With New Weather Channel Deal, Twitter Aims to Make It Rain for Brands

The microblogging service continues its native-ads pitch to brands, integrating partner video content with tweets.
twitter-revenue-model

Cisco Sued for Trademark Infringement Over Marketing Slogan

Tomorrow Starts Where?
lawsuits_380-feature

News Byte

Tweetdeck Gets a Facelift

In line with a series of recent aesthetic changes to its mobile products, the Twitter-owned Tweetdeck application updated its desktop apps Tuesday, aiming to streamline the layout while adding features for power users. Among the changes are revamped columns, more instantaneous access to individual tweet actions and, of course, a refresh of the Twitter bird icon to the new logo.

Australian iPad Incident Costs Apple $2.29 Million

Apple has resolved its iPad branding difficulties Down Under.
bruces02

Apple to Pay Millions for Australian 4G iPad Debacle

Apple is facing a penalty of more than $2 million Australian for allegedly misleading consumers about the 4G capabilities of the new iPad.
bruces02

One Bird to Rule Them All: Twitter Tweaks Its Branding Strategy

Say goodbye to all the different Twitter icons and hello to a new blue bird.
twitter-bird (1)

Apple on Australian 4G: You’re Branding It Wrong

Apple tells regulators it’s not the iPad that’s been mislabeled, it’s Australia’s 3G networks.
AdmitWhenYoureWrong_card

News Byte

Lowe’s Hardware Remodels Offerings by Acquiring Online Retailer

In order to expand its offerings online, Lowe’s has acquired ATG Stores, a Kirkland, Wash.-based home improvement retailer that operates more than 500 Web sites, ranging from LightingUniverse.com to HandandPowerToolShop.com. Terms of the deal were not disclosed. Lowe’s said the 12-year-old company will continue to maintain separate branding and independent merchandising.

Voices

Tweeting Without Fear

Who would have thought typing such short messages could be so tricky?

Voices

Branded by Google+ Pages (Comic)

Here is the latest comic from our Joy of Tech friends at Geek Culture, Nitrozac and Snaggy. Joy of Tech appears three times a week in the Voices section of this site.
googleplus

HP Oldsmobiles the Palm Brand

Windows Mobile 6.5: Instant Classic