6 posts and columns on Broadway

BoomTown Visits AOL's NYC HQ on Eve of Spinoff: CEO Tim Armstrong's Fabulous Cheekbones and More!

in News on December 9, 2009 at 4:38 pm PT

BoomTown is in Manhattan today and my No. 1 stop had to be the AOL HQ downtown. The iconic Internet company–which has gone through more lives than a dozen cats–is poised tomorrow to officially spin off from Time Warner in yet another episode of the longest running corporate soap opera on the Web. Here is a video tour I did this afternoon at AOL, including an interview with CEO Tim Armstrong–whose Don Draper executive cheekbones are admired by partners and rivals alike–as he heads into the big day.
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Apple Builds Massive Glass Jai-Alai Court in New York

in News on November 12, 2009 at 12:16 pm PT

When it opens Nov. 14, Apple’s new Upper West Side store in Manhattan will be the company’s 280th worldwide, but it won’t be the newest store in the Apple empire for long. The company plans to open 40 to 50 more in 2010, some in locations like Shanghai, London and Paris. A few of these will be what Apple refers to as “significant stores,” outlets that are striking in both appearance and location.
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"Come to Think of It, eBay"–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

in News on November 2, 2009 at 5:10 am PT

BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay. With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.” Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.
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Boylemania, Part II: TV to Internet to TV to Internet…

in News on April 17, 2009 at 6:00 am PT

Susan Boyle’s sensational television singing performance jumped from that medium to become a viral Internet hit, fueling more television that is, of course, headed to the Internet again. Who says old and new media can’t work together? The YouTube official version of the original TV performance is now at 15.6 million views.
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