Voices

The Big Doubt Over Facebook

Facebook Inc. has built a $3 billion-a-year advertising business by convincing marketers to buy new forms of advertising designed to create buzz around their brands. But some advertisers with big spending accounts are wondering whether they’re getting their money’s worth.

Voices

If You Think “Social” Means Viral, You’ve Got It All Wrong

There are different ideas of what “social” can mean on the Web, and not everyone knows where the gold lies. (Hint: You won’t find it with the South Park underpants gnome plan.)

News Byte

Amazon Picks Up Social Expertise Through Talent Acquisition

Amazon has not been on the forefront of social shopping experiences, but that could change. Geekwire reports that the e-commerce giant has hired several team members from Quorus, a small Seattle start-up focused on building social shopping and marketing technologies for retailers and brands. Quorus co-founders Logan Bowers, who was previously at Zillow and Expedia, and Michael Dougherty, formerly co-founder of Redfin, have been hired along with other employees. An Amazon spokesperson has not replied to an email seeking comment.

Zappos Founder Focuses on Brand Loyalty for His Next Gig

As soon as Nike started to sell its merchandise on Zappos, founder Nick Swinmurn stopped wearing Adidas and became a fan — he has about 50 pairs of Nike shoes in his closet.
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News Byte

Google+ Gives Early Platform Access to Brands

Google+ today took another step toward being a social platform by announcing it had enabled six social media management tools — Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver and Vitrue — to plug into brand pages (Involver, for its part, says it will limit participation to 20 hand-selected customers). The partners are getting fairly limited tools (Circle management, publishing and monitoring), but it means that brands will be able to use the same tools for multiple social networks.

After a Too-Long Wait, Playdom Readies a Dozen Games a Year After Disney Acquisition

After taking five months off from releasing any games, Playdom has a dozen new releases in the pipeline, some of which will finally leverage Disney’s big brand names.
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Thoughts on the First Day of Apple’s Era Without Jobs

Today Apple faces its first full day without Steve Jobs. His greatest legacy may be the potential that still lies ahead.
Many people found young Hong Kong designer Jonathan Mak's illustration poignant.

News Byte

ChoozOn Raises $3.2 Million to Help Make Shopping More Guilt-Free

ChoozOn has disclosed it has secured $3.2 million in a first round of funding to help consumers manage the barrage of discounts being offered through loyalty programs and daily deals. The round was led by Michael Orsak of Worldview Technology Partners and James Brown of AVG Ventures. The Bellevue, Wash.-based company originally unveiled its plans in April, and says it is launching by the end of September with more than 1,000 brands participating in the platform.

New Company Will Emerge in Wake of eBay’s Acquisition of GSI Commerce

EBay is acquiring GSI Commerce for $2.4 billion, but not exactly all of it. As part of the acquisition announced today, it will spin off a few properties to create a well-funded new entity that will be led by GSI’s founder and CEO Michael Rubin.

Trying to Define the Opportunity for Commerce on Facebook

Adgregate Markets, which helps brands build storefronts on Facebook, has conducted a study to help define the opportunity for social commerce.

Yahoo's Got a Digital Newsstand

Hearsay Brings Compliance to Social Media