brand perception

Online Survey: The New BlackBerry Tour Is a Hit With the Matlock Set

Peter Kafka in Media on August 11, 2009 at 1:30 pm PT

BlackBerry’s new Tour has garnered fairly positive reviews from the geek press. But you know who really loves it? Oldsters in the 35-49 age bracket. Or at least that’s what a new online brand survey says.

Pre-Mature Exhilaration?

John Paczkowski in News on April 1, 2009 at 6:18 am PT

Optimism over the Pre’s chances of lifting Palm out of its downward spiral may be a bit… overly optimistic. In better times, the device might have proven to be just the curative the handset maker’s ailing business needs, but with the economy mired in the worst recession we’ve seen in decades, it may be more difficult than imagined for the Pre to restore Palm to its former glory.