Burger King

Microsoft's Billion Dollar Media Bailout Plan

Peter Kafka in Media on October 18, 2010 at 5:13 am PT

The advertising recovery is already in the works, but this could help move it along quite nicely: Close to a billion dollars to help promote big product launches from Redmond.

Voices

When the Customer Is in the Neighborhood

Diana Ransom, Reporter, The Wall Street Journal in News on May 17, 2010 at 12:00 am PT

Restaurant promotion is going high-tech. Franchise restaurants have long tried to drum up business on the local level with newspaper ads and with mass mailings of coupons and other promotional offers. But now franchisers have a host of new ways to drive business to individual stores, thanks largely to the explosion in recent years of technologies that recognize a user’s location.

Voices

Subservient Chicken, Whopper Freakout Come to BK.com

Andrew LaVallee, Reporter, The Wall Street Journal in News on July 20, 2009 at 8:10 am PT

Burger King has redesigned its primary U.S. site, BK.com, to feature well-known but long-gone ads such as “Subservient Chicken” and “Whopper Freakout.”

Do You Have a Reservation at the Virus Bar or Are You Here for the All-Day Workshop on Printer Drivers?

John Paczkowski in News on July 15, 2009 at 3:08 pm PT

Apple and Microsoft have long competed for market space. And soon they’ll be competing for retail space as well. In remarks at Microsoft’s Worldwide Partner Conference today, COO Kevin Turner said Microsoft has settled on a location for the retail stores it announced earlier this year: Right next to Apple’s stores. There goes the neighborhood, right?