43 posts and columns on Buddy Media
News ByteNomi wants to help retailers provide better service by tracking consumer behavior across in-store and online channels. It is announcing a $3 million round today, led by First Round Capital. Other investors include Greycroft Partners, SV Angel, Forerunner Ventures and several angels. The New York company was founded by former Salesforce.com and Buddy Media executives, including CEO Marc Ferrentino, who served as Salesforce’s chief technical architect.
News Byteannouncing the deal, Salesforce.com has completed its $750 million acquisition of social marketing service Buddy Media, according to people familiar with the companies. The prospect of closing the transaction quickly helped Salesforce beat a rival bid from Google.