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Google+ Gives Early Platform Access to Brands

Liz Gannes in Social on November 15, 2011 at 10:48 am PT

Google+ today took another step toward being a social platform by announcing it had enabled six social media management tools — Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver and Vitrue — to plug into brand pages (Involver, for its part, says it will limit participation to 20 hand-selected customers). The partners are getting fairly limited tools (Circle management, publishing and monitoring), but it means that brands will be able to use the same tools for multiple social networks.

Hello, Marc, Welcome to the Social Party

Michael Lazerow in Voices on September 15, 2011 at 3:25 pm PT

For those of you just getting back into the swing of things from vacation, Salesforce.com staged a mega rock concert — I mean a tech conference — last week: 45,000 registrants, 475 sessions, 700 experts, a performance by Metallica and an after-party with will.i.am.

Facebook Platform Player Involver Hires an Enterprise Sales CEO

Liz Gannes in Social on September 6, 2011 at 1:14 pm PT

Fan page creation company Involver has brought in enterprise software guy Don Beck to replace its founding CEO, the company will announce today.

Three Markets U.S. Internet Companies Can’t Ignore: Social, Mobile and … China

Jeff Richards and Jenny Lee, Partners, GGV Capital in Voices on August 30, 2011 at 12:45 pm PT

Pretty much every U.S. Internet start-up today has a social and mobile component to its business; it’s standard operating procedure in 2011.

Facebook Pal Buddy Media Raises $54 Million

Peter Kafka in Social on August 14, 2011 at 9:00 pm PT

Mike Lazerow’s company, which helps advertisers figure out the social network, is now worth about $500 million.

Facebook Loses Earliest Remaining Employee, Kevin Colleran

Liz Gannes in Social on June 23, 2011 at 5:06 pm PT

Kevin Colleran, Facebook’s longest-tenured employee and its first advertising salesperson, will leave the company early next month after six and a half years.

Facebook Pal Buddy Media Buys a Start-Up, Isn't Selling to Facebook

Peter Kafka in Media on May 12, 2011 at 7:03 am PT

The rumor mill wants Facebook to swallow Buddy Media. But CEO Mike Lazerow says he’s a buyer, not a seller. Today he’s picked up Spinback, which helps retailers navigate Facebook.

Facebook's Sheryl Sandberg Wants to Hire As Few People As Necessary, and Isn't So Sure About China

Liz Gannes in Social on May 11, 2011 at 10:35 pm PT

Bloomberg Businessweek just posted Brad Stone’s lengthy cover story about Facebook’s No. 2 exec Sheryl Sandberg and her highly effective soft power.

Exclusive: Efficient Frontier Buys Context Optional for $50 Million

Kara Swisher in Social on May 4, 2011 at 9:15 am PT

Online performance marketing firm Efficient Frontier is acquiring San Francisco-based social marketing software and services start-up Context Optional, the company said. While terms of the deal were not revealed, sources said the price was $50 million. The purchase of San Francisco’s Context Optional is the first one for Efficient Frontier.

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