3 posts and columns on brand recognition

Windows Mobile: "Unloved, Unappreciated, and Unlikely to Encourage Any Devotion"

in News on October 1, 2009 at 12:01 am PT

No wonder Microsoft CEO Steve Ballmer is so dismayed by the company’s Windows Mobile division: Most Windows Mobile users aren’t even aware their phones run it. In fact, according to the CFI Group, WinMo has such poor brand recognition that it was forced to group it in the “Other” category in its Smartphone Satisfaction Survey.
balmer-winmobile

Windows Mobile: “Unloved, Unappreciated, and Unlikely to Encourage Any Devotion”

in News on October 1, 2009 at 12:01 am PT

No wonder Microsoft CEO Steve Ballmer is so dismayed by the company’s Windows Mobile division: Most Windows Mobile users aren’t even aware their phones run it. In fact, according to the CFI Group, WinMo has such poor brand recognition that it was forced to group it in the “Other” category in its Smartphone Satisfaction Survey.
balmer-winmobile

Sirius XM iPhone App Surpasses One Million Downloads, 37,000 Negative Reviews

in News on July 6, 2009 at 6:58 am PT

Despite some glaring omissions in its channel lineup, Sirius XM’s new iPhone app has earned considerable traction in the iTunes App Store. It was downloaded more than one million times in the first two weeks it was available–this despite the fact that the app doesn’t include access to Howard Stern, the personality Sirius often claims is responsible for driving more subscriptions than any other.
siriapp