bromance

Liveblogging the Bing-Facebook Bromance: "Underdog" Search With a Little Help From Your Friends

Kara Swisher in News on October 13, 2010 at 11:46 am PT

BoomTown motored on down to the Microsoft campus in Silicon Valley on a fabulously sunny day to liveblog the latest Bing event. The software giant is updating its search service, announcing deep integration–part of a deal announced last year–with Facebook. The theme, according to Microsoft SVP Yusuf Mehdi, quoting the Beatles, search with "a little help from your friends."

Digital Bromance: Producer Lloyd Braun and MSN's Scott Moore Talk About Online Content on a TV Set!

Kara Swisher in News on April 13, 2010 at 12:49 pm PT

Yesterday, BoomTown interviewed Hollywood producer Lloyd Braun onstage in Las Vegas at the National Association of Broadcasters annual confab about the future of television in the digital age. Braun, as well as many other longtime entertainment execs, are trying to forge the gap, by trying to operate in both worlds. So last week, I motored down to Long Beach to the set of a very elaborate pilot for an action drama that he is shooting for NBC called “The Cape,” to talk about television, as well the latest Web site he launched in partnership with Microsoft’s MSN.

Author Ken Auletta Talks About Google and Its "Lack of Emotional Intelligence"

Kara Swisher in News on November 12, 2009 at 12:50 am PT

Guess what? Google has too many Spocks and not enough Captain Kirks. This is one of the many interesting insights BoomTown gleaned from a video interview last night at a San Francisco book party for well-known New Yorker scribe Ken Auletta, who has just written a new book, “Googled: The End of the World as We Know It.” This “lack of emotional intelligence,” said Auletta, reminded him a lot of the subject of one of his previous books: Microsoft. Oh, the delicious irony!