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65 posts and columns on brands
News Byte
Twitter Adds More Video Advertisers
Twitter is stepping up its video ads plans by adding a new list of advertisers to a program it has been tinkering with for the past few months, and giving the product a name: Twitter Amplify. New partners include Discovery, Time Inc. and Major League Baseball; they join previously announced deals with distributors like Fox and BBC America.
Instagram Adds an Identity Layer — Which Could Be a Big Deal for Brands
Brand marketing opportunities abound in Instagram’s new “Photos of You” feature.
Why Twitter Dropped Close to $90 Million on Bluefin Labs
Twitter wrote a big check for Bluefin’s social analytics service. Bluefin shows us why.
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Three Reasons to Watch Interest-Based Social Networks in 2013
Brands have some new marketing opportunities as interest-based networks grow and add more mobile features.
Mobile App Kapture Wants to Pay You to Take Photos of Yourself (With Brands, of Course)
If you’re guilty of puckering up to your smartphone camera, you might as well get rewarded for it.
Yahoo TV and Omg! Head Moves to Young Hollywood
The Beverly Hills-based next-gen media start-up named Liz Coughlin SVP of business operations, overseeing new business initiatives and all digital operations.
Tumblr Blesses Its First Analytics Provider, Union Metrics
Brands and PR can measure what’s being discussed on Tumblr through an officially endorsed partner.
Here Come the Tweets: Gnip Offers Access to Full Twitter Archive (For a Price)
Studying the science of Twitter data just got a whole lot more interesting.
Little Black Bag Stows Away $8 Million in Funding for Social Shopping
The company’s inspiration comes from something called “fukubukuro,” a Japanese New Year’s Day tradition where merchants sell grab bags filled with unknown objects at substantial discounts.
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