AllThingsD » business strategy http://allthingsd.com Fri, 10 Feb 2012 23:31:04 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://allthingsd.com/theme/images/logo-rss.jpg All Things Digital http://allthingsd.com/ 144 22 Alcatel-Lucent: Let's Get Small http://allthingsd.com/20081212/alcatel-lucent-lets-get-small/ http://allthingsd.com/20081212/alcatel-lucent-lets-get-small/#comments Fri, 12 Dec 2008 16:50:56 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=9547 Alcatel-Lucent, the world’s largest maker of telecommunications equipment, won’t be quite so large come 2009. This morning the struggling Franco-American network supplier said it plans to sack 1,000 managers and 5,000 contractors in a bid to bring down costs. “The new management team is committed to rapidly executing this new strategy and leveraging the new streamlined organization,” CEO Ben Verwaayen said in a statement. We are focused on delivering results and restoring profitability.”

This latest swing of the ax brings total job cuts at Alcatel-Lucent (ALU) to about 22,500 since the 2006 merger that created it. And though the company will be leaner and meaner for it, that new found agility won’t count for much without a shift in business strategy bold enough to reverse the brutal reduction in market share and market capitalization Alcatel-Lucent has suffered. And an oblique and, frankly, baffling mention of Web 2.0, does not a business strategy make.

Alcatel-Lucent’s plan is to “combine the trusted capabilities of the network environment with the creative communications services of the Web (Web 2.0, Web 3.0 and beyond).” What the hell does that mean?

]]> http://allthingsd.com/20081212/alcatel-lucent-lets-get-small/feed/ 0 Alcatel-Lucent: Let's Get Small http://allthingsd.com/20081212/alcatel-lucent-lets-get-small-2/ http://allthingsd.com/20081212/alcatel-lucent-lets-get-small-2/#comments Fri, 12 Dec 2008 16:50:56 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=9547 Alcatel-Lucent, the world’s largest maker of telecommunications equipment, won’t be quite so large come 2009. This morning the struggling Franco-American network supplier said it plans to sack 1,000 managers and 5,000 contractors in a bid to bring down costs. “The new management team is committed to rapidly executing this new strategy and leveraging the new streamlined organization,” CEO Ben Verwaayen said in a statement. We are focused on delivering results and restoring profitability.”

This latest swing of the ax brings total job cuts at Alcatel-Lucent (ALU) to about 22,500 since the 2006 merger that created it. And though the company will be leaner and meaner for it, that new found agility won’t count for much without a shift in business strategy bold enough to reverse the brutal reduction in market share and market capitalization Alcatel-Lucent has suffered. And an oblique and, frankly, baffling mention of Web 2.0, does not a business strategy make.

Alcatel-Lucent’s plan is to “combine the trusted capabilities of the network environment with the creative communications services of the Web (Web 2.0, Web 3.0 and beyond).” What the hell does that mean?

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