News Byte

Nomi Raises $3 Million to Help Retailers Fight Amazon

Rather than compete with Amazon on price alone, Nomi wants to help retailers provide better service by tracking consumer behavior across in-store and online channels. It is announcing a $3 million round today, led by First Round Capital. Other investors include Greycroft Partners, SV Angel, Forerunner Ventures and several angels. The New York company was founded by former Salesforce.com and Buddy Media executives, including CEO Marc Ferrentino, who served as Salesforce’s chief technical architect.

Pinterest Analytics Service Curalate Raises $3M

Curalate applies image recognition to track pictures posted on Pinterest.
curalate_380

Salesforce May Go Shopping in Response to Oracle Deal

Oracle’s purchase of Eloqua may spur Salesforce.com to look for acquisitions to help build its own “marketing cloud” offering.
Marc_Benioff2009

Small Is Beautiful: Greycroft Partners Raises $175 Million in Third Fund

The New York- and Los Angeles-based firm said it wants to make sure its does not get caught up in the froth.
imgres

After Buying Buddy Media, Salesforce Lays Off About 100

Building Salesforce’s Marketing Cloud means eliminating some jobs.
layoffs_380x285

Salesforce Filings Show Details of Buddy Media Acquisition

Salesforce filings show a deep dive on the condition of its biggest acquisition yet.
buddy_media_salesforce

News Byte

Done Deal: 10 Weeks Later, Salesforce.com Owns Buddy Media

Ten weeks after announcing the deal, Salesforce.com has completed its $750 million acquisition of social marketing service Buddy Media, according to people familiar with the companies. The prospect of closing the transaction quickly helped Salesforce beat a rival bid from Google.

Is It Time to Rethink the Stigma for Tech Companies Led by Couples?

A handful of recent acquisitions shakes the common venture-capital assumption that it’s risky to put money on romantically paired entrepreneurs.
caketopper

Twitter Adds a Bouncer for Booze Ads