<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>AllThingsD &#187; Brad Williams</title>
	<atom:link href="http://allthingsd.com/tag/brad-williams/feed/" rel="self" type="application/rss+xml" />
	<link>http://allthingsd.com</link>
	<description></description>
	<lastBuildDate>Fri, 10 Feb 2012 23:31:04 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
<atom:link rel="hub" href="http://pubsubhubbub.appspot.com"/><image>
		  <url>http://allthingsd.com/theme/images/logo-rss.jpg</url>
		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
		  <width>144</width>
		  <height>22</height>
	</image>		<item>
		<title>Uh-Oh: Groupon Loses New COO, Who's Going Back to Google</title>
		<link>http://allthingsd.com/20110923/groupon-loses-new-coo-whos-going-back-to-google/</link>
		<comments>http://allthingsd.com/20110923/groupon-loses-new-coo-whos-going-back-to-google/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 20:54:19 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[amended]]></category>
		<category><![CDATA[Americas]]></category>
		<category><![CDATA[Andrew Mason]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Brad Williams]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[critic]]></category>
		<category><![CDATA[employer]]></category>
		<category><![CDATA[filing]]></category>
		<category><![CDATA[founder]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[globa]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[Illinois]]></category>
		<category><![CDATA[Industry Moves]]></category>
		<category><![CDATA[internal]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[letter]]></category>
		<category><![CDATA[Margo Georgiadis]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metric]]></category>
		<category><![CDATA[operations]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public offering]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[Rob Solomon]]></category>
		<category><![CDATA[S-1]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[title]]></category>
		<category><![CDATA[venture]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=124396</guid>
		<description><![CDATA[In a blog it just posted, Groupon said its recently hired COO, Margo Georgiadis, "has decided to return to Google (her former employer) in a new role as President, Americas."

She was hired in April, only months before the company filed to go public.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110923/groupon-loses-new-coo-whos-going-back-to-google/groupon_margo-275x275-feature/" rel="attachment wp-att-124421"><img src="http://allthingsd.com/files/2011/09/Groupon_margo-275x275-feature-380x285.png" alt="" title="Groupon_margo-275x275-feature" width="380" height="285" class="alignright size-medium wp-image-124421" /></a></p>
<p>In a blog it just posted, Groupon said its recently hired COO, Margo Georgiadis, &#8220;has decided to return to Google (her former employer) in a new role as President, Americas.&#8221;</p>
<p>She was only <a href="http://allthingsd.com/20110421/its-official-groupon-has-hired-margo-georgiadis-as-coo/">hired in April</a>, just months before the company filed to go public. Georgiadis was previously VP of Global Sales at Google. </p>
<p>(Interesting way to get a better title at the search giant, Margo!)</p>
<p>Georgiadis was in charge of the company&#8217;s global sales, marketing and operations at the Chicago-based social buying service.</p>
<p>Sources said that the hiring did not gel on either side. </p>
<p>It might not be Georgiadis&#8217; fault. She replaced <a href="http://allthingsd.com/20110322/exclusive-groupon-president-rob-solomon-steps-down/">Rob Solomon</a>, who was in his job for one year.</p>
<p>And here&#8217;s another: PR hire <a href="http://allthingsd.com/20110608/exclusive-former-yahoo-brad-williams-take-over-as-pr-head-honcho-at-groupon/">Brad Williams</a>, a longtime Silicon Valley communications exec, who was there and then gone in what felt like 23 minutes.</p>
<p>It seems Groupon does not like Silicon Valley types or, perhaps, vice versa.</p>
<p>Since its IPO filing, in fact, it feels as if it has been a non-stop circus disaster at Groupon.</p>
<p>That has included immense controversy about its sketchy accounting, huge slugs of venture funding going to its founders and a lot of worries about its growth.  </p>
<p>Today, in a Friday late afternoon dumping of bad news in hopes that no one notices (I <em>do</em>), Groupon also <a href="http://allthingsd.com/20110923/more-groupon-amends-its-s-1-ipo-filing-again-over-accounting-issues/">amended its S-1 public offering filing</a> once again to change revenue metrics and also add a controversial internal letter that CEO and co-founder Andrew Mason sent to employees to counter its many and growing critics.</p>
<p>There appear to be many more shoes dropping soon, said sources, so stay tuned.</p>
<p>Until then, here&#8217;s the <a href="http://www.groupon.com/blog/cities/update-on-the-groupon-team/">whole and very terse &#8212; for Mason &#8212; post</a>:</p>
<blockquote class="memo"><p><strong>Update on the Groupon Team</strong></p>
<p>As a fast-growing company, we&#8217;ve done a lot of hiring this year, including on our senior executive team. Since the beginning of this year, we&#8217;ve made a total of 8 additions &#8212; that’s 57% of the total executive team. It would have been great if I could say that we batted 1,000%, but that’s rarely the case; after five months at Groupon, Margo Georgiadis, our COO, has decided to return to Google (her former employer) in a new role as President, Americas.</p>
<p>We&#8217;ve built a fantastic team that has proven itself highly capable, so this change won&#8217;t have an impact on operations. In fact, we are using it as an opportunity to reorganize in a way that reflects our evolving strategic priorities. Sales, Channels, International, and Marketing will now report directly to me.</p>
<p>Here’s a note from Margo: &#8220;Groupon is a great company and I feel privileged to have worked there even for a short time. It was a hard decision to leave as the company is on a terrific path. I have complete confidence in the team&#8217;s ability to realize its mission.&#8221; We wish her well.</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20110923/groupon-loses-new-coo-whos-going-back-to-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BoomTown&#039;s Favorite Leaked Yahoo Internal Memo Ever: New PR Head Eric Brown Says Hello (and More)!</title>
		<link>http://allthingsd.com/20090707/boomtowns-favorite-leaked-yahoo-internal-memo-ever-new-pr-head-eric-brown-say-hello-and-more/</link>
		<comments>http://allthingsd.com/20090707/boomtowns-favorite-leaked-yahoo-internal-memo-ever-new-pr-head-eric-brown-say-hello-and-more/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 00:52:28 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Adaptec]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brad Williams]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[data storage]]></category>
		<category><![CDATA[David Sedaris]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Elisa Steele]]></category>
		<category><![CDATA[Eric Brown]]></category>
		<category><![CDATA[internal]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Jeff Russakow]]></category>
		<category><![CDATA[Jill Nash]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Kate Chopin]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[NetApp]]></category>
		<category><![CDATA[Penny Baldwin]]></category>
		<category><![CDATA[piña colada]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Symantec]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=15491</guid>
		<description><![CDATA[BoomTown has had some good leaked internal memos from Yahoo, but I have never enjoyed one quite as much as this one from newly installed Yahoo PR head Eric Brown, who started today.

While it is clear Yahoo has had its troubles in understanding and offering social-networking products to its users, Brown certainly knows how to share.

Yahoo could use some of that DNA!

Here's his introductory memo to his new troops.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/06/browneric.jpeg"><img src="http://kara.allthingsd.com/files/2009/06/browneric-199x300.jpg" alt="browneric" title="browneric" width="199" height="300" class="alignright size-medium wp-image-14136" /></a></p>
<p>BoomTown has had some good leaked internal memos from Yahoo, but I have never enjoyed one quite as much as this one from newly installed Yahoo PR head Eric Brown, who started today.</p>
<p>While it is clear that Yahoo (YHOO) has had its troubles in understanding and offering social-networking products to its users, Brown certainly knows how to share.</p>
<p>Yahoo could use some of that DNA!</p>
<p>New Yahoo CMO Elisa Steele named Brown, a colleague from her former job at NetApp (NTAP), as SVP of global communications at the Internet giant in June.</p>
<p>He was the VP of corporate relations at the data storage company, on whose board Yahoo CEO Carol Bartz has also served. Before that, he was at Adaptec (ADPT).</p>
<p>Brown is filling a slot left when former Yahoo PR head <a href="http://kara.allthingsd.com/20090202/yahoo-pr-head-jill-nash-to-depart-the-company">Jill Nash left Yahoo in February</a>. She was briefly replaced by her deputy, Brad Williams, <a href="http://kara.allthingsd.com/20090424/yahoo-hires-adobe-vet-lamkin-to-run-communications-and-communities-unit-as-dietzen-moves-to-strategy-post/">who was laid off from Yahoo in a recent round of cuts</a>.</p>
<p>Like Steele, he is yet another executive from the business software arena to be hired under Bartz, who also comes from that background.  <a href="http://kara.allthingsd.com/20090421/liveblogging-the-yahoo-earnings-conference-call-it-depends-on-your-definition-of-what-wow-is/">Bartz also hired Jeff Russakow from Symantec</a> (SYMC), which makes antivirus software and other security, for the post of Customer Advocacy SVP.</p>
<p>Yahoo&#8217;s whole <a href="http://kara.allthingsd.com/20090624/exclusive-yahoo-working-on-major-brand-overhaul-please-no-more-yodeling/">marketing organization is undergoing a rejiggering</a> under Steele, including a major brand overhaul. Along with Brown, she also <a href="http://kara.allthingsd.com/20090701/yahoos-extreme-makeover-confirmed-with-the-hiring-of-a-new-global-marketing-exec">recently hired Penny Baldwin</a> as SVP of global integrated marketing and brand management.</p>
<p>Brown will be taking on Yahoo&#8217;s image-making, a task that has been a challenge over the last two years as the Silicon Valley icon has been buffeted by a series of external and internal challenges.</p>
<p>But Bartz has publicly talked about the need to now focus attention on Yahoo&#8217;s many assets and strengths.</p>
<p>In fact, in an <a href="http://d7.allthingsd.com/20090618/yahoo-ceo-carol-bartz-the-full-d7-session-unexpurgated">onstage interview with me at the seventh <strong>D: All Things Digital</strong> conference</a> in late May, Bartz said: “The best way to change the perception is to do a good job and then talk about it.&#8221;</p>
<p>From this memo, Brown seems like he knows how to do <em>that</em>.</p>
<p>And since he likes writers Kate Chopin and David Sedaris at the same time, it is obvious that Brown and I are on the path to become besties.</p>
<p>(Potential deal-breaker: I like piña coladas and getting caught in the rain.)</p>
<p>Here&#8217;s the memo&#8211;based on a form that sources tell me all Yahoo PR folks fill out in a getting-to-know-you questionnaire, but don&#8217;t make public&#8211;in which Brown says hello to his new team:</p>
<blockquote class="memo"><p>From: Eric Brown (SVP Global Communications)<br />
Sent: Monday, July 06, 2009 6:00 PM<br />
Subject: It&#8217;s great to be here!</p>
<p>Global comms team,</p>
<p>Thank you so much for the wonderful intro materials you gave me. I&#8217;m going to spend quite a bit of time on the org charts, budgets, plans, and results package you compiled for me. But I&#8217;ve been especially thrilled with the personal profiles you sent my way. I&#8217;ve seen other people whose phobias are the same as mine: spiders and heights; enjoyed how many of you put Paris as your favorite place on Earth; and am impressed with how many amazing books this group has collectively read.</p>
<p>I must also admit to being slightly intimidated by all of you who put &#8220;bad grammar&#8221; as a pet peeve and will triple check this email to avoid any grammar infractions&#8230;</p>
<p>I know I have a Thursday group meeting with you, but thought the least I could do on day one is return the favor and complete my own handbook profile. So here goes&#8230;</p>
<p>Date I joined Yahoo!: today (6 July 2009), though I did spend two days at the senior leaders meeting in mid-June and thank all of you who were there for the warm welcome in Half Moon Bay.</p>
<p>What I do here: lead a team of amazing, intelligent, motivated people who put Yahoo! in the best light possible and tell our story in compelling ways that make users and advertisers around the world want to embrace Yahoo! heartily.</p>
<p>Where I grew up: Warsaw, Virginia&#8211;a tiny town about 90 minutes from Richmond, Virginia and 150 minutes from Washington, D.C. For those of you who are American history buffs, Warsaw is about 10 minutes from the birthplace of Robert E. Lee and 15 minutes from the birthplace of George Washington.</p>
<p>Where I live now: Sunnyvale, California. Can&#8217;t beat the commute.</p>
<p>College: William and Mary in Williamsburg, Virginia. BA in English. Loved lit crit. Senior honors thesis was on post-WWII masculinity in American society as represented by the works of Norman Mailer.</p>
<p>My first job: an internship for the U.S. Navy (my parents&#8217; employer—they were civilians) analyzing different process flow diagram software packages for a team creating warship defense systems. For the rest of high school and college, I had LOTS more fun as a waiter at dive restaurant called The Stagecoach. The food was ghastly; the people were amazing.</p>
<p>What I did before Yahoo!: I ran comms (PR, social media, internal comms, and exec comms) for NetApp, managing a global team of about 60+ people doing amazing enterprise and B2B work in 30+ companies worldwide. I&#8217;m very excited to learn &#8220;consumer&#8221; from all of you&#8211;and equally excited to share experiences from my almost 20 years in the business in return.</p>
<p>What I do when I&#8217;m not here: I love travel (had a super 3 days in the Blue Mountains outside Sydney two weekends ago), cooking (yes, seriously—cooking is very therapeutic and relaxing for me), and reading (though I haven&#8217;t picked up a Norman Mailer since my undergrad days).</p>
<p>If the Internet didn&#8217;t exist, what I&#8217;d be doing right now: teaching literature to high school students. I believe that at some point in my life, I have to return to society what it has given me. And I&#8217;d be a better teacher than firefighter or doctor!</p>
<p>Favorite place on Earth: Paris. I try to go there 3 or 4 times a year and have a couple of very close friends who are kind enough to let me crash with them. Second favorite is Hong Kong.</p>
<p>Proudest accomplishment: professionally&#8211;being part of the &#8220;inner counsel circle&#8221; for NetApp execs on a variety of comms and marketing issues (which I hope to be here at Yahoo! as well); personally&#8211;being a good friend, partner, and family member.</p>
<p>Favorite Yahoo! moment: there have only been 3 days of them so far—and all have been great. I felt very honored and lucky to be part of the Half Moon Bay leadership summit&#8211;and meeting people from all over Yahoo! there was inspiring.</p>
<p>Favorite book: someone who majored in literature can&#8217;t just name one, so I’ll split them into categories&#8230;Favorite works of literature: The Scarlet Letter by Hawthorne, The Awakening by Kate Chopin, and To Kill a Mockingbird by Harper Lee. Favorite work that kindled my imagination: The Hobbit by Tolkien. Favorite works that make me laugh: anything by David Sedaris (the man is wicked funny).</p>
<p>Favorite movie: two&#8211;Moulin Rouge and Orlando&#8211;both visually stunning.</p>
<p>My first car: a Buick Skyhawk in a horrible shade of brown&#8211;the thing was so ratty that I had to add oil to it every other day so it wouldn&#8217;t break down&#8211;it made its last hurrah on a cross-country trip from Virginia to California and made it over the Rocky Mountains without any issues but then was quite unhappy crossing the Sierra Nevada range.</p>
<p>My next vacation destination: somehow I think I&#8217;m going to be very busy for the next few months so I&#8217;m not planning any big trips, though I have told a friend I&#8217;ll attend his 50th birthday party in Munich and from there I&#8217;ll try to drive to Vienna for a few days.</p>
<p>My hidden talent: navigating subway systems when everyone else insists on taking a taxi (the exception: Tokyo&#8211;because it is just too darned crowded).</p>
<p>My favorite online video: I like online videos to catch up on things that MTV no longer carries&#8211;like videos from Gus Gus (though I only see one of their videos on Yahoo! Music&#8230;)</p>
<p>My guiltiest pleasure: ice cream in bed with the Kindle (yes, just as Elisa put in her email)&#8211;the ice cream HAS to be Ben &#038; Jerry’s (LOVE being on this floor with the conference room names!) and my favorite is Peach Cobbler.</p>
<p>I have an intense fear of: spiders and heights&#8211;I even had a spider vacuum for a while so I didn’t have to come near &#8216;em or smash &#8216;em&#8211;but then I was scared they’d survive the suction and electric shock and crawl back somewhere&#8211;so now they&#8217;re routinely smashed.</p>
<p>My biggest pet peeve: beating around the bush&#8211;tell me what you want me to know because I&#8217;m not telepathic and say it without a lot of metaphor or subtlety&#8211;if you really want me to know something, please make it crystal clear.</p>
<p>My best celebrity encounter: dinner with friends in the outdoor section of the Restaurant du Palais Royal in Paris on a gorgeous May evening&#8211;next to us was Tom Ford (at the height of his Gucci power)&#8211;I have never wanted to NOT eat so much in my life.</p>
<p>Something few people know about me: I abhor cava (sorry to those of you in Spain)&#8211;champagne is my favorite drink on Earth, prosecco will do in a pinch, and New World sparklings are hit and miss&#8211;but I universally detest cava.</p>
<p>Best for advice for working with me (yes, a little changed from what you all submitted): honesty really IS the best policy&#8211;unless I&#8217;m having a bad hair day in which case please just don&#8217;t say anything about that at all.</p>
<p>Thanks again for having me here&#8211;and we’ll speak more on Thursday.</p>
<p>Best regards,<br />
Eric</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20090707/boomtowns-favorite-leaked-yahoo-internal-memo-ever-new-pr-head-eric-brown-say-hello-and-more/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yahoo Gets New PR Head From NetApp&#8211;The Internal Memo (Natch!)</title>
		<link>http://allthingsd.com/20090602/yahoo-gets-new-pr-head-from-netapp-the-internal-memo-natch/</link>
		<comments>http://allthingsd.com/20090602/yahoo-gets-new-pr-head-from-netapp-the-internal-memo-natch/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 00:45:20 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Adaptec]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brad Williams]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[corporate relations]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Elisa Steele]]></category>
		<category><![CDATA[Eric Brown]]></category>
		<category><![CDATA[ice cream]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jeff Russakow]]></category>
		<category><![CDATA[Jill Nash]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Mexican]]></category>
		<category><![CDATA[NetApp]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[storage]]></category>
		<category><![CDATA[telenovela]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=14130</guid>
		<description><![CDATA[New Yahoo Marketing head Elisa Steele named a colleague from her former job, NetApp, as SVP of Global Communications at the Internet giant.

Eric Brown was the VP of corporate relations at the data storage company, on whose board Yahoo CEO Carol Bartz has also served. Before that, he was at Adaptec.

And, according to Yahoo's internal memo, Brown likes to eat ice cream in bed while reading a Kindle and surfing the Web.

Scooch over and make some room for BoomTown, Eric!]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/06/browneric.jpeg"><img src="http://kara.allthingsd.com/files/2009/06/browneric-199x300.jpg" alt="browneric" title="browneric" width="199" height="300" class="alignright size-medium wp-image-14136" /></a></p>
<p>New Yahoo Marketing head Elisa Steele named a colleague from her former job, NetApp (NTAP), as SVP of Global Communications at the Internet giant.</p>
<p>Eric Brown (pictured here) was the VP of corporate relations at the data storage company, on whose board Yahoo CEO Carol Bartz has also served. Before that, he was at Adaptec (ADPT).</p>
<p>Brown will report to Steele and start at the company in July.</p>
<p>Brown is filling a slot left when former Yahoo PR head <a href="http://kara.allthingsd.com/20090202/yahoo-pr-head-jill-nash-to-depart-the-company">Jill Nash left at Yahoo in February</a>. She was briefly replaced by her deputy Brad Williams, <a href="http://kara.allthingsd.com/20090424/yahoo-hires-adobe-vet-lamkin-to-run-communications-and-communities-unit-as-dietzen-moves-to-strategy-post/">who was laid off from Yahoo in a recent round of cuts</a>.</p>
<p>He is also yet another executive from the business software arena to be hired under Bartz, who also comes from that background.  <a href="http://kara.allthingsd.com/20090421/liveblogging-the-yahoo-earnings-conference-call-it-depends-on-your-definition-of-what-wow-is/">Bartz also hired Jeff Russakow from Symantec</a> (SYMC), which makes antivirus software and other security  for the post of Customer Advocacy SVP.</p>
<p>It&#8217;ll be interesting to see how they all operate in a consumer-facing company like Yahoo, with all its many dramatic ups and downs of late, and which BoomTown has often compared to a Mexican telenovela.</p>
<p>Here&#8217;s Steele&#8217;s memo to the Yahoo (YHOO) staff, which includes a self-described “bad habit of eating ice cream in bed while reading my Kindle and surfing the web.”</p>
<p>(BoomTown can&#8217;t <em>make</em> this stuff up!)</p>
<p>Here&#8217;s the internal memo:</p>
<blockquote class="memo"><p>Marketing &#038; Executive Teams,</p>
<p>I’m very pleased to announce that Eric Brown will be joining Yahoo! as Senior Vice President, Global Communications, reporting directly to me. In this critical role, Eric will oversee our Global Communications function, including public relations, product promotion, executive communications, public affairs, internal communications, corporate reputation management and social media outreach.</p>
<p>Eric is joining Yahoo! at a particularly pivotal time, as we update our corporate position and message, develop and execute a renewed global brand strategy and launch major new products and solutions. Eric will be tasked with more closely integrating the global communications team with broader marketing initiatives and the company’s overall business strategy. A critical objective will be to set the communications agenda and drive Yahoo!’s message to our various constituencies&#8211;the media, analysts, consumers, employees, and key industry influencers who create buzz and can have a significant impact on how our brand is perceived.</p>
<p>Eric is a Silicon Valley communications veteran with 18 years of tech experience. Most recently, Eric and I collaborated at NetApp, where he spent the last nine years helping to transform the company into a multibillion dollar global enterprise. As Vice President of Corporate Relations, Eric managed a large global team and strategic communications program. He was the core communications executive responsible for the company’s recent revamp of brand strategy and execution. He also played a significant communications role in helping the company gain recognition by Fortune magazine as the “Best Company to Work for in America” in 2009. Prior to NetApp, Eric was the head of PR for Adaptec responsible for B2B, brand and consumer communications, and held additional leadership positions in both corporate and agency environments.</p>
<p>On a personal note, Eric&#8217;s partner’s name is Scot, he has a Pomeranian named Clio, a passion for cooking and travel, and a self-described “bad habit of eating ice cream in bed while reading my Kindle and surfing the web.”</p>
<p>Eric will join us in early July, so please join me in giving him a warm welcome. I look forward to his leadership contributions in this vitally important role at Yahoo!.</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20090602/yahoo-gets-new-pr-head-from-netapp-the-internal-memo-natch/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Yahoo Hires Adobe Vet Lamkin to Run Communications and Communities Unit as Dietzen Moves to Strategy Post</title>
		<link>http://allthingsd.com/20090424/yahoo-hires-adobe-vet-lamkin-to-run-communications-and-communities-unit-as-dietzen-moves-to-strategy-post/</link>
		<comments>http://allthingsd.com/20090424/yahoo-hires-adobe-vet-lamkin-to-run-communications-and-communities-unit-as-dietzen-moves-to-strategy-post/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 06:43:53 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Adobe Systems]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[arrivals departures feature]]></category>
		<category><![CDATA[Beth Lawrence]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brad Williams]]></category>
		<category><![CDATA[Bryan Lamkin]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[Creative Suite]]></category>
		<category><![CDATA[Dan Foehner]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Dreamweaver]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Elisa Steele]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Illustrator]]></category>
		<category><![CDATA[Industry Moves]]></category>
		<category><![CDATA[industry moves feature]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Jill Nash]]></category>
		<category><![CDATA[Joanne Bradford]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Mitch Spolan]]></category>
		<category><![CDATA[New Enterprise Associates]]></category>
		<category><![CDATA[paidContent]]></category>
		<category><![CDATA[Photoshop]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Redpoint Ventures]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Satish Dharmaraj]]></category>
		<category><![CDATA[Scott Dietzen]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Sutter Hill Ventures]]></category>
		<category><![CDATA[venture]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Zimbra]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=12863</guid>
		<description><![CDATA[More musical chairs at Yahoo, which BoomTown predicted recently, as top execs at the company move in and out of jobs, and new ones from the outside move in.

Perhaps the most important change to occur is the replacement this week of SVP Scott Dietzen--who had been in charge of all communications and communities products at Yahoo--by former Adobe Systems exec Bryan Lamkin, several sources said.

And there's even more...]]></description>
			<content:encoded><![CDATA[<p><em>[<strong>UPDATE</strong>: Yahoo confirmed the BoomTown report below today. See below for the company's statement.]</em></p>
<p>More musical chairs at Yahoo, which <a href="http://kara.allthingsd.com/20090415/stop-me-if-youve-heard-this-one-yahoo-management-and-staff-set-on-shuffle-again/">BoomTown predicted recently</a>, as top execs at the company move in and out of jobs, and new ones from the outside move in.</p>
<p>Perhaps the most important change to occur is the replacement this week of SVP Scott Dietzen&#8211;who has been in charge of all communications and communities products at Yahoo (YHOO)&#8211;by former Adobe Systems (ADBE) exec Bryan Lamkin, several sources said.</p>
<p>Lamkin will become SVP of Applications Products.</p>
<p><a href="http://kara.allthingsd.com/files/2009/04/065cc10jpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/04/065cc10jpg.jpeg" alt="065cc10jpg" title="065cc10jpg" width="80" height="80" class="alignright size-full wp-image-12864" /></a></p>
<p>According to his <a href="http://www.linkedin.com/pub/dir/bryan/lamkin">profile on LinkedIn</a>, Lamkin (pictured here) was most recently SVP of Creative Solutions, Adobe’s largest business unit, where the software exec &#8220;led product strategy, marketing and product development for Adobe’s flagship software applications, including Photoshop, the Creative Suite, Dreamweaver, Flash and Illustrator.&#8221;</p>
<p>Lamkin, who was at Adobe for 14 years, has more recently been an executive-in-residence at two venture firms, New Enterprise Associates and Sutter Hill Ventures.</p>
<p>He will take over for Dietzen, who came to <a href="http://kara.allthingsd.com/20070917/yahoo-zimbra/">Yahoo in 2007 after its $350 million Zimbra open-source email acquisition</a></p>
<p>Dietzen&#8211;whom sources said is more entrepreneurial than managerial and did not want to lead such a big organization at the Internet giant&#8211;will become VP of strategy in the move. Many said they expect he will eventually leave Yahoo to try his hand at another start-up.</p>
<p>His colleague, Zimbra founder and CEO <a href="http://kara.allthingsd.com/20090121/zimbra-founder-satish-dharmaraj-to-depart-yahoo">Satish Dharmaraj, left Yahoo earlier this year</a> to join <a href="http://kara.allthingsd.com/20090323/zimbra-founder-and-ex-yahoo-exec-dharmaraj-to-redpoint-ventures">Redpoint Ventures as a VC</a>.</p>
<p>In his job since, Dietzen has been <a href="http://kara.allthingsd.com/20081007/yahoos-scott-dietzen-speaks-about-its-new-online-calendar-which-is-about-a-decade-late">busy fixing Yahoo&#8217;s mail and calendar offerings</a>. (See my video interview with him below from last fall.)</p>
<p>But that&#8217;s not all.</p>
<p>Also afoot is a restructuring of Yahoo&#8217;s North American sales unit, with the unexpected promotion of Mitch Spolan, who was a regional sales exec and will now be in charge of all North American field sales.</p>
<p>The <a href="http://www.paidcontent.org/entry/419-yahoo-centralizes-sales/">paidContent Web site reported the sales changes</a> first, which have been rumored around Yahoo recently.</p>
<p>Spolan jumped over two more senior execs, sources said, who run sales operations for the East and West coasts. One of those execs, Beth Lawrence, will now run Yahoo&#8217;s relations with agencies. Both report to U.S. sales SVP Joanne Bradford.</p>
<p>Over the last 18 months, Yahoo has seen a bleeding of its advertising staff to a wide range of Silicon Valley Web companies, including, most recently, Yahoo’s VP of Sales Operations Dan Foehner to social-networking site Facebook.</p>
<p>Lastly, one of Yahoo&#8217;s most senior communications execs, Brad Williams, was let go as <a href="http://kara.allthingsd.com/20090421/yahoo-first-quarter-results-are-as-meh-as-expected-will-cut-five-percent-of-staff-plus-the-full-press-release/">part of its recent round of layoffs</a>. He had been running PR&#8211;admirably and with good cheer, I might add, despite all the bad news&#8211;since its <a href="http://kara.allthingsd.com/20090202/yahoo-pr-head-jill-nash-to-depart-the-company">head, Jill Nash, departed earlier this year</a>.</p>
<p>Williams&#8217;s departure was <a href="http://online.wsj.com/article/SB124061817277555167.html">first reported by The Wall Street Journal</a> tonight. He came to Yahoo in early 2008 from eBay (EBAY).</p>
<p>New marketing head Elisa Steele, who was hired by CEO Carol Bartz, had recently hired a headhunting firm to find a new PR chief, sources said, and Williams was not considered as a candidate for the job.</p>
<p><em><strong>UPDATE</strong>: Yahoo confirmed my report above.</em></p>
<p> A spokesman sent me the following info about Lamkin&#8217;s appointment:</p>
<blockquote class="memo"><p>Bryan Lamkin, formerly of Adobe, is joining Yahoo! as senior vice president of Applications Products, reporting directly to Ari Balogh.  As a reminder, the Applications Products group consists of several key global products for Yahoo!, including Yahoo! Mail, Yahoo! Messenger, Flickr, Yahoo! Answers, Yahoo! Groups and Zimbra.</p>
<p>Bryan brings a wealth of experience on the consumer technology front and his background ties in nicely with Yahoo!’s ongoing focus to deliver great consumer experiences across the globe.</p>
<p>Bryan takes over for Scott Dietzen, who was named the interim head of Application Products following the reorg back in February.  Scott will continue on at Yahoo!, and will work across Yahoo!’s Applications Products in a new product strategy role.</p>
<p><strong>Bio</strong></p>
<p>Bryan Lamkin</p>
<p>Senior Vice President, Applications Product, Yahoo!</p>
<p>Bryan Lamkin joins Yahoo! as the senior vice president of Applications Products.  In this role, he will oversee the global strategy, development and performance for key products within the Yahoo! portfolio, including Yahoo! Mail, Yahoo! Messenger, Flickr, Yahoo! Answers, Yahoo! Groups and Zimbra.</p>
<p>Lamkin most recently served as senior vice president and general manager of Creative Solutions, Adobe’s largest business unit. Lamkin led product strategy, marketing and research and development for Adobe’s flagship software applications, including the Photoshop, Photoshop Elements, the Creative Suite, Dreamweaver, Flash and Illustrator.</p>
<p>In his 14 years at Adobe Systems, Lamkin held key management positions including Senior Vice President and General Manager, Digital Imaging and Video and Vice President of Marketing, Professional Publishing Solutions. Lamkin was responsible for product development and marketing as well as the acquisition and product integration strategies that established Adobe’s overwhelming leadership in digital imaging and video and web publishing. Before joining Adobe Systems, Lamkin served in key product marketing and international product development roles at Software Publishing Corporation and holds both a BA and MBA from the University of California at Berkeley.</p></blockquote>
<p>And here is Dietzen in my video interview:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1836724163}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20090424/yahoo-hires-adobe-vet-lamkin-to-run-communications-and-communities-unit-as-dietzen-moves-to-strategy-post/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jerry Yang&#039;s Entire Memo to the Yahoo Troops About Layoffs (Except Not the Part About Maybe More to Come)</title>
		<link>http://allthingsd.com/20081210/jerry-yangs-entire-memo-to-the-yahoo-troops-about-layoffs-except-not-the-part-about-maybe-more-to-come/</link>
		<comments>http://allthingsd.com/20081210/jerry-yangs-entire-memo-to-the-yahoo-troops-about-layoffs-except-not-the-part-about-maybe-more-to-come/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 04:55:26 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brad Williams]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[layoff]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=7573</guid>
		<description><![CDATA[Here's Yahoo CEO Jerry Yang's entire memo to the staff of the Internet giant about the layoffs, which took place today. There's no need for translation, except to say--as Yang did--that it is the worst of times for any company. Except, as BoomTown previously reported, that there might be more to come, which a Yahoo spokesman told the New York Times. Here's Yang's whole memo.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/10/406px-jerry_yang_free_alternative.jpg"><img src="http://kara.allthingsd.com/files/2008/10/406px-jerry_yang_free_alternative-203x300.jpg" alt="" title="406px-jerry_yang_free_alternative" width="203" height="300" class="alignright size-medium wp-image-5499" /></a></p>
<p>Here&#8217;s Yahoo CEO Jerry Yang&#8217;s entire internal memo to the staff of the Internet giant about the layoffs, which took place today.</p>
<p>(You can see the <a href="http://ycorpblog.com/2008/12/10/tough-times/">Yahoo version of the memo here</a>.)</p>
<p>There&#8217;s no need for translation, except to say&#8211;as Yang did&#8211;that it is the worst of times for any company.</p>
<p>Except, <a href="http://kara.allthingsd.com/20081210/another-sad-day-for-yahoo-layoffs-begin-while-employees-vent/">as BoomTown previously reported</a>, that there might be more layoffs to come, which a <a href="http://bits.blogs.nytimes.com/2008/12/10/yahoo-layoffs-today-may-not-be-last/">Yahoo (YHOO) spokesman told the New York Times</a>.</p>
<p>Said Yahoo&#8217;s Brad Williams: &#8220;There could be additional staff reductions next year. It depends on the decisions we make about prioritization, and on things we can&#8217;t predict in the economy.&#8221;</p>
<p>In any case, here&#8217;s the whole memo (in consistent Yang-style punctuation, so don&#8217;t comment that I have it wrong below!):</p>
<blockquote class="memo"><p>yahoos,</p>
<p>today, most of our layoffs in the US are happening, and they&#8217;ve been underway in other regions around the world.</p>
<p>this is a tough time for all of us and i wanted to take a moment to reach out to you.</p>
<p>saying goodbye to colleagues and friends is never easy. they all are dedicated members of our yahoo! family, who worked beside us and shared our passion.</p>
<p>but as you all know, we must take actions to better perform in today&#8217;s turbulent global economy. while we&#8217;ve found efficiencies in many parts of our business, laying off employees is unfortunately unavoidable. our difficult decision to let colleagues go reflects the changes we’re having to make to better align costs with revenues&#8211;something businesses in virtually every sector are also having to do.</p>
<p>for those who are affected by these layoffs, i am extremely grateful for your contributions to yahoo!. we realize the impact this will have on you. that&#8217;s why, consistent with our past practices, we&#8217;re making every effort to support you with severance packages and other services.</p>
<p>the reductions we&#8217;re making are very hard, but they are also very necessary&#8211;as we focus on the long-term health of our business. to those who are leaving us, i extend my heartfelt thanks on behalf of yahoos everywhere&#8211;you will be missed.</p>
<p>thanks,</p>
<p>jerry</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20081210/jerry-yangs-entire-memo-to-the-yahoo-troops-about-layoffs-except-not-the-part-about-maybe-more-to-come/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Yahoo: Start Bleeding Purple</title>
		<link>http://allthingsd.com/20080925/yahoo-start-bleeding-purple/</link>
		<comments>http://allthingsd.com/20080925/yahoo-start-bleeding-purple/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 19:00:54 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Bain]]></category>
		<category><![CDATA[Bain & Co.]]></category>
		<category><![CDATA[bidding war]]></category>
		<category><![CDATA[Brad Williams]]></category>
		<category><![CDATA[Chris DeWolfe]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Digital Daily Live]]></category>
		<category><![CDATA[EMI]]></category>
		<category><![CDATA[G1]]></category>
		<category><![CDATA[Gene Munster]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[layoff]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[mobile operating system]]></category>
		<category><![CDATA[mobile phone]]></category>
		<category><![CDATA[MP3]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Myspace]]></category>
		<category><![CDATA[Myspace Music]]></category>
		<category><![CDATA[Napster]]></category>
		<category><![CDATA[restructuring]]></category>
		<category><![CDATA[rightsizing]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[venture funding]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Zune]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=5712</guid>
		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1815800349}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20080925/yahoo-start-bleeding-purple/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BoomTown Decodes Jerry Yang&#039;s Here-Comes-the-Weasel-Consultants Memo (So You Don&#039;t Have To!)</title>
		<link>http://allthingsd.com/20080925/boomtown-decodes-jerry-yangs-here-comes-the-weasel-consultants-memo-so-you-dont-have-to/</link>
		<comments>http://allthingsd.com/20080925/boomtown-decodes-jerry-yangs-here-comes-the-weasel-consultants-memo-so-you-dont-have-to/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 13:16:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bain & Co.]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brad Garlinghouse]]></category>
		<category><![CDATA[Brad Williams]]></category>
		<category><![CDATA[Carl Icahn]]></category>
		<category><![CDATA[chocolate milk]]></category>
		<category><![CDATA[Dan]]></category>
		<category><![CDATA[decode]]></category>
		<category><![CDATA[Dunder Mifflin]]></category>
		<category><![CDATA[Gordon Crawford]]></category>
		<category><![CDATA[Gossip Girl]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[layoff]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[peanut butter]]></category>
		<category><![CDATA[Serena]]></category>
		<category><![CDATA[Steve Ballmer]]></category>
		<category><![CDATA[translation]]></category>
		<category><![CDATA[weasel]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=4339</guid>
		<description><![CDATA[Oh, this is just too good to pass up, so it is once again time for BoomTown to let you know exactly what Yahoo CEO Jerry Yang actually meant in his internal memo to employees about the hiring of Bain &#38; Company to evaluate its troubled business systems.

Jerry wrote: yahoos,

it's time for another update.

Translation: Yep! Still no adult punctuation! We might continue to face serious big-boy issues at the company, but we refuse to give in on our insistence on kindergarten spelling patterns.

In that vein, would you like a nice cold glass of chocolate milk before I get to the bad news?]]></description>
			<content:encoded><![CDATA[<p>Oh, this is just too good to pass up, so it is once again time for BoomTown to let you know exactly what Yahoo CEO Jerry Yang actually meant in <a href="http://digitaldaily.allthingsd.com/20080924/getting-fit-with-jerry-yang/">his internal memo to employees about the hiring of Bain &#038; Co.</a> to evaluate its troubled business systems.</p>
<p><strong>Jerry wrote:</strong> <em>yahoos,</p>
<p>it&#8217;s time for another update.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/chocolate_milk.jpg"><img src="http://kara.allthingsd.com/files/2008/09/chocolate_milk.jpg" alt="" title="chocolate_milk" width="252" height="271" class="alignright size-medium wp-image-4344" /></a></p>
<p><strong>Translation:</strong> Yep! Still no adult punctuation! We might continue to face serious big-boy issues at the company, but we refuse to give in on our insistence on kindergarten spelling patterns.</p>
<p>In that vein, would you like a nice cold glass of chocolate milk before I get to the bad news?</p>
<p><strong>Jerry wrote:</strong> <em>as a company, we&#8217;ve made some great progress this year. while it hasn&#8217;t been easy, especially in light of the challenges we&#8217;ve faced (not to mention the current downturn in the macro economic environment), we&#8217;ve accomplished a tremendous amount and we&#8217;re all working hard to continue executing on the company&#8217;s strategic plan.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/image3.jpg"><img src="http://kara.allthingsd.com/files/2008/09/image3-300x209.jpg" alt="" title="image3" width="250" height="160" class="alignleft size-medium wp-image-4345" /></a></p>
<p><strong>Translation:</strong> As a company, we have managed to avoid disaster more times that Serena and Dan have broken up and reunited on one episode of &#8220;Gossip Girl.&#8221;</p>
<p>We&#8217;re foiled Steve Ballmer of Microsoft (MSFT)! We&#8217;ve co-opted shareholder activist Carl Icahn! We&#8217;ve pissed off investors like Gordon Crawford!</p>
<p>Much like Serena and Dan, who are arguably a lot sexier to watch in their state of complete plot paralysis, that all this has moved Yahoo (YHOO) precisely zero feet forward in terms of true changes at the company does not matter.</p>
<p><strong>Jerry wrote:</strong> <em>as we look ahead and to position us for success in 2009, we&#8217;re continuing the work already underway to get fit as an organization: actively looking for ways to make process and structural changes to our business that will allow us to work more efficiently, with more scale. we&#8217;ve enlisted the help of Bain &#038; Co. to work with the leadership team on identifying ways to leverage our strengths, and to improve and accelerate our performance. we all know and experience parts of yahoo! where we can do better and be more agile in a competitive marketplace. this is consistent with what you told us in the YEES survey conducted in may&#8211;we need to find easier ways to work within yahoo!, and more importantly, create an even better experience for our customers and users.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/weasel-long-tailed1.jpg"><img src="http://kara.allthingsd.com/files/2008/09/weasel-long-tailed1-219x300.jpg" alt="" title="weasel-long-tailed1" width="219" height="300" class="alignright size-medium wp-image-4347" /></a></p>
<p><strong>Translation:</strong> Here come the weasel management consultants!</p>
<p>By saying &#8220;actively looking for ways to make process and structural changes to our business that will allow us to work more efficiently,&#8221; we actually mean layoffs.</p>
<p>By &#8220;identifying ways to leverage our strengths, and to improve and accelerate our performance,&#8221; we actually mean learning how to make layoffs.</p>
<p>By &#8220;we need to find easier ways to work within yahoo!,&#8221; we actually mean having the weasels, <em>oops</em>, Bain, tell us the best way to get rid of people via &#8230; layoffs!</p>
<p><strong>Jerry wrote:</strong> <em>each one of us will play an important role in this process. in the coming weeks, we&#8217;ll be soliciting your input and feedback. i want to know how we can improve the way we work with each other, and the way others work with yahoo!.</em></p>
<p><strong>Translation:</strong> While the famous <a href="http://kara.allthingsd.com/20080627/a-garlinghouse-memorial-boomtown-decodes-the-infamous-peanut-butter-manifesto/">&#8220;Peanut Butter Manifesto&#8221; by Brad Garlinghouse</a> (who laid himself off!) outlined all this and more years and years ago, we&#8217;d like you to tell us the best way to fix what&#8217;s broken, even though that has been, well, the presumable job of management.</p>
<p>Also, if you have any thoughts on who we should lay off, please do not hesitate to put your suggestions in the purple boxes we have placed strategically throughout the campus (and stuffing ballots with my name on them will not count!).</p>
<p><strong>Jerry wrote:</strong> <em>i know that yahoo! can benefit greatly from more discipline among all departments and functions, across the company. longer term, getting fit now will enable us to be more successful moving forward</em>.</p>
<p><strong>Translation:</strong> Discipline = layoffs. Getting fit = layoffs. But just think how lean and trim we&#8217;ll look when it is all over!</p>
<p><strong>Jerry wrote:</strong> <em>thanks,</p>
<p>jerry</em></p>
<p><strong>Translation:</strong> Thanks and please don&#8217;t forget to take your complimentary purple Yahoo cozy on the way out! (The Bain people said it would be a nice touch.)</p>
<p><a href="http://kara.allthingsd.com/files/2008/09/dunder-mifflin-lg.gif"><img src="http://kara.allthingsd.com/files/2008/09/dunder-mifflin-lg-300x225.gif" alt="" title="dunder-mifflin-lg" width="250" height="175" class="alignleft size-medium wp-image-4348" /></a></p>
<p>And, as an added plus, here is a decoding of the fully-punctuated statement Yahoo PR guy Brad Williams made about rumors of <a href="http://kara.allthingsd.com/20080924/layoff-alert-not-ifwhen/">possible layoffs at the company</a>:</p>
<p><strong>Brad wrote:</strong> <em>Yahoo! has been exploring ways to streamline our processes and bring new agility and efficiency to how we work as an organization. As part of this effort, we have engaged Bain &#038; Co. to help us identify opportunities for improvement. This work is well underway, with the ultimate goal of positioning Yahoo! to achieve long-term, sustainable growth.</em></p>
<p><strong>Translation:</strong> After I am laid off, I think we can all agree that this kind of stunning verbal acrobatics is sure to impress the folks over at Dunder Mifflin, where I hope to work next.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20080925/boomtown-decodes-jerry-yangs-here-comes-the-weasel-consultants-memo-so-you-dont-have-to/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Yahoo Execs &quot;Open&quot; Up to BoomTown Video in a Blabfest!</title>
		<link>http://allthingsd.com/20080912/yahoo-execs-open-up-to-boomtown-video-in-a-blabfest/</link>
		<comments>http://allthingsd.com/20080912/yahoo-execs-open-up-to-boomtown-video-in-a-blabfest/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 18:35:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Ash Patel]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brad Williams]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Marc Davis]]></category>
		<category><![CDATA[Marco Boerries]]></category>
		<category><![CDATA[Open]]></category>
		<category><![CDATA[Scott Dietzen]]></category>
		<category><![CDATA[Scott Moore]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=3731</guid>
		<description><![CDATA[Yesterday, Yahoo trotted out a range of top execs who were unusually loquacious at its "open house," where the company made a valiant effort to explain an aggressive strategy to open up its platform and products.

So here are video interviews I did with a range of Yahoo's top execs, including Audience Product Division EVP Ash Patel, Yahoo Media Group head Scott Moore, social media guru Marc Davis, Yahoo! Mail kingpin Scott Dietzen,, Connected Life EVP Marco Boerries and PR minion Brad Williams.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/09/879942.jpg"><img src="http://kara.allthingsd.com/files/2008/09/879942-203x300.jpg" alt="" title="879942" width="203" height="300" class="alignright size-medium wp-image-3733" /></a></p>
<p>Yesterday, Yahoo trotted out a range of top execs who were unusually loquacious at its &#8220;open house,&#8221; where the company made a valiant effort to explain an <a href="http://kara.allthingsd.com/20080910/yahoos-opens-itself-up-tomorrow-literally/">aggressive strategy to open up its platform and products</a>.</p>
<p>In an attempt to redefine and refocus itself, Yahoo has correctly wed itself to the trend toward more-open platforms, rather than locking consumers into its once tightly closed portal gates.</p>
<p>Yahoo (YHOO) has been accelerating its open activities of late, mostly related to search and ad infrastructure. Now it is trying to show that it can be open all over the company.</p>
<p>BoomTown liveblogged the event, <a href="http://kara.allthingsd.com/20080911/liveblogging-from-yahoos-open-house-sexy-email-and-barbara-mandrell/">here</a> and <a href="http://kara.allthingsd.com/20080911/liveblogging-from-yahoo’s-open-house-open-ads-open-mobile-open-open/">here</a>, but nothing is as good as hearing all about it from the horse&#8217;s mouth. Or, in this case, the Yahoos&#8217; mouths.</p>
<p>So here are video interviews I did with a range of Yahoo&#8217;s top execs, including Audience Product Division EVP Ash Patel, Yahoo Media Group head Scott Moore (who cleverly used a Barbara Mandrell line to explain Yahoo&#8217;s open strategy), social media guru Marc Davis, Yahoo! Mail kingpin Scott Dietzen, Connected Life EVP Marco Boerries and PR minion Brad Williams:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1785367222}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20080912/yahoo-execs-open-up-to-boomtown-video-in-a-blabfest/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

