BrandIndex

Online Survey: The New BlackBerry Tour Is a Hit With the Matlock Set

Peter Kafka in Media on August 11, 2009 at 1:30 pm PT

BlackBerry’s new Tour has garnered fairly positive reviews from the geek press. But you know who really loves it? Oldsters in the 35-49 age bracket. Or at least that’s what a new online brand survey says.

Are Those Anti-Apple Microsoft Ads Actually Working?

Peter Kafka in Media on May 19, 2009 at 3:45 am PT

The Web is full of armchair ad critics, particularly when it comes to spots from Apple and Microsoft. And the usual consensus from the chattering classes: Apple ads goooood. Microsoft ads baaaaaad. But Microsoft’s latest campaign, which features documentary-like tales of youngish people priced out by Apple, may actually be working. At least when it comes to youngish people’s perceptions of the two brands.