In an effort to minimize the impact of massive layoffs that Yahoo’s top management has been planning, according to sources close to the situation, one of the latest ideas to save costs and presumably jobs by new CEO Scott Thompson is to sell off much of its advertising technology platform, including Right Media.

And among the possible buyers Thompson has been targeting in recent visits: Google and Microsoft, as well as Silver Lake, the private equity firm that had once been talking to the Silicon Valley Internet giant about making a large investment in the company.

(That particular deal has gone south, but there is always yet another scheme on the horizon at Yahoo!)

The concept behind such a sale, according to several sources inside and outside the company, is to turn a cost center into a revenue source, with Yahoo essentially outsourcing a business that was a cornerstone of its strategy. A negotiable number of employees affiliated with those units would then move over to the new owner.

The most ideal plan, said sources, would be to sell Yahoo’s whole advertising technology “stack,” including the Right Media Exchange, a marketplace for advertisers, publishers and ad networks to trade online ads. Yahoo bought it for $700 million in 2007.

According to info on the company’s site, it has “300,000 active global buyers and sellers and more than 11 billion daily transactions.”

Also part of the possible package is APT, a system Yahoo has built to make buying and selling online advertising easier. In addition, Yahoo’s technologies for display-ad serving have been mentioned as a possibility for sale.

It’s unclear what the potential sale means for the new ad strategy that U.S. boss Ross Levinsohn and his lieutenant Jim Heckman have been pursuing since last summer. That plan included its own acquisition of ad network Interclick and an attempt to sync up with rivals AOL and Microsoft in an effort to fend off Google and some third-party players, like ad networks.

But the reason for contemplating much a major move — which has been considered before, but never has been seriously offered — are obvious: While Yahoo once dominated this arena, it has steadily lost ground, especially to Google. The search giant has made almost all of its money in search-related ads, but has been moving aggressively via its DoubleClick and other ad-serving entities into higher-level ads.

Microsoft has also been trying to compete, as has AOL, but it’s getting to be an expensive race, and one where Yahoo would have to make major investments to once again gain momentum. Building up this business again had been the aim of co-founder Jerry Yang, who wanted to go big in the arena in a number of ways before he left the company earlier this year.

But those days seem to be over at Yahoo.

“A lot of what has happened so far under Scott [Thompson] has been trying to find more revenue anywhere it can be generated, and get out of businesses that are not growing,” said one person. “Right now, it’s a lot about what we shouldn’t do rather than what we should.”

That has meant visits to see both Google and Microsoft about possible deals by Thompson, with the involvement of CFO Tim Morse and Chief Product Officer Blake Irving.

Thompson (pictured here) has also recently been talking to Silver Lake about the ad-platform sale, in a deal that might include the Andreessen Horowitz venture fund. This would be a different kind of transaction, said sources, in which a separate company would be formed, with Yahoo owning a piece and contracting with the new entity to provide ad technology.

All this activity is related to the layoffs in the works of perhaps thousands of employees, which were to have been communicated to the company this week.

Sources said those have been delayed for some weeks for several reasons, including whether to consider more deeply if certain larger business units can be spun off, sold or somehow transformed. (To be clear: Major layoffs are still being planned, but now might take place in two parts, said sources, in what is a quickly changing and volatile atmosphere at Yahoo.)

Another area being looked at, said sources, is Yahoo’s search advertising partnership with Microsoft, which has not been as successful as had been expected. While Yahoo has been working with the software giant about improving the results, Thompson has apparently been contemplating other possibilities, including working with Google (calling all regulators!) and/or laying off up to 900 employees who work on the company’s search offering.

Any of these moves could, of course, cause a firestorm of controversy, which Thompson appears to not worry much about. He was the driving force in Yahoo’s patent lawsuit against Facebook earlier this week, which is largely attracting a negative reaction across the tech landscape.

A number of prominent voices have spoken out against the legal action, including well-known VC Fred Wilson, who yesterday penned a poisonous blog post, titled “Yahoo Crosses the Line.”

It ends thusly: “I am not writing this in defense of Facebook. They can and will defend themselves. I am writing this in outrage at Yahoo! I used to care about that company for some reason. No more. They are dead to me. Dead and gone. I hate them now.”

Ouch!

Also weighing in publicly via Twitter was former Yahoo director Eric Hippeau, who was one of the company’s first investors, which is embedded below:

Pathetic and heartbreaking last stand for Yahoo bit.ly/yirCcj It’s all over. I loved you very much.

— Eric Hippeau (@erichippeau) March 13, 2012

Double ouch!

All I can say is that Thompson certainly has a lot of gumption. That has actually been his M.O. from the start, said several sources, with the former president of eBay’s PayPal payments unit and dark horse cold-emailing his way into the Yahoo CEO job.

True story: He had not been among its list of possible candidates — largely because he had been placed in his job at eBay many moons ago by Heidrick & Struggles, which was conducting the Yahoo CEO search, and that’s a talent acquisition no-no to poach someone you placed.

That did not stop Thompson, who thought he might be good for the job and reached out directly to board members at the end of the selection effort, which then led to the search committee and soon enough to the job in what was a very quick vetting and secretive (although not secretive enough!) hiring process.

Since then, Thompson has been on a tear, from working on a restructuring to trying to assuage activist shareholder Dan Loeb to helping put the kibosh on its Asian stake sale talks to suing Facebook. And now this sale effort, too.

If the peripatetic Thompson — who might need a dose of Ritalin before this thing is over — wanted to get noticed by the tech powers that be: Mission accomplished!

“He’s definitely someone who appears to have decided on shooting the moon with a lot of these actions,” said one person close to the situation, referring to the move in the card game of Hearts, which is a risky gambit to capture every penalty card worth 26 points in order to win. “I just hope no one loses an eye in the process.”

(That would be triple ouch, by the way.)

No comments all around, but everyone was certainly cordial on this rainy morning.

What took so long?

Actually, it did not take any time at all for someone to start legal proceedings against the current effort by Yahoo to sell itself.

In this case, no surprise, it is aimed directly at the how of doing it.

In an unusual injunction request, M&C Partners is seeking to enjoin the Silicon Valley Internet giant from using its stringent “no cross talk” rule for its potential buyers to limit possible bidding syndicates.

“The No Cross Talk Provision constitutes an unreasonable anti-takeover device, designed to entrench and favor [Yahoo co-founder, director and major shareholder Jerry] Yang and the current Board,” reads the legal filing, in part.

In addition, M&C does not like what it calls a “Minority Stake Promise,” which it alleges Yahoo is “requiring those who sign the Confidentiality Agreement to use any information they receive to confine themselves to a bid for only a minority stake.”

That refers to the fantastically named PIPE deals — or Private Investment in Public Equity — that PE firms like Silver Lake and TPG Capital have just offered. These are bids to buy 19.9 percent of Yahoo, which will essentially give them a lot of power.

Both allegations are, well, exactly what Yahoo is doing, even if it’s not for the filing’s stated nefarious reason. Thus, M&C doesn’t think that’s okay, presumably because it wants investors to be able to make a deal without Yahoo’s bossy rules.

To be clear, Yahoo is named in lawsuits all the time for a wide variety of things, such as a case in which one group is alleging it botched a deal with the Alibaba Group over its Alipay controversy to another alleging the price it paid for in its recent $270 million acquisition of Interclick was too low.

And so it is here, one of many to come, I suspect. In this one, there’s also a class-action request and various and sundry bashing of Yang, which you can read below:

yhoo

What an amazing coincidence.

On the very day Yahoo’s board is considering actual bids from two private equity firms interested in deals to buy close to 20 percent of the company for between $16.50 and $17.50 a share, comes a spate of eerily similar breathless media postings that there’s another bid in the making for $20!

That’s totes better, right? I mean, how can Yahoo’s directors accept a real live lesser-priced bid now when there’s a prettier one in the fog just ahead?

No, really, it’s there — if you squint really, really hard.

Except it’s not even close, when you actually check with two of the key members of the group of alleged buyers, which would apparently be Blackstone, Bain Capital and Yahoo’s Asian partners, Alibaba Group and SoftBank.

Sources close to Blackstone and Alibaba said while there have been talks, which have been previously reported weeks ago here and elsewhere, there is no bid in the offing that is close to fruition and at that price.

In an unusual public statement, in fact, Alibaba’s John Spelich said flatly: “Alibaba Group has not made a decision to be part of a whole-company bid for Yahoo.”

This from a company whose voluble CEO Jack Ma is prone to making giant and noisy speeches to signal his interest in finding a way — any way — to get back shares of the Chinese Internet giant from Yahoo.

Not this time, and several sources close to Alibaba reiterated that it was nowhere near close to any bid as yet and that a price is still up in the air. In addition, sources added, Alibaba might decide to work with another PE group, such as Providence Equity.

In addition, sources noted that if Alibaba could strike an adequate deal with private equity bidders to get a large chunk of the stake back, it would be highly preferable to a hostile takeover of Yahoo that could end in tears and little else.

“The threat of a takeover is more useful than the damage an actual takeover would cause for everyone,” said one person close to the situation. “No one wants this to be unfriendly.”

So why the rumors — doubtlessly being spread around by hopelessly cynical Wall Street types interested only in stock manipulation — surfacing today?

Simple: To get some easy-to-play media outlet to bite, report it as speculative fact and cause the stock of Yahoo to take flight tomorrow.

Hey, it could happen!

Sadly, this junior-league trick has already worked — Yahoo shares were up a dollar to $16.72 in after-hours trading tonight.

It is likely to go even higher tomorrow, which could cause the board of Yahoo to delay accepting either of the partial bids from Silver Lake or TPG Capital, even if they were the best thing for the company and its employees.

Except that the job of the Yahoo board is to evaluate what’s before them and not what is perhaps, someday, soon, wait-by-the-phone, really soon, I promise is going to be delivered.

In fact, several sources noted that it’s not clear if the Yahoo board has even asked for parties to submit whole-company bids yet.

When and if Yahoo’s board does that and if something better actually does come down the pike, with a much fatter price tag of $20 or more, then the directors can mull that over.

That would be the prudent thing to do for the company, its employees and its shareholders, even if Yahoo’s stock gets a temporary lift now.

Maybe I am just a hopeless Silicon Valley romantic and not a hardened Wall Street M&A type, but the survival of Yahoo is the real point here, rather than the lining of bankers’ already fee-stuffed pockets.

And anything other than that is just fog.

Tomorrow, after the markets close, Yahoo will announce its third-quarter earnings, perhaps one of its more important reports in recent years.

Wall Street analysts are expecting the Silicon Valley Internet giant to report earnings of 17 cents per share on $1.07 billion in revenues.

But whether or not Yahoo has beat expectations will be less scrutinized than information about the state of Yahoo’s key search and display advertising businesses, as well as other user metrics.

It is at those numbers that a range of players — including major shareholders, possible bidders and media — will be looking to see just how badly the company’s business has fared with all the turmoil of late.

That has included the firing of its CEO Carol Bartz, a massive strategic review that includes the possibility of a sale to a range of mostly private equity buyers, a persistent attrition problem and a worry that the company continues to drift in its product innovation, even as others have surged.

Last week, I reported that Yahoo had finally selected an executive search firm to help it find a new CEO, which many think is a difficult task given the uncertain situation.

A series of worrisome trends across its ad businesses over several recent quarters has some looking at the company for possible purchase with some skepticism.

“What if it is too broken to fix, what if trends to Google’s and Facebook’s premium offerings is too overwhelming?” said one potential bidder for Yahoo. “There are a lot of what-ifs at Yahoo.”

By comparison, Google posted impressive earnings last week.

Yahoo stock closed at $15.70 today, down 1.3 percent.

Today, in an internal meeting of its VP-level execs, Yahoo’s interim CEO Tim Morse said of the Silicon Valley Internet giant’s strategic review that “we know time is a constraint and we are mindful we have to go quickly.”

Morse, who is largely seen as a figurehead by Yahoo insiders and a proxy for the board after the recent firing of CEO Carol Bartz, held the confab this morning.

(Note to Tim: I don’t know why I am not just invited to these Yahoo gatherings, since it would make my life a lot easier.)

Back to the meeting action: Morse got a lot of questions from the execs, who were very concerned by the muddled swirl of rumors about the future of Yahoo, including a possible sale.

While saying he was open to all questions, Morse began with an explanation for the group that he could not answer “unwise” ones that he either did not have insight into or could not answer in a semi-public forum.

That included upcoming quarterly results, retention plans and, of course, sale offers.

Only wise questions, peeps! (And no wisenheimer stuff, either!)

Of course, no one paid attention to that request. They launched instead into multiple queries about the strategic plan the board is working on.

Morse told the group that there was interest in Yahoo and that its banking advisers were reaching out to those “we think we should be talking to.”

He added, noting that Yahoo had to focus on its ongoing business: “We know time is a constraint and we are mindful we have to go quickly” on the strategic review of what to do.

Previously, the board has said the process would take months, which is too glacial, considering.

There was also a question about the stock and the risks to their jobs in any deal. Cautioning that he could not say what would happen, Morse assured them that any party that buys the company would likely want to retain talent.

Someone else asked what a good buyer would look like. Morse replied that it would be someone who was good for employees, for shareholders and for customers.

But not good for the wretched media!

Morse took particular aim at us, noting that the press was writing stories “because they make money out of clicks.”

Actually, while we will take the clicks, AllThingsD is writing stories so Yahoos and everyone else can get a clearer picture of what is going on, as opposed to the incessant corporate confusion coming from Yahoo.

(By the way, just sayin’, but Yahoo also likes the clicks to its pages.)

One person asked if Yahoo was officially for sale. Morse said, “No, we are not trying to sell the company.” Then, he blamed the media again for misreading co-founder Jerry Yang’s recent memo about evaluating options as code for a sale.

Which it was — and you can take that click to the bankers.

A Yahoo spokeswoman, natch, declined to comment.

In answer to a direct question about whether his company was going to buy Yahoo at a forum at Stanford University in Silicon Valley this afternoon, Alibaba Group Chairman and CEO Jack Ma said: “We are very interested.”

Said Ma: “We are very interested in Yahoo. Our Alibaba group is important to Yahoo and Yahoo is important to us … All the serious buyers interested in Yahoo have talked to us.”

Finally, at least one crystal clear answer in the confusion at Yahoo. More importantly, it is the first time Ma has indicated that he wanted to be a principal player in any deal around Yahoo rather than an element of a buying group.

Later, in answer to a question I posed about how he was going to do that, Ma said he wanted the “whole” company, but that the effort was complicated and included a number of players.

Again, he said: “We are very, very interested.”

I also asked him if he had visited Yahoo in his trip to California, which Ma said he has not in 15 days here so far. He said he has mostly been sleeping and eating, as part of a longer-term visit to the U.S.

Ma’s declaration came as part of a lively closing keynote speech at Stanford University’s Graduate School of Business, where he talked about the Chinese Internet company’s growth, focusing on how China is the next great Web economy.

Talking about competitors such as eBay, which have tried to enter the huge Asian market, he joked that “eBay might be sharks in the ocean, but Alibaba is a crocodile in the Yangtze.”

Of course, given his presence in Silicon Valley, one topic of interest was whether Ma would be heading over to visit nearby Yahoo and what role he will play in the current internal debate over the company’s future in the wake of the ousting of its CEO Carol Bartz.

The disposition on Yahoo’s Asian assets, which includes 40 percent of Alibaba and a large stake in Yahoo! Japan, are critical to the current strategic review of the company, since they make up a large part of its market valuation.

In comparison, the value of its U.S. and other global assets are small.

When later asked about his experience of being involved with Yahoo, which made a very canny investment by Yahoo co-founder Jerry Yang in Alibaba many years ago, Ma also said that he would do it again, but not in the same way.

The same way has to do with the level of foreign ownership, which Ma has been trying to reduce in a number of ways and which Yahoo has thus far resisted.

To answer a question about the fight between Ma and Yahoo over its Alipay fight, when Ma spun it out of Alibaba, he said the situation was tense, but that today “the problem is solved and I am half-burnt.”

He was referring to a settlement, which will require a lot of growth from the still-nascent online payment business.

Ma was asked later about the biggest misunderstanding in the U.S. about China and vice versa. “Our job is not to solve the misunderstanding,” he said. “Our job is to change ourselves to solve the problem.”

In another query about his relationship with Yahoo’s Yang, Ma called him a lifelong friend and also said he appreciated how much that meant to Alibaba’s beginnings.

“But, this is business and not personal,” Ma said about the current situation. “While we appreciate yesterday, but we are looking for a better tomorrow.”

The first line, for those not mad fans of the classic movie like me, is from “The Godfather.”

The question is, though, will Ma make Yang an offer he can’t refuse?

In the end — the bitter end, that is — there really is no good time to fire someone.

But the timing of the ouster of Carol Bartz as CEO of Yahoo is one of the more curious things about the corporate mishegas at the Silicon Valley Internet giant of late.

That included drastically moving up the clock on Bartz, which was not part of a plan until recently. In fact, several sources were told only last month by Yahoo board members that evaluation of her status — her contract ended at the beginning of 2013 — would not take place until the end of 2011.

That obviously changed.

And, because it is Yahoo — which never met a crisis situation it could not hopelessly complexify — there are numerous and conflicting accounts about the reasons it was done so quickly and abruptly.

They include the board’s feeling that Bartz had not responded to their requests for a credible strategic plan; worries that she would not ever meet annual performance goals, including improving its stock price; upcoming weak third-quarter numbers, which will continue a troublesome downward trend in Yahoo’s key advertising business; and, perhaps most intriguingly, the need to make a move before it was revealed that another activist investor, this time Third Point’s Daniel Loeb, had decided to target Bartz and the Yahoo board.

One thing is certain: The firing of Bartz was messier than it needed to be, mostly because several sources said she was caught unawares.

“She did not know it was happening, even if she probably should have seen it coming,” said one person familiar with the situation. “And she had no allies at the company to warn her, either.”

Indeed, at the time Bartz was fired over the phone by Chairman Roy Bostock — who had until late this summer been her fervent supporter — she was set to appear at a high-profile Citigroup investor conference in New York.

“It had to happen then, because you can’t put a CEO in front of investors and analysts and then fire her soon after,” said one person close to the situation.

Actually, former Yahoo CEO Terry Semel stepped down only days after appearing at the company’s annual meeting and telling the gathering he was in for the long haul.

The Loeb problem also played a part. According to several sources, while Loeb did not surface until after Bartz’s firing, several directors and Silicon Valley players were aware of his plans to target Yahoo.

While Loeb was not the more heavyweight threat that activist investor Carl Icahn had been in the past, sources said he was planning to call for Bartz’s firing, as well as a board re-do.

The large part of the reason for letting her go finally, of course, centered on not meeting performance goals set by the board.

While the overhaul of a hairball of systems and a rejiggering of staff was quickly done by the longtime and experienced manager, the turnaround and renewed product innovation promised by Bartz was slow in coming.

In addition, advertising sales results had worsened and recent quarterly reports showed little progress.

To remedy the situation, directors had asked Bartz to present a strategic plan earlier this year, which she did with the help of top execs. It further underscored the idea of Yahoo as a top-level digital media company.

But the board pressed for more details and felt Bartz was not the right exec to carry out the kind of dramatic renewal of Yahoo that is needed.

Looming, too, was the third-quarter earnings results on October 18, which sources said will show continued weakness at Yahoo.

For that, it’s likely the fired Bartz will get the blame, giving the board — which is also being criticized by large shareholders and others — a bit of breathing room as it figures out what to do next.

In other words, with no good news to report, the Yahoo board decided to deliver some bad news to Bartz.

(In related news, according to an 8-K filing by the company, interim Yahoo CEO and also CFO Tim Morse got a small bump in base salary from $600,000 to $750,000, effective September 15, 2011.)

And here is a video I did on WSJ.com’s Digits show yesterday about the buyer interest in Yahoo I previously wrote about, as well as its weak board:

According to multiple sources close to the situation, Ning has been talking recently to a large pool of companies about selling itself, including Google and Groupon, as well as to a number of private equity companies.

Interest has been both incoming to and outgoing from Ning.

The talks around the fate of the high-profile social networking platform — co-founded by Silicon Valley icon and investor Marc Andreessen — are still early and might not result in a sale, although a number of sources said the company was being valued at up to $150 million.

That price is well below previous loftier valuations for Ning and would mean only a break-even for investors, who have put close to $120 million into Ning since it was founded in 2004.

Among its investors: Andreessen, LinkedIn Chairman and investor Reid Hoffman, Legg Mason, Allen & Company and Lightspeed Venture Partners.

There are no bankers involved in the preliminary efforts, in which Andreessen has been involved, although discussions with Google and Groupon have been substantive in nature.

Several other companies — including AOL, Demand Media and Go Daddy — have also been approached or are kicking tires at the site. Most would be interested in Ning’s technology for creating premium social networks.

Ning bills itself on its site as “The World’s Largest Platform for Creating Social Websites.”

The sales effort grew out of a parallel one to possibly raise more money for the start-up. Sources said there was some incoming interest, so talking to a larger pool of buyers was undertaken recently.

Such a move would be an interesting one for Ning, which has undergone a series of ups and downs over its history, including dramatic management and business plan shifts.

Its most recent plan has been to go all-premium, trying to find a way to turn the start-up into a profitable enterprise.

That’s worked out well, the company has previously said, with strong growth. Since its business shift a year ago, Ning has said, it has had 400 percent year-on-year revenue growth, going from 17,000 to more than 100,000 subscribers and with 60 million monthly active users.

Ning’s shift has been under the leadership of Jason Rosenthal, who had been COO of Ning until he replaced its founding CEO, Gina Bianchini, in early 2010.

Ning has also recently tried to get into the highly competitive mobile social communications arena, with a service called Mogwee. The traction for the product does not appear to have been significant.

Ning’s Rosenthal declined to comment about any sales efforts when reached by me today.

In case you haven’t heard, the tech and media moguls have jetted their private planes to Sun Valley, Idaho, for the exclusive annual Allen & Company confab and are probably easing into the cocktail hour just about now.

Break out the Kistler Chardonnay and name tags!

(I secretly love that the 300 moguls all wear name tags, even though they are all so fabulously famous.)

Among the highlights for the weeklong confab beginning today will be an interview of Facebook CEO and co-founder Mark Zuckerberg by Microsoft CEO Bill Gates, in which I assume they will fall all over themselves in a race of mutual admiration.

To be fair, it seems genuine and Sun Valley is not for unpleasantries anyway.

While Allen & Company — in its investment banker mode — likes to keep the schedule a state secret, it never is, so I am here to tell those planning their time in Sun Valley that the chit-chat will be Saturday.

Also sure to get a lot of ink, since all the owners and possible marks, um, potential buyers, will be there: Whither Hulu?

The premium online video service is famously for sale, and the moneybags at Google, Microsoft, Amazon and Yahoo (smaller bags!) are all taking a gander.

It will not be sold by week’s end, of course, although there will be all kinds of breathy media coverage as the powerful players shuttle to and fro from their gratis luxe condos in noisy hush-hushery.

Who will then come over to the bar to tell the gathered and increasingly drunken reporters — press is not invited in, but they’re there like kudzu all week — all about it.

Of course, there will be some cute anecdotes about the rich and famous — one year, it was News Corp. head Rupert Murdoch losing some item of his wife’s in said bar with everyone scurrying around to find it.

If Us Weekly were covering Sun Valley, that section would be called “Moguls Are Just Like Us!”

Actually, they’re not at all — mostly, they are meaner and more aggressive and greedier, although endlessly riveting.

That’s why the most awkward part of the event will be all the Sun Valley photos that appear without fail of these powermongers in shorts and fleece.

(Note to newcomers: Very few look good in shorts and fleece.)

Lastly, it would not be a modern Allen & Company Sun Valley gathering without continued fretting and fixating on the digital onslaught, even though there are scads of those invited techies competitively mountain biking the pretty mountains there.

This year’s focus will be the IPO gang from Zynga, Groupon and, of course, Facebook, whose insane market valuations are the envy of the media gang, who are mostly older and continually grumpy about it all.

But, the kids love this Internet thing and so the moguls will cope with the change, even as what happens in Sun Valley — power playing, but with a better view — never ever changes.

Here’s a handy helper for those following the fate of the Hulu premium online video service, whose noisy efforts to sell itself have gotten a lot of attention of late:

“In preliminary talks” = “hawking itself to one of a half dozen big moneybag tech companies who will visit with Hulu’s bankers and management to see its presentation at Morgan Stanley’s office in Century City in Los Angeles.”

Last Friday, for example, that meant a look-see for Microsoft execs, to show the software giant the story of how paying top dollar for the popular Hulu would be a great investment.

This week, sources said, Yahoo will get the expected gander at the books too, among the other companies targeted by Hulu as part of a sales process in its very early stages.

Among those companies on the short list, sources said, along with Microsoft and Yahoo are: Google, Verizon, AT&T and Amazon.

None of these should come as a surprise, since they all have a big interest in the digital distribution of content business.

Google is perhaps the most interesting and difficult of the group, due to both its massive YouTube unit and the even more massive interest by government regulators about its disturbing massiveness.

Amazon is the company that seems most suited as a Hulu buyer, since it already makes its business selling and distributing content. In addition, Hulu CEO Jason Kilar was a former exec — bringing a certain level of familiarity and presumably much less of the grumpy disgruntlement that he experienced with Hulu’s current media giant owners.

Microsoft seems like the longest shot and least enthusiastic, although it certainly could afford it.

As for Yahoo: Good lord, it needs something sexy to tell weary investors.

Not in the initial round, but other possible acquirers Hulu is targeting: Facebook, Netflix, Samsung and Liberty Media.

And definitely not among those kicking the tires: Disney, News Corp. and Comcast, the trio of partners who own Hulu, along with Providence Equity Partners.

The big question, of course, is whether media-focused Apple — a notorious buyer of almost nothing — would be interested in Hulu.

These blind dates with the best possible buyers will presumably give each insight into Hulu’s business and give Hulu information on what they are looking for.

Sources who have heard the pitch said Hulu is positioning itself as an inevitable competitor to cable, which seems an odd position to take, unless it can get regular access to the kind of top-drawer content that consumers want.

And that will be the most important issue for anyone buying Hulu: The time and terms of rights to the television and movie content on the site, which has been a critical part of its success.

Buyers I have interviewed said Hulu has to offer at least an 18-month license for its content and a pile of rights to hit shows to differentiate itself from competitors.

As Peter Kafka wrote, Hulu buyers would indeed get exclusive content, but with strings attached.

He also noted that the latest content licenses for Hulu’s owner/partners — Disney’s ABC and News Corp.’s Fox — have recently been completed, deals that will stay intact if Hulu is sold.

Unlike Netflix, which has had to pay top dollar for a small pile of premium content while deftly using a large archive of older content to attract subscribers, Hulu’s success has had a lot to do with more access to popular current shows offered by its media giant owners.

Those shows include TV hits such as “The Office” and “Glee.”

That access has become a point of contention with those owners, who have differed with Hulu management about what comes next for the mostly advertising-supported site, even though its slick product has been a clear hit with consumers.

Of course, some speculate that Hulu might not sell at all, just as it never went public as it had said it might do previously. In that case, it will be interesting to see what will become of Hulu once the music stops.

(And, if anyone would like to email me the Hulu presentation or notes on it, please do, so I can formulate a bid myself!)

But, until this deal churns slowly, leakily and loudly forward — let’s enjoy some apt Hulu content. As usual, the fun version of ABBA’s “Dancing Queen” by the kids from “Glee” was not available on the site.

Thus, I selected frequent “Glee” guest star Gwyneth Paltrow belting out Joan Jett’s “Do You Wanna Touch Me” on the show, as a good alternate metaphor for the sales process:

It was just supposed to be a three-hour tour, um, quick sale process!

But, like a storm-tossed ship looking for any safe harbor, the Myspace sale is still chugging along, with a deal that continues to be tossed around amongst low-paying and new lesser known buyers who are now in the $20 million to $30 million range, said sources close to the situation.

The price, said others, could go as high as $35 million, but it’s far cry from the $100 million that News Corp. had been aiming for.

As part of the deal, sources said the News Corp. unit will be making significant cuts in staff and costs — up to 50 percent or more — all contingent on the purchaser. The staff cuts are, obviously, directly related to the transaction and the winning bidder.

The media giant might also retain a small minority stake.

The two names — Specific Media and Golden Gate Capital — that are now in the forefront for an acquisition deal that News Corp. hopes to complete by Thursday, its fiscal year end, have not been among the acquirers mentioned previously in the myriad of reports about the deal.

Specific Media — a large, if lesser known, advertising network — seems to be in the lead, said sources. It has been around for a half-decade and has been funded by Francisco Partners.

Golden Gate Capital is a private equity firm with $9 billion under management, which has mostly specialized in turning around companies. It has never invested in a consumer Internet company.

Both companies, sources said, will focus Myspace on music, although it is not clear which rights the site has with music labels will transfer to a new owner.

Until last week, the preferred deal for Myspace centered on an investor group that included Activision CEO Bobby Kotick and in which News Corp. (which also owns this Web site) would retain a large minority ownership stake.

But sources said there were some transactional and legal complexities that made it less attractive and News Corp. opened up the deal talks with others again last week.

Golden Capital and Specific Media emerged most aggressively, although there still remain other interested parties, sources close to the situation said, among them another investor group that includes Myspace co-founder Tom Anderson, one its other co-founder Chris DeWolfe is part of and also interest from the Criterion Capital Partners, which bought AOL’s Bebo social networking site on the cheap a year ago.

But it’s now come down to time constraints and an agreement that can be reached before the end of this month, which is also the end of the media giant’s fiscal year.

In other words, let’s get Myspace off the books for 2012!

How it came to this will likely be the focus of many a business school case. After a spectacular start, Myspace has fallen on hard times both in terms of traffic and advertising revenues.

That’s why the music-focused social networking site has not sat exactly in the catbird’s seat in terms of negotiating leverage.

While there were some rumors last week that News Corp. would close Myspace down, the sale to a small player and the layoffs are the likely outcome.

While that’s cold comfort to its employees, it’s about the best Myspace can hope for right now.

(Full disclosure: News Corp. owns Dow Jones, which owns this site.)

The identity of the buyer couldn’t be learned. The offer has spurred Hulu’s board to study its options, including soliciting other potential interest in the company, including from larger companies and private-equity firms, according to these people.

These people cautioned that Hulu has not yet determined whether it wants to sell itself and could decide not to.

Read the rest of this post on the original site »

The Wall Street Journal reported earlier tonight that Microsoft–in what would be its most aggressive acquisition in the digital space–was zeroing in on buying Skype for $8.5 billion all in with an assumption of the Luxembourg-based company’s debt.

Sources told BoomTown tonight that the deal for the online telephony and video communications giant is actually done and will be announced early tomorrow morning.

The purchase–which has been spearheaded in closely held negotiations by Microsoft CEO Steve Ballmer, with an assist from Business Division CFO Amy Hood and top dealmaker Charles Songhurst–is a bold move for the software giant and its biggest acquisition in more than three decades.

The big price will give Microsoft–which has struggled in its online efforts and has lost billions of dollars for its work–a big brand name on the Web.

With Skype, which has been aggressively expanding, Microsoft will continue to lose money in its Internet efforts. Skype lost $7 million on revenue of $860 million. Operating profits, which Skype preferred to highlight, were $264 million.

And–let us not forget–Skype’s debt is $686 million. Silver lining: That’s slightly less than Microsoft’s Online Services division losses in its most recent quarter!

But, sources said, the concept is bigger than just money, including getting access to Skype’s 663 million registered users.

Skype, which had been headed bumpily toward an IPO until now, will apparently be integrated into Microsoft’s Windows Live and other online communications efforts in both the consumer and enterprise arenas, sources said.

Think Kinect connecting.

Skype has had a big-company owner before–eBay Inc. paid $2.6 billion in cash and stock for it in 2005, as a way for the auction site’s buyers and sellers to communicate.

A 70 percent stake in Skype was sold in 2009 to investors such as Silver Lake Partners, Andreessen Horowitz, and the Canada Pension Plan Investment Board. It then valued Skype at $2.75 billion.

So, obviously, the deal is a big win for them. In addition, at the time they made their investments, Skype was a huge legal mess with lawsuits flying.

Skype has since gotten cleaned up enough to attract Microsoft.

Other suitors have looked at Skype, including Google, although acquisition interest by Facebook was very much overblown, said several sources.

Interestingly, Microsoft’s new smartphone partner Nokia also held meetings with Skype’s CEO Tony Bates, a former Cisco exec who arrived at the company last fall.

Interest in Skype by Microsoft was first reported by GigaOm’s Om Malik on Sunday.

Tune in at 5 am PT for the official press release, apparently, and lots and lots and lots of analysis of whether Microsoft paid too much for Skype.

Right after BoomTown heard the sad news this morning that Cisco was jettisoning its Flip digital video camera division–part of a transparent effort to assure Wall Street that it was no longer serious about its wacky foray into the consumer market–I lobbed in a call to its founder Jonathan Kaplan to get him on video talking about the loss.

The Flip, of course, has been my go-to tool to harass and annoy Silicon Valley moguls, since it appeared on the scene many years ago. The technique for the simple device was to essentially stick it up someone’s nose until they cried “Uncle!” and told me what I wanted to know.

It’s not entirely clear why Cisco didn’t make more of an effort to sell Flip–I got three calls from big consumer Internet and electronics companies that would have been logical buyers this morning alone, all of whom said they would have seriously considered purchasing the iconic brand. It remains the top-selling camcorder in the U.S., with 21.6 percent of the market.

Cisco bought the start-up behind Flip, Pure Digital, in March of 2009 for $590 million in stock, and the product has sold many millions of units in its short and cruelly ended life.

The first commercially-branded Flips were, in fact, introduced at the third D: All Things Digital conference in 2005 by Kaplan, and he first talked with Cisco CEO John Chambers about selling the innovative Flip at D4 in 2008.

While Wall Street has been worried about the impact of smartphones, especially the iPhone, on Flip’s business–helped in part by Apple CEO Steve Jobs making that point in the photo here at a music event in the fall of 2009 (after which, Cisco defended Flip on Twitter)–it still boggles the mind why Cisco could not have found a new home for it, rather than lopping off all those jobs.

Flip has reportedly been profitable on a standalone basis, several sources said, although probably not when you glom all those shared Cisco corporate costs on top of its puny shoulders.

Flip’s axing, in fact, is clearly a lame attempt to get serious by Cisco–whose shares have been suffering of late–in order to assuage investors that it was focusing on its core business of networking after a series of consumer-facing experiments. While these consumer efforts were but a drop in the giant Cisco revenue bucket, killing them gets lot of ink.

Expect more such “We’re back!” announcements from Chambers and Cisco in the coming months, as it is part of the classic CEO Playbook 101.

Kaplan remained mum on all that in our chat in the Noe Valley Starbucks, which you can see below, along with my favorite Flip moment, where I got all up into Facebook co-founder and CEO Mark Zuckerberg’s business. I also added two other videos I did when my various Flip cameras met new versions in 2008 and in 2010.

Big single tear–it’s just not the same with an iPhone:

]]> http://allthingsd.com/20110412/video-after-cisco-sacrifices-his-baby-to-the-gods-of-wall-street-flip-founder-jon-kaplan-speaks/feed/ 10 http://allthingsd.com/20110404/myspace-bake-off-starts-wednesday-and-despite-reports-no-bidder-in-lead-and-no-zynga-interest-either/ http://allthingsd.com/20110404/myspace-bake-off-starts-wednesday-and-despite-reports-no-bidder-in-lead-and-no-zynga-interest-either/#comments Mon, 04 Apr 2011 13:21:05 +0000 Kara Swisher http://kara.allthingsd.com/?p=42300

While no one inside or outside Myspace owner News Corp. expects fireworks and giant piles of money, the tire-kicking for the long-troubled social-networking-turned-entertainment site actually starts Wednesday.

That’s when about a dozen interested parties will finally get a walk-through of the books and more by management and the serious talks begin.

But, said several sources, despite a variety of reports of various interested buyers, no deal for the Beverly Hills, Calif.-based Myspace is imminent with any one of them.

Instead, most expect some kind of outcome within two weeks at the earliest.

Among the possibilities is anything from an outright sale to partnership that continues to involve News Corp., which has engaged Allen & Co. to conduct the sad proceedings.

Among those in the fray are, as has been reported, music video network Vevo, owned by several media giants. It is the most prominent strategic suitor for Myspace.

But talks with Vevo are preliminary, as are all others.

In fact, most of the others interested are as expected: moneybag private equity players, such as Providence Equity Partners and Silver Lake Partners. Both have been in discussions with News Corp. in earlier efforts to offload Myspace.

Interestingly, Criterion Capital Partners, which bought AOL’s Bebo social networking site for less than $10 million last June, is not in the bidding as yet.

Neither is Zynga, the San Francisco casual gaming start-up. Various stories had rumored of its interest in Myspace, but they are inaccurate. In addition, neither AOL nor Yahoo seem likely bidders either.

And it goes without saying that the Silicon Valley social networking site that did Myspace in–Facebook–is also not a buyer. So too Google, which–back in the headier days–handed Myspace a fortune as part of an ill-advised advertising deal.

In any case, whoever buys Myspace needs a lot of patience, which seems to have run out at News Corp., where top execs take turns bashing it to shareholders.

That’s no surprise. After a laudable though glacial redesign as a music and entertainment hub last fall, traffic has declined 44 percent in a recent month from a year ago, to 37.7 million unique visitors in the U.S.

Worse still, the News Corp. unit that houses Myspace showed an operating loss of $156 million in the recent quarter, mostly related to a severe drop-off of advertising revenue at the site.

That plunge in fortunes will surely have an impact on the price buyers are willing to pay for the once iconic brand.

(Full disclosure: News Corp. also owns Dow Jones, which owns this site.)

]]> http://allthingsd.com/20110404/myspace-bake-off-starts-wednesday-and-despite-reports-no-bidder-in-lead-and-no-zynga-interest-either/feed/ 4 http://allthingsd.com/20110221/alibaba-group-jack-mas-internal-email-on-alibaba-com-management-shakeup/ http://allthingsd.com/20110221/alibaba-group-jack-mas-internal-email-on-alibaba-com-management-shakeup/#comments Mon, 21 Feb 2011 18:33:56 +0000 Kara Swisher http://kara.allthingsd.com/?p=40921

Earlier today, the top management of Alibaba.com, the fast-growing Chinese e-commerce site resigned after an internal company investigation determined that thousands of fraudulent sales were taking place.

Out the door: CEO David Wei and COO Elvis Lee, who took the blame a “systemic breakdown of [Alibaba.com's] culture of integrity.” The company, which is publicly traded, is largely owned by the Alibaba Group.

As many know, Yahoo owns a large stake of the parent company, which is one of the most significant in the critical China market. The Alibaba stake makes up a big chunk of its market valuation.

“Over this past month, I’ve experienced a lot of torment, a lot of frustration, a lot of anger…This is the pain we suffer as we develop, a price that we pay as part of our growth, and it hurts!,” wrote Alibaba.com Chairman Jack Ma in an internal email to employees–called Alirens–today, which you can see below.

Jonathan Lu, who heads Alibaba Group’s Taobao retail e-commerce unit, was named to take over for Wei.

Here is an internal email, obtained by BoomTown, Ma (who will be, as it turns out, appearing at the ninth D: All Things Digital conference in June):

Fellow Aliren:

As we have announced today, the B2B board of directors has accepted the resignations of B2B CEO David Wei and COO Elvis Lee. Additionally, former senior VP of B2B HR Kangming Deng has resigned his post as Chief People Officer of Alibaba Group in acceptance of responsibility and will be demoted to a different post.

Several months ago, we discovered that some of our B2B China Gold Supplier (CGS) members were suspected of fraudulent activity. What made it shocking was evidence indicating that certain members of the CGS sales team knowingly allowed, or in some cases even helped, these fraudulent companies join the Alibaba.com marketplace.

We formed a special task force to investigate the situation. According to the preliminary results of a month-long inquiry, we found 1219 CGS (1.1% of all Gold Suppliers) who joined in 2009 and 1107 CGS (0.8% of Gold Suppliers) who joined in 2010 were engaged in fraudulent activity. These fraudsters had joined the Alibaba.com marketplace for the sole purpose of exploiting the platform that we’ve labored to build up over the past 12 years to defraud overseas buyers. At the same time, the investigation confirmed that nearly 100 CGS sales staff knowingly allowed fraudsters to become CGS members so that they could “make their numbers” and receive commission income.

Any tolerance of this type of affront to business ethics and company values is a crime against the rest of our customers and Aliren who remain honest. We must take measures to safeguard the values of Alibaba! All the colleagues who were directly or indirectly involved must be held responsible; more importantly, B2B’s management team must assume primary responsibility. We have already terminated the storefronts of all 2,326 CGS members suspected of fraud, and we have asked law enforcement authorities to assist us in our investigation.

Since the day that Alibaba was established, pursuit of profit has never been our main goal. We have no interest in turning the company into a mere money-making machine. Rather, we have long held firm to our mission of “making it easy to do business anywhere.” When we say “customer first,” we mean that we’d rather sacrifice growth than do anything that would jeopardize our customers’ interests, much less be a part of any blatant fraud.

Over this past month, I’ve experienced a lot of torment, a lot of frustration, a lot of anger…

This is the pain we suffer as we develop, a price that we pay as part of our growth, and it hurts! But we have no choice. It is not possible for us to be mistake-free; we may from time to time commit errors of judgment, but we will absolutely not err by compromising our principles. If we do not face up to reality and find the courage to take painful action, Alibaba will no longer be Alibaba and our pursuit of our 102-year dream and mission will become nothing but a joke!

This world does not need another Internet company, much less another company that can make money;

What this world needs is a company that is more open, more transparent, more sharing, more responsible, more global;

What this world needs is a company that is grounded in society, serves the interests of society, and accepts the responsibilities of society;

What this world needs is a culture, a soul, a belief and an acceptance of obligation. Because these are the only things that will allow us to go further, do better, act with confidence on the challenging path of entrepreneurship.

What comforted me is learning that the overwhelming majority of our CGS sales colleagues upheld their principles in the face of temptation. To these colleagues, I salute you! More importantly, we thank the colleagues who have the courage to stand firm and fight against what is wrong. From their actions we witnessed the courage and power of upholding integrity and principles. In them we see Alibaba’s future and hope! And we need more Aliren like them! Those who do the extraordinary must assume extraordinary responsibilities!

The resignations of David and Elvis are tremendous losses to the company. For me this is extremely sad and hurtful. But I think their willingness as Aliren to step up and accept responsibility is most admirable. On behalf of the company, I want to express my sincere gratitude to the both of them for their unrelenting dedication and contribution to the company.

Fellow Aliren, the B2B board of directors has appointed Jonathan Lu as B2B CEO; the Group has appointed Lucy Peng as Chief People Officer of Alibaba Group. I hope everyone will fully support the work that lies ahead and believe we can make a difference!

This is an era full of promises and an era that no one wants to miss out on. Only through holding onto our ideals and our principles will we be able to become the pride of this era!

If not now? When?

If not me? Who?

Jack Ma
2.21.2011

]]> http://allthingsd.com/20110221/alibaba-group-jack-mas-internal-email-on-alibaba-com-management-shakeup/feed/ 3 http://allthingsd.com/20110210/myspace-is-certainly-for-sale-but-not-by-press-release/ http://allthingsd.com/20110210/myspace-is-certainly-for-sale-but-not-by-press-release/#comments Thu, 10 Feb 2011 22:10:53 +0000 Kara Swisher http://kara.allthingsd.com/?p=40320

Here’s what’s happening at Myspace, the troubled social networking site owned by News Corp.:

It’s for sale, as has been widely reported, along with that intent being declared recently by top company execs.

It’s hired Allen & Co. to sort out potential buyers and other options, as has also been reported.

It’s hardly begun the process and is pretty much at square one, which means making lists, sorting out inquiries both crazy and valid and lining up its proverbial ducks for Myspace.

What it’s not doing is taking bids via press release, as happened in a decidedly odd fashion last week when MocoSpace, a Boston-based mobile social networking site, issued one.

Titled “MocoSpace Reveals Itself As Interested Party to Potentially Acquire Myspace,” the look-at-me attempt to suck up some attention from the media was riveting and appalling at the same time.

“MocoSpace, the largest entertainment destination on the mobile Internet, is today announcing their interest in acquiring Myspace from News Corp.,” read the press release.

And, of course, in the email from its PR rep: “Their CEO [Justin Siegel] is revealing their interest and is available to chat with you to discuss why.”

While an amusing tactic, All Things Digital declined the generous offer.

Soon enough came another PR entreaty: “Wanted to provide the update that today Newscorp contacted MocoSpace and they are now in conversation.”

Oh, really? So, BoomTown phoned some sources there close to the situation and found them very perplexed at that characterization.

One source laughed at the gumption behind the MocoSpace press release, although added that the company was very much wanting to dispose of Myspace in the best possible way.

“No legitimate offers ignored,” said the source, who said a sale was more likely than bringing in new investors to recapitalize it. “But nothing has happened yet.”

Another source noted that the company had only sent an acknowledgement to MocoSpace, as it did for anyone who expressed any interest.

MocoSpace was kind enough to send me these emails, including one from News Corp. deal exec Jack Kennedy, which was entirely rote and referred Siegel to Allen & Co. “to fill you in w/respect to how the process may develop.”

Added another source: “Nobody at this point that can be considered ‘in conversation.’”

Oops!

Thus, more email spin from MocoSpace PR: “We never said that Newscorp contacted MocoSpace first. After MocoSpace released their statement, Justin Siegel did receive an email from Newscorp.”

And: “It seems that you may have misunderstood my email when I said they were ‘in conversation.’ I simply meant that after MocoSpace made their intention public, Newscorp did contact them–hence ‘in conversation.’

And: “I did not mean to imply that they were in any sort of negotiating conversation–if that is something that you took from the email, it was an assumption, and I am sorry for any confusion in the wording there.”

How ever could I be confused after all this mishegas?

Finally, Siegel weighed in via email, noting in part:

“It’s been brought to my attention that there’s some confusion and frustration….In addition, I’d like to clarify that this was/is not a publicity stunt. We made our interest in MySpace public. The interest it’s generated is surprising. To every person I’ve spoken to directly, I’ve made it clear that I’ve had no direct conversation with either MySpace or Newscorp regarding the sale.”

Like I said, no sale. Yet.

]]> http://allthingsd.com/20110210/myspace-is-certainly-for-sale-but-not-by-press-release/feed/ 3 http://allthingsd.com/20110120/is-warner-music-a-buyer-or-a-seller-goldman-sachs-saysyes/ http://allthingsd.com/20110120/is-warner-music-a-buyer-or-a-seller-goldman-sachs-saysyes/#comments Fri, 21 Jan 2011 00:18:12 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=28398 Warner Music Group has hired Goldman Sachs to find a buyer for all or a portion of the music company, reports the New York Times. Warner Music Group has also hired Goldman Sachs to help it buy all or a portion of longtime rival EMI Music Group, the Times reports. The Times politely calls this an “unusual two-track process,” but it makes perfect sense for Goldman, which gets paid no matter what.

]]> http://allthingsd.com/20110120/is-warner-music-a-buyer-or-a-seller-goldman-sachs-saysyes/feed/ 0 http://allthingsd.com/20110107/exclusive-first-half-of-groupon-funding-done-dst-t-rowe-price-fidelity-capital-group-and-morgan-stanley/ http://allthingsd.com/20110107/exclusive-first-half-of-groupon-funding-done-dst-t-rowe-price-fidelity-capital-group-and-morgan-stanley/#comments Fri, 07 Jan 2011 08:01:05 +0000 Kara Swisher http://kara.allthingsd.com/?p=39260

Groupon has officially completed the raising of half of a $950 million funding, getting $500 million from a range of top-drawer investors, said sources close to the situation.

Those investors include Russia’s DST Global, T. Rowe Price, Fidelity, Capital Group and Morgan Stanley.

It’s unclear how much each investor has put in and who will make up the next tranche of funding, which will also close imminently.

The New York Times previously reported on the regulatory filing related to the funding, as well as investments from T. Rowe Price, Fidelity and Morgan Stanley.

Now completed, the investments value the Chicago-based social buying service at $4.75 billion, which is less than the $6 billion Google offered to buy Groupon.

Those acquisition talks failed. But Groupon is still attracting interest from other possible buyers.

For now, though, it’s just talking a pile of money–probably the right strategy–to keep growing its explosive business. A big chunk will also go to some Groupon execs and early investors.

Groupon has competitors, of course, such as LivingSocial, but has established itself as the leader in the local online discounting space.

Allen & Co. is advising Groupon on the fundraising.

A Groupon spokeswoman declined to comment.

]]> http://allthingsd.com/20110107/exclusive-first-half-of-groupon-funding-done-dst-t-rowe-price-fidelity-capital-group-and-morgan-stanley/feed/ 1 http://allthingsd.com/20101220/trulia-acquires-movity/ http://allthingsd.com/20101220/trulia-acquires-movity/#comments Tue, 21 Dec 2010 05:53:57 +0000 Kara Swisher http://kara.allthingsd.com/?p=38777 San Francisco real estate site Trulia said it has acquired Movity, a buzzy stealth start-up that searches and aggregates geodata for home buyers and renters, such as noise, crime and pricing, from a variety of sources. Trulia declined to provide financial details of the transaction, but said the move was to provide better information for its users.

Movity was founded this year, with $1.3 million in funding.

Here is the full press release, along with some real estate news about Trulia’s new HQ:

TRULIA ACQUIRES MOVITY TO ACCELERATE AND ENHANCE THE ONLINE REAL ESTATE EXPERIENCE

Trulia Moves into New 30,000 sq foot Downtown San Francisco Location as the Company Continues to Grow at a Rapid Pace

SAN FRANCISCO, December 21, 2010–Trulia.com (www.trulia.com), a top site for homebuyers, sellers and renters, acquired Movity (www.movity.com ), a stealth start-up focused on surfacing geodata to help new movers make better decisions and creator of social check-in tracker www.weeplaces.com. Movity was part of the Winter 2010 YCombinator class and the team includes Eric Wu, co-founder of RentWiki.com, Sha Hwang, design technologist from Stamen Design, Vaughn Koch, program manager from Bing, and Zain Memon, a contributor to the open-source framework Django.

“The consumer real estate experience will continue to change dramatically and we believe adding this team of talented individuals will accelerate our innovation and growth,” said Pete Flint, CEO and co-founder of Trulia. “Movity brings strong engineering skills, visualizations specialists and a passion for real estate. We looked at their vision and our vision and we knew we had a perfect match.”

“We are excited to join a leader and innovator in the real estate market and contribute to a world class engineering organization,” said Eric Wu, co-founder of Movity. “I’ve been impressed what Trulia has accomplished in the past few years, and together, we want to change the way people discover local information and find a place to live.”

New Office Space

In 2010, Trulia doubled the size of its workforce and today moved in to a new 30,000 sq foot office in the heart of SOMA in downtown San Francisco. Trulia occupies multiple floors and built the space to include user experience testing rooms, 27 conference rooms and a handful of cool design elements including bike racks, a library and open collaboration spaces to foster an environment of innovation and collaboration.

“About 18 months ago we asked our employees what they wanted in a new office and it was pretty clear they wanted to be closer to public transportation, they wanted a bright open office and they wanted to be in the center of the activity downtown,” said Sami Inkinen, COO and co-founder of Trulia. “We took their feedback and we found an office that meets all our needs and allows for future growth opportunities. Moving into the new office today you could feel the sense of pride in our employees and this begins another new and exciting chapter in Trulia’s history.”

]]> http://allthingsd.com/20101220/trulia-acquires-movity/feed/ 7 http://allthingsd.com/20101125/apple-buys-old-hp-campus/ http://allthingsd.com/20101125/apple-buys-old-hp-campus/#comments Thu, 25 Nov 2010 18:23:18 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=53196 Hewlett-Packard has found a buyer for its decades-old campus at 19091 Pruneridge Avenue in Cupertino, Calif.

Apple.

About a five-minute drive from Apple headquarters, the 98-acre parcel of land is adjacent to 50 acres Apple acquired back in 2006 and will be used to house a workforce that’s expanding nearly as quickly as the market for iOS devices.

“We now occupy 57 buildings in Cupertino and our campus is bursting at the seams,” Apple spokesman Steve Dowling told the Mercury News, which first reported the story. “These offices will give us more space for our employees as we continue to grow.”

No word on HP’s asking price for the parcel, but real estate experts estimate that it may have been $300 million or more.

]]> http://allthingsd.com/20101125/apple-buys-old-hp-campus/feed/ 0 http://allthingsd.com/20101123/apple-i-goes-for-210000-at-auction/ http://allthingsd.com/20101123/apple-i-goes-for-210000-at-auction/#comments Tue, 23 Nov 2010 20:29:42 +0000 Beth Callaghan http://voices.allthingsd.com/?p=33069 It won’t connect to the Internet, and it’s definitely not Flash-friendly, but a rare Apple I computer, one of only 200 made, was sold at Christie’s in London today for $210,000. It included the original packaging and a signed sales letter from Steve Jobs. The Apple I was originally available from 1976-77 for $666.66. The buyer, Italian businessman Marco Boglione, will restore it to working condition and add it to his collection of Apple computers.

]]> http://allthingsd.com/20101123/apple-i-goes-for-210000-at-auction/feed/ 2 http://allthingsd.com/20101122/yardsellr-closes-5-million-series-a-round/ http://allthingsd.com/20101122/yardsellr-closes-5-million-series-a-round/#comments Mon, 22 Nov 2010 15:00:07 +0000 Kara Swisher http://kara.allthingsd.com/?p=37580

Yardsellr is announcing today that it has closed a $5 million Series A funding round led by Accel Partners.

Harrison Metal, which is run by investor Michael Dearing and gave the social listings and transactions site seed financing last year, also participated in the round.

Yardsellr says it uses “social plumbing to power all interactions between buyers and sellers, although users create listings and consummate transactions.”

Welcome to eBay, Facebook-style!

Online shopping with a social element is starting to boom, at least in terms of financings.

Earlier today, Svpply–a social retail discovery site stocked with stuff you and your friends think are cool–got a $550,000 seed round investment led by Spark Capital and Founder Collective, along with high-profile angels like Ron Conway, Foursquare co-founder Dennis Crowley and former Myspace co-President Jason Hirschhorn.

And Topguest, a check-in loyalty service that was founded just five months ago, announced last week that it nabbed $2 million in Series A funding, as well as nabbing well-known Facebook investor Peter Thiel as an adviser.

Yardsellr takes yet another social tack, organizing the Internet shopping experience around “Blocks”–using the traditional neighborhood yard sale as an analog inspiration for innovation.

Blocks are micro-communities of people interested in the same products, determined via social networking, specifically following them on Twitter or liking them on Facebook.

Founder Daniel Leffel said in an email that it was better to organize this way “instead of categories, because categories organize products while Blocks organize people.”

Then, he said, when sellers list items, for free, they go out into the feeds of members who have joined the relevant blocks. Sellers can then buy additional traffic to their listings.

Yardsellr also handles payments for sales, with the buyer paying a small transaction fee.

That’s opposite from eBay, where Leffel once worked. Several former eBay execs are also working at the start-up.

]]> http://allthingsd.com/20101122/yardsellr-closes-5-million-series-a-round/feed/ 1 http://allthingsd.com/20101109/exclusive-boku-to-be-added-as-option-to-facebook-credits-setting-up-face-off-with-rival-zong/ http://allthingsd.com/20101109/exclusive-boku-to-be-added-as-option-to-facebook-credits-setting-up-face-off-with-rival-zong/#comments Tue, 09 Nov 2010 22:32:17 +0000 Kara Swisher http://kara.allthingsd.com/?p=37063

For the past 18 months, mobile payments start-up Zong has had the enviable prime spot on Facebook Credits as its sole option for users wanting to use their cell phone number to buy virtual goods for social gaming and other services.

But, according to multiple sources, that’s about to change later this week, when the social networking giant starts A/B testing its rival, Boku, as an alternate payment method to Zong.

The face-off on Facebook to allow consumers to charge virtual purchases to their wireless bills is just another point of conflict, among many, between the two top Silicon Valley mobile payments companies.

Both have received large amounts of venture funding from prominent investors–$38 million for San Francisco’s Boku and $15 million for Menlo Park, Calif.-based Zong.

And there has been acquisition attention as well from big companies–such as Apple, Google and more–who are mightily interested in the fast-growing space of late.

Sources close to Facebook said the move to include both on its king-making platform is a natural one for the company, giving its users a range of options in the mobile payments area.

One person noted that Facebook execs told both Zong and Boku that it was important to enable people to buy Facebook Credits via whatever means they choose.

The plan is to use both for a while, said another source, gauging how users like them, although it was not considered “a horse race between them” by Facebook.

Nonetheless, that’s just what both Zong and Boku think it will turn into on Facebook.

“It is all about performance,” said one person with knowledge of Boku’s strategy. “Facebook is testing the landscape, especially outside the U.S.”

Indeed, mobile payments are currently much more important internationally than in the U.S. market, although that is changing fast, especially as smartphone usage booms.

Zong CEO David Marcus, in an interview with BoomTown today at the Open Mobile Summit in San Francisco, said that competition was inevitable.

“Every single large-scale mobile process needs to have a backup, especially as mobile payments reach the scale everyone expects it to,” he said. “But we are confident that we have the best product for the Facebook platform.”

Performance and distribution will be much on the minds of potential acquirers, in much the same way Apple and Google snapped up mobile advertising companies Quattro Wireless and AdMob, respectively.

Most expect both Zong and Boku to eventually be bought, although both companies have said they intend to remain independent.

Selling out might also have its downside–if, for example, Boku were bought by Google for its Android mobile operating system, it would quickly become less attractive for the search giant’s growing archrival Facebook to feature it.

The same goes for Apple, since it also has its own agenda with the iPhone.

But there are other possible buyers, such as Amazon, eBay’s PayPal and a spate of credit card companies.

Whatever happens, the new battle on Facebook will surely be an interesting one to watch.

To get up to speed, here is a video interview I did with Boku’s top execs–CEO Mark Britto and Ron Hirson, SVP of product and marketing–in July, followed by a more recent one I did with Zong’s Marcus:

]]> http://allthingsd.com/20101109/exclusive-boku-to-be-added-as-option-to-facebook-credits-setting-up-face-off-with-rival-zong/feed/ 2 http://allthingsd.com/20101109/digital-cameras-improve-zooms-hd-function/ http://allthingsd.com/20101109/digital-cameras-improve-zooms-hd-function/#comments Tue, 09 Nov 2010 22:26:27 +0000 Katherine Boehret http://solution.allthingsd.com/?p=1488 With Thanksgiving fast approaching, so, too, comes the start of the holiday shopping mayhem. Once again, digital cameras are rocketing to the top of wish lists, and once again, shoppers are tentatively entering electronics stores with bewildered looks on their faces.

To alleviate some of that shopping stress, I’ve compiled a buyer’s guide for different camera categories with prices and pointers to innovation. This year, manufacturers have improved photo-location tagging and are offering artistic photo alteration and clever ways to label images for future sharing on social networks.

Let’s Get Physical

Consumers are starting to understand that better sensors make it possible to do things like taking photos in low light, which can really make a difference in photo quality. Some high-quality sensors are making their way into affordable models, like the CMOS sensor in Nikon’s $300 Coolpix S8100. High megapixel counts aren’t overly important, though more megapixels per photo still make it easier to zoom in while editing and give higher resolution in a larger photo or poster. A 14-megapixel camera like the Olympus FE-47 costs just $100, but a recent Consumer Reports review gave it low marks in handling shake and liquid-crystal-display screen quality. Optical zoom, or the physically manipulated distance between the camera and a subject, is still more important than digital zoom, and it’s easy to find many models with 7x optical zoom or better. LCD screens on digicams are so large that they leave little room for optical viewfinders, thus making built-in image stabilization all the more important. Image stabilization comes on nearly all new cameras. And more digicams than ever are capable of recording high-definition videos.

Breaking It Down

Digital cameras can be divided into four broad categories: pocket-size, point-and-shoot, super- or mega-zooms and digital single-lens reflexes (D-SLRs). I’ll leave SLRs out of the discussion, since they’re still primarily aimed at hobbyists who don’t mind the cost and effort of buying additional lenses, filters, flashes and other accessories.

Most pocket-size digital cameras cost between $100 and $300, weigh no more than seven ounces and lack optical viewfinders, forcing users to look at LCD screens to compose pictures. Most of these LCD viewing screens measure between 2.6 inches and 3.5 inches diagonally. Samsung, however, has an even bigger touch-screen LCD, at 3.7 inches, on its CL80 camera priced at $350.

These small but powerful machines capture images with 10, 12 or 14 megapixels and their optical zoom lenses usually range from 3x to 7x, though a handful of manufacturers are boosting their cameras’ optical zooms. The $170 Casio Exilim EX-H5, for example, is equipped with a 10x optical zoom lens.

Today’s point-and-shoot digital cameras are sleeker and more stylish than they used to be, though they remain somewhat bulkier than their pocket-size relatives. The point-and-shoot size can allow for better optical zoom lenses, and these models sometimes cost less than the pocket sizes. The $300 Canon PowerShot SX210 IS and $280 Panasonic Lumix DMC-ZS5 are equipped with 14x and 12x optical zoom lenses, respectively.

Super-zoom or mega-zoom digital cameras satisfy people who want the power of a great zoom and optional manual settings without the hassle and expense of an SLR. At a glance, you might mistake these models for SLRs due to their bulkier bodies, and, in some cases, detachable (or hot-shoe) flashes. Nikon’s $400 Coolpix P100 offers a 26x wide-angle optical zoom, and Olympus’s $350 SP-800UZ is the smallest camera with a 30x wide-angle optical zoom. Both cameras have built-in flashes, but the Nikon includes an optical viewfinder while the Olympus offers only an LCD screen for viewing and capturing photos.

Shaking It Up

Camera manufacturers are adding creative new features to these devices. Starting the week of Thanksgiving, Casio will provide Hybrid GPS on its $350 EX-H20G, which geotags (adds digital location information to) images indoors where GPS satellite signals can’t reach. This works using a combined GPS radio and motion sensor to measure the direction in which the camera has moved, and how fast. When you’re back in satellite range, the camera corrects the geotag by cross-referencing its own estimates with satellite-provided latitude and longitude.

Olympus now has art filters, which let you view your subject with special effects before capturing the photo. Some filters supply gentle sepia, soft focus or grainy film. There is also a drawing filter, which makes a subject instantly appear as a sketch.

Samsung’s $150 PL90 model has a pop-out USB arm that reminds me a lot of the pop-out USB connector on Cisco’s popular Flip camcorders. Samsung’s USB arm eliminates the need for messy wires, or the removal of a memory card to transfer photos from a digicam to a PC.

Many cameras have and continue to supply guides that appear on screen as a photo is being captured. Sony’s NEX-5 offers this, and the Olympus Live Guide let you preview photo adjustments—like brightness or color saturation—on the screen as you make them. Nikon’s Scene Auto Selector, found in the Coolpix P7000, Coolpix S8100 and Coolpix S80, will automatically adjust the camera’s settings so users can stop worrying about scrolling through menus to select the right scene from a list.

Fujifilm offers the only true (not simulated) three-dimensional digital camera in its $500 FinePix REAL 3D W3, which I reviewed in August. These 3D images can be seen through the camera’s LCD viewing screen but not on laptops or television sets unless they’re 3D-capable and you’re wearing 3D glasses.

Kodak is trying to encourage sharing with its cameras by including a Share button that, when pressed, digitally tags images and videos with labels for Facebook, Flickr, YouTube, Kodak Gallery or email, then automatically sends the photos to those places when you next plug the camera into a PC.

One last warning: Don’t be seduced by lower prices or better technology alone. Be sure you try a camera in the store before buying it. The way it feels or works for you is just as important as any technological specification.

Email Katherine Boehret at mossbergsolution@wsj.com.

Edited by Walter S. Mossberg

]]> http://allthingsd.com/20101109/digital-cameras-improve-zooms-hd-function/feed/ 0