News Byte
Kara Swisher in Media on January 19 at 4:20 am PT
As AllThingsD previously reported, Atlantic Media will be launching a new “digital global business brand,” a site that will be helmed by WSJ.com managing editor Kevin Delaney. There is no name for the site, but the media company said it “will provide high-quality content and services to business executives navigating the increasingly complex global economy.”
Kara Swisher in Media on December 7, 2011 at 9:43 am PT
Still no sale or investment deal. No new CEO. No Asia resolution. And, perhaps most importantly, no clearly articulated strategy going forward.
Other than that …
Tricia Duryee in Commerce on November 15, 2011 at 6:30 pm PT
The brand that consumers will see when Visa’s digital wallet launches early next year won’t be the Visa logo.
Kara Swisher in Media on November 15, 2011 at 7:30 am PT
Another day, another pile of funding for a social marketing start-up.
Kara Swisher in News on October 21, 2011 at 8:48 am PT
Yahoo is drastically rejiggering its marketing division, according to an internal memo from its Chief Marketing Officer Elisa Steele, in a move that seems to leave her future role unclear.
Kara Swisher in News on October 5, 2011 at 5:55 am PT
Way to go, Yahoo marketing! I think that pricey “It’s You” campaign might not have worked.
Tricia Duryee in Commerce on October 2, 2011 at 12:15 pm PT
Rovio, the Finnish company that has been massively successful at building out a brand around its hit videogame title, Angry Birds, has lost its top branding executive.
Kara Swisher in News on September 14, 2011 at 12:28 pm PT
As Yahoo’s board meets today to talk about what to do next, the unsettled situation at the Silicon Valley Internet giant might overtake them sooner than later.
Kara Swisher in News on September 6, 2011 at 3:55 pm PT
According to sources at the company, Yahoo’s Carol Bartz is no longer CEO of Yahoo. CFO Tim Morse has been named interim CEO.
The situation around the departure is unclear, but Bartz has had a rocky tenure in her 30 months at the company.
Kara Swisher in News on September 6, 2011 at 11:09 am PT
There are increasing signs that the going-sideways situation at Yahoo has become a problem for its board and that outside investors are pulling out their spreadsheets to explore a variety options.
