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	<title>AllThingsD &#187; Brandee Barker</title>
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		  <title>All Things Digital</title>
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		<title>How Will Facebook's Zuckerberg Adapt to Working in the Public Eye?</title>
		<link>http://allthingsd.com/20120517/how-will-facebooks-zuckerberg-adapt-to-the-public-eye/</link>
		<comments>http://allthingsd.com/20120517/how-will-facebooks-zuckerberg-adapt-to-the-public-eye/#comments</comments>
		<pubDate>Thu, 17 May 2012 12:30:36 +0000</pubDate>
		<dc:creator>Beth Callaghan</dc:creator>
				<category><![CDATA[Forum]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[Anil Dash]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Jason Hirschhorn]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Robert Scoble]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=208921</guid>
		<description><![CDATA[Brandee Barker, Anil Dash, Jason Hirschhorn and Robert Scoble reflect on how Facebook's shy wunderkind will perform as the head of a publicly traded company.]]></description>
			<content:encoded><![CDATA[<p>As a 28-year-old CEO at the helm of the largest social networking company in the world, Facebook co-founder Mark Zuckerberg has seen his share of scrutiny.</p>
<p>He will now get even more as a newly born public company leader, so we asked a panel of thoughtful insiders to reflect on how it might change his work style.</p>
<p><strong>How do you think Mark Zuckerberg will adapt to working in the public eye?</strong></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A New Kind of Marketing Company From Former Apple Exec Forming With Backing of Twitter's Dorsey</title>
		<link>http://allthingsd.com/20110808/a-new-kind-of-marketing-company-from-former-apple-exec-will-have-backing-from-twitters-dorsey/</link>
		<comments>http://allthingsd.com/20110808/a-new-kind-of-marketing-company-from-former-apple-exec-will-have-backing-from-twitters-dorsey/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 22:51:05 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Allison Johnson]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[firm]]></category>
		<category><![CDATA[Jack Dorsey]]></category>
		<category><![CDATA[Malaria No More]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Randi Zuckerberg]]></category>
		<category><![CDATA[Ray Chambers]]></category>
		<category><![CDATA[Sarah Ross]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=107271</guid>
		<description><![CDATA[Is another "disruptive" marketing company coming to Silicon Valley?]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110808/a-new-kind-of-marketing-company-from-former-apple-exec-will-have-backing-from-twitters-dorsey/allison_johnson-131x150/" rel="attachment wp-att-107278"><img src="http://allthingsd.com/files/2011/08/Allison_Johnson-131x150.png" alt="" title="Allison_Johnson-131x150" width="131" height="150" class="alignright size-full wp-image-107278" /></a></p>
<p>Allison Johnson, who had been a top marketing exec for Apple, is finally close to launching on a new kind of marketing firm, sources said, with backing from Twitter co-founder Jack Dorsey and Malaria No More co-founder Ray Chambers.</p>
<p>Sources said that Johnson &#8212; who had been Apple&#8217;s vice president of worldwide marketing communications since 2005, before she quit in March &#8212; has since been ruminating on how to create a different kind of marketing company. Its aim is to help big companies and brands connect more effectively with smaller tech companies and burgeoning social networks.</p>
<p>&#8220;It&#8217;s a different new model, although it&#8217;s certainly a full-service solution for companies from a marketing point of view,&#8221; said one source. &#8220;But it does not conform to a typical agency.&#8221;</p>
<p>It&#8217;s not clear how much funding Dorsey or Chambers have put up or when the firm will launch. It&#8217;s been in formation for many months, said sources. </p>
<p>But Johnson has been working closely on its creation with longtime Silicon Valley PR exec Sarah Ross and others. Previously, she had been talking about such a <a href="http://allthingsd.com/20110331/exclusive-global-marketing-vp-allison-johnson-leaving-apple/">partnership with Facebook PR exec Brandee Barker</a>, who is no longer involved in the project. </p>
<p>Johnson has also talked to former Facebook marketing director <a href="http://allthingsd.com/20110803/exclusive-randi-zuckerberg-leaves-facebook-to-start-new-social-media-firm-resignation-letter/">Randi Zuckerberg</a>, who left the social networking site last week to start her own marketing firm, about working together.</p>
<p>Johnson declined to comment on the venture. </p>
]]></content:encoded>
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		<title>Exclusive: Apple Global Marcom VP Allison Johnson Leaving Company</title>
		<link>http://allthingsd.com/20110331/exclusive-global-marketing-vp-allison-johnson-leaving-apple/</link>
		<comments>http://allthingsd.com/20110331/exclusive-global-marketing-vp-allison-johnson-leaving-apple/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 10:00:45 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Allison Johnson]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[arrivals departures feature]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[featured post]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Hewlett-Packard]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Industry Moves]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Netscape]]></category>
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		<category><![CDATA[Silicon Valley]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=59543</guid>
		<description><![CDATA[Allison Johnson, who's served as Apple's vice president of worldwide marketing communications since 2005, is leaving the company, according to several sources, for a new Silicon Valley communications firm with a former Facebook PR exec.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2011/03/Allison_Johnson-131x150.jpg" alt="" title="Allison_Johnson" width="131" height="150" class="alignright size-thumbnail wp-image-59547" /></p>
<p>Allison Johnson, who has served as Apple&#8217;s vice president of worldwide marketing communications since 2005, is leaving the company, according to several sources.</p>
<p>The reason?</p>
<p>To co-found a new marketing and communications firm with another Silicon Valley communications luminary,  <a href="http://kara.allthingsd.com/20101108/brandee-no-comment-barker-finally-comments-pr-honcho-leaving-facebook/">Former Facebook PR exec Brandee Barker</a>.</p>
<p>Sources said Johnson will begin work at the venture after negotiating her departure from Apple, which is likely to come sometime before the summer.</p>
<p>Beyond that, the details are slim. The new firm doesn&#8217;t yet have a name or a client list, although presumably answers site Quora and social buying service Groupon, two of Barker&#8217;s current clients, would sign on with the venture.</p>
<p>There&#8217;s no dearth of marketing and communications talent at Apple, but Johnson&#8217;s exit from the company is still notable.</p>
<p>She&#8217;s a seasoned and respected executive who <a href="http://www.ft.com/cms/s/2/8ce6750e-7ed7-11d9-9c86-00000e2511c8.html">came to Apple from Hewlett-Packard</a>, where she managed public relations during the brutal proxy battle over HP&#8217;s acquisition of Compaq Computer. A former co-worker there once described her as &#8220;prime minister&#8221; of HP.</p>
<p>At Apple, Johnson has managed global advertising for some of the company&#8217;s most revolutionary products and the iconic ads for them. Those ads have been created by TBWA\Chiat\Day, which plays a powerful role at Apple.</p>
<p>Of course, this key part of Apple&#8217;s business is watched over closely by CEO Steve Jobs, to whom Johnson has reported directly.</p>
<p>In any case, Johnson&#8217;s departure is a loss for Apple, but quite a get for Barker and her new venture and a boon for Silicon Valley&#8217;s entrepreneurs.</p>
<p>In typical form, Barker said &#8220;no comment&#8221; when asked about the news. And an Apple spokeswoman declined to comment as well.</p>
<p><img src="http://digitaldaily.allthingsd.com/files/2011/03/NoComment-380x213.jpg" alt="" title="NoComment" width="380" height="213" class="aligncenter size-Medium380 wp-image-59554" /></p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<title>Longtime Facebook Biz Dev Leader Ali Rosenthal to Depart</title>
		<link>http://allthingsd.com/20110112/longtime-facebook-biz-dev-leader-ali-rosenthal-to-depart/</link>
		<comments>http://allthingsd.com/20110112/longtime-facebook-biz-dev-leader-ali-rosenthal-to-depart/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 05:00:56 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[ad sales]]></category>
		<category><![CDATA[Aditya Agarwal]]></category>
		<category><![CDATA[Ali Rosenthal]]></category>
		<category><![CDATA[Alison Rosenthal]]></category>
		<category><![CDATA[arrivals departures feature]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[co-founders]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebookers]]></category>
		<category><![CDATA[feature phone]]></category>
		<category><![CDATA[General Atlantic Partners]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[Industry Moves]]></category>
		<category><![CDATA[Liz Gannes]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[Mike Murphy]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[NetworkEffect]]></category>
		<category><![CDATA[operators]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[replacement]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Stanford]]></category>
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		<category><![CDATA[Zazzle]]></category>

		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=2318</guid>
		<description><![CDATA[Alison "Ali" Rosenthal, a veteran of the Facebook business development team, will leave the company at the end of this week, she told NetworkEffect.]]></description>
			<content:encoded><![CDATA[<p>Alison &#8220;Ali&#8221; Rosenthal, a veteran of the Facebook business development team, will leave the company at the end of this week, she told NetworkEffect.</p>
<p>Rosenthal had focused on mobile business development in recent years, overseeing Facebook&#8217;s relationships with some 300 mobile operators around the world. She is not departing for a specific opportunity, though she said it was likely she&#8217;ll end up involved in another start-up.</p>
<p><img class="alignright size-medium wp-image-2319" title="AliRosenthal" src="http://networkeffect.allthingsd.com/files/2011/01/AliRosenthal-199x300.jpg" alt="" width="119" height="180" />Rosenthal had joined the company in February 2006, making her one of its earliest remaining employees. She&#8217;s the latest of many early Facebookers, including the three <a href="http://www.facebook.com/press/info.php?founderbios">Facebook co-founders</a> other than Mark Zuckerberg, to depart over the years.</p>
<p>&#8220;I&#8217;ve started to feel the pull of some new ideas,&#8221; said Rosenthal, adding that she felt Facebook had &#8220;unlocked real opportunities at the convergence of mobile and social&#8221; that she wants to explore.</p>
<p>By way of explanation for her own and other early-Facebooker departures, Rosenthal contended it&#8217;s just that Facebookers tend to be entrepreneurial, and recognize opportunities to extend the social Web in new directions outside of Facebook&#8217;s core mission. &#8220;It&#8217;s very alluring to try a specific idea in an industry you&#8217;re passionate about,&#8221; she said.</p>
<p>But for now, Rosenthal wants to take some time off. The only specific future plan she would share is to ditch her smartphone for a feature phone for a while in order to &#8220;extract myself a little from technology.&#8221;</p>
<p>Rosenthal has her MBA from Stanford and previously worked at General Atlantic Partners and Zazzle. She said her replacement has not yet been found, but that Facebook is hiring internationally to have biz dev folks overseeing carrier relationships on a local basis from offices in Europe, Asia and elsewhere.</p>
<p>Other significant recent Facebook departures have included <a href="http://kara.allthingsd.com/20101026/exclusive-facebooks-longtime-ad-sales-head-mike-murphy-to-depart-company/">ad sales head Mike Murphy</a>, <a href="http://networkeffect.allthingsd.com/20101130/facebook-engineering-director-aditya-agarwal-departs/">engineering director Aditya Agarwal</a> and <a href="http://kara.allthingsd.com/20101108/brandee-no-comment-barker-finally-comments-pr-honcho-leaving-facebook/">PR head Brandee Barker</a>.</p>
<p><em>Please see the disclosure about Facebook in <a href="http://allthingsd.com/about/liz-gannes/ethics/">my ethics statement</a>.<br />
</em></p>
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		<title>&quot;60 Minutes&quot;: Does Mark Zuckerberg Want to &quot;Own&quot; the Internet? (Plus New Profiles on Facebook!)</title>
		<link>http://allthingsd.com/20101205/60-minutes-does-mark-zuckerberg-want-to-own-the-internet-plus-new-profiles-on-facebook/</link>
		<comments>http://allthingsd.com/20101205/60-minutes-does-mark-zuckerberg-want-to-own-the-internet-plus-new-profiles-on-facebook/#comments</comments>
		<pubDate>Sun, 05 Dec 2010 19:28:08 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[60 Minutes]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[clip]]></category>
		<category><![CDATA[correspondent]]></category>
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		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Lesley Stahl]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[Ripstik]]></category>
		<category><![CDATA[show]]></category>
		<category><![CDATA[Silicon Valley]]></category>
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		<category><![CDATA[television]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=38173</guid>
		<description><![CDATA[Here is a sneak peak at the "60 Minutes" piece that will air tonight at 7 pm PT on Facebook CEO Mark Zuckerberg.

In it, he shows off another redo of the profiles, which put photos front and center.

Veteran CBS correspondent Lesley Stahl asks Zuckerberg in the clip (after the jump) if he wants to own the Internet--which, as usual, Zuckerberg does not exactly answer.]]></description>
			<content:encoded><![CDATA[<p>Here is a <a href="http://www.cbsnews.com/video/watch/?id=7119720n">sneak peak at the &#8220;60 Minutes&#8221;</a> piece that will air tonight at 7 pm PT on Facebook CEO Mark Zuckerberg.</p>
<p>In it, he shows off another redo of the profiles on the Silicon Valley social networking site, which puts photos front and center.</p>
<p>(Also, for those in the know, that&#8217;s outgoing PR poo-bah Brandee Barker rolling down the hall on the Ripstik.)</p>
<p>Veteran CBS correspondent Lesley Stahl asks Zuckerberg in the clip below of the interview if he wants to own the Internet&#8211;which, as usual, Zuckerberg does not exactly answer.</p>
<p>But Stahl&#8211;God bless her!&#8211;keeps at it!</p>
<p>BoomTown also makes an appearance on the television show, so let me know how you like my smart-lady glasses.</p>
<p>Enjoy the video:</p>
<p><embed src="http://cnettv.cnet.com/av/video/cbsnews/atlantis2/cbsnews_player_embed.swf" scale="noscale" salign="lt" type="application/x-shockwave-flash" background="#333333" width="380" height="313" allowFullScreen="true" allowScriptAccess="always" FlashVars="si=254&#038;uvpc=http://cnettv.cnet.com/av/video/cbsnews/atlantis2/uvp_cbsnews.xml&#038;contentType=videoId&#038;contentValue=50096925&#038;ccEnabled=false&amp;hdEnabled=false&#038;fsEnabled=true&#038;shareEnabled=false&#038;dlEnabled=false&#038;subEnabled=false&#038;playlistDisplay=none&#038;playlistType=none&#038;playerWidth=425&#038;playerHeight=239&#038;vidWidth=425&#038;vidHeight=239&#038;autoplay=false&#038;bbuttonDisplay=none&#038;playOverlayText=PLAY%20CBS%20NEWS%20VIDEO&#038;refreshMpuEnabled=true&#038;shareUrl=http://www.cbsnews.com/video/watch/?id=7119720n&#038;adEngine=dart&#038;adCallTemplate=http%3A//www.cbs.com/thunder/ad.doubleclick.net/adx/request.php%3F/can/news/%7B%25videoNode%7D%3Bsite%3Dnews%3Bshow%3D%7B%25videoParentNode%7D%3B%7B%25videoFeatPath%7Dpartner%3Dnews%3Blvid%3D%7B%25videoId%7D%3Boutlet%3DCBS+Production%3BnoAd%3D%7B%25videoNoAd%7D%3Btype%3Dros%3Bformat%3DFLV%3Bpos%3D%7B%25posDart%7D%3Bsz%3D320x240%3Bord%3D%7B%25random%7D%3B&#038;adPreroll=true&#038;adPrerollType=PreContent&#038;adPrerollValue=1" /></p>
]]></content:encoded>
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		<title>Exclusive: Brandee &quot;No Comment&quot; Barker Finally Comments&#8211;Longtime PR Honcho Is Leaving Facebook</title>
		<link>http://allthingsd.com/20101108/brandee-no-comment-barker-finally-comments-pr-honcho-leaving-facebook/</link>
		<comments>http://allthingsd.com/20101108/brandee-no-comment-barker-finally-comments-pr-honcho-leaving-facebook/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 19:35:47 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[arrivals departures feature]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=36942</guid>
		<description><![CDATA[BoomTown usually does not get all weepy over the departure of public relations folks at Internet companies, in that cynical  I've-seen-&#8217;em-come-and-I've-seen-&#8217;em-go kind of way.

But the leaving of Brandee Barker from Facebook most certainly elicited a small single tear of sadness this morning, when she called into All Things Digital Global HQ to say she would no longer be tossing me her patented--and very endearing--hand-in-the-face "no comment" for the powerful social networking site.

After four long and tumultuous years, she leaves Facebook Dec. 10.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2010/11/IMG_9752.jpg"><img src="http://kara.allthingsd.com/files/2010/11/IMG_9752-275x183.jpg" alt="" title="IMG_9752" width="275" height="183" class="alignright size-medium wp-image-36944" /></a></p>
<p>BoomTown usually does not get all weepy over the departure of public relations folks at Internet companies, in that cynical  I&#8217;ve-seen-&#8217;em-come-and-I&#8217;ve-seen-&#8217;em-go kind of way.</p>
<p>But the leaving of Brandee Barker (pictured here) from Facebook most certainly elicited a small single tear of sadness this morning, when she called into <strong>All Things Digital</strong> Global HQ to say she would no longer be tossing me her patented&#8211;and very endearing&#8211;hand-in-the-face &#8220;no comment&#8221; for the powerful social networking site.</p>
<p>After four long and tumultuous years, she leaves the company on Dec. 10.</p>
<p>(In a changing-of-the-guard theme, Barker follows longtime advertising sales exec <a href="http://kara.allthingsd.com/20101026/exclusive-facebooks-longtime-ad-sales-head-mike-murphy-to-depart-company">Mike Murphy</a>, who also recently resigned, out the door.)</p>
<p>In a statement, Facebook said:</p>
<p>&#8220;We can confirm Brandee is leaving Facebook to start a communications consulting business focused on early stage tech companies. We are grateful for her dedication and the company has benefited greatly from her contributions. We suspect Brandee&#8217;s future clients will also value her talents and experience and we wish her much success with her new venture.&#8221;</p>
<p>Indeed, although the geeks always get the credit, Facebook owes an awful lot to Barker, for helping its products and services stand out in a sea of competitors.</p>
<p>For certain, it was not as influential as it is today when Barker got there as its head of PR,  just as the start-up was beginning to make itself known.</p>
<p>There were only seven million Facebook members when Barker joined, compared to 500 million today.</p>
<p>Still, the veteran communications exec was quickly aware of its power when 750,000 of those members protested against Facebook&#8217;s introduction of the initially controversial news feed.</p>
<p>&#8220;I had no idea when I took the job that it would be like that,&#8221; said Barker, who was employee No. 120 at Facebook, in an Interview with me this morning.</p>
<p>In fact, it has been like that ever since then, as she has navigated a series of triumphs and just as many mishaps for the company as it grew and grew.</p>
<p>One of her favorite moments, she told me, was the introduction of the Facebook platform at its inaugural F8 developers event several years ago.</p>
<p>&#8220;Mark [Zuckerberg] had a real vision and the craziness that followed it was an incredible experience,&#8221; said Barker, who was the one largely responsible for introducing the decidedly quirky co-founder and CEO of Facebook to the world.</p>
<p>For the most part, Barker shepherded him well, even as the fire hose of attention increased in media, consumer and regulatory pressure over issues ranging from the controversial founding of Facebook&#8211;Barker has a masters from Harvard University in Winklevii crisis management&#8211;to privacy snafus and more.</p>
<p>A lot of her ministrations were funny, though, as she remembered: &#8220;Another great moment was when I insisted Mark take a suitcase instead of a backpack to his first Davos in 2007, so I went out and bought him one.&#8221;</p>
<p>And let us not even get into the flip-flop controversies or when I snarkily called Zuckerberg &#8220;toddler CEO&#8221; to Lesley Stahl on &#8220;60 Minutes.&#8221;</p>
<p>Barker handled it all with grace and humor.</p>
<p>But as Facebook has grown to more than 1,500 employees and its business has boomed, Barker&#8211;who recently returned to the company after having a baby&#8211;decided that bigger was not better, at least for her.</p>
<p>&#8220;I had a pretty deep evaluation when I was away from the company that what I am good at and what I like is working with early-stage companies and their teams,&#8221; said Barker, who will start a communications consultancy. &#8220;At this point in my career, that&#8217;s what I want to do.&#8221;</p>
<p>Barker noted, in fact, that there were a lot of companies started by former early Facebook employees like her that might become clients, although she declined to be more specific.</p>
<p>In the end, another &#8220;no comment&#8221; for me from Barker!</p>
<p>I don&#8217;t mind, because here is my comment, on the record and for attribution: It&#8217;s a sad day for Facebook, and I&#8217;ll miss Brandee Barker <em>very much</em>.</p>
<p>Speaking of no comment, here is Barker in one of my favorite no comments, from behind a plant at a <a href="http://kara.allthingsd.com/20080917/kara-visits-burdas-dld-luncheon-in-silicon-valley">2008 Silicon Valley luncheon for the German DLD</a> conference:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=6B59DD28-5AB4-4BBE-A29B-3131FC61294B&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={6B59DD28-5AB4-4BBE-A29B-3131FC61294B}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20101108/brandee-no-comment-barker-finally-comments-pr-honcho-leaving-facebook/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>Liveblogging the Facebook Mobile Event: Single Sign-On for Social</title>
		<link>http://allthingsd.com/20101103/liveblogging-the-facebook-mobile-event-single-sign-on/</link>
		<comments>http://allthingsd.com/20101103/liveblogging-the-facebook-mobile-event-single-sign-on/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 17:55:54 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=36691</guid>
		<description><![CDATA[BoomTown arrived late to the Facebook mobile event for the press due to traffic related to the parade for the San Francisco Giants' World Series victory--and where I would much rather be right now.

Go Giants!

In any case, I am here in the cafeteria of Facebook again, where the company continues its attempts to take over the known digital universe before Google does.

The latest parry: Single sign-on!]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/11/imgres.jpeg" alt="" title="imgres" width="225" height="225" class="alignright size-full wp-image-36698" /></p>
<p>BoomTown arrived late to the Facebook mobile event for the press due to traffic related to the parade today for the San Francisco Giants&#8217; World Series victory&#8211;and where I would much rather be right now.</p>
<p><em>Go Giants!</em></p>
<p><strong>10:53 am PT:</strong> In any case, I am here in the cafeteria of Facebook again, where the company continues its attempts to take over the known digital universe before Google does.</p>
<p>Currently, the social networking giant notes &#8220;200 million people around the world are now actively using Facebook from a phone, more than triple the number just one year ago.&#8221;</p>
<p>Thus, some new tries of a lot of stuff, such as single sign-on.</p>
<p>Meaning you sign on a Facebook and it signs you on all over the Web (or at least at those in partnership with the company).</p>
<p>Such as at Groupon and Zynga.</p>
<p>This single sign-on stuff has been tried by many before, a kind of Holy Grail of the Web, and where everyone has failed.</p>
<p>But it also the proverbial camel&#8217;s nose poking in your digital tent.</p>
<p>As in, the whole Facebook body is surely coming in next.</p>
<p>Facebook&#8217;s exec in charge of all this, Eric Tseng, talks about a virtuous circle of single sign-on, happy users and happy developers, sounding as if this is the single biggest problem facing humanity.</p>
<p>A password crisis! Silicon Valley to the rescue!</p>
<p>Perhaps the only issue the now damaged administration of President Barack Obama could actually get some legislation passed on now.</p>
<p><img src="http://kara.allthingsd.com/files/2010/11/San_Francisco_Giants_Logo1.jpeg" alt="" title="San_Francisco_Giants_Logo" width="150" height="152" class="alignleft size-full wp-image-36712" /></p>
<p>&#8220;My fellow Americans, we have too long be stuck in a miasma of forgetting which name of our dog we used for our password plus the number one&#8230;&#8221;</p>
<p>How much do I want to be at Giants parade right now? <em>Much!</em></p>
<p><strong>11:02 am:</strong> Next, we move onto more ability to show your location to friends on Facebook better and make sense of it by opening location APIs.</p>
<p>More heavy pontificating about what a disaster it is that we cannot properly see where our friends are on Facebook in the real world.</p>
<p>Of course, this leaves out the pertinent point that my &#8220;friends&#8221; on Facebook are exactly those I do not want to run into at the Starbucks on El Camino Real in Palo Alto, Calif.</p>
<p>Loopt Founder Sam Altman comes up to show off the integration with Facebook Places, where this problem is solved anyway.</p>
<p>&#8220;We believe data wants to be unified,&#8221; says Altman.</p>
<p>Certainly if you are the Borg, you want it to be unified. Me, not so much.</p>
<p><strong>11:11 am:</strong> Now comes the attempted Groupon-killer from Facebook, which is creatively called &#8220;Deals.&#8221;</p>
<p>This is essentially allowing Facebook Places to locate a person and then merchants to offer deals when a user is nearby via a platform offered by Facebook.</p>
<p>You can do individual deals, such as getting a beer at a bar when you check in. Then, there is a loyalty deal on the phone, taking the place of that dog-eared card you always lose.</p>
<p>And there is the &#8220;friend deal.&#8221; This is not friends with benefits, sadly.</p>
<p>It means if you check in and bring a lot of folks, one eats free&#8211;which sounds just a little naughty.</p>
<p>Also, there is one deal type related to charity.</p>
<p><img src="http://kara.allthingsd.com/files/2010/11/standard-fit-gap-jeans.jpeg" alt="" title="standard fit gap jeans" width="260" height="345" class="alignright size-full wp-image-36714" /></p>
<p>For the Gap, for example, you get a free jeans if you are among the first 10,000 to check in at a Gap store. There are 500 million Facebook users, so you do the math.</p>
<p>Essentially, it is about getting stuff if you check in, including experiences.</p>
<p>So, just like little white mice in Facebook&#8217;s lab, we push the button, we get the cheese. Sigh.</p>
<p>But I wonder if I check in right now, I can be transported to the Giants parade via a time machine. Now that might be something worth handing over my privacy to Facebook.</p>
<p>&#8220;The big takeaway for today is that there is obviously a lot of change in the social space,&#8221; says Facebook CEO and Co-founder Mark Zuckerberg. &#8220;You can rethink any product area and make it be social.&#8221;</p>
<p>Indeed, you can. And Facebook obviously is going to be plowing on through a lot of them in order to solidify its stranglehold on the consumer.</p>
<p><strong>11:23 am:</strong> Q&#038;A!</p>
<p>The first question is on privacy and third-party developers giving up your location.</p>
<p>Yes, that!</p>
<p>Zuckerberg makes assurances that the current privacy steps now in place are working just fine and also users need to consent.</p>
<p>&#8220;The place information about people is not public,&#8221; he says.</p>
<p>There is question from Ben Parr of Mashable, about whether there is an iPad app for Facebook coming.</p>
<p>&#8220;It&#8217;s not mobile&#8230;it is a computer,&#8221; declares Zuckerberg, dismissing the very good question.</p>
<p>&#8220;I think Apple would disagree with you,&#8221; countered Parr, correctly.</p>
<p>&#8220;Well, <em>sorry</em>,&#8221; said Zuckerberg with more than a little bit of snark.</p>
<p>For a second, he sounds just like the guy from the Facebook movie.</p>
<p>But Zuckerberg quickly declares his love of Apple products and apologizes, although he should not have as it was a funny exchange.</p>
<p>A question about single sign-on. Zuckerberg notes that it has been tried, but the experience was bad.</p>
<p>&#8220;What we think is going to happen now is that it is so easy when it works, it is a whole different experience,&#8221; he said, comparing it to the way YouTube made video uploading on the Web easier.</p>
<p><img src="http://kara.allthingsd.com/files/2010/11/images1.jpeg" alt="" title="images" width="225" height="225" class="alignleft size-full wp-image-36715" /></p>
<p>Zuckerberg&#8217;s goal is that all apps become social, which is also a virtuous circle for Facebook, of course.</p>
<p>A question about the deals offer. It seems for Zuckerberg that Facebook is not getting a cut from retailers right now, as Groupon does.</p>
<p><em>Ruh-roh</em>, Andrew Mason!</p>
<p>Zuckerberg then notes that the Places offering is going well, without giving a lot of specifics.</p>
<p>At the end, PR maven Brandee Barker wraps it up by saying what I have been thinking this entire time:</p>
<p>&#8220;Go Giants!&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20101103/liveblogging-the-facebook-mobile-event-single-sign-on/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>A &quot;Mean&quot; Video: BoomTown Annoys a Cavalcade of Facebook Execs at f8!</title>
		<link>http://allthingsd.com/20100422/a-mean-video-boomtown-annoys-to-a-cavalcade-of-facebook-execs-at-f8/</link>
		<comments>http://allthingsd.com/20100422/a-mean-video-boomtown-annoys-to-a-cavalcade-of-facebook-execs-at-f8/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 14:15:38 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=27482</guid>
		<description><![CDATA[Here is a video BoomTown did yesterday at Facebook's bustling f8 developers conference in San Francisco.

At a press conference at the Silicon Valley social networking event, Facebook founder and CEO Mark Zuckerberg--trying mightily not to answer a question I proffered about the competitive landscape--said I wrote "mean" posts.

Oh, Mark, man up or get a big dose of a sense of humor from your delightful sister, Randi.

In any case, I hope Zuckerberg enjoys these interviews I did with many of his minions at f8.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/04/meangirls11-275x300.jpg" alt="" title="meangirls11" width="275" height="300" class="alignright size-medium wp-image-27483" /></p>
<p>Here is a video BoomTown did yesterday at Facebook&#8217;s bustling <a href="http://kara.allthingsd.com/20100421/liveblogging-facebooks-f8-behind-the-8-ball/">f8 developers conference</a> in San Francisco.</p>
<p>At a press conference at the Silicon Valley social networking event, Facebook founder and CEO Mark Zuckerberg&#8211;trying mightily not to answer a question I proffered about the competitive landscape&#8211;said I wrote &#8220;mean&#8221; posts.</p>
<p>Oh, Mark, man up or get a big dose of a sense of humor from your delightful sister, Randi.</p>
<p>In any case, I hope Zuckerberg enjoys these interviews about the innovations and partnerships announced yesterday that I did with many of his minions, including:</p>
<p>Biz dev guy and guerrilla hugger Bubba Murarka, latest Google (GOOG) refugee <a href="http://kara.allthingsd.com/20100326/exclusive-facebook-poaches-yet-another-major-googler-this-time-ad-exec-david-fischer">David Fischer</a>, PR honcho Brandee Barker, deal dude Vaughan Smith, moneybags investor Jim Breyer of Accel Partners, engineering head Mike Schroepfer and product guru Chris Cox, on whom I might have developed a man crush for his good humor while I poked at him.</p>
<p>Which is not mean at all!</p>
<p>Here&#8217;s the video:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=BEC364D1-075C-4682-B511-5880BE4910F4&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={BEC364D1-075C-4682-B511-5880BE4910F4}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Take That E!: Facebook Invades the Golden Globes&#8211;The Scandalous Video!</title>
		<link>http://allthingsd.com/20100117/take-that-e-facebook-invades-the-golden-globes-the-scandalous-video/</link>
		<comments>http://allthingsd.com/20100117/take-that-e-facebook-invades-the-golden-globes-the-scandalous-video/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 07:59:38 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=23161</guid>
		<description><![CDATA[Who says Facebook can't be an online content company too?

Not the passel of folks from the social networking behemoth, who plucked, primped and transformed themselves into a pack of glamorous nerds to hit the red carpet at the Golden Globes Awards ceremony in Beverly Hills earlier tonight.

In other words: Silicon Valley meets Silicone Valley!]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2010/01/19078_249120565997_500070997_3282958_3554350_n.jpg"><img src="http://kara.allthingsd.com/files/2010/01/19078_249120565997_500070997_3282958_3554350_n-275x156.jpg" alt="19078_249120565997_500070997_3282958_3554350_n" title="19078_249120565997_500070997_3282958_3554350_n" width="275" height="156" class="alignright size-medium wp-image-23163" /></a></p>
<p>Who says Facebook can&#8217;t be an online content company too?</p>
<p>Not the passel of folks from the social networking behemoth, who plucked, primped and transformed themselves into a pack of glamorous nerds to hit the red carpet at the Golden Globes Awards ceremony in Beverly Hills earlier tonight.</p>
<p>In other words: Silicon Valley meets <em>Silicone</em> Valley!</p>
<p>There, the Facebook team&#8211;which included PR honcho Brandee Barker and Randi Zuckerberg, who handles all kinds of media and other partnership initiatives (both pictured above)&#8211;asked Hollywood celebrities questions from Facebook users and more.</p>
<p>It was broadcast live, much like television, but you can look at one of Randi&#8217;s <a href="http://www.facebook.com/video/video.php?v=809205832963&#038;ref=mf">behind-the-scenes</a> videos here, and see Brandee <a href="http://www.facebook.com/brandeebarker?ref=search&#038;sid=505674950.2363532031..1">photographically assault</a> all manner of celebs backstage.</p>
<p>Or you can watch BoomTown&#8217;s video below, since I managed to slip into the Beverly Hilton this afternoon right before the action to interview the team:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=4EBDFA53-7587-4D1E-BD9E-3FF36102A758&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={4EBDFA53-7587-4D1E-BD9E-3FF36102A758}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Girls in Tech &quot;Journalism 2.0&quot; Panel: Speak Loudly and Carry a Big Stick</title>
		<link>http://allthingsd.com/20090813/girls-in-tech-journalism-20-panel-speak-loudly-and-carry-a-big-stick/</link>
		<comments>http://allthingsd.com/20090813/girls-in-tech-journalism-20-panel-speak-loudly-and-carry-a-big-stick/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 13:07:59 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<category><![CDATA[Camille Ricketts]]></category>
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		<category><![CDATA[Eliane Fiolet]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=17556</guid>
		<description><![CDATA[Last night, BoomTown moderated a really interesting panel for an organization called Girls in Tech, titled "Journalism 2.0 RoundTable."

Girls in Tech describes itself as a "social network enterprise focused on the engagement, education and empowerment of like-minded, professional, intelligent &#38; influential women."

With those lofty requirements--combined with the fact that I was a girl when we had yet to land on the moon--I have no idea what I was doing there.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/08/git1.jpg"><img src="http://kara.allthingsd.com/files/2009/08/git1.jpg" alt="git1" title="git1" width="250" height="100" class="alignright size-full wp-image-17557" /></a></p>
<p>Last night, BoomTown moderated a really interesting panel for an organization called Girls in Tech, titled &#8220;Journalism 2.0 RoundTable.&#8221;</p>
<p><a href="http://girlsintech.net/">Girls in Tech</a> describes itself as a &#8220;social network enterprise focused on the engagement, education and empowerment of like-minded, professional, intelligent &#038; influential women.&#8221;</p>
<p>With those lofty requirements&#8211;combined with the fact that I was a girl when we had yet to land on the moon&#8211;I have no idea what I was doing there.</p>
<p>In any case, it was held in the San Francisco offices of MySpace and covered such topics such as: How blogging and citizen journalism have changed the landscape, what works in the highly connected digital media space, and, of course, the ups and down of being a woman in the male-choked tech industry in Silicon Valley.</p>
<p>The panelists included former San Francisco Chronicle tech editor Deborah Gage, ZDNet&#8217;s Jennifer Leggio, Ubergizmo Editor Eliane Fiolet, VentureBeat&#8217;s Camille Ricketts and TechieDiva&#8217;s Gina Hughes.</p>
<p>It was a lively discussion, with highlights such as Fiolet telling a hilarious story about an encounter of the irksome kind at a gaming conference and jokingly recommending violence as a solution, and Hughes talking about the sometimes trollish commenters of Yahoo (YHOO) when she blogged there.</p>
<p>Overall takeaway: Be loud, be proud and ignore all the noise. That, or make some more&#8211;and, preferably, via Twitter.</p>
<p>I also did a short interview at the event with social media blogger and PR guy Brian Solis about his latest book, &#8220;Putting the Public Back in Public Relations.&#8221;</p>
<p>Natch, here is a lovely video I did&#8211;interviewing Solis, Hughes and Ricketts&#8211;which also includes yet another cruel &#8220;no comment&#8221; from Facebook&#8217;s talk-to-the-hand PR terror Brandee Barker:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=DD36D239-FC3D-4912-B9EA-D8BD933086C0&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={DD36D239-FC3D-4912-B9EA-D8BD933086C0}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<slash:comments>5</slash:comments>
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		<title>Kara Tours the New Facebook HQ (And Gets Ripped): The Uncut Video!</title>
		<link>http://allthingsd.com/20090615/kara-tours-the-new-facebook-hq-and-gets-ripped-the-uncut-video/</link>
		<comments>http://allthingsd.com/20090615/kara-tours-the-new-facebook-hq-and-gets-ripped-the-uncut-video/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 00:00:32 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[bike]]></category>
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		<category><![CDATA[Brandee Barker]]></category>
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		<category><![CDATA[Press Open House]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=14531</guid>
		<description><![CDATA[Last week, in anticipation of Facebook's Press Open House tonight for its spanking new HQ in Palo Alto, Calif., BoomTown hightailed it down there for an early look-see at what the social-networking site is doing with all that dough it collected from Microsoft and the Russians.

Moving into a new crib, for one thing!

I got an extra-special tour of the new 150,000-square-foot building, which brings more than 900 employees together at last, by Facebook's long-suffering--mostly due to my being annoying, I know!--PR honcho, Brandee Barker.

So, much like the tour I did recently with Twitter co-founder Biz Stone of its San Francisco HQ, here is a video of Facebook's new digs.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/06/061509atdfbhqtour.jpg"><img src="http://kara.allthingsd.com/files/2009/06/061509atdfbhqtour-250x140.jpg" alt="061509atdfbhqtour" title="061509atdfbhqtour" width="250" height="140" class="alignright size-medium wp-image-14532" /></a></p>
<p>Last week, in anticipation of Facebook&#8217;s Press Open House tonight for its spanking new HQ in Palo Alto, Calif., BoomTown hightailed it down there for an early look-see at just what the social-networking site is doing with all that dough it collected from <a href="http://digitaldaily.allthingsd.com/20071025/ddv20071025">Microsoft</a> (MSFT) and the <a href="http://mediamemo.allthingsd.com/20090526/da-facebook-takes-200-million-from-russian-investors-at-10-billion-valuation">Russians</a>.</p>
<p>Moving into a new crib, for one thing!</p>
<p>Thus, I got a an extra-special tour of the 150,000-square-foot new building, which brings more than 900 employees together at last, by Facebook&#8217;s long-suffering&#8211;mostly due to my being annoying, <em>I know</em>!&#8211;PR honcho, Brandee Barker.</p>
<p>Previously, the fast-growing Facebook staff had been spread willy-nilly throughout the downtown of Palo Alto, where they irked pretty much everyone by stealing all the good parking.</p>
<p>So, much like the <a href="http://kara.allthingsd.com/20090414/kara-visits-twitters-san-frantwittco-hq">tour I did recently with Twitter co-founder Biz Stone</a> of its San Francisco HQ, here is a video of Facebook&#8217;s new digs in the heart of Silicon Valley.</p>
<p>It includes the whole place, which used to be a Hewlett-Packard (HPQ) facility, from the front door to the cafeteria to the evil lair of VP of Global Communications, Marketing and Public Policy, Elliot Schrage.</p>
<p>While he did not deign to be on camera (although he did shellac me in a quick game of ping-pong, in spite of my smack talk), I did get to chat with folks like marketing exec Randi Zuckerberg and COO Sheryl Sandberg.</p>
<p>Also, Barker tries mightily to show that she can ride a Rip Stick, which is apparently Facebook&#8217;s version of bikes at Google (GOOG).</p>
<p>At the very least, she gets an A for effort.</p>
<p>Here&#8217;s the video of my tour:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=924E04C4-4686-4206-897E-6B0E1454CAEE&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={924E04C4-4686-4206-897E-6B0E1454CAEE}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Will Facebook Say "Da" to Russian Investors?</title>
		<link>http://allthingsd.com/20090522/will-facebook-say-da-to-russian-investors/</link>
		<comments>http://allthingsd.com/20090522/will-facebook-say-da-to-russian-investors/#comments</comments>
		<pubDate>Sat, 23 May 2009 00:46:07 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=7683</guid>
		<description><![CDATA[Here's the newest twist in the Facebook valuation/funding saga: Russian investors have reportedly offered to sink up to $350 million in Mark Zuckerberg's social network--at two different valuations. The Wall Street Journal says investment group Digital Sky Technologies has offered to spend $200 million on a chunk of the company's preferred stock at a $10 billion valuation, and is also offering to buy up to $150 million worth of the company's common stock at a $6.5 billion valuation.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/05/russia-with-love.jpg"><img class="alignright size-medium wp-image-7688" title="russia-with-love" src="http://mediamemo.allthingsd.com/files/2009/05/russia-with-love-207x300.jpg" alt="russia-with-love" width="207" height="300" /></a>Here&#8217;s the newest twist in the Facebook valuation/funding saga: Russian investors have reportedly offered to sink up to $350 million in Mark Zuckerberg&#8217;s social network&#8211;at two different valuations. <a href="http://online.wsj.com/article/SB124303553603348803.html#mod=testMod">The Wall Street Journal</a> says investment group Digital Sky Technologies has offered to spend $200 million on a chunk of the company&#8217;s preferred stock at a $10 billion valuation and to buy up to $150 million worth of the company&#8217;s common stock at a $6.5 billion valuation.</p>
<p>Reached for comment, Facebook spokesperson Brandee Barker offered up the boilerplate no comment: &#8220;Facebook is a private company, so as a matter of policy, we don’t typically share details about our financial plans or comment on rumor and speculation.&#8221;</p>
<p>But everyone else has been speculating about the value that Facebook and outside investors place on the company, and whether Facebook needs to raise any money at all.</p>
<p>We do know that in 2007, Microsoft (MSFT) beat out Google (GOOG) for the right to invest some $250 million in the Facebook, placing a $15 billion valuation on the company&#8217;s preferred stock. Preferred stock is typically more expensive than common stock because it gives owners the ability to recoup their money before other investors. Facebook later raised another <a href="http://kara.allthingsd.com/20071130/facebook-nabs-60-million-investment-from-li-ka-shing/">$60 million from Hong Kong billionaire Li Ka-shing</a> and $10 million or so from the <a href="http://kara.allthingsd.com/20080116/more-facebook-funding-this-time-from-germany/">Samwer brothers of Germany</a>.</p>
<p>And various reports have suggested that employees and others who own Facebook common stock have been recently selling it on the private market for prices that value the company in the $4 billion range.</p>
<p>Facebook has repeatedly said that it doesn&#8217;t need additional cash to keep going and that it expects to generate $500 million in revenue this year and begin breaking even in 2010. Last year, the company felt flush enough to offer to <a href="http://kara.allthingsd.com/20081124/when-twitter-met-facebook-the-acquisition-deal-that-fail-whaled/">buy Twitter for $500 million</a>&#8211;$100 million of which would have been in cash.</p>
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		<title>If &quot;Oprah&quot;-Approved Zuckerberg Can&#039;t Buy Twitter, Co-Opting It Is the Next Best Thing!</title>
		<link>http://allthingsd.com/20090313/if-oprah-approved-zuckerberg-cant-buy-twitter-co-opting-it-is-the-next-best-thing/</link>
		<comments>http://allthingsd.com/20090313/if-oprah-approved-zuckerberg-cant-buy-twitter-co-opting-it-is-the-next-best-thing/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 03:18:44 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10936</guid>
		<description><![CDATA[Fresh from his puppy dog-esque "Oprah" interview, Facebook founder and CEO Mark Zuckerberg made good use of the press the talk show appearance engendered to hawk his wares, most especially new features the hot social-networking site has been coming out with of late.

Including some that look suspiciously like Twitter, which declined an acquisition offer from Facebook last year.

But what tool did the ever-clever Zuckerberg also use yesterday to flack his products?

Twitter, of course!

Here is his tweet in question and also a snippet of his appearance with Oprah too.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/03/zuckoprah.jpg"><img src="http://kara.allthingsd.com/files/2009/03/zuckoprah-300x136.jpg" alt="zuckoprah" title="zuckoprah" width="300" height="136" class="alignright size-medium wp-image-10941" /></a></p>
<p>Fresh from his puppy dog-esque, &#8220;Oprah&#8221; interview, Facebook founder and CEO Mark Zuckerberg made good use of the press the television talk show appearance engendered to hawk his wares, most especially new features the hot social networking-site has been coming out with of late.</p>
<p>Including some that look <em>suspiciously</em> like Twitter, the hot microblogging service that has hip-checked Facebook out as the new &#8220;in&#8221; thing in Silicon Valley and which <a href="http://kara.allthingsd.com/20081124/when-twitter-met-facebook-the-acquisition-deal-that-fail-whaled/">declined Zuckerberg&#8217;s acquisition attempt last year</a>.</p>
<p>But what tool did the ever-clever Zuckerberg also use yesterday to flack his products?</p>
<p>Twitter, of course!</p>
<p>Imitation is, of course, the sincerest form of flattery. But the posting by him (finkd) and also PR honchette Brandee Barker (facebookbrandee) does give new meaning to the word: coopetition.</p>
<p>Here are Zuckerberg&#8217;s and Barker&#8217;s tweets today, as well as part of the Oprah Winfrey interview&#8211;well, more a lovefest for the tie-wearing (please stop taking him shopping, Brandee!) and unusually loquacious Zuckerberg&#8211;below:</p>
<p><a href="http://kara.allthingsd.com/files/2009/03/fbtwitter2.jpg"><img src="http://kara.allthingsd.com/files/2009/03/fbtwitter2-300x181.jpg" alt="fbtwitter2" title="fbtwitter2" width="300" height="181" class="aligncenter size-medium wp-image-10938" /></a></p>
<p><a href="http://kara.allthingsd.com/files/2009/03/fbbrandee2.jpg"><img src="http://kara.allthingsd.com/files/2009/03/fbbrandee2-300x228.jpg" alt="fbbrandee2" title="fbbrandee2" width="300" height="228" class="aligncenter size-medium wp-image-10939" /></a></p>
<p><object width="340" height="285"><param name="movie" value="http://www.youtube.com/v/gpk50DKFsiw&#038;hl=it&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/gpk50DKFsiw&#038;hl=it&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="340" height="285"></embed></object></p>
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		<title>The MySpace Music Party: The No Lionel Richie/They Still Won&#039;t Stop Believin&#039; Edition</title>
		<link>http://allthingsd.com/20081107/the-myspace-music-party-the-no-lionel-richiethey-still-wont-stop-believin-edition/</link>
		<comments>http://allthingsd.com/20081107/the-myspace-music-party-the-no-lionel-richiethey-still-wont-stop-believin-edition/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 22:55:34 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[Dani Dudek]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[DJ AM]]></category>
		<category><![CDATA[Don't Stop Believin']]></category>
		<category><![CDATA[econalypse]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Journey]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Lionel Richie]]></category>
		<category><![CDATA[Myspace]]></category>
		<category><![CDATA[Myspace Music]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[Old Mint]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[SoCal]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web 2.0 Summit]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6232</guid>
		<description><![CDATA[Let's get this out of the way: BoomTown completely missed Lionel Richie perform, cooling our heels outside behind the rope line at the MySpace party in San Francisco last night.

Major bummer.

That aside, I did finally get in and did a video at the rocking event, which the SoCal-based social-networking site threw after the day's proceedings at the Web 2.0 Summit.

It was the scene of a lot of wild partying, with a lot of swinging and packed most of the night, even as the supposed gloom of the econalypse was settling over Silicon Valley.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/myspace.gif"><img src="http://kara.allthingsd.com/files/2008/11/myspace.gif" alt="" title="myspace" width="275" height="275" class="alignright size-medium wp-image-6234" /></a></p>
<p>Let&#8217;s get this out of the way: BoomTown completely missed Lionel Richie perform, cooling our heels outside behind the rope line at the MySpace party in San Francisco last night.</p>
<p><em>Major bummer</em>.</p>
<p>That aside, I did finally get in and did a video at the rocking event, which the SoCal-based social-networking site&#8211;owned by News Corp. (NWS), which owns this site too&#8211;threw at the lovely Old Mint building, after the day&#8217;s proceedings at the Web 2.0 Summit.</p>
<p>It featured that exclusive performance by Richie, and also song-spinning by DJ AM.</p>
<p>But mostly, it was the scene of a lot of wild partying, with a lot of swinging, and packed most of the night, even as the supposed gloom of the econalypse was settling over Silicon Valley.</p>
<p>So here it is, including MySpace PR head Dani Dudeck, refusing to sing for me, as well as a madly-dancing-but-no-commenting Brandee Barker of Facebook.</p>
<p>(In my Richie-less addled state, I mentioned Neil Diamond&#8217;s &#8220;Hello, Again,&#8221; rather than Richie&#8217;s &#8220;Say You, Say Me&#8221; in the video. Sorry!)</p>
<p>Also, don&#8217;t miss the strains of Journey&#8217;s &#8220;Don&#8217;t Stop Believin&#8217;&#8221;&#8211;<a href="http://kara.allthingsd.com/20081009/dear-web-20-you-might-want-to-stop-believin/">which has become the infamous song of the moment in the digital sector</a>.</p>
<p>Here&#8217;s the video:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1900406796}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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		<title>Kara Visits Burda&#039;s DLD Luncheon in Silicon Valley!</title>
		<link>http://allthingsd.com/20080917/kara-visits-burdas-dld-luncheon-in-silicon-valley/</link>
		<comments>http://allthingsd.com/20080917/kara-visits-burdas-dld-luncheon-in-silicon-valley/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 10:23:35 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[BillShrink]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[DLD]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[German]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hubert Burda Media]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Loïc Le Meur]]></category>
		<category><![CDATA[luncheon]]></category>
		<category><![CDATA[MacArthur Park]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[Maria Burda]]></category>
		<category><![CDATA[Maria Furtwängler]]></category>
		<category><![CDATA[Matt Mullenweg]]></category>
		<category><![CDATA[Munich]]></category>
		<category><![CDATA[Ning]]></category>
		<category><![CDATA[Palo Alto]]></category>
		<category><![CDATA[Peter Pham]]></category>
		<category><![CDATA[Randi Zuckerberg]]></category>
		<category><![CDATA[Seesmic]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Steffi Czerny]]></category>
		<category><![CDATA[Steven Levy]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[Wired]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[Yossi Vardi]]></category>
		<category><![CDATA[Zeitgeist]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=3881</guid>
		<description><![CDATA[Germany's Hubert Burda Media threw a big luncheon in Palo Alto yesterday, which was stuffed full with Silicon Valley types. It was hosted by the company's Steffi Czerny and Maria Burda, the wife of CEO and owner Hubert Burda, as well as well-known Israeli investor Yossi Vardi.

Burda runs an annual digital conference in Munich, called DLD (Digital, Life, Design), even though the media giant is best known for its old-line magazines about fashion, cooking and crafts.

So here's the video!]]></description>
			<content:encoded><![CDATA[<p>Yesterday, WordPress Founder Matt Mullenweg and I jumped into the BoomTownMini and took a road trip down the lovely 280 to Palo Alto&#8217;s MacArthur Park restaurant for a lunch thrown by Germany&#8217;s Hubert Burda Media.</p>
<p>Burda runs an annual digital conference in Munich called <a href="http://www.dld-conference.com/">DLD</a> (Digital, Life, Design), which a lot of U.S. tech types have gone to, including me, even though the media giant is best known for its old-line magazines about fashion, cooking and crafts.</p>
<p>But Burda has also been dipping into the digital sector a lot, especially via the tireless tech networking of the company&#8217;s Steffi Czerny and Marcel Reichart, who have established a high profile for the company among Silicon Valley denizens.</p>
<p>That was in evidence at Burda&#8217;s luncheon yesterday, which was crowded with a panoply of techies and hosted by Czerny, Maria Burda, the wife of CEO and owner Hubert Burda, and well-known Israeli investor Yossi Vardi.</p>
<p><a href="http://kara.allthingsd.com/files/2008/09/galerie4.jpg"><img src="http://kara.allthingsd.com/files/2008/09/galerie4.jpg" alt="" title="galerie4" width="190" height="159" class="alignright size-medium wp-image-3883" /></a></p>
<p>Czerny has been taking Maria Burda (pictured here, she is also a famous German television star, better known as Maria Furtwängler) around the Valley on a learning tour this week to meet with companies like Ning, Mozilla, Facebook, and with venture capitalists. They are also here to attend Google&#8217;s Zeitgeist partners&#8217; event, which starts today.</p>
<p>Here&#8217;s a video of yesterday&#8217;s luncheon, where I was asking everyone about the troubled economic situation and more.</p>
<p>It includes chats with Mullenweg and Seesmic&#8217;s Loic Le Meur, BillShrink&#8217;s Peter Pham, Facebook&#8217;s Brandee Barker and Randi Zuckerberg, Wired&#8217;s Steven Levy, Vardi and Burda and Czerny:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1785375210}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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		<title>Kara Visits the OutCast Communications Annual Party</title>
		<link>http://allthingsd.com/20080606/kara-visits-the-outcast-communications-annual-party/</link>
		<comments>http://allthingsd.com/20080606/kara-visits-the-outcast-communications-annual-party/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 15:00:02 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Brad Garlinghouse]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ferry Building]]></category>
		<category><![CDATA[Grand Hall]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Margit Wennmachers]]></category>
		<category><![CDATA[Nicki Dugan]]></category>
		<category><![CDATA[OutCast Communications]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[Robert Scoble]]></category>
		<category><![CDATA[Ron Conway]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Stewart Alsop]]></category>
		<category><![CDATA[T.J. Snyder]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080606/kara-visits-the-outcast-communications-annual-party/</guid>
		<description><![CDATA[Gas prices through the roof?

Mortgage crisis continues?

A looming recession?

You almost have to admire Web 2.0's fight for their right to party.]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/06/enews_party_hat.jpg' width='190' height='200' alt='partyhat' /></p>
<p>Gas prices through the roof?</p>
<p>Mortgage crisis continues?</p>
<p>A looming recession?</p>
<p>You almost have to admire Web 2.0&#8242;s fight for their right to party.</p>
<p>Last night, it was quite a festive mood, as a mess o&#8217; tech press and a bunch of digital movers and shakers showed up at OutCast Communications&#8217; Seventh Annual CEO Dinner, held in the Grand Hall of San Francisco&#8217;s historic Ferry Building.</p>
<p>Big clients of OutCast include Facebook and Yahoo, as well as a lot of hyper-trendy start-ups.</p>
<p>Here is a lovely video I did, featuring OutCast&#8217;s T.J. Snyder and Margit Wennmachers, investor Ron &#8220;Sister Woman&#8221; Conway, Yahoo (YHOO) communications czar Brad Garlinghouse and PR&#8217;s Nicki Dugan, Facebook&#8217;s Brandee Barker, VC Stewart Alsop and the incomprehensibly iPhone-addled Robert Scoble:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1588493280}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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		<title>Fiascobook, Redux</title>
		<link>http://allthingsd.com/20080417/fiascobook/</link>
		<comments>http://allthingsd.com/20080417/fiascobook/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 22:42:49 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[Beacon]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Groups]]></category>
		<category><![CDATA[Fiascobook]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[news feed]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[valuation]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/20080417/fiascobook/</guid>
		<description><![CDATA[The ability to control how much information is available to the public has long been one of Facebook&#8217;s core principles. It was this very feature, for example, that Facebook used to distinguish itself from other social networks back when it first launched. Of course, the ensuing years proved that protecting the privacy of its users [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://digitaldaily.allthingsd.com/files/2008/04/fisacobook.jpg' class='centered' style="border: 1px solid #000;" alt='fisacobook.jpg' /></p>
<p>The ability to control how much information is available to the public has long been one of Facebook&#8217;s core principles. It was this very feature, for example, that Facebook used to distinguish itself from other social networks back when it first launched.</p>
<p>Of course, the ensuing years proved that protecting the privacy of its users was not exactly Facebook&#8217;s strong suit&#8211;especially when it came to digging up the advertising revenues necessary to justify its <a href="http://digitaldaily.allthingsd.com/20071024/facebook-microsoft/">fantastical $15 billion valuation</a>. There have been privacy issues with Facebook&#8217;s <a href="http://www.news.com/8301-10784_3-6112666-7.html">news-feed service</a>, with its controversial <a href="http://digitaldaily.allthingsd.com/20071203/epicurious-has-added-a-privacy-violation-to-your-facebook-profile/">Beacon advertising system,</a> and with its terms of service, which <a href="http://digitaldaily.allthingsd.com/20080123/quoted-13/">granted popular applications access to far more personal user data</a> than is necessary.</p>
<p>And now there&#8217;s another. A bug in permission restrictions in Facebook Groups allows members to upload content without first receiving permission from a Group admin. I know this firsthand, because over the past few days videos, photos and blog posts have been appearing on the <a href="http://www.facebook.com/group.php?gid=4395059177">All Things Digital Facebook Group</a>, and neither Walt, Kara nor I&#8211;<em>the only three people with admin privileges to the group</em>&#8211;put them there (<em>see screen below</em>). Worse, while I was able to delete the photos and blog posts, I was unable to pull the videos off the page. There was no mechanism to remove them.</p>
<p>Worse still, the bug that makes this possible is not specific to the All Things Digital Facebook Group alone. It affects all Facebook Groups, site-wide.</p>
<p>We alerted Facebook to the issue and the company quickly identified the bug. Said spokesperson Brandee Barker: &#8220;Engineering has pushed out a fix that should go site wide shortly.&#8221;</p>
<p><strong>UPDATE:</strong> Facebook engineers fixed the permissions bug, and we were able to remove the rogue videos from our page.</p>
<p><a href="http://digitaldaily.allthingsd.com/files/2008/04/atdfb.jpg"><img src='http://digitaldaily.allthingsd.com/files/2008/04/atdfb_small.jpg' class='centered' style="border: 1px solid #000;" alt='atdfb_small.jpg' /></a></p>
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		<title>Kara Visits DLD in Germany: EuroSchmoozing!</title>
		<link>http://allthingsd.com/20080121/kara-visits-dld-in-germany-euroschmoozing/</link>
		<comments>http://allthingsd.com/20080121/kara-visits-dld-in-germany-euroschmoozing/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 18:45:32 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Bebo]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[BuzzMachine]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[DLD]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hubert Burda Media]]></category>
		<category><![CDATA[Human Rights Watch]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jason Calacanis]]></category>
		<category><![CDATA[Joanna Shields]]></category>
		<category><![CDATA[Joseph Vardi]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Kenneth Roth]]></category>
		<category><![CDATA[Lars Hinrichs]]></category>
		<category><![CDATA[Mahalo]]></category>
		<category><![CDATA[Marcel Reichart]]></category>
		<category><![CDATA[Matt Cohler]]></category>
		<category><![CDATA[Munich]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Stephanie Czerny]]></category>
		<category><![CDATA[Xing]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080121/kara-visits-dld-in-germany-euroschmoozing/</guid>
		<description><![CDATA[Here&#8217;s a video I did about the first day of DLD&#8211;Digital, Life, Design&#8211;put on my Hubert Burda Media in Munich this week. The three-day conference focuses on digital innovation, science and culture. It is chaired by publisher Hubert Burda and serial Israeli investor Joseph Vardi and hosted by Stephanie Czerny and Marcel Reichart. I was [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a video I did about the <a href="http://kara.allthingsd.com/20080121/kara-visits-dld-in-germany/">first day of DLD</a>&#8211;Digital, Life, Design&#8211;put on my Hubert Burda Media in Munich this week.</p>
<p>The three-day conference focuses on digital innovation, science and culture. It is chaired by publisher Hubert Burda and serial Israeli investor Joseph Vardi and hosted by Stephanie Czerny and Marcel Reichart.</p>
<p>I was here to interview Kenneth Roth, the executive director of Human Rights Watch. In our session this afternoon, we talked about digital tools to improve reporting on human-rights abuses, the situation in China for U.S. Web companies like Yahoo and Google, along with what techies can do to help in this important arena.</p>
<p>I also hung around the conference and schmoozed, Eurostyle!, with a lot of folks, including Mahalo&#8217;s Jason Calacanis, BuzzMachine&#8217;s Jeff Jarvis and Vardi.</p>
<p>There is also some video from an interesting social-networking panel, featuring Matt Cohler of Facebook, Lars Hinrichs of Xing and Joanna Shields of Bebo.</p>
<p>Added bonus: I also got the no-comment-hand-over-camera move from Facebook&#8217;s Brandee Barker, but a promise of German beer!</p>
<p>Here&#8217;s the video:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1378365785}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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		<title>Have Yourself a Jerry Little Christmas Now?</title>
		<link>http://allthingsd.com/20071219/have-yourself-a-jerry-little-christmas-now/</link>
		<comments>http://allthingsd.com/20071219/have-yourself-a-jerry-little-christmas-now/#comments</comments>
		<pubDate>Wed, 19 Dec 2007 09:13:17 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[Cindy Lou Who]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Grinch]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071219/have-yourself-a-jerry-little-christmas-now/</guid>
		<description><![CDATA[Could Facebook Co-Founder and CEO Mark &#8220;Cindy Lou Who&#8221; Zuckerberg teach Yahoo Co-Founder and CEO Jerry &#8220;Grinch&#8221; Yang a thing or two about holiday cheer? You can bet your roast beast he could. BoomTown has been, we admit it, quite tough on both Zuckerberg and Facebook since we launched the site&#8211;about everything from its still [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2007/12/12.jpg' alt='grinch-who' /></p>
<p>Could Facebook Co-Founder and CEO Mark &#8220;Cindy Lou Who&#8221; Zuckerberg teach Yahoo Co-Founder and CEO Jerry &#8220;Grinch&#8221; Yang a thing or two about holiday cheer?</p>
<p>You can bet your roast beast he could.</p>
<p>BoomTown has been, we admit it, quite tough on both Zuckerberg and Facebook since we launched the site&#8211;about everything from its <a href="http://kara.allthingsd.com/20070928/facebook-as-online-ad-nirvana/">still unproven business prospects</a> to its <a href="http://kara.allthingsd.com/20071009/the-childrens-hour-facebook-apps-are-for-toddlers-there-we-said-it/">toddler widgets</a> to its <a href="http://kara.allthingsd.com/20070925/15-billion-more-reasons-to-worry-about-facebook/">insane valuation</a> to its <a href="http://kara.allthingsd.com/20071201/a-well-deserved-court-loss-for-facebook/">legal harassment of a magazine</a> to its <a href="http://kara.allthingsd.com/20071218/what-could-facebooks-beacon-have-been-and-still-be/">stalkerish Beacon ad product.</a></p>
<p>But Zuckerberg and his team, including its tireless and doubtlessly tired PR head Brandee Barker, have consistently responded to BoomTown&#8217;s prodding and posts without rancor and not too much disgruntlement.</p>
<p>(Except when <a href="http://kara.allthingsd.com/20070622/i-heart-mark-zuckerberg/">Zuckerberg once told me I was too mean to him</a>, but we&#8217;ll let that one pass, because we kind of are on the age issue, at least.)</p>
<p>While we can&#8217;t commend Facebook&#8217;s reaction to the Beacon controversy (too slow and too reactive and too little), given the level of leakiness around it, the hot social-networking company has handled its external relations with a level of maturity that is laudable, especially with the massive pressure involved in being the Web company of the moment.</p>
<p>Proof of that below. And Zuckerberg only looks 15% uncomfortable to be standing next to me&#8211;looking drunk, though I don&#8217;t drink, and oddly shiny&#8211;at a holiday party recently (picture credit goes to Facebook VP Owen Van Natta&#8217;s lovely wife, Jennifer).</p>
<p><img src='http://kara.allthingsd.com/files/2007/12/zuck.jpg' alt='zuck-swisher' class-'centered'/></p>
<p><span id="more-67517"></span></p>
<p>I had a great time debating issues with Zuckerberg at that party, and he seems game to continue that healthy back-and-forth in the future.</p>
<p>Contrast that to the ever-grinchy folks over at Yahoo, which I have also been pretty hard on, although I think I have also been fair given the state of turbulence at the Internet giant.</p>
<p>While I have consistently asked for interviews with most of its top execs, including Yang and President Sue Decker, only a very few&#8211;and I thank them for that, I <em>really</em> do&#8211;have been brave enough to talk openly about the many challenges that Yahoo faces.</p>
<p>Thank goodness, then, that Yahoo is the leakiest ship of all in the tech sector these days, providing BoomTown and others with a number of great scoops over the year.</p>
<p>Perhaps the <a href="http://kara.allthingsd.com/20070823/dear-diary-jerry-of-100-days/">100-Day Sacred Cow VisionQuest Countdown</a> was annoying, but it was Yang who set the stakes and then did not exactly deliver the goods.</p>
<p>Perhaps Yahoo cringes at <a href="http://kara.allthingsd.com/20071214/the-attack-on-the-yahoo-vice-presidents-more-exec-departures/">reports of the many departures of execs</a>&#8211;some leaving, others pushed.</p>
<p>Perhaps it does not like the speculation on its <a href="http://kara.allthingsd.com/20071025/day-100/">lack of bold moves</a> or the <a href="http://kara.allthingsd.com/20070507/yahoo-the-jelly-memo/">prospects of a takeover</a> or worries about its declining share of the search market.</p>
<p>And perhaps Yang was irked by all my brilliant videos, including <a href="http://kara.allthingsd.com/20071009/using-my-kids-to-raise-money-for-the-kids-at-donorschooseorg/">shamelessly using my own children</a>, to raise money for a good cause, all while haranguing him for one simple lunch! (In that case, though, that would mean he had somehow completely lost his sense of humor.)</p>
<p>But, as I have written time and again, Yahoo has amazing traffic, brand, engagement and products, and I look forward to seeing it reinvigorate itself&#8211;which is always a great story.</p>
<p>It would be nice then to be able to talk to Yang and others on the record about its epic struggle to right itself.</p>
<p>Thus, with a little help from Photoshopping fiend Adam Tow, here&#8217;s my wish for blog peace and good will in 2008.</p>
<p>(Or, more aptly&#8211;Fah who for-aze! Dah who dor-aze! Welcome Christmas! Come this way!):</p>
<p><img src='http://kara.allthingsd.com/files/2007/12/11.jpg' alt='yang-swisher' class='centered'/></p>
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		<title>Mark &#039;Sorry&#039; Zuckerberg&#039;s Beacon Memo: BoomTown Decodes It, So You Don’t Have To!</title>
		<link>http://allthingsd.com/20071206/mark-sorry-zuckerbergs-beacon-memo-boomtown-decodes-it-so-you-don%e2%80%99t-have-to/</link>
		<comments>http://allthingsd.com/20071206/mark-sorry-zuckerbergs-beacon-memo-boomtown-decodes-it-so-you-don%e2%80%99t-have-to/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 08:10:42 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Beacon]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Randy Falco]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[Winklevoss]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071206/mark-sorry-zuckerbergs-beacon-memo-boomtown-decodes-it-so-you-don%e2%80%99t-have-to/</guid>
		<description><![CDATA[Yesterday, Facebook Founder and CEO Mark Zuckerberg posted a major mea culpa blog post about the controversy around its Beacon ad product, which can track your purchases on some external sites and send the information back to your profile's news feed.

As usual, BoomTown asked for the obligatory on-the-record interview with Zuckerberg, but he still has not invited us over to get social at his social networking HQ in Palo Alto, Calif. So while we're waiting by the phone, we need to get busy.

Thus, we continue our thankless quest to decode all memos from Internet moguls (BoomTown speaks fluent Web 2.0 double talk).]]></description>
			<content:encoded><![CDATA[<p>Yesterday, Facebook Founder and CEO Mark Zuckerberg posted a <a href="http://blog.facebook.com/blog.php?post=7584397130">major mea culpa blog post</a> about <a href="http://digitaldaily.allthingsd.com/20071205/fiascobook-redux/">the controversy around its Beacon ad product</a>, which can track your purchases on some external sites and send the information back to your profile&#8217;s news feed.</p>
<p><img src='http://kara.allthingsd.com/files/2007/12/renderclean.jpeg' alt='zuck' class='centered'/></p>
<p>As usual, BoomTown asked for the obligatory on-the-record interview with Zuckerberg (pictured above), but he still has not invited us over to get social at his social-networking HQ in Palo Alto, Calif. So while we&#8217;re waiting by the phone, we need to get busy.</p>
<p>Thus, we continue our thankless quest to decode all memos from Internet moguls (BoomTown speaks fluent Web 2.0 double talk).</p>
<p>(In October, we did this for <a href="http://kara.allthingsd.com/20071016/aol-layoffs-memo-boomtown-decodes-the-memo-so-you-dont-have-to/">Randy Falco&#8217;s memo about the AOL layoffs</a>. And, back in late August, we also <a href="http://kara.allthingsd.com/20070830/yahoo-held-hostage-day-48-boomtown-decodes-the-memo-so-you-dont-have-to/">translated a memo from Yahoo President Sue Decker</a> about its reorganization of management.)</p>
<p>So here&#8217;s my take on Mark&#8217;s take:</p>
<p><strong>Mark wrote:</strong> <em>Thoughts on Beacon</em></p>
<p><strong>Translation:</strong> Facebook PR head Brandee Barker&#8217;s thoughts on Beacon, so Valleywag&#8217;s Owen Thomas will stop pestering her.</p>
<p><strong>Mark wrote:</strong> <em>About a month ago, we released a new feature called Beacon to try to help people share information with their friends about things they do on the Web. We&#8217;ve made a lot of mistakes building this feature, but we&#8217;ve made even more with how we&#8217;ve handled them. We simply did a bad job with this release, and I apologize for it. While I am disappointed with our mistakes, we appreciate all the feedback we have received from our users. I&#8217;d like to discuss what we have learned and how we have improved Beacon.</em></p>
<p><strong>Translation:</strong> I thought I was the CEO&#8230;<em>b#*t#*</em>, as my business card used to read, but it turns out maybe not so much. I would surely like to zombie-bite those annoying reporters, the whiny privacy advocates and those cut-and-run advertisers, who obviously don&#8217;t understand my $15 billion worth of genius. I wonder if I could find a way to blame the Winklevosses, who have the audacity to sue me for stealing their original social networking idea at Harvard!</p>
<p><strong>Mark wrote:</strong> <em>When we first thought of Beacon, our goal was to build a simple product to let people share information across sites with their friends. It had to be lightweight so it wouldn&#8217;t get in people&#8217;s way as they browsed the Web, but also clear enough so people would be able to easily control what they shared. We were excited about Beacon because we believe a lot of information people want to share isn&#8217;t on Facebook, and if we found the right balance, Beacon would give people an easy and controlled way to share more of that information with their friends.</em></p>
<p><strong>Translation:</strong> When we first thought of Beacon, we thought it would make <em>bank</em> to backfill that kooky valuation, so Steve Ballmer would stop texting me &#8220;Where&#8217;s the beef, dude?&#8221; hourly. By lightweight, we meant we were actually thinking of a sneaky way of tricking users into becoming digital billboards without realizing it. By easy and controlled, we meant an easy way to control their brains into thinking this was a good thing.</p>
<p><strong>Mark wrote:</strong> <em>But we missed the right balance. At first we tried to make it very lightweight so people wouldn&#8217;t have to touch it for it to work. The problem with our initial approach of making it an opt-out system instead of opt-in was that if someone forgot to decline to share something, Beacon still went ahead and shared it with their friends. It took us too long after people started contacting us to change the product so that users had to explicitly approve what they wanted to share. Instead of acting quickly, we took too long to decide on the right solution. I&#8217;m not proud of the way we&#8217;ve handled this situation and I know we can do better.</em></p>
<p><strong>Translation:</strong> But we lost our balance sitting on the big pile of money we got from Microsoft and that richer-than-rich Asian billionaire. To repeat: Lightweight=sneaky. Since most of our users are too busy popping each others zits or sending digital teddy bears or being cartoonified, we were shocked that they were actually paying attention to our efforts to milk their interests in, say, mountain biking or spelunking, as if they were cows and we were Old MacDonald. E-I-E-I-Oops.</p>
<p><strong>Mark wrote:</strong> <em>Facebook has succeeded so far in part because it gives people control over what and how they share information. This is what makes Facebook a good utility, and in order to be a good feature, Beacon also needs to do the same. People need to be able to explicitly choose what they share, and they need to be able to turn Beacon off completely if they don&#8217;t want to use it.</em></p>
<p><strong>Translation:</strong> Facebook has succeeded so far, in part because people are simultaneously natural stalkers and shameless exhibitionists. So we thought they&#8217;d jump at the chance to tell all their friends they had bought, say, a year&#8217;s supply of Viagra or downloaded songs from Air Supply or ordered several pairs of Spanx.</p>
<p><strong>Mark wrote:</strong> <em>This has been the philosophy behind our recent changes. Last week we changed Beacon to be an opt-in system, and today we&#8217;re releasing a privacy control to turn off Beacon completely. You can find it here. If you select that you don&#8217;t want to share some Beacon actions or if you turn off Beacon, then Facebook won&#8217;t store those actions even when partners send them to Facebook.</em></p>
<p><strong>Translation:</strong> Philosophy? All those Harvard philosophy majors now work for <em>me</em> in customer service. Opt-in, opt-out. If we say it fast over and over again, users will hopefully get really dazed and confused and just lay down and accept their ultimate fate as target practice for marketers. More to the point, I just said we will <em>still</em> receive information on all your purchases and I hope you did not notice that. Opt-in-opt-out-opt-in-opt-out-opt-in-opt-out. Are you getting sleepy yet?</p>
<p><strong>Mark wrote:</strong> <em>On behalf of everyone working at Facebook, I want to thank you for your feedback on Beacon over the past several weeks and hope that this new privacy control addresses any remaining issues we&#8217;ve heard about from you.</em></p>
<p><strong>Translation:</strong> And we have made it <a href="http://www.facebook.com/privacy.php?view=unconfirmed_actions">extra special confusing to change your Beacon settings</a>, because of all the whining from you teeny brains, which is really annoying to us big brains here at Facebook. To get back at you, we&#8217;re hard at work thinking up all sorts of new privacy violations you&#8217;ll never be able to understand!</p>
<p><strong>Mark wrote:</strong> <em>Thanks for taking the time to read this.</em></p>
<p><strong>Translation:</strong> You may return to your regularly scheduled SuperPoking.</p>
<p><strong>Mark wrote:</strong> <em>Mark</em></p>
<p><strong>Translation:</strong> Beacon fiasco aside, I&#8217;m still the <em>CEO b#*#*</em>, no matter how many times Swisher mocks my flip-flops.</p>
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		<title>A Well-Deserved Court Loss for Facebook</title>
		<link>http://allthingsd.com/20071201/a-well-deserved-court-loss-for-facebook/</link>
		<comments>http://allthingsd.com/20071201/a-well-deserved-court-loss-for-facebook/#comments</comments>
		<pubDate>Sat, 01 Dec 2007 22:57:14 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<description><![CDATA[It should come as no surprise, of course, given it was essentially a legal temper tantrum on the part of Facebook founder Mark Zuckerberg. But a judge in Massachusetts wisely denied an inane request by the Palo Alto, Calif.-based social-networking start-up to take down confidential court documents that 02138 magazine had made available for downloading [...]]]></description>
			<content:encoded><![CDATA[<p>It should come as no surprise, of course, given it was essentially a legal temper tantrum on the part of Facebook founder Mark Zuckerberg.</p>
<p>But a judge in Massachusetts wisely denied an inane request by the Palo Alto, Calif.-based social-networking start-up to take down confidential court documents that 02138 magazine had made available for downloading on its Web site.</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/zuckerberg.jpg' alt='zuckerberg' class='centered'/></p>
<p>The documents were part of a hard-hitting piece called &#8220;Poking Facebook&#8221; by free-lancer Luke O&#8217;Brien, which 02138 recently published, about the origins of Facebook at Harvard University.</p>
<p>&#8220;This is a victory not only for 02138, but for the First Amendment as well. We felt we had an important responsibility to report the story and we hope that we were able to promote greater public understanding of the origins of a powerful and influential Web site,&#8221; said 02138 President and Founder Bom Kim in a statement. &#8220;The judge concluded that the article was an example of &#8216;core journalism&#8217; and that the original documents on 02138mag.com increased transparency, offering readers unfiltered access to more information on which to evaluate the story.&#8221;</p>
<p>Facebook had no comment.</p>
<p>But how could its execs, really, given the appalling nature of their efforts to quash documents that should not have been, especially because they were already loose on the Web?</p>
<p><span id="more-67439"></span></p>
<p>By way of background, <a href="http://kara.allthingsd.com/20071130/ironic-yes-but-zuckerbergs-privacy-violated/">as we reported here Friday</a>, the legal brouhaha started not because, as Facebook maintained, confidential court documents were released, but because some of the those documents&#8211;including an application to Harvard University&#8211;contained Facebook founder Mark Zuckerberg&#8217;s Social Security number, the full name of his girlfriend and the address of his parents&#8217; house in New York.</p>
<p>02138, an independent magazine focused on Harvard alumni like Zuckerberg, put up a <a href="http://www.02138mag.com/magazine/article/1764.html">series of court documents in a downloadable format here</a> it had obtained from a court in Massachusetts to add to its <a href="http://www.02138mag.com/magazine/article/1724.html">Facebook story</a>.</p>
<p>The documents were related to another lawsuit being waged against Facebook and Zuckerberg by the founders of another social-networking service at Harvard called ConnectU about whether Zuckerberg&#8211;who was supposed to program ConnectU&#8211;illegally took ideas from it to create Facebook.</p>
<p>At first, though, editors had inadvertently not redacted that sensitive personal information about Zuckerberg from the documents it posted. It was a sloppy mistake, but they quickly removed those references.</p>
<p>Apparently, that was not good enough for Facebook&#8217;s Zuckerberg.</p>
<p>Said Facebook PR head Brandee Barker Friday after the emergency filing to stop 02138 (and who has to have the most thankless job on the Web these days): &#8220;We filed the motions to let the court know that its orders were being violated. One reason the court ordered certain documents&#8217; protection was to prevent exactly what has happened: misusing documents and taking documents out of context to sling mud. We want to be clear on what these motions are about. These are not about an article the magazine has written, these are about documents that were protected by a court that have been misused.&#8221;</p>
<p>Ironically, the release of Zuckerberg&#8217;s personal information comes just as his company is under intense fire for new ad programs it recently introduced, especially one called Beacon, which can track your purchases on some external sites and send the information back to your Facebook profile&#8217;s news feed.</p>
<p>While it made some changes in Beacon last week, Facebook has not given users a global opt-out of the controversial marketing system in which the social network is seeking to link behavior and advertising more tightly for supposedly bigger payoffs.</p>
<p>Of course, after more bad publicity, rising user ire and inevitable advertiser pull-out from the program (Coca-Cola has already headed for the hills, according to reports), it&#8217;s a good bet that Facebook will be forced into an opt-out-for-all solution.</p>
<p>But, I am guessing given what was to be simple stubbornness on the part of Zuckerberg, another few rounds of devastating publicity for Facebook.</p>
<p>Let&#8217;s just say that this is not a good thing for a company that recently got a $15 billion valuation after $300 million of investments by Microsoft and last week, <a href="http://kara.allthingsd.com/20071130/facebook-nabs-60-million-investment-from-li-ka-shing/">as first reported by BoomTown</a> here, Asian billionaire Li Ka-shing.</p>
<p>There is little question in my mind&#8211;and it has to be going through the minds of all Facebook employees and investors&#8211;that all this should be considered a major fumble on the part of 20-something CEO Zuckerberg, whose judgment on how to handle both Beacon and in waging the pointless lawsuit against 02138 seems deeply flawed at best.</p>
<p>More on <em>that</em> key issue for Facebook here in BoomTown next week.</p>
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		<title>Ironic, Yes, But Zuckerberg&#039;s Privacy Violated</title>
		<link>http://allthingsd.com/20071130/ironic-yes-but-zuckerbergs-privacy-violated/</link>
		<comments>http://allthingsd.com/20071130/ironic-yes-but-zuckerbergs-privacy-violated/#comments</comments>
		<pubDate>Fri, 30 Nov 2007 16:09:09 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<description><![CDATA[[UPDATED with more information.]

So exactly why did Facebook unleash such a massive legal fury on 02138 magazine yesterday over documents the publication posted online?

Because, said sources, those documents--including an application to Harvard University--contained Facebook founder Mark Zuckerberg's Social Security number, the full name of his girlfriend and the address of his parent's house in New York.

Now, apparently, the Beacon's on the other foot.]]></description>
			<content:encoded><![CDATA[<p>[UPDATED with more information.]</p>
<p>So exactly why did Facebook unleash such a massive legal fury on 02138 magazine yesterday over documents the publication posted online?</p>
<p><img src='http://kara.allthingsd.com/files/2007/11/1126.jpg' alt='02138' /></p>
<p>Because, said sources, those documents&#8211;including an application to Harvard University&#8211;contained Facebook founder Mark Zuckerberg&#8217;s Social Security number, the full name of his girlfriend and the address of his parent&#8217;s house in New York.</p>
<p>Now, apparently, the Beacon&#8217;s on the other foot.</p>
<p>The independent magazine, which is aimed at Harvard alumni, put up a <a href="http://www.02138mag.com/magazine/article/1764.html">series of court documents in a downloadable format here</a> it obtained from a court in Massachusetts related to a <a href="http://www.02138mag.com/magazine/article/1724.html">hard-hitting story it recently published about the origins of Facebook at Harvard</a>, and had inadvertently not redacted that sensitive personal information in all places at first.</p>
<p>It has since removed those references, but many online readers had already downloaded the PDF files.</p>
<p>&#8220;It was a regrettable error and we have fixed it,&#8221; said Richard Bradley, executive editor of the magazine.</p>
<p>Wrote the magazine&#8217;s spokesperson in a statement to BoomTown: &#8220;1) It was an oversight and as soon as 02138 was alerted they took it down. 2) The parents&#8217; address is listed in the white pages and they are the only Zuckerbergs in Dobbs Ferry. 02138 nonetheless took it down as a courtesy. 3) This was not brought to 02138’s attention by Facebook.&#8221;</p>
<p><em>Harsh!</em></p>
<p><span id="more-67434"></span></p>
<p>Facebook fired back just as hard, via an email from PR head Brandee Barker.</p>
<p>She wrote: &#8220;We filed the motions to let the court know that its orders were being violated. One reason the court ordered certain documents&#8217; protection was to prevent exactly what has happened: misusing documents and taking documents out of context to sling mud. We want to be clear on what these motions are about. These are not about an article the magazine has written, these are about documents that were protected by a court that have been misused.</p>
<p>&#8220;Mark Zuckerberg and many others built Facebook through their own ingenuity and hard work, and they are focused on building it further. It is unfortunate but not surprising that others falsely claim credit for it after its enormous success.&#8221;</p>
<p>The documents Facebook is seeking to squash are confidential and related to another lawsuit being waged against Facebook and Zuckerberg by founders of another social-networking service at Harvard called ConnectU about whether Zuckerberg&#8211;who was supposed to program ConnectU&#8211;illegally took ideas from it to create Facebook.</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/mark.jpg' alt='mark' class='alignleft'/></p>
<p>The release of such sensitive information about Mark Zuckerberg (pictured here while a student at Harvard) on the Web is, of course, deeply ironic given that Facebook is embroiled in a controversy over advertising practices it has unveiled recently that some think are violations of Facebook users&#8217; privacy.</p>
<p>Yesterday, Facebook announced changes to one of those ad practices&#8211;called Beacon, which can track your purchases on some external sites and send the information back to your Facebook profile&#8217;s news feed&#8211;to try to assuage those critics by giving users more control over the data. There is still, though, no global opt-out of the controversial marketing system in which the social network is seeking to link behavior and advertising more tightly.</p>
<p>At the same time, it also filed emergency legal motions to get 02138 to take down those documents, which also included Zuckerberg&#8217;s testimony in a court case over whether he stole the idea for Facebook, a personal online journal and also financial documents from 2005 for Facebook.</p>
<p>In an online blog post to readers, Bradley said: &#8220;We believe that we have a legal right to post them online and that you have a legal right to read them. Meantime, spread the word that a company which plans to collect and sell personal information about 50 million people doesn&#8217;t want one magazine to do the same about Facebook and its founder Mark Zuckerberg.&#8221;</p>
<p>02138 president and founder Bom Kim, who launched the magazine a year ago with Dan Loss and with the backing of Atlantic Media, said Facebook&#8217;s legal action against the article and documents illustrate some troubling issues for Facebook related to its young founder.</p>
<p>&#8220;I hope this points to the fact that Zuckerberg and those around him are concerned by the questions the documents raise about Zuckerberg&#8217;s behavior in the past and in the origins of Facebook,&#8221; he said in an interview today.</p>
<p>Indeed, as I pointed out in a post I did earlier this week about the article in 02138: &#8220;As the legal battle works its way through the system, mostly related to the question of whether Zuckerberg illegally stole the basic idea for Facebook, the one carry-away from the article is still astonishing&#8211;and also a little disturbing: Just how many enemies he has collected at such a young age.&#8221;</p>
<p>Magazine sources said Facebook lawyers seemed more concerned about the posting of the online journal written by Zuckerberg, which was&#8211;shall we say&#8211;a bit juvenile, with references to being drunk and making fun of other students, as well as the Facebook financial documents.</p>
<p>But sources close to Facebook said Zuckerberg was furious about the release of his more personal information, like the Social Security number.</p>
<p>Facebook also argued in its motions that the documents were sealed by the court. 02138&#8242;s Bradley said the free-lance reporter, Luke O&#8217;Brien, who wrote the article, got them legally from the office of the U.S. Court of Appeals for the First Circuit in Boston.</p>
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		<title>Kara Visits the Public Relations Society of America&#8211;Silicon Valley Chapter&#8211;Dinner</title>
		<link>http://allthingsd.com/20071129/kara-visits-the-public-relations-society-of-america-silicon-valley-chapter-dinner/</link>
		<comments>http://allthingsd.com/20071129/kara-visits-the-public-relations-society-of-america-silicon-valley-chapter-dinner/#comments</comments>
		<pubDate>Thu, 29 Nov 2007 09:08:52 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[Business Week]]></category>
		<category><![CDATA[CNBC]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Don Clark]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Jim Goldman]]></category>
		<category><![CDATA[Public Relations Society of America]]></category>
		<category><![CDATA[Rob Hof]]></category>
		<category><![CDATA[Robert Scoble]]></category>
		<category><![CDATA[Scobleizer]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Victoria Barret]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071129/kara-visits-the-public-relations-society-of-america-silicon-valley-chapter-dinner/</guid>
		<description><![CDATA[Last night, the Public Relations Society of America&#8217;s Silicon Valley chapter held its annual &#8220;Media Influencer&#8221; dinner at the Computer History Museum, which featured a spate of tech journalists pitching a large room full of PR people about what&#8217;s hot in the sector. Turning the tables this year&#8211;and apparently getting &#8220;honored&#8221; by the group&#8211;were: Victoria [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2007/11/logo_prsa-sv.gif' alt='prsa' /></p>
<p>Last night, the <a href="http://www.siliconprsa.org/">Public Relations Society of America&#8217;s Silicon Valley chapter</a> held its annual &#8220;Media Influencer&#8221; dinner at the Computer History Museum, which featured a spate of tech journalists pitching a large room full of PR people about what&#8217;s hot in the sector.</p>
<p>Turning the tables this year&#8211;and apparently getting &#8220;honored&#8221; by the group&#8211;were: Victoria Barret of Forbes, CNBC&#8217;s Jim Goldman, Business Week&#8217;s Rob Hof, The Wall Street Journal&#8217;s Don Clark, Robert Scoble of Scobleizer and BoomTown. (USA Today&#8217;s Jon Swartz could not attend.)</p>
<p>Venture capitalist Ann Winblad moderated the event, which seemed akin to trying to herd cats.</p>
<p>Some of the topics included: Facebook (of course, and whose PR head Brandee Barker appears in the video below after a harrowing day handling Lesley Stahl of &#8220;60 Minutes,&#8221; which is doing a piece on the social-networking site with an apparent focus on&#8211;also, of course&#8211;privacy); the impact of the possibly looming recession on tech; Apple&#8217;s iPhone (of course, of course); Google (triple of course); the resurgence of the enterprise space; and the fate of Yahoo.</p>
<p>Here is video of the event:</p>
<p>(I still am having problems with the Brightcove player, so I uploaded the video to YouTube.)</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/K8JaNALEd90"></param> <embed src="http://www.youtube.com/v/K8JaNALEd90" type="application/x-shockwave-flash" width="380" height="313"></embed></object></p>
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		<title>Kara Visits the Monaco Media Forum: Opening Dinner</title>
		<link>http://allthingsd.com/20071109/kara-visits-the-monaco-media-forum-opening-dinner/</link>
		<comments>http://allthingsd.com/20071109/kara-visits-the-monaco-media-forum-opening-dinner/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 07:03:08 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FON]]></category>
		<category><![CDATA[Hermitage Hotel]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Martin Varsavsky]]></category>
		<category><![CDATA[Monaco]]></category>
		<category><![CDATA[Monaco Media Forum]]></category>
		<category><![CDATA[Monte-Carlo]]></category>
		<category><![CDATA[Netvibes]]></category>
		<category><![CDATA[Owen Van Natta]]></category>
		<category><![CDATA[Pali Capital]]></category>
		<category><![CDATA[Richard Greenfield]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Tariq Krim]]></category>
		<category><![CDATA[Yossi Vardi]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071109/kara-visits-the-monaco-media-forum-opening-dinner/</guid>
		<description><![CDATA[So, the Monaco Media Forum in Monte-Carlo kicked off last night with a dinner at the famed Hermitage Hotel on the Square Beaumarchais. It was a fancy gold-leaf setting for the gathering of Silicon Valley and European digital media execs, investors and entrepreneurs, a kickoff to two days of discussion about the state of tech [...]]]></description>
			<content:encoded><![CDATA[<p>So, the <a href="http://www.monacomediaforum.org/">Monaco Media Forum</a> in Monte-Carlo kicked off last night with a dinner at the famed Hermitage Hotel on the Square Beaumarchais.</p>
<p>It was a fancy gold-leaf setting for the gathering of Silicon Valley and European digital media execs, investors and entrepreneurs, a kickoff to two days of discussion about the state of tech and media in this glam town on the Riviera.</p>
<p>Why am I here? (No, not a boondoggle!)</p>
<p>Actually, to learn more about the most interesting European players, as Walt Mossberg and I consider whether to take our successful <a href="http://www.allthingsd.com/d"><strong>D: All Things Digital</strong></a> conference to Dublin next fall.</p>
<p>On my way to the dinner, I ran smack into Facebook bigwig Owen Van Natta and PR head Brandee Barker in front of the conference hotel. They had just flown in, as Van Natta is being interviewed here.</p>
<p>Though they looked horrified to see me as their first greeter, the pair were too exhausted to flee screaming from BoomTown&#8217;s usual stalking&#8211;which has now gone international&#8211;and went off for some much-needed sleep after a busy few weeks of Microsoft-shaking-down and social-ads-launching.</p>
<p>Nonetheless, even without them, Facebook and social networking were Topic A at the dinner among the attendees.</p>
<p>Tomorrow: Barry Diller on why he sliced and diced his Net assets and more.</p>
<p>Until then, here&#8217;s some cogent thoughts from four attendees&#8211;ubiquitous Israeli entrepreneur Yossi Vardi, very sharp Richard Greenfield of Pali Capital, friendly Netvibes CEO Tariq Krim and charming FON founder Martin Varsavsky&#8211;in a video:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1305003559}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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		<title>Facebook Deal or No Deal: The Way They Were</title>
		<link>http://allthingsd.com/20071021/facebook-deal-or-no-deal-the-way-they-were/</link>
		<comments>http://allthingsd.com/20071021/facebook-deal-or-no-deal-the-way-they-were/#comments</comments>
		<pubDate>Sun, 21 Oct 2007 09:09:17 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Adam D'Angelo]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[Chamath Palihapitiya]]></category>
		<category><![CDATA[David Sze]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Dustin Moskovitz]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gideon Yu]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jim Breyer]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Matt Cohler]]></category>
		<category><![CDATA[Owen Van Natta]]></category>
		<category><![CDATA[Peter Thiel]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071021/facebook-deal-or-no-deal-the-way-they-were/</guid>
		<description><![CDATA[Since we are refraining from writing about the current deals being mulled over by Facebook (see this post and also this disclosure)&#8211;one for its international ad business with rivals Google and Microsoft vying for the privilege of losing money in a guaranteed revenue deal and another to complete a mega-round of funding that will value [...]]]></description>
			<content:encoded><![CDATA[<p>Since we are refraining from writing about the current deals being mulled over by Facebook (see this <a href="http://kara.allthingsd.com/20071015/facebook-funding-still-talking/">post</a> and also this <a href="http://allthingsd.com/about/kara-swisher/ethics/">disclosure</a>)&#8211;one for its international ad business with rivals Google and Microsoft vying for the privilege of losing money in a guaranteed revenue deal and another to complete a mega-round of funding that will value the hot social-networking site at $15 billion&#8211;BoomTown is bored!</p>
<p>And surly, given that we always have a lot to say about Facebook. (OK, <em>OK</em>, one tidbit: Its execs and investors have been disagreeing over how big a new investment to take&#8211;the operations folks want more cash and the VCs less dilution.)</p>
<p>That does not mean I do not hope to break news of what Facebook finally manages to decide to do, both with regard to partners and its funding, but that I will bow out of parsing this particular set of deals in excessive detail.</p>
<p>But our ennui got us thinking to back in mid-August, when we did a <a href="http://kara.allthingsd.com/20070816/the-men-and-no-women-facebook-of-facebook-management/">post making our own Facebook of the top execs there</a> using your basic corporate shots.</p>
<p>So now, before they become all rich and start flying private, we compiled from less corporate pictures we found right on Facebook and the Web&#8211;we were going for a more fun Facebook of the players here.</p>
<p>We used all the execs from the last one, but we also added one woman, PR maven Brandee Barker, as well as the three principal VCs.</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/mark.jpg' alt='mark' class='centered'/></p>
<p>Co-founder <strong>and CEO Mark Zuckerberg</strong> in a picture presumably taken at Harvard. He looks so young and naive. Kind of like now.</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/adam.jpg' alt='adam' width='380' height='313' class='centered'/></p>
<p>Zuckerberg best buddy and tech genius <strong>Adam D&#8217;Angelo</strong> (VP and CTO) on a thrilling night at Foo Camp! What could be more fun than an overhead projector and a room full of geeky guys!</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/dustin.jpg' alt='dustin' class='centered' /></p>
<p>Who knew co-founder and VP of Engineering <strong>Dustin Moskovitz</strong> was such a fox? His future is so bright, he needs those rad shades!</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/vannatta.jpg' alt='vannatta' width='380' height='313' class='centered'/></p>
<p>What deft bit of performance art is wacky <strong>Owen Van Natta</strong>, VP of Operations and Chief Revenue Officer, performing here? A meditation on life as an underling of various and sundry Web moguls&#8211;all Silly String and sorrows?</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/chamath.jpg' alt='chamath' width='380' height='313' class='centered'/></p>
<p>We have no idea what <strong>Chamath Palihapitiya</strong>, VP of Product Marketing and Operations, is doing, but it looks cool, and he&#8217;s dressed natty as always.</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/matt.jpg' alt='matt' class='centered'/></p>
<p>Hey, who also knew that VP of Strategy and Operations <strong>Matt Cohler</strong> was in a 1990s techno-rock duo? (Oh, he&#8217;s the one without the shades.)</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/gideon.jpg' alt='gideon' width='380' height='313' class='centered'/></p>
<p>VP and CFO <strong>Gideon &#8220;Death Cat&#8221; Yu</strong> used to have to drink from public fountains, but soon he&#8217;ll have his own, spewing only the finest champagne!</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/brandee.jpg' alt='brandee' width='380' height='313' class='centered'/></p>
<p>It is hard to know where to begin with this picture of PR head <strong>Brandee Barker</strong> (is she headed for the Castro Street Fair?). But I say: Own it, sister!</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/thiel.JPG' alt='thiel' width='380' height='313' class='centered'/></p>
<p>There are exactly zero interesting pictures of doubtlessly interesting Founders Fund VC <strong>Peter Thiel</strong> online (and we looked hard). That&#8217;s him on the right, looking the most normal of this PayPal crew.</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/jim.jpg' alt='jim' class='centered'/></p>
<p>Again, it is hard to know exactly what Accel Partners VC <strong>Jim Breyer</strong> is up to here, but we think the hat might be a new and exciting look for him.</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/sze.jpg' alt='sze' width='340' height='283' class='centered'/></p>
<p>Greylock Partners VC <strong>David Sze</strong> is thinking really hard about how he can say Facebook is worth $15 billion and still keep a straight face and refrain from cackling in front of all the other VCs at Il Fornaio.</p>
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