3 posts and columns on Borrell Associates

No Surprise: Real Estate Ads Shrink From the Web. Big Surprise: Real Estate Ads Are Still Growing.

in Media on January 15, 2010 at 5:40 am PT

Wait a minute: Aren’t ad dollars supposed to move from every other venue to the Web? And aren’t battered industries the ones that are supposed to move the fastest, since they’re the ones that need the Web’s efficiency?
housing

Voices

Mixed Signals in Web Radio

in News on December 1, 2009 at 5:00 am PT

Radio’s online audience is growing at an impressive pace at a time when the beleaguered radio industry needs all the ears it can get. But radio companies, suffering their third straight year of revenue declines, are having trouble turning that audience into the cash they crave.

Voices

Local Advertisers Still Skittish About Search

in News on June 8, 2009 at 4:55 am PT

For years, online advertising companies have argued that advertising alongside Web search results is a great way for local businesses to reach prospective customers. Yet many local advertisers appear to be ditching search. A new study on local search advertising from research firm Borrell Associates finds that roughly 50 percent of businesses that buy search ads directly from Google and other Internet search companies don’t come back the following year.