3 posts and columns on broadcast networks

Hulu CEO Jason Kilar: We’re No Cable Killer! We Swear!

in Media on June 30, 2010 at 4:00 am PT

If you’re planning on swapping out your expensive cable TV service for Hulu’s $10 a month subscription offering, Jason Kilar has advice for you: Don’t do it! He needs to be very clear about this message: Hulu Plus is supposed to please TV junkies without angering the cable gods.

Bummed Out by Super Bowl Ads? So Are Advertisers.

in Media on February 8, 2010 at 7:44 am PT

Underwhelmed with last night’s Super Bowl ads? So are the people who paid for them. The majority of TV ad buyers say they think their spots are less useful than they used to be. That’s potentially good news for Google and the Web, but it will be a long time coming.

Yahoo’s $100 Million TV Ad

in Media on September 28, 2009 at 8:58 am PT

Don’t say they didn’t warn you: Last week, Yahoo formally rolled out its new $100 million-plus marketing campaign. Today, the TV ads begin. Here’s what you’ll be getting if you watch AMC, ESPN, USA, Comedy Central, Bravo or any of the broadcast networks in the U.S.
yhoo ad