brand

Tumblr Brand Will Remain — With Mostly “Hands-Off” Product Approach by Yahoo’s Mayer

Kara Swisher in Media on May 19 at 4:12 pm PT

Not so much with the leaning in.

Yahoo Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected

Kara Swisher in Media on May 19 at 9:34 am PT

Done (just like we said).

Yahoo’s Mayer Has Met with Hulu Execs in a Preliminary Look-See at Premium Video Unit

Kara Swisher and Peter Kafka in Media on May 7 at 4:20 pm PT

How much is the Silicon Valley Internet giant willing to spend on turbocharging its video prospects?

Video Shopping Startup Joyus Raises $11.5M in Second Round, Focuses on ROI of Online Retail

Kara Swisher in Commerce on May 5 at 8:21 pm PT

Do online retailers need to make it count for merchants?

News Byte

Talenthouse Brings in Nokia, Adidas and Coca-Cola to Sponsor Engagement Platform

Kara Swisher in Media on April 23 at 3:00 am PT

Los Angeles-based Talenthouse, a global creative collaboration community with two million members, said that it was launching an “engagement” platform with Adidas’s eyewear, Coca-Cola’s Vitaminwater and Nokia to allow its members to be paired with the mega-brands and be sponsored by them. Talenthouse said that artists will get paid based on engagements that their project and their content generates for those brands, which will be able to “integrate their message directly into the artists’ projects & portfolios and become part of all peer to peer social media conversation.”

Facebook Photo Phenom Instagram Gets a Business Lead to Scale Its Operations (and Presumably Revenue)

Kara Swisher in Mobile on April 2 at 1:00 pm PT

Is it time to make some dough from the billion-dollar deal?

Exclusive: AOL Poised to Hire Susan Lyne to Run All Content Brands, Except HuffPo

Kara Swisher in Media on February 27 at 2:17 pm PT

Executive musical chairs at the New York Internet company.

Former CBS Exec Lurie Joins Former Yahoo Levinsohn at Guggenheim Digital Media

Kara Swisher in Media on February 22 at 10:35 am PT

What does two deal makers and a pile of investment dough equal?

Voices

Google Works on Launching Retail Stores

Amir Efrati, Reporter, The Wall Street Journal in Commerce on February 18 at 7:32 pm PT

Google Inc. has been developing plans to launch retail stores in the U.S., said people familiar with the matter, in another sign the company is studying Apple Inc.’s playbook for building a consumer-electronics brand.

News Byte

Former Yahoo Ad Exec and Interclick Founder Katz Joins Adaptly Board

Kara Swisher in News on January 15 at 6:00 am PT

Social advertising technology company Adaptly has added Interclick founder Michael Katz to its board. Katz recently left Yahoo under tense circumstances, as part of a larger company advertising reorganization. That aside, Katz is a well-regarded entrepreneur and innovator in the ad tech space; he took Interclick public and sold it to Yahoo for $270 million in late 2011. Adaptly works with a range of big brands, using a consolidated platform to complete a social media ad buys across multiple social networks such as Facebook and Twitter. The New York-based startup has raised about $13 million in funding so far.