News Byte

Sugar Inc. Goes Shopping, Buys MyPerfectSale

Sugar Inc., the San Francisco-based, women-focused network of content sites, just keeps stretching its legs. The company announced today that it has acquired MyPerfectSale, an online shopping service for high-end fashion, which will join its ShopStyle network of shopping sites. Last month, CEO Brian Sugar spoke with Kara Swisher about a couple of other recent expansion moves–its first foray into local in June and its first foray into Facebook in July, with the launch of a shopping game called Retail Therapy.

(Ladylike) Fun and Games: BoomTown Visits Sugar HQ for an Update!

It’s been a dog’s age since BoomTown revisited Sugar Inc., the scrappy women-focused content start-up run by Brian and Lisa Sugar. I first paid a visit to the San Francisco headquarters of Sugar three years ago to check out the flagship PopSugar (celebs), GeekSugar (tech), CasaSugar (home) and YumSugar (food) sites. Since then, it has moved into a range of other arenas that could be changing what it means to be a content company online.

Sugar Inc. Goes Local With FreshGuide Acquisition

San Francisco-based women-focused online media site Sugar Inc. has made it first significant move into the local market, by announcing its purchase of FreshGuide. The locally focused FreshGuide makes women-aimed city guides that show off daily offers in a wide range of arenas, such as beauty, health and fitness. Another FreshGuide offering, BookFresh, does online booking for spas and salons.

Sugar Is Sweet?

And on the seventh day, at least we did not get another lump of Sugar. After a year of manic site creation, Brian Sugar actually bought his first company, rather than extend his name further in the online women-focused arena. Yesterday, Sugar’s San Francisco-based Sugar Publishing–which includes the flagship PopSugar (celebs), GeekSugar (tech), CasaSugar (home), [...]

Gimme Some More Sugar!

Here is another video I took of the offices of Sugar Inc. (the network of women-aimed blog sites) in San Francisco, including meeting yet another Sugar. That would be Katie Sugar, the adorably sweet (of course) daughter of Lisa and Brian Sugar.

WSJD? (What Should Jerry Do?): Day 55

I am guessing about this time that Yahoo’s CEO and co-founder Jerry Yang is sick and tired of me telling them what I think they need to do to fix the company (even though I am not sick of backseat driving by a long shot!). So I decided to turn over the bully pulpit to [...]