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43 posts and columns on branding
With New Weather Channel Deal, Twitter Aims to Make It Rain for Brands
The microblogging service continues its native-ads pitch to brands, integrating partner video content with tweets.Cisco Sued for Trademark Infringement Over Marketing Slogan
Tomorrow Starts Where?News Byte
Tweetdeck Gets a Facelift
In line with a series of recent aesthetic changes to its mobile products, the Twitter-owned Tweetdeck application updated its desktop apps Tuesday, aiming to streamline the layout while adding features for power users. Among the changes are revamped columns, more instantaneous access to individual tweet actions and, of course, a refresh of the Twitter bird icon to the new logo.Australian iPad Incident Costs Apple $2.29 Million
Apple has resolved its iPad branding difficulties Down Under.Apple to Pay Millions for Australian 4G iPad Debacle
Apple is facing a penalty of more than $2 million Australian for allegedly misleading consumers about the 4G capabilities of the new iPad.One Bird to Rule Them All: Twitter Tweaks Its Branding Strategy
Say goodbye to all the different Twitter icons and hello to a new blue bird.Apple on Australian 4G: You’re Branding It Wrong
Apple tells regulators it’s not the iPad that’s been mislabeled, it’s Australia’s 3G networks.News Byte
Lowe’s Hardware Remodels Offerings by Acquiring Online Retailer
In order to expand its offerings online, Lowe’s has acquired ATG Stores, a Kirkland, Wash.-based home improvement retailer that operates more than 500 Web sites, ranging from LightingUniverse.com to HandandPowerToolShop.com. Terms of the deal were not disclosed. Lowe’s said the 12-year-old company will continue to maintain separate branding and independent merchandising.Voices
Tweeting Without Fear
Who would have thought typing such short messages could be so tricky?Voices





