Buddy Media

Facebook’s First Sales Guy, Kevin Colleran, Joins General Catalyst Partners

Liz Gannes in Social on March 30 at 10:01 am PT

Kevin Colleran, one of the first 10 Facebook employees and its first salesperson, has joined General Catalyst Partners as a venture partner.

News Byte

Buddy Media Adds Brighter Option to Help Brands Buy Facebook Ads

Peter Kafka in Media on February 27 at 6:00 am PT

Buddy Media, a start-up that helps brands manage their presence on Facebook, is now going to help them buy ads, too. The New York-based company has acquired Brighter Option, a “Facebook ads API company” that helps brands purchase media on the social network. WPP, the ad giant that invested in Buddy Media in 2010, says it will use Buddy/Brighter exclusively to manage its clients’ Facebook ad buys.

News Byte

Google+ Gives Early Platform Access to Brands

Liz Gannes in Social on November 15, 2011 at 10:48 am PT

Google+ today took another step toward being a social platform by announcing it had enabled six social media management tools — Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver and Vitrue — to plug into brand pages (Involver, for its part, says it will limit participation to 20 hand-selected customers). The partners are getting fairly limited tools (Circle management, publishing and monitoring), but it means that brands will be able to use the same tools for multiple social networks.

Voices

Hello, Marc, Welcome to the Social Party

Michael Lazerow in Voices on September 15, 2011 at 3:25 pm PT

For those of you just getting back into the swing of things from vacation, Salesforce.com staged a mega rock concert — I mean a tech conference — last week: 45,000 registrants, 475 sessions, 700 experts, a performance by Metallica and an after-party with will.i.am.