48 posts and columns on branding
Skype Marketing Exec Steele Heads to Jive in Top Strategy and Marketing Role
The social business platform grabs former Microsoft and Yahoo vet.Voices
One Kings Lane to Roll Out Own Labels
One Kings Lane will for the first time roll out a private label of towels and bedding, potentially pitting the online home-goods retailer against the site’s traditional suppliers.Microsoft CEO Promises to Limit Nokia Phone Names to 10 Syllables or Less
“I think we can probably do better for consumer names than ‘Nokia Lumia Windows Phone 1020.'”Finally! Usain Bolt Is Now a Playable Character in Temple Run 2.
A clever publicity stunt for both the six-time Olympic gold medalist and the once-dominant, now-flagging mobile game.Why Some Videogame Characters Get Toys, and Others Don’t
Why you can’t hug Om Nom until he’s been downloaded a couple hundred million times.With New Weather Channel Deal, Twitter Aims to Make It Rain for Brands
The microblogging service continues its native-ads pitch to brands, integrating partner video content with tweets.Cisco Sued for Trademark Infringement Over Marketing Slogan
Tomorrow Starts Where?News Byte