said revenue would come via advertising and, eventually, valuable data analytics the services collect about Web behavior.

Currently, said Leonsis, AddThis has negligible revenue and Clearspring has about $10 million in annual sales. Neither is currently profitable.

Nonetheless, Radfar said, “AddThis is the biggest small thing on the Web,” referring to its tiny icon that expands to offer users a choice of Internet sharing services and updating tools to a variety of social networks.

And indeed, AddThis icons are widespread across the Web, seen mostly at the bottom of content items on big sites like Time.com and MySpace.

While some question whether a big business can be created through such a far-flung network, Leonsis–one of the early execs at AOL in its glory days–said it was how the Web is evolving.

“If you said to me 10 years ago that you were going to be successful by sending people away from your site, I would have said you were crazy,” said Leonsis. “But that is what the Web is about now, and having a central network that can track this is important for advertisers.”

Well, we’ll see about that, but Clearspring certainly has a lot of money to try.

The company has received more than $35 million in funding since it was founded in 2004. Investors include former AOL head Steve Case, as well as the venture firm New Enterprise Associates.

Clearspring has about 100 employees.

]]> http://allthingsd.com/20080930/clearspring-plus-addthis-but-does-that-add-up-to-a-real-business/feed/ 1 http://allthingsd.com/20080617/firefox-30-sets-world-record-for-most-over-hyped-browser-release/ http://allthingsd.com/20080617/firefox-30-sets-world-record-for-most-over-hyped-browser-release/#comments Tue, 17 Jun 2008 16:07:52 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=2550
After seven months in beta, the latest iteration of the application that reignited the browser wars is finally here. Firefox 3 debuts today and to mark the occasion, Mozilla, the nonprofit behind the popular open-source Web browser, is rallying users to help it set a Guinness World Record for highest number of software downloads in a single day.

There isn’t yet a Guinness World Record for most software downloaded in a single day, so Mozilla will truly have rewritten the record books if it manages to set one. The group’s hoping for 5 million downloads–not an unreasonable figure, given that Firefox 2 was downloaded 1.6 million times the first day of its release. Indeed, Mozilla’s already well on its way to reaching that goal: 1,721,775 users had already pledged to download the browser upon its release today at 10 a.m. PDT.

What can they expect from Firefox 3? More sophisticated bookmarking, endless customization possibilities, an “awesome bar,” more robust malware protection and a browsing experience that Mozilla claims is seven times speedier than Microsoft’s (MSFT) Internet Explorer. Said Walt Mossberg, “Firefox 3.0 is the best Web browser out there right now” and that it “tops the current versions of both IE and [Apple's (AAPL)] Safari in features, speed and security.”

Clearly, Firefox 3.0 is a force to be reckoned with now more than ever before. As of May, the browser’s worldwide market share was 18.4%, while Internet Explorer’s stood at 73.8% according to Web metrics company Net Applications. Where will it stand after setting that world record?

]]> http://allthingsd.com/20080617/firefox-30-sets-world-record-for-most-over-hyped-browser-release/feed/ 0