Brooke Burke

Content Is King–of Rock? Demand Media's Big-Haired Video Wants You to "Join the Band."

Kara Swisher in News on August 5, 2009 at 3:31 am PT

Well, this unusual video by Demand Media is certainly a unique effort to get freelancers to consider doing work for its Demand Studios. In it, staffers at the Santa Monica, Calif.-based network of social networking sites and apps maker went full Van Halen–with a celebrity assist by a leather-clad Brooke Burke, who runs the ModernMom site on Demand.

Happy Virtual Mother's Day: Modern Mom Site Gets a Celebrity Relaunch

Kara Swisher in News on May 11, 2009 at 4:44 am PT

What’s one of the ways you might attract a lot of attention online? Here’s one possible equation: Celebrity + Mom + Tips Galore. That’s the formula behind a new site relaunching today called Modern Mom, which is backed by “Dancing With the Stars” winner Brooke Burke and partner Lisa Rosenblatt, wading into what the pair hopes will be a lucrative market. It’s an interesting effort to watch in online publishing, to see if the pair can attract both an audience and advertisers without a big brand name in the mother space and by leveraging Burke’s online and offline popularity.