brand loyalty

Zappos Founder Focuses on Brand Loyalty for His Next Gig

Tricia Duryee in Commerce on November 16, 2011 at 8:12 am PT

As soon as Nike started to sell its merchandise on Zappos, founder Nick Swinmurn stopped wearing Adidas and became a fan — he has about 50 pairs of Nike shoes in his closet.

77 Percent of Early iPhone 4 Sales Were Upgrades

John Paczkowski in Mobile on June 25, 2010 at 5:18 am PT

Apple’s new iPhone 4 is proving to be one hell of a brand-loyalty generator. According to Piper Jaffray analyst Gene Munster, 77 percent of iPhone 4 sales Thursday were upgrades purchased by existing iPhone owners.

Analyst: 750,000 iPhones Sold Last Weekend

John Paczkowski in News on June 22, 2009 at 4:40 am PT

Piper Jaffray analyst Gene Munster was right. The iPhone 3GS didn’t sell as well as the iPhone 3G did during its launch weekend last year. But it did quite a bit better than he thought. In an investment note issued this morning, Munster estimated the company sold 750,000 iPhones over the weekend.