3 posts and columns on Broadband Enterprises

Exclusive: Myspace to Be Sold to Specific Media for $35 Million

in News on June 29, 2011 at 10:51 am PT

Closing another chapter on one of the Internet’s most iconic properties, Myspace has been sold to to Specific Media, an advertising network, for $35 million. Sources close to the situation said the deal is being completed today, although it has not been officially signed. Myspace’s owner, News Corp., will hold on to a very small [...]
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Ad Networks Pair Up: Specific Media Buys BBE

in Media on October 15, 2010 at 3:04 pm PT

We’ll see more of this over time, as the overstuffed ad network industry consolidates, and this one makes some sense on paper: BBE specializes in video ads, and Specific doesn’t have any video business at all.