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	<title>AllThingsD &#187; buying</title>
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		<title>Rubicon Project Adds Two Top Execs, as Ad Tech Company Moves Toward IPO</title>
		<link>http://allthingsd.com/20130129/rubicon-project-adds-two-top-execs-as-ad-tech-company-moves-toward-ipo/</link>
		<comments>http://allthingsd.com/20130129/rubicon-project-adds-two-top-execs-as-ad-tech-company-moves-toward-ipo/#comments</comments>
		<pubDate>Tue, 29 Jan 2013 17:30:24 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
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		<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Rubicon Project]]></category>
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		<category><![CDATA[SocialVibe]]></category>
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		<category><![CDATA[Todd Tappin]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=289558</guid>
		<description><![CDATA[Is ad tech ready to go big and go IPO?]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2013/01/url7.jpeg"><img src="http://allthingsd.com/files/2013/01/url7.jpeg" alt="url" width="225" height="225" class="alignright size-full wp-image-289561" /></a></p>
<p>The Los Angeles-based Rubicon Project has hired two execs to fill top spots at the digital advertising company, in what looks like preparations for an eventual public offering. </p>
<p>Greg Raifman, the founder, chairman and CEO of Dragon Media, will become president, reporting to Rubicon CEO and co-founder Frank Addante. And SocialVibe CEO Todd Tappin will take over in the role of COO/CFO, reporting to Raifman.</p>
<p>Founded in 2007 and armed with more than $50 million in funding, Rubicon is one of the larger real-time bidding platforms that allows automated buying and selling of global online ads. </p>
<p>&#8220;Greg and Todd are extremely intelligent and capable executives who have guided significant, publicly traded companies,&#8221; said Addante in a statement. &#8220;Both Greg and Todd have great relationships within our industry as well as on Wall Street. Their presence will enable me to focus on our overall vision and product strategy so we can take best advantage of the opportunities we see.&#8221;</p>
<p>Tappin is replacing Brian Barnum, who will leave the company, along with Chief Revenue Officer Nick Hulse. The pair only arrived less than two years ago, presumably to also help professionalize the organization.</p>
<p>In addition to the other exec moves, general counsel Victoria Von Szeliski will add the title of EVP of culture and business affairs and will also be adding 100 employees this year via organic growth and acquisition.</p>
<p>Rubicon said Raifman &#8212; who recently served as the executive chairman of video ad-serving company LiveRail, as well as being founding and running ad-serving pioneer Mediaplex &#8212; will &#8220;manage the day-to-day operations of the Rubicon Project as he ramps the company&#8217;s buy-side automation initiatives.&#8221; </p>
<p>Tappin will be in charge of Rubicon&#8217;s operating and financial plan and also lead mergers and acquisitions for the company. Before running SocialVibe, a video real-time buying startup, he was founding CFO of Overture and helped sell the search automation company to Yahoo many years ago.</p>
<p>The exec roundelay &#8212; a not entirely uncommon thing for Rubicon over the years &#8212; is apparently part of a larger bid to eventually IPO the company. Rubicon had also been in recent preliminary discussions with several larger companies &#8212; Yahoo and Adobe &#8212; about being acquired. The ad tech space has heated up of late, with a range of startups, such as AppNexus, Pubmatic, Turn and others, looking to gain ground, get funding or sell out.</p>
<p>But with a large price tag and some strong growth over the last year, along with becoming profitable, Rubicon appears to now be aiming to remain independent. Over the last few years, the company has grown its business significantly &#8212; according to comScore, Rubicon Project reached 214.2 million monthly unique users.</p>
<p>Whether that is enough to keep up with powerful rivals such as Google is, of course, the big question, especially as the way publishers and marketers interact with the online ad market is changing quickly.</p>
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		<title>As Yahoo Sales Reorg Proceeds, Former Interclick CEO Katz Departs</title>
		<link>http://allthingsd.com/20121217/as-yahoo-sales-reorg-proceeds-former-interclick-ceo-katz-departs/</link>
		<comments>http://allthingsd.com/20121217/as-yahoo-sales-reorg-proceeds-former-interclick-ceo-katz-departs/#comments</comments>
		<pubDate>Mon, 17 Dec 2012 08:07:08 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[ad]]></category>
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		<category><![CDATA[arrival]]></category>
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		<category><![CDATA[bonus]]></category>
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		<category><![CDATA[David Windley]]></category>
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		<category><![CDATA[genome]]></category>
		<category><![CDATA[Henrique De Castro]]></category>
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		<category><![CDATA[Interclick]]></category>
		<category><![CDATA[Jackie Reses]]></category>
		<category><![CDATA[Kathy Savitt]]></category>
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		<category><![CDATA[Mark Ellis]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[Michael Katz]]></category>
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		<category><![CDATA[rejiggering]]></category>
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		<category><![CDATA[Tim Morse]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=278307</guid>
		<description><![CDATA[The well-known ad exec's exit from the Silicon Valley Internet giant was less than amicable.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/12/Interclick_michaelkatz.jpeg"><img src="http://allthingsd.com/files/2012/12/Interclick_michaelkatz.jpeg" alt="Interclick_michaelkatz" width="139" height="176" class="alignright size-full wp-image-278371" /></a></p>
<p>Michael Katz, one of Yahoo&#8217;s high-ranking online advertising execs, is leaving the company, according to a memo he sent out to staff on Friday.</p>
<p>Considered a savvy online ad player and a well-regarded entrepreneur, Katz came to the Silicon Valley Internet giant a year ago when it bought Interclick, the ad-targeting company he co-founded and headed, <a href="http://allthingsd.com/20111101/yahoo-buys-ad-network-interclick-for-270-million/"> for $270 million</a>.</p>
<p>Yahoo later used Interclick&#8217;s technology in its audience-buying platform called Genome. In a <a href="http://allthingsd.com/20120120/yahoo-reorgs-u-s-ad-sales-after-talent-departure-internal-memo-natch/">reorganization announced in January</a>, Katz was placed in charge of sales operations and data and performance optimization for Genome.</p>
<p>The data unit is at the center of efforts by Yahoo&#8217;s new CEO Marissa Mayer to turbocharge its ad business. </p>
<p>But the Katz missive, which is below in its entirety, clearly signaled that his departure was not an amicable one, which sources underscored was part of a larger rejiggering of the ad sales staff under new COO Henrique De Castro.</p>
<p>&#8220;As some of you are starting to learn, my last day with the company will be today,&#8221; wrote Katz on Friday. &#8220;Leaving Y! is not the hard part &#8212; how it happened and leaving all of you is what makes this difficult.&#8221;</p>
<p>How it happened, said several sources, was that Katz was suddenly told by HR head Jackie Reses last week that there was not a place for him, only days before a large 12-month retention bonus was to be paid out to him for the Interclick acquisition.</p>
<p>While it is an unusual thing to part on willfully difficult terms with an entrepreneur, as it sends a bad signal to others considering joining the company, Yahoo&#8217;s new leadership has been playing hardball with a lot of top execs it is parting ways with, and is also limiting departure packages.</p>
<p>Former marketing head Mollie Spillman, for example, was <a href="http://allthingsd.com/20120922/former-cmo-spillman-departs-yahoo/">suddenly let go</a> after she was replaced by former Lockerz CEO Kathy Savitt. And, though he had wanted to leave, <a href="http://allthingsd.com/20120925/yahoos-mayer-finally-parts-ways-with-cfo-tim-morse/">former CFO Tim Morse</a> was also told of his replacement in a swift exec house-cleaning move, as was former HR head <a href="http://allthingsd.com/20120810/exclusivr-yahoos-longtime-hr-head-david-windley-out/">David Windley</a>.</p>
<p>Of course, such moves are not unusual when a new set of leaders enters the corporate picture. That&#8217;s why many at Yahoo expect even more changes to come soon in the ad unit, with most assuming that Mayer and De Castro will bring in new staff they had previously worked with at Google.</p>
<p>Currently, top Yahoo ad execs include Peter Foster, GM of audience advertising at Yahoo; and Mark Ellis, VP of North American sales and global partnerships.</p>
<p>It will be interesting to see what happens to them and others as part of a large ad reorg at Yahoo now taking place, which will definitely include a variety of departures and arrivals. One recent notable Yahoo ad exec departure, for example, was Debbie Menin, who headed entertainment and travel sales strategy, and is now a top sales exec at hot video entertainment network Machinima.</p>
<p>More will come in the new year, given that De Castro has recently briefed employees on a plan to move its sales organization to a <a href="http://allthingsd.com/20121210/in-seismic-shift-new-coo-de-castro-shifts-yahoo-ad-sales-to-category-model-backed-by-the-marissa-halo/">&#8220;category&#8221; model</a>. Simply put, that means its sales reps will sell all of Yahoo&#8217;s ad products, as well as its search offerings, in a vertical process organized around advertiser segments.</p>
<p>That massive shift is not Katz&#8217;s to worry about anymore, it seems. Here&#8217;s his entire email to staff, which is a pretty eloquent one, as goodbye letters go:</p>
<blockquote class="memo"><p>Friends and Colleagues,</p>
<p>6 years ago if someone would have told me that the hardest part about building a business would be to one day say goodbye, I would not have believed them. As some of you are starting to learn, my last day with the company will be today. Leaving Y! is not the hard part &#8212; how it happened and leaving all of you is what makes this difficult. I will miss the daily interactions and will take with me the many memories. This has honestly been so much fun.</p>
<p>I have learned a lot along the way:</p>
<p>Sometimes winning looks like losing. If you don&#8217;t fail, you can&#8217;t progress and the stakes only get bigger as you go further down your path.</p>
<p>Be genuinely happy for those that are successful at reaching their goals. If you spend anytime wishing it were you, it will never be.</p>
<p>Stay humble, and never declare victory. </p>
<p>Approximately correct is better than definitely wrong. Do not let perfection be the enemy of excellence.</p>
<p>We are all human &#8212; we may make mistakes, we must forgive, forget, and move on together. </p>
<p>Treating people right is not an option.</p>
<p>Treat adults like adults and they will behave like adults. Rules are for children.</p>
<p>People and culture are everything. It&#8217;s about so much more than free food and parties, it cannot be forced and without it a business cannot succeed.</p>
<p>I consider myself so very lucky to have known a handful of loyal friends that took a chance, quit their jobs and risked a lot to build this business with me. Their loyalty and hard work helped interclick get off the ground and for that I will forever be grateful. The team they helped to build has truly made this the greatest place to work. Each and every one of you made interclick the very best company to work for.  </p>
<p>I would like to leave you all with a reminder of what together we built: </p>
<p>&#8211; A company that started with $27,000 and sold for $270,000,000</p>
<p>&#8211; A company that redefined the way that marketers think about audience targeting and data</p>
<p>&#8211; A company that went public in 2009 on NASDAQ defying all odds</p>
<p>&#8211; A company that spit in the face of adversity early in 2011 and came out victorious</p>
<p>&#8211; A company whose people are the future of this organization.</p>
<p>So be proud of what together we achieved, look back and know you were part of something big. Then look ahead and know that this is just the beginning, we will all one day build again. For those of you that continue your career at Y!, I ask that you don&#8217;t lose sight of greatness. Remember what you are capable of  and continue to make me proud. </p>
<p>Thank you for your loyalty, passion, dedication, and collaboration. The finish line is only the beginning of a new race.</p>
<p>-MK</p></blockquote>
]]></content:encoded>
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		<title>Viral Video: Alibaba Makes a Funny</title>
		<link>http://allthingsd.com/20120702/viral-video-alibaba-makes-funny/</link>
		<comments>http://allthingsd.com/20120702/viral-video-alibaba-makes-funny/#comments</comments>
		<pubDate>Mon, 02 Jul 2012 10:07:42 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[Alibaba Group]]></category>
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		<category><![CDATA[Chinese]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=226604</guid>
		<description><![CDATA[The Chinese Internet company that once wrangled with Yahoo is making joke marketing videos now.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120702/viral-video-alibaba-makes-funny/alibaba_logo/" rel="attachment wp-att-226607"><img src="http://allthingsd.com/files/2012/07/alibaba_logo.jpeg" alt="" title="alibaba_logo" width="150" height="85" class="alignright size-full wp-image-226607" /></a></p>
<p>Chinese Internet company Alibaba Group made a series of Web videos recently, poking fun at odd situations that then turn into buying opportunities on the e-commerce site.</p>
<p>The company that once wrangled with Yahoo has made a foray into the U.S. market, which the videos below seem to be aimed at.</p>
<p>And they&#8217;re pretty funny:</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/V-pcKSwo7H0" frameborder="0" allowfullscreen></iframe></p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/fYlYj2UbKLM" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>L.A. Stories: HipSwap Tries to Take the Creepy out of Craigslist (Video)</title>
		<link>http://allthingsd.com/20120402/l-a-stories-hipswap-tries-to-take-the-creepy-out-of-craigslist/</link>
		<comments>http://allthingsd.com/20120402/l-a-stories-hipswap-tries-to-take-the-creepy-out-of-craigslist/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 17:56:24 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=191988</guid>
		<description><![CDATA[The mobile app-heavy service allows anyone with stuff, including boutique merchants with quirky stuff to move, to quickly snap photos of items, price them and then -- presumably -- sell.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120402/l-a-stories-hipswap-tries-to-take-the-creepy-out-of-craigslist/img_1357/" rel="attachment wp-att-191989"><img src="http://allthingsd.com/files/2012/04/IMG_1357-380x285.jpg" alt="" title="IMG_1357" width="380" height="285" class="alignright size-medium wp-image-191989" /></a></p>
<p>Last week, I visited Los Angeles to get a gander at some of the many digital companies that are doing some interesting things down south of Silicon Valley.</p>
<p>First stop: HipSwap, a community-based marketplace that is now in 14 U.S. cities after initial tests in Los Angeles and New York City.</p>
<p>Its goal is to de-creep the experience &#8212; because no matter how it&#8217;s done online, local buying and selling still has a lot of glitches. Using a visual approach (think Pinterest), with hipster social hooks (think Airbnb) and focusing on location (hmm, perhaps think Foursquare), complete with delivery in some cities, HipSwap is hoping to differentiate itself from big players in the space, such as Craigslist and eBay.</p>
<p>The app-heavy HipSwap allows anyone with stuff, including boutique merchants with quirky stuff to move, to quickly snap photos of items, price them and then &#8212; presumably &#8212; sell. Payment is made via PayPal or credit card, with HipSwap in between the buyer and seller, to ease the transaction&#8217;s typical awkwardness.</p>
<p>Because it is local, the items are varied, from trendy baby strollers to funky furniture to antique sewing machines. And, because it is in the L.A. area, HipSwap is also pushing celebrity fare, with a charitable &#8220;Shop My Closet&#8221; marketplace and video series, which recently included Kyle Richards from &#8220;The Real Housewives of Beverly Hills.&#8221;</p>
<p>The Santa Monica, Calif. start-up recently closed $1.1 million seed funding from a number of prominent investors, such as Founders Fund, Greycroft Partners, as well as former Microsoft exec &#8212; and early Pinterest angel &#8212; Hank Vigil and Mahalo President Jason Rapp. </p>
<p>Here&#8217;s a video interview I did with co-founder and CEO Rob Kramer about the interesting retail concept:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=16935DFF-7DA9-4F26-BCBB-A68F8B13DAFA&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={16935DFF-7DA9-4F26-BCBB-A68F8B13DAFA}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Meet Mulu, a Pinterest-Like Site for E-Commerce -- With a Cause</title>
		<link>http://allthingsd.com/20120124/meet-mulu-a-pinterest-like-site-for-e-commerce-with-a-cause/</link>
		<comments>http://allthingsd.com/20120124/meet-mulu-a-pinterest-like-site-for-e-commerce-with-a-cause/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 13:59:20 +0000</pubDate>
		<dc:creator>Lauren Goode</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[Amaryllis Fox]]></category>
		<category><![CDATA[Amazon]]></category>
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		<category><![CDATA[buying]]></category>
		<category><![CDATA[cause]]></category>
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		<category><![CDATA[Ivanka Trump]]></category>
		<category><![CDATA[Jonathan Franzen]]></category>
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		<category><![CDATA[recommendation]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=166830</guid>
		<description><![CDATA[Mulu.me blends e-commerce with boldfaced names to push products -- but also ties buying to charitable giving.]]></description>
				<content:encoded><![CDATA[<p>What do businesswoman Ivanka Trump, author Jonathan Franzen and former Fall Out Boy bassist Pete Wentz all have in common?</p>
<p>Not a whole lot, except they’re all featured users on Mulu.me, a Pinterest-like e-commerce site that helps users generate money for their favorite causes. <a href="http://allthingsd.com/files/2012/01/Mulu2.png"><img src="http://allthingsd.com/files/2012/01/Mulu2-380x221.png" alt="" title="Mulu2" width="380" height="221" class="alignright size-medium wp-image-166835" /></a></p>
<p>The site opens to the public today, after having been in beta mode since early December.</p>
<p>Mulu.me, which was created by San Francisco-based entrepreneur Amaryllis Fox, is an online retail space through which “regular” people, retailers and more recognizable names can recommend Web pages &#8212; whether a YouTube video, a link to an item of clothing, even a pair of airline tickets &#8212; all for the purpose of driving purchases. On their profiles, users can identify charities for which they&#8217;re raising money.</p>
<p>Here&#8217;s how it works: Mulu generates revenue from affiliate program fees, then splits it with the “curator,” and the curator decides what percentage of that goes to his or her charity of choice.</p>
<p>So if a Mulu user were to drive a buyer to a product available on Amazon.com, Mulu would get a cut of that purchase &#8212; 4 percent to 8 percent &#8212; of which the person who originally posted the product would get a revenue share of 2 percent to 4 percent.</p>
<p>Ultimately, this can leave little left over for charity &#8212; and there’s no mandate saying users have to give to one &#8212; but for some, tying buying to a cause is a motivating factor.</p>
<p>One thing that sets Mulu apart from other curation sites, or even a site like Pinterest, is its question-and-answer element. Users can post a question to the boards, just as they would an image, Web site link or video, and receive answers from other Mulu members.</p>
<p>Around New Year’s Eve, for example, I asked for recommendations about affordable but good champagnes, and received two answers (from people I didn’t know) from the Mulu community. The answers were helpful; what wasn’t as helpful was that the subsequent email notifications simply said I had received an answer, but didn’t include any other content. This is great for Mulu, as it drives people back to the site to see what the answers are, but it can be irksome for users. The company says it is considering changing the notification system.</p>
<p>Aside from a few other features that set Mulu apart &#8212; its curator “guru points,” for instance &#8212; the site works a bit like <a href="http://allthingsd.com/20111024/opensky-raises-30-million-for-twitter-inspired-shopping-site/">OpenSky</a>, an e-commerce site that features celebrities as curators and splits the gross profits with them. OpenSky, which launched in 2009, started out as an e-commerce platform for bloggers, but gained little traction; the company later changed its direction and became a straight shopping site, with “influencers” pushing the products (OpenSky holds inventory; Mulu does not). It’s a newish twist on e-commerce that challenges the traditional recommendation systems.</p>
<p>“It’s not like an Amazon.com or Best Buy recommendation for a digital camera &#8212; it’s a professional photographer’s recommendation for a camera,” Fox said. “We’re moving toward a grassroots curation of product discovery online.”</p>
<p>Mulu.me is fun to browse and slightly addictive, regardless of whether the stream is filled with famous people, friends or people you might not even know. </p>
<p>The company is planning a more formal launch around the SXSW Interactive festival in March, which will also include the introduction of a Mulu iPhone app. </p>
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		<title>"Goofy" CEO Andrew Mason on "60 Minutes" This Week</title>
		<link>http://allthingsd.com/20120112/goofy-ceo-andrew-mason-on-60-minutes-this-week/</link>
		<comments>http://allthingsd.com/20120112/goofy-ceo-andrew-mason-on-60-minutes-this-week/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 17:58:32 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=163273</guid>
		<description><![CDATA[Guess who's back? Back again. Guess who's back? Tell a friend.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120112/goofy-ceo-andrew-mason-on-60-minutes-this-week/groupon-2-2/" rel="attachment wp-att-163274"><img src="http://allthingsd.com/files/2012/01/groupon-2-281x285.png" alt="" title="groupon-2" width="281" height="285" class="alignright size-medium wp-image-163274" /></a></p>
<p>Of <em>course</em>, this infamous kooky cat-on-his-head photo from a Vanity Fair magazine shoot made it into an upcoming profile of Groupon CEO Andrew Mason. Lesley Stahl of &#8220;60 Minutes&#8221; has done a piece on the Chicago-based social buying phenom, set to air this Sunday.</p>
<p>And, naturally, Stahl trots out the &#8220;goofy&#8221; description of Mason.</p>
<p>In addition, said the preview caption for the CBS television news show: &#8220;Groupon&#8217;s Andrew Mason says he may not be as smart, mature or experienced as other CEOs, but being company founder is his edge.&#8221;</p>
<p>Dumber, juvenile and just-arrived &#8212; but I created this three-ring circus with my own two hands? Sounds good to me!</p>
<p>Here is a preview of the Stahl-Mason segment, as well as my own wacky interview with Mason from last year&#8217;s <strong>D: All Things Digital</strong> conference:</p>
<p><embed src="http://cnettv.cnet.com/av/video/cbsnews/atlantis2/cbsnews_player_embed.swf" scale="noscale" salign="lt" type="application/x-shockwave-flash" background="#333333" width="425" height="279" allowFullScreen="true" allowScriptAccess="always" FlashVars="si=254&#038;&#038;contentValue=50118120&#038;shareUrl=http://www.cbsnews.com/video/watch/?id=7394765n" /></p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=95F179BE-4E04-4898-A6BF-A3EB83767517&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={95F179BE-4E04-4898-A6BF-A3EB83767517}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>(Photo credit: Martin Schoeller, exclusively for <a href="http://VF.com">Vanity Fair</a>)</p>
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		<title>Here Are Some More Yahoo CEO Choices: Liddell, Rosenblatt, Desmond</title>
		<link>http://allthingsd.com/20111227/heres-some-more-yahoo-ceo-choices-liddell-rosenblatt-desmond/</link>
		<comments>http://allthingsd.com/20111227/heres-some-more-yahoo-ceo-choices-liddell-rosenblatt-desmond/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 12:12:20 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[agency]]></category>
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		<category><![CDATA[aQuantive]]></category>
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		<category><![CDATA[candidate]]></category>
		<category><![CDATA[Carol Bartz]]></category>
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		<category><![CDATA[Chris Liddell]]></category>
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		<category><![CDATA[Nominating and Corporate Governance]]></category>
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		<category><![CDATA[Yahoo Japan]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=157034</guid>
		<description><![CDATA[Let's throw a few more names on the fire!]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111227/heres-some-more-yahoo-ceo-choices-liddell-rosenblatt-desmond/ceo-barbie-c/" rel="attachment wp-att-157183"><img src="http://allthingsd.com/files/2011/12/ceo-barbie-c-293x285.png" alt="" title="ceo-barbie-c" width="293" height="285" class="alignright size-medium wp-image-157183" /></a></p>
<p>It&#8217;s the typically newsless time around Christmas and New Year&#8217;s, but for once there has actually been a lot going on at Yahoo.</p>
<p>Last week, the Silicon Valley Internet giant&#8217;s typically moribund board decided to <a href="http://allthingsd.com/20111223/yahoo-okays-proceeding-with-term-sheet-to-sell-stakes-back-to-asian-partners-while-also-hoping-to-keep-pe-firms-in-fray/">move ahead with negotiations</a> to sell part of its stake in China&#8217;s Alibaba Group, as well as all of its shares in Yahoo Japan.</p>
<p>While that is still not a done deal, it adds clarity to the Yahoo mishegas, as current leaders there seek to turn around the company&#8217;s lagging fortunes.</p>
<p>Now, as Yahoo continues to contemplate a pair of partial investment bids by private equity firms Silver Lake and TPG Capital into 2012, <a href="http://allthingsd.com/20111220/yahoo-intensifies-search-for-ceo-with-hulus-kilar-as-dream-unicorn-candidate/">more focus will be on the selection of a CEO candidate</a> to take over, sources said.</p>
<p>While I have floated some names that have been contemplated &#8212; such as Hulu CEO Jason Kilar, Juniper CEO Kevin Johnson, former aQuantive and Microsoft exec Brian McAndrews, and board member David Kenny &#8212; I have collected some more that seem to be getting the once-over and are being mentioned internally as well as externally.</p>
<p>Sources said that the Nominating and Corporate Governance Committee at Yahoo, which is run by independent director Patti Hart, has been looking for someone with definite public company experience, as well as expertise in large-scale management.</p>
<p>As to talent, candidates seem to be either good at running big platforms, or deeply knowledgeable about advertising and media as well as technology.</p>
<p>Another important criteria, said sources: Someone who is &#8220;collaborative&#8221; and nonconfrontational. As in, not like the former and very pugnacious CEO Carol Bartz, who was fired in September.</p>
<p>Thus, here&#8217;s another trio of candidates to consider, while we wait &#8212; and who knows how long <em>that</em> will be given that the Asian activity could have tired out for a bit this usually slow-moving board:</p>
<p><a href="http://allthingsd.com/20111227/heres-some-more-yahoo-ceo-choices-liddell-rosenblatt-desmond/chris-liddell_100302202_s/" rel="attachment wp-att-157185"><img src="http://allthingsd.com/files/2011/12/chris-liddell_100302202_s-313x285.png" alt="" title="chris-liddell_100302202_s" width="313" height="285" class="alignleft size-medium wp-image-157185" /></a></p>
<p><strong>Chris Liddell</strong>: The former CFO of Microsoft is an interesting name that just popped up recently, and it makes some sense when you think about the possible mindset of the Yahoo board.</p>
<p>Liddell, who has a charming New Zealand accent, did a short stint, from January of 2010 to March of this year, as CFO at General Motors. Recently married to another former Microsoft exec, he has since been living in New York.</p>
<p>He apparently loves living in the Big Apple.</p>
<p>But when he left GM, Liddell made it clear he wanted to go for a top job next. He was among the candidates for a recent search for a CEO of Time Warner&#8217;s Time Inc. (an effort that was run by exec search firm Heidrick &#038; Struggles, which is also conducting the Yahoo hunt).</p>
<p>Known as tough and decisive, he certainly is qualified to deal with complex financial situations, such as the one in which Yahoo now finds itself knee-deep. One knock: Little product or advertising experience.</p>
<p><a href="http://allthingsd.com/20111227/heres-some-more-yahoo-ceo-choices-liddell-rosenblatt-desmond/canneslionslauradesmond/" rel="attachment wp-att-157189"><img src="http://allthingsd.com/files/2011/12/CannesLionsLauraDesmond-218x285.png" alt="" title="CannesLionsLauraDesmond" width="218" height="285" class="alignright size-medium wp-image-157189" /></a></p>
<p><strong>Laura Desmond</strong>: While certainly a dark horse, Desmond has been queried by Heidrick, said several sources. </p>
<p>She is CEO of Starcom MediaVest Group, a subsidiary of Publicis, one of the largest media planning and buying agencies, making Desmond one of advertising&#8217;s most prominent players.</p>
<p>Well-known in Yahoo&#8217;s key market, she is considered a savvy and smart exec with a wry sense of humor.</p>
<p>I happen to particularly like one line from one of her bios: </p>
<p>&#8220;Ms. Desmond&#8217;s career has been driven by two caveats: Take intelligent risks and learn more from failure than from success.&#8221;</p>
<p>She could learn a lot at Yahoo. (I know, easy jab, but it works!)</p>
<p><a href="http://allthingsd.com/20111227/heres-some-more-yahoo-ceo-choices-liddell-rosenblatt-desmond/david-rosenblatt-new_jpg_280x280_crop_q95/" rel="attachment wp-att-157204"><img src="http://allthingsd.com/files/2011/12/david-rosenblatt-NEW_jpg_280x280_crop_q95.png" alt="" title="david-rosenblatt-NEW_jpg_280x280_crop_q95" width="280" height="280" class="alignleft size-full wp-image-157204" /></a></p>
<p><strong>David Rosenblatt</strong>: The former DoubleClick CEO, who went on to a big ad job at Google after it paid $3.2 billion for the company, is also a long shot, mostly by his own choosing.</p>
<p>The sharp exec is always on the short list of CEO candidates for a lot of big, splashy online jobs, but he seems to want to swim his own way.</p>
<p>Case in point: He was recently named <a href="http://allthingsd.com/20111103/dibs-obscure-tech-company-nabs-former-doubleclick-ceo-david-rosenblatt/">CEO of New York-based 1stdibs</a>, a relatively obscure online marketplace known among antique dealers and interior designers looking for one-of-a-kind furniture, art and lighting.</p>
<p>Yes, that&#8217;s right: Fancy lamps.</p>
<p>Rosenblatt also serves on the boards at Group Commerce, Twitter and IAC.</p>
<p>All that Internet ad and e-commerce experience is exactly why Rosenblatt would be one of the better choices for CEO of Yahoo. But, for him, I would guess taking such a job is probably in the life&#8217;s-too-short category.</p>
<p>More to come, <em>obvi</em>!</p>
]]></content:encoded>
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		<title>What Cash Crunch? Revolution Growth Raises $450M for Its First Fund.</title>
		<link>http://allthingsd.com/20111130/what-cash-crunch-revolution-growth-raises-450m-for-its-first-fund/</link>
		<comments>http://allthingsd.com/20111130/what-cash-crunch-revolution-growth-raises-450m-for-its-first-fund/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 04:30:09 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=148959</guid>
		<description><![CDATA[You say you want a revolution? How about an investment, instead?]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111130/what-cash-crunch-revolution-growth-raises-450m-for-its-first-fund/screen-shot-2011-03-14-at-8-31/" rel="attachment wp-att-149018"><img src="http://allthingsd.com/files/2011/11/Screen-shot-2011-03-14-at-8.31.png" alt="" title="Screen-shot-2011-03-14-at-8.31" width="246" height="72" class="alignright size-full wp-image-149018" /></a></p>
<p>Revolution Growth, a new investment vehicle led by former AOLers Steve Case, Ted Leonsis and Donn Davis, has raised $450 million in their first investment fund.</p>
<p>Originally, as I <a href="http://allthingsd.com/20110310/exclusive-former-aolers-steve-case-and-ted-leonsis-raising-400-million-growth-equity-fund/">reported in March</a>, the growth fund was going to be $400 million, but more was added due to investor interest.</p>
<p>The figure is a large one for a new venture and includes two dozen limited partners.</p>
<p>According to a letter to its partners, which I posted below in its entirety, Revolution said it will make 10 to 12 investments over five years in the consumer space of about $25 million to $50 million and mostly on the East coast, where its principals live and work.</p>
<p>The fund will focus on the &#8220;speed-up&#8221; stage &#8212; which is apparently just past venture stage and not yet in growth.</p>
<p>While both Leonsis and Case have done a lot of investing in the Web 2.0 space both together (Revolution Money) and apart (the Groupon and LivingSocial social buying sites, respectively), this is the first time the pair of well-known Web pioneers are creating a more formal investment partnership.</p>
<p>The pair are also investing $75 million of their own money in total in the Revolution Growth fund. </p>
<p>Revolution&#8217;s three partners said they will also be deeply involved with entrepreneurs at its companies. </p>
<p>&#8220;We are not just investors, but former CEOs and business builders who have the expertise and passion to be actively involved with the companies we back,&#8221; said the letter. &#8220;By making only a few investments each year, we will have the time to really help the entrepreneurs with whom we partner.&#8221;</p>
<p>Well, you can read about the Revolution Growth fund yourself here:</p>
<p><font size="2"><a href="http://www.docstoc.com/docs/106216377/letter">letter</a></font><br/><object id="_ds_106216377" name="_ds_106216377" width="630" height="550" type="application/x-shockwave-flash" data="http://viewer.docstoc.com/"><param name="FlashVars" value="doc_id=106216377&#038;mem_id=1512683&#038;doc_type=pdf&#038;fullscreen=0&#038;allowdownload=1" /><param name="movie" value="http://viewer.docstoc.com/"/><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /></object><script type="text/javascript">var docstoc_docid="106216377";var docstoc_title="letter";var docstoc_urltitle="letter";</script><script type="text/javascript" src="http://i.docstoccdn.com/js/check-flash.js"></script></p>
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		<title>The LivingSocial Trio Talk Asian Expansion, Groupon and More: The Full AsiaD Interview (Video)</title>
		<link>http://allthingsd.com/20111109/the-livingsocial-trio-talk-asian-expansion-groupon-and-more-the-full-asiad-interview-video/</link>
		<comments>http://allthingsd.com/20111109/the-livingsocial-trio-talk-asian-expansion-groupon-and-more-the-full-asiad-interview-video/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 18:37:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[AsiaD]]></category>
		<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[daily deals]]></category>
		<category><![CDATA[Daniel Shin]]></category>
		<category><![CDATA[domination]]></category>
		<category><![CDATA[Ensogo Group]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Hong Kong]]></category>
		<category><![CDATA[Ina Fried]]></category>
		<category><![CDATA[Indonesia]]></category>
		<category><![CDATA[LivingSocial]]></category>
		<category><![CDATA[Paul Srivorakul]]></category>
		<category><![CDATA[schedule]]></category>
		<category><![CDATA[South Korea]]></category>
		<category><![CDATA[space]]></category>
		<category><![CDATA[Ticket Monster]]></category>
		<category><![CDATA[Tim O'Shaughnessy]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=142168</guid>
		<description><![CDATA[How will LivingSocial compete with rival Groupon in the daily deals space? Global domination!]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111109/the-livingsocial-trio-talk-asian-expansion-groupon-and-more-the-full-asiad-interview-video/asiad-20111020-145419-04682-l/" rel="attachment wp-att-142172"><img src="http://allthingsd.com/files/2011/11/asiad-20111020-145419-04682-L-640x427.png" alt="" title="asiad-20111020-145419-04682-L" width="640" height="427" class="aligncenter size-large wp-image-142172" /></a></p>
<p>We are now posting the full videos from the recent <strong>AsiaD</strong> conference, which took place in Hong Kong in October.</p>
<p>Over the next week or so, we&#8217;re going to follow the schedule of the actual event. Up now: <a href="http://allthingsd.com/20111019/livingsocial-dishes-about-its-deals-live-at-asiad/?refcat=asiad">LivingSocial CEO Tim O&#8217;Shaughnessy</a>, along with the head of the daily deals site&#8217;s two recent acquisitions in Asia, Daniel Shin of South Korea&#8217;s TicketMonster and Paul Srivorakul of Indonesia&#8217;s Ensogo Group.</p>
<p>The panel, interviewed onstage by Ina Fried, talked about a range of topics, from its Asian expansion to thoughts about rival Groupon to the future of the social buying space.</p>
<p>Here&#8217;s the video:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=596198EE-5D5B-4E9E-8A34-9EBB1CAAF7C0&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={596198EE-5D5B-4E9E-8A34-9EBB1CAAF7C0}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Exclusive: Groupon Prices at $20 a Share; More Than 10x Oversubscribed, So It Adds 5M More Shares</title>
		<link>http://allthingsd.com/20111103/breaking-groupon-prices-at-20-a-share-more-than-10x-oversubscribed-so-it-adds-5m-more-shares/</link>
		<comments>http://allthingsd.com/20111103/breaking-groupon-prices-at-20-a-share-more-than-10x-oversubscribed-so-it-adds-5m-more-shares/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 22:51:26 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[Andrew Mason]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[critic]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[daily deals]]></category>
		<category><![CDATA[demand]]></category>
		<category><![CDATA[discounted]]></category>
		<category><![CDATA[Float]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[Illinois]]></category>
		<category><![CDATA[investor]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[issue]]></category>
		<category><![CDATA[merchant]]></category>
		<category><![CDATA[oversubscribed]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[private]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[public offering]]></category>
		<category><![CDATA[range]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[shareholder]]></category>
		<category><![CDATA[shares]]></category>
		<category><![CDATA[short seller]]></category>
		<category><![CDATA[Start-up]]></category>
		<category><![CDATA[turmoil]]></category>
		<category><![CDATA[valuation]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=140349</guid>
		<description><![CDATA[Despite all the controversy and criticism, the daily deals site is not going out into the public markets at a discount.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111103/breaking-groupon-prices-at-20-a-share-more-than-10x-oversubscribed-so-it-adds-5m-more-shares/lolcat_money/" rel="attachment wp-att-140363"><img src="http://allthingsd.com/files/2011/11/lolcat_money-380x285.png" alt="" title="lolcat_money" width="380" height="285" class="alignright size-medium wp-image-140363" /></a></p>
<p>Groupon has priced its public offering at $20 a share, several dollars above the expected price range of $16 to $18. That will garner $700 million for the start-up, which is only several years old, at a valuation of close to $13 billion.</p>
<p>The offering for the Chicago-based daily deals site &#8212; which has had a controversial IPO process &#8212; was well upwards of 10 times oversubscribed, meaning there was a lot more demand than supply of its stock.</p>
<p>To alleviate the difference, Groupon has apparently added five million more shares to its offering, totaling 35 million shares sold. </p>
<p>Groupon has endured an unusual amount of criticism over a variety of issues &#8212; including accounting treatments, executive turmoil and growth prospects. But investors did not seem to mind all the noise and clamored to get into a possibly lucrative IPO.</p>
<p>The relatively small float of shares &#8212; about six percent of total &#8212; and that intense interest allowed Groupon to cherry pick its new shareholders.</p>
<p>It will be interesting to see if, as it endured loud critics when it was private, if short sellers will pile onto the social buying company now that it is public.</p>
<p>Executives from Groupon, including its CEO Andrew Mason (who has seemed to have gotten a nice haircut and suit for occasion), have been hawking the company &#8212; which sells an assortment of discounted services from a variety of local merchants &#8212; to investors all over the country over the last several weeks. </p>
<p>The company is <a href="http://allthingsd.com/20111102/groupon-set-to-price-its-ipo-tomorrow-go-public-friday/">set to go public tomorrow</a> under the GRPN ticker on the NASDAQ.</p>
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		<title>Groupon's Third (And Quieter) Co-Founder Brad Keywell Talks About Chicago Ideas Week (Video)</title>
		<link>http://allthingsd.com/20111013/groupons-third-and-quieter-co-founder-brad-keywell-talks-about-chicago-ideas-week-video/</link>
		<comments>http://allthingsd.com/20111013/groupons-third-and-quieter-co-founder-brad-keywell-talks-about-chicago-ideas-week-video/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 21:00:24 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Andrew Mason]]></category>
		<category><![CDATA[Brad Keywell]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[Chicago Ideas Week]]></category>
		<category><![CDATA[city]]></category>
		<category><![CDATA[civic]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[daily]]></category>
		<category><![CDATA[deals]]></category>
		<category><![CDATA[effort]]></category>
		<category><![CDATA[Eric Lefkofsky]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[LightBank]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[speaker]]></category>
		<category><![CDATA[Windy City]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=132030</guid>
		<description><![CDATA[Never heard of Chicago's Brad Keywell? No longer!]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111013/groupons-third-and-quieter-co-founder-brad-keywell-talks-about-chicago-ideas-week-video/img_0350/" rel="attachment wp-att-132031"><img src="http://allthingsd.com/files/2011/10/IMG_0350-380x283.jpg" alt="" title="IMG_0350" width="380" height="283" class="alignright size-medium wp-image-132031" /></a></p>
<p>I was in the Windy City earlier this week to appear at a panel on the future of news for a newly-born citywide event called Chicago Ideas Week, which is the brainchild of Brad Keywell.</p>
<p>Never heard of Keywell? That&#8217;s perhaps because he is the third founder of Groupon and &#8212; <em>kudos to him!</em> &#8212; the one who has not made some <em>oh-no-he-didn&#8217;t</em> controversial statement during the daily deal start-up&#8217;s ongoing rocky IPO process that has landed it in hot water with regulators.</p>
<p>That would be Keywell&#8217;s other founders, CEO Andrew Mason and Chairman Eric Lefkofsky, with whom Keywell built Groupon into the powerhouse social buying site it has become.</p>
<p>While on the Groupon board, Keywell plays a less prominent role there than the other two. He is busy at his and Lefkofsky&#8217;s investment firm, Lightbank, as well as engaged in a lot of civic efforts. </p>
<p><a href="http://allthingsd.com/20111013/groupons-third-and-quieter-co-founder-brad-keywell-talks-about-chicago-ideas-week-video/set-3/" rel="attachment wp-att-132071"><img src="http://allthingsd.com/files/2011/10/set-122x285.png" alt="" title="set" width="122" height="285" class="alignleft size-medium wp-image-132071" /></a></p>
<p>That includes the first <a href="http://www.chicagoideas.com">Chicago Ideas Week</a>, a massive, citywide event that Keywell pushed for and has also been funding, to bring the city more than 100 prominent speakers on a wide variety of weighty topics. </p>
<p>As it describes itself, the undertaking is a &#8220;celebration of ideas, innovation, and community designed to ignite, inspire, connect, and catalyze our community around great ideas and great people.&#8221;</p>
<p>In other words, put Chicago on the innovation map &#8212; it&#8217;s no surprise that tech topics are woven all through the talks, which end Sunday.</p>
<p>Here&#8217;s Keywell discussing the effort, as well as the struggle to create a significant tech ecosystem away from the Death Star of Silicon Valley.</p>
<p>He is an energetic speaker himself, as you will see below, just <em>not</em> about Groupon:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=23BAC396-092C-4748-827C-FA323FF97A90&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={23BAC396-092C-4748-827C-FA323FF97A90}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Uh-Oh: Groupon Loses New COO, Who's Going Back to Google</title>
		<link>http://allthingsd.com/20110923/groupon-loses-new-coo-whos-going-back-to-google/</link>
		<comments>http://allthingsd.com/20110923/groupon-loses-new-coo-whos-going-back-to-google/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 20:54:19 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[amended]]></category>
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		<category><![CDATA[Andrew Mason]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Brad Williams]]></category>
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		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[critic]]></category>
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		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[growth]]></category>
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		<category><![CDATA[Rob Solomon]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=124396</guid>
		<description><![CDATA[In a blog it just posted, Groupon said its recently hired COO, Margo Georgiadis, "has decided to return to Google (her former employer) in a new role as President, Americas."

She was hired in April, only months before the company filed to go public.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110923/groupon-loses-new-coo-whos-going-back-to-google/groupon_margo-275x275-feature/" rel="attachment wp-att-124421"><img src="http://allthingsd.com/files/2011/09/Groupon_margo-275x275-feature-380x285.png" alt="" title="Groupon_margo-275x275-feature" width="380" height="285" class="alignright size-medium wp-image-124421" /></a></p>
<p>In a blog it just posted, Groupon said its recently hired COO, Margo Georgiadis, &#8220;has decided to return to Google (her former employer) in a new role as President, Americas.&#8221;</p>
<p>She was only <a href="http://allthingsd.com/20110421/its-official-groupon-has-hired-margo-georgiadis-as-coo/">hired in April</a>, just months before the company filed to go public. Georgiadis was previously VP of Global Sales at Google. </p>
<p>(Interesting way to get a better title at the search giant, Margo!)</p>
<p>Georgiadis was in charge of the company&#8217;s global sales, marketing and operations at the Chicago-based social buying service.</p>
<p>Sources said that the hiring did not gel on either side. </p>
<p>It might not be Georgiadis&#8217; fault. She replaced <a href="http://allthingsd.com/20110322/exclusive-groupon-president-rob-solomon-steps-down/">Rob Solomon</a>, who was in his job for one year.</p>
<p>And here&#8217;s another: PR hire <a href="http://allthingsd.com/20110608/exclusive-former-yahoo-brad-williams-take-over-as-pr-head-honcho-at-groupon/">Brad Williams</a>, a longtime Silicon Valley communications exec, who was there and then gone in what felt like 23 minutes.</p>
<p>It seems Groupon does not like Silicon Valley types or, perhaps, vice versa.</p>
<p>Since its IPO filing, in fact, it feels as if it has been a non-stop circus disaster at Groupon.</p>
<p>That has included immense controversy about its sketchy accounting, huge slugs of venture funding going to its founders and a lot of worries about its growth.  </p>
<p>Today, in a Friday late afternoon dumping of bad news in hopes that no one notices (I <em>do</em>), Groupon also <a href="http://allthingsd.com/20110923/more-groupon-amends-its-s-1-ipo-filing-again-over-accounting-issues/">amended its S-1 public offering filing</a> once again to change revenue metrics and also add a controversial internal letter that CEO and co-founder Andrew Mason sent to employees to counter its many and growing critics.</p>
<p>There appear to be many more shoes dropping soon, said sources, so stay tuned.</p>
<p>Until then, here&#8217;s the <a href="http://www.groupon.com/blog/cities/update-on-the-groupon-team/">whole and very terse &#8212; for Mason &#8212; post</a>:</p>
<blockquote class="memo"><p><strong>Update on the Groupon Team</strong></p>
<p>As a fast-growing company, we&#8217;ve done a lot of hiring this year, including on our senior executive team. Since the beginning of this year, we&#8217;ve made a total of 8 additions &#8212; that’s 57% of the total executive team. It would have been great if I could say that we batted 1,000%, but that’s rarely the case; after five months at Groupon, Margo Georgiadis, our COO, has decided to return to Google (her former employer) in a new role as President, Americas.</p>
<p>We&#8217;ve built a fantastic team that has proven itself highly capable, so this change won&#8217;t have an impact on operations. In fact, we are using it as an opportunity to reorganize in a way that reflects our evolving strategic priorities. Sales, Channels, International, and Marketing will now report directly to me.</p>
<p>Here’s a note from Margo: &#8220;Groupon is a great company and I feel privileged to have worked there even for a short time. It was a hard decision to leave as the company is on a terrific path. I have complete confidence in the team&#8217;s ability to realize its mission.&#8221; We wish her well.</p></blockquote>
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		<title>Even More AsiaD Speakers: Yahoo's Yang, HTC's Wang, Samsung's Hong and More!</title>
		<link>http://allthingsd.com/20110912/even-more-asiad-speakers-yahoos-yang-htcs-wang-samsungs-hong-and-more/</link>
		<comments>http://allthingsd.com/20110912/even-more-asiad-speakers-yahoos-yang-htcs-wang-samsungs-hong-and-more/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 05:08:36 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[AsiaD]]></category>
		<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[Airbnb]]></category>
		<category><![CDATA[Alibaba]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Andy Lees]]></category>
		<category><![CDATA[Andy Rubin]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[Asis]]></category>
		<category><![CDATA[Asus]]></category>
		<category><![CDATA[Bradley Horowitz]]></category>
		<category><![CDATA[Brian Chesky]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[Cher Wang]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Daniel Shin]]></category>
		<category><![CDATA[Dave Goldberg]]></category>
		<category><![CDATA[deals]]></category>
		<category><![CDATA[Demo]]></category>
		<category><![CDATA[Dr. Won-Pyo Hong]]></category>
		<category><![CDATA[e-commerce]]></category>
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		<category><![CDATA[global]]></category>
		<category><![CDATA[Google]]></category>
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		<category><![CDATA[Jack Dorsey]]></category>
		<category><![CDATA[Jack Ma]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Jen Hsun Huang]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[John Roese]]></category>
		<category><![CDATA[Jonney Shih]]></category>
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		<category><![CDATA[Kazuo Hirai]]></category>
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		<category><![CDATA[Windows Phone]]></category>
		<category><![CDATA[Yahoo Japan]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=119818</guid>
		<description><![CDATA[You want more AsiaD speakers, we got more. And there are more to come, too!]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/conferences/asiad/"><img src="http://allthingsd.com/files/2011/09/asiad-logo-380x126-3.png" alt="" title="asiad-logo-380x126-3" width="380" height="126" class="alignright size-full wp-image-119926" /></a></p>
<p>With <strong>AsiaD</strong> just a little over a month away, Walt Mossberg and I are adding even more speakers to the list, for what we hope will be an awesome event in Hong Kong.</p>
<p>Taking place from Oct. 19 to 21, the <a href="http://allthingsd.com/20110809/more-asiad-speakers-sony-google-microsoft-hollywood-huawei-and-hot-sv-start-ups/?refcat=asiad">conference lineup is already impressive</a>, with a mix of speakers from China, Japan, Korea and Taiwan, as well as Silicon Valley and more.</p>
<p>The previously announced speakers include: Alibaba&#8217;s <strong>Jack Ma</strong>; Google Android head <strong>Andy Rubin</strong>; Twitter inventor and product guru, as well as Square co-founder and CEO, <strong>Jack Dorsey</strong>; Nvidia founder and CEO <strong>Jen-Hsun Huang</strong>; Asus Chairman <strong>Jonney Shih</strong>; Sony president and second-in-command <strong>Kazuo &#8220;Kaz&#8221; Hirai</strong>; Google+ guru <strong>Bradley Horowitz</strong>; Hollywood big shot <strong>Peter Chernin</strong>; Huawei&#8217;s North American R&#038;D head <strong>John Roese</strong>; Microsoft&#8217;s Windows Phone head <strong>Andy Lees</strong>; and a panel of start-up stars &#8212; Joyus&#8217; <strong>Sukhinder Singh Cassidy</strong>, SurveyMonkey&#8217;s <strong>Dave Goldberg</strong> and Airbnb&#8217;s <strong>Brian Chesky</strong>.</p>
<p>Now, to add to the kitty:</p>
<p><a href="http://allthingsd.com/20110912/even-more-asiad-speakers-yahoos-yang-htcs-wang-samsungs-hong-and-more/rosetsou-thmb/" rel="attachment wp-att-119914"><img src="http://allthingsd.com/files/2011/09/RoseTsou-thmb-129x150.png" alt="" title="RoseTsou-thmb" width="65" height="75" class="alignleft size-thumbnail wp-image-119914" /></a><a href="http://allthingsd.com/20110912/even-more-asiad-speakers-yahoos-yang-htcs-wang-samsungs-hong-and-more/imgres-54/" rel="attachment wp-att-119916"><img src="http://allthingsd.com/files/2011/09/imgres3-150x150.png" alt="" title="imgres" width="75" height="75" class="alignleft size-thumbnail wp-image-119916" /></a></p>
<p>Yahoo co-founder and former CEO <strong>Jerry Yang</strong>, who will appear with the Internet giant&#8217;s Asia head <strong>Rose Tsou</strong>. For all of the noise around the company these days, Yahoo has a huge footprint in the region, maintains a big e-commerce business there and holds massive stakes in key firms, such as Yahoo Japan and China&#8217;s Alibaba. One of Yahoo&#8217;s first big investments came from Asian investor Masa Son, in fact, way back when.</p>
<p><a href="http://allthingsd.com/20110912/even-more-asiad-speakers-yahoos-yang-htcs-wang-samsungs-hong-and-more/tim-oshaugnhnessy/" rel="attachment wp-att-119921"><img src="http://allthingsd.com/files/2011/09/tim-oshaugnhnessy-150x150.png" alt="" title="tim-oshaugnhnessy" width="75" height="75" class="alignright size-thumbnail wp-image-119921" /></a><a href="http://allthingsd.com/20110912/even-more-asiad-speakers-yahoos-yang-htcs-wang-samsungs-hong-and-more/tmon_cv_20110531001634/" rel="attachment wp-att-119920"><img src="http://allthingsd.com/files/2011/09/Tmon_CV_20110531001634-150x150.png" alt="" title="Tmon_CV_20110531001634" width="75" height="75" class="alignright size-thumbnail wp-image-119920" /></a></p>
<p>Also on deck is LivingSocial&#8217;s CEO and co-founder Tim O&#8217;Shaughnessy, who will appear with Daniel Shin, the CEO and co-founder of <a href="http://allthingsd.com/20110802/ticket-monsters-daniel-shin-talks-about-sale-of-south-koreas-biggest-deals-site-to-livingsocial-video/">South Korea&#8217;s Ticket Monster</a>, which the daily deals site just bought as part of its aggressive move into Asia. Competing there with its U.S. rival Groupon, as well as a myriad of local social buying services, the market is a tough one.</p>
<p><a href="http://allthingsd.com/20110912/even-more-asiad-speakers-yahoos-yang-htcs-wang-samsungs-hong-and-more/dr-hong/" rel="attachment wp-att-119918"><img src="http://allthingsd.com/files/2011/09/Dr.-Hong.png" alt="" title="Dr. Hong" width="85" height="114" class="alignleft size-full wp-image-119918" /></a></p>
<p>Because of Samsung&#8217;s increasing importance as a global player in smartphones and tablets, we thought it was important to have Dr. Won-Pyo Hong. He heads global product strategy for Samsung&#8217;s mobile business, which has surged in the past year to make the Korean tech giant a leader in Android-based phones and tablets, and a significant challenger to Apple.</p>
<p><a href="http://allthingsd.com/20110912/even-more-asiad-speakers-yahoos-yang-htcs-wang-samsungs-hong-and-more/cher-wang-300x234-2/" rel="attachment wp-att-119919"><img src="http://allthingsd.com/files/2011/09/Cher-Wang-300x2341-150x150.png" alt="" title="Cher-Wang-300x234" width="150" height="150" class="alignright size-thumbnail wp-image-119919" /></a></p>
<p>Also key in the mobile arena is Cher Wang, the chairwoman of three Taiwan companies, including HTC, the important and innovative handset and tablet maker which has been a key player in Android&#8217;s success story. But just this week she talked about the possibility of HTC buying an operating system, which would further strengthen its hand in the competitive market.</p>
<p>That&#8217;s it for now, but we will have more big names to come, as well as some pretty cool demos we will be putting onstage at <strong>AsiaD</strong>. So stay tuned.</p>
]]></content:encoded>
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		<title>Viral Video: Yahoo and Groupon Update -- Live From ATD Global HQ (My Bedroom!)</title>
		<link>http://allthingsd.com/20110908/viral-video-yahoo-and-groupon-update-live-from-atd-global-hq-my-bedroom/</link>
		<comments>http://allthingsd.com/20110908/viral-video-yahoo-and-groupon-update-live-from-atd-global-hq-my-bedroom/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 08:26:52 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[ATD]]></category>
		<category><![CDATA[bedroom]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Digits]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[HQ]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[ouster]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[WSJ.com]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=118390</guid>
		<description><![CDATA[Yes, I am wearing Ray-Bans and pajamas. It's important to be comfy when talking about disasters.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110908/viral-video-yahoo-and-groupon-update-live-from-atd-global-hq-my-bedroom/digits-live-show-what-will-a-post-carol-bartz-yahoo-look-like/" rel="attachment wp-att-118396"><img src="http://allthingsd.com/files/2011/09/digits-live-show-what-will-a-post-carol-bartz-yahoo-look-like.png" alt="" title="digits-live-show-what-will-a-post-carol-bartz-yahoo-look-like" width="76" height="76" class="alignright size-full wp-image-118396" /></a></p>
<p>Here are two videos from an appearance I made on WSJ.com&#8217;s Digits show yesterday, talking about the situation at Yahoo and at Groupon.</p>
<p>And, by &#8220;situation,&#8221; I mean big, honking controversy.</p>
<p>In Yahoo&#8217;s case, it is the <a href="http://allthingsd.com/20110906/exclusive-carol-bartz-out-at-yahoo-cfo-interim-ceo/">ouster of CEO Carol Bartz</a> this week from the Silicon Valley Internet giant; with Groupon, it is the <a href="http://allthingsd.com/20110905/how-market-fares-after-labor-day-will-determine-if-groupons-ipo-is-delayed-or-even-pulled-or-not/">delay of the IPO</a> of the social buying service and other related issues.</p>
<p>Here&#8217;s the video, which I did with my Ray-Bans in my bedroom at home. (Yes, in pajamas, as any good blogger would.)</p>
<p><object id="wsj_fp" width="512" height="363"><param name="movie" value="http://s.wsj.net/media/swf/VideoPlayerMain.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID={DC2A9692-E6E4-4027-BB11-CDB1477FB780}&#038;playerid=1000&#038;plyMediaEnabled=1&#038;configURL=http://wsj.vo.llnwd.net/o28/players/&#038;autoStart=false" base="http://s.wsj.net/media/swf/"name="flashPlayer"></param><embed src="http://s.wsj.net/media/swf/VideoPlayerMain.swf" bgcolor="#FFFFFF"flashVars="videoGUID={DC2A9692-E6E4-4027-BB11-CDB1477FB780}&#038;playerid=1000&#038;plyMediaEnabled=1&#038;configURL=http://wsj.vo.llnwd.net/o28/players/&#038;autoStart=false" base="http://s.wsj.net/media/swf/" name="flashPlayer" width="512" height="363" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object></p>
<p><object id="wsj_fp" width="512" height="363"><param name="movie" value="http://s.wsj.net/media/swf/VideoPlayerMain.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID={C9BE3372-0FCB-4546-9125-7AE4714336A0}&#038;playerid=1000&#038;plyMediaEnabled=1&#038;configURL=http://wsj.vo.llnwd.net/o28/players/&#038;autoStart=false" base="http://s.wsj.net/media/swf/"name="flashPlayer"></param><embed src="http://s.wsj.net/media/swf/VideoPlayerMain.swf" bgcolor="#FFFFFF"flashVars="videoGUID={C9BE3372-0FCB-4546-9125-7AE4714336A0}&#038;playerid=1000&#038;plyMediaEnabled=1&#038;configURL=http://wsj.vo.llnwd.net/o28/players/&#038;autoStart=false" base="http://s.wsj.net/media/swf/" name="flashPlayer" width="512" height="363" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object></p>
]]></content:encoded>
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		<item>
		<title>How Market Fares After Labor Day Will Determine if Groupon's IPO Is Delayed -- Or Even Pulled (Or Not)</title>
		<link>http://allthingsd.com/20110905/how-market-fares-after-labor-day-will-determine-if-groupons-ipo-is-delayed-or-even-pulled-or-not/</link>
		<comments>http://allthingsd.com/20110905/how-market-fares-after-labor-day-will-determine-if-groupons-ipo-is-delayed-or-even-pulled-or-not/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 22:07:56 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[ACSOI]]></category>
		<category><![CDATA[adjusted consolidated segment operating income]]></category>
		<category><![CDATA[Andrew Mason]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer]]></category>
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		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Illinois]]></category>
		<category><![CDATA[internal]]></category>
		<category><![CDATA[investor]]></category>
		<category><![CDATA[IPO]]></category>
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		<category><![CDATA[regulatory]]></category>
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		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=116888</guid>
		<description><![CDATA[With all the heat on it, questions swirl around the social buying phenom, including about the status of its IPO.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2011/09/greenday-wake-me-up.png"><img src="http://allthingsd.com/files/2011/09/greenday-wake-me-up-380x285.png" alt="" title="greenday-wake-me-up" width="380" height="285" class="alignright size-medium wp-image-116945" /></a>No other recent Web 2.0 company has undergone more scrutiny of late than Groupon.</p>
<p>And that&#8217;s why some are wondering if &#8212; especially given the still dicey economic situation and the continued turmoil in the markets &#8212; the Chicago-based social buying company might delay or even pull its IPO.</p>
<p>Not so. <em>Yet</em>, at least. But that could change quickly.</p>
<p>Several sources close to the situation said that while Groupon&#8217;s management and board have not ruled out such a scenario, they will not make any determination about such a drastic move until after the landscape becomes clearer and also after the summer is officially over tomorrow.</p>
<p>&#8220;Clearly, the markets are much different than when <a href="http://allthingsd.com/tag/groupon/">Groupon</a> started this public offering process,&#8221; said one person who is familiar with the internal debate within the company. &#8220;But no one can get a real sense of whether it gets better or worse for the next few weeks &#8212; that&#8217;s where the real questions begin.&#8221;</p>
<p>It&#8217;s not a bad thing for Groupon to be asking.</p>
<p>While gaming start-up <a href="http://allthingsd.com/tag/zynga/">Zynga</a>, in comparison, ferrets away quietly on its way to an IPO, Groupon has been getting a daily smackdown on one of the many issues that seem to have captured the &#8212; mostly negative &#8212; attention of investors and the media.</p>
<p>Among the topics most mentioned: Groupon&#8217;s controversial accounting called ACSOI, or adjusted consolidated segment operating income; questions about its growth prospect in more mature markets; worries about whether the company can cut its marketing costs and still retain customers; and whether it will garner the giant valuations, once upward of $15 billion, that have been bandied about.</p>
<p>Aside from defending itself in a <a href="http://allthingsd.com/20110825/exclusive-groupons-mason-tells-troops-in-feisty-internal-memo-it-looks-good/">recent email sent to employees from its CEO Andrew Mason</a>, Groupon cannot give complete public answers to these questions until after its IPO, due to regulatory rules.</p>
<p>While <a href="http://allthingsd.com/tag/andrew-mason/">Mason&#8217;s</a> damn-the-torpedoes missive seemed to be trying to communicate a strong confidence in the company, it&#8217;s clear that all the attacks on the company have become frustrating for him.</p>
<p>His internal communication, which was published here first, has also attracted more controversy, and some have suggested it violates regulatory rules.</p>
<p>So far, although it seems likely, the Securities and Exchange Commission has not commented on the email.</p>
]]></content:encoded>
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		<item>
		<title>Groupon Doesn't Care if You Got the Memo</title>
		<link>http://allthingsd.com/20110830/groupon-doesnt-care-if-you-got-the-memo/</link>
		<comments>http://allthingsd.com/20110830/groupon-doesnt-care-if-you-got-the-memo/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 14:30:25 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=115085</guid>
		<description><![CDATA[Didn't you get the memo? Because it's all in the raspberry of a memo the social buying site sent out to -- well, everyone -- last week.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110830/groupon-doesnt-care-if-you-got-the-memo/didnt_get_the_memo_mousepad-p144047532795827008trak_400/" rel="attachment wp-att-115128"><img src="http://allthingsd.com/files/2011/08/didnt_get_the_memo_mousepad-p144047532795827008trak_400.png" alt="" title="didnt_get_the_memo_mousepad-p144047532795827008trak_400" width="400" height="400" class="alignright size-full wp-image-115128" /></a></p>
<p><em>To: Everyone</p>
<p>From: Groupon</p>
<p>Re: The Memo</em></p>
<p>There was a whole lot of hubbub last week about an internal email that Groupon&#8217;s CEO and co-founder Andrew Mason sent out to the employees of the Chicago-based social buying company, which <strong>AllThingsD</strong> <a href="http://allthingsd.com/20110825/exclusive-groupons-mason-tells-troops-in-feisty-internal-memo-it-looks-good/">got hold of and published</a>. </p>
<p>A lot of the noise centered less around the content of the memo &#8212; which sought to answer back at Groupon&#8217;s growing chorus of ever-noisier critics, who have been relentlessly pillorying the company over a range of financial issues since it filed for an IPO in June &#8212; than on the hows and whys of its release.</p>
<p>And, of course, whether the email would get Groupon into trouble with the Securities and Exchange Commission over whether Mason had touted the company in violation of regulatory disclosure rules. </p>
<p>News of that happening or not will come sooner than later, I suspect, but it is my impression that the very release of Mason&#8217;s defense of Groupon in a missive sent out to thousands of staffers &#8212; Hey, Henry, how is it that you <em>didn&#8217;t</em> get the memo? &#8212; says one clear thing about the sentiment of the company&#8217;s leadership.</p>
<p>And that is: They could not be more pleased at finally having their say and they couldn&#8217;t care less about anything other than being able to strike a blow against the withering attacks.</p>
<p>There are several reasons for this, according to many sources I spoke with this week about the fallout from the email, most of which center around the impact of the negative press on employee morale and the ability to attract new talent. </p>
<p>&#8220;It&#8217;s made it very difficult for those working at Groupon,&#8221; said one source. &#8220;But, worse, is how much our reputation is getting burned in the eyes of young engineers we need to recruit.&#8221;</p>
<p>What management at the company does not seem to be as worried about, said sources, is investor disinterest when it comes time to hawk and price the public offering.</p>
<p>While the general Wall Street turbulence might spell a lower valuation, sources said Groupon&#8217;s execs and board expect to be oversubscribed when it finally gets out on the market.</p>
<p>That&#8217;s why Mason &#8212; along with some detailed defenses of Groupon&#8217;s most controversial issues &#8212; tossed off gems like this one:</p>
<p>&#8220;For now we must patiently and silently endure a bit more public criticism as we prepare to birth this IPO baby &#8212; a breed for which there are no epidurals.&#8221;</p>
<p>Since I do happen to know about birthing babies (and Mason decidedly does not): <em>Ouchie!</em></p>
<p>We&#8217;ll see soon enough exactly who will be feeling that pain.</p>
<p>Until then, here&#8217;s the classic didn&#8217;t-you-get-the-memo movie clip from the hilarious &#8220;Office Space&#8221;:</p>
<div style="margin: 15px auto; width:560px;">
<object width="560" height="304" type="application/x-shockwave-flash" data="http://static.movieclips.com/embedplayer.swf?config=http://config.movieclips.com/player/config/embed/4aBM/%3Floc%3DUS&#038;endpoint=http://movieclips.com/api/v1/player/test/action/&#038;start=0&#038;v=1.0.15" style="display:block; overflow:hidden;"><param name="movie" value="http://static.movieclips.com/embedplayer.swf?config=http://config.movieclips.com/player/config/embed/4aBM/%3Floc%3DUS&#038;endpoint=http://movieclips.com/api/v1/player/test/action/&#038;start=0&#038;v=1.0.15" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><embed src="http://static.movieclips.com/embedplayer.swf?config=http://config.movieclips.com/player/config/embed/4aBM/%3Floc%3DUS&#038;endpoint=http://movieclips.com/api/v1/player/test/action/&#038;start=0&#038;v=1.0.15" type="application/x-shockwave-flash" width="560" height="304" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align:center;">
<a href="http://movieclips.com/4aBM-office-space-movie-did-you-get-the-memo/" style="">Did You Get the Memo?</a><br />
<a href="http://movieclips.com/ekh9-office-space-movie-videos/">Office Space</a><br />
— MOVIECLIPS.com
</p>
</div>
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		<title>Insider Buying: Top Execs -- But Not Its CEO Carol Bartz -- Purchase Shares of Yahoo on the Open Market</title>
		<link>http://allthingsd.com/20110811/insider-buying-top-exec-no-not-its-ceo-carol-bartz-buys-shares-of-yahoo-on-the-open-market/</link>
		<comments>http://allthingsd.com/20110811/insider-buying-top-exec-no-not-its-ceo-carol-bartz-buys-shares-of-yahoo-on-the-open-market/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 21:31:21 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Americas]]></category>
		<category><![CDATA[AOL]]></category>
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		<category><![CDATA[Blake Irving]]></category>
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		<category><![CDATA[Ross Levinsohn]]></category>
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		<category><![CDATA[Tim Armstrong]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=108884</guid>
		<description><![CDATA[Ross Levinsohn and Blake Irving, who head Yahoo's two biggest units, go long on the company.

Someone had to do it.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110811/insider-buying-top-exec-no-not-its-ceo-carol-bartz-buys-shares-of-yahoo-on-the-open-market/imgres-47/" rel="attachment wp-att-109021"><img src="http://allthingsd.com/files/2011/08/imgres14-150x150.png" alt="" title="imgres" width="150" height="150" class="alignright size-thumbnail wp-image-109021" /></a></p>
<p><a href="http://allthingsd.com/20110811/insider-buying-top-exec-no-not-its-ceo-carol-bartz-buys-shares-of-yahoo-on-the-open-market/yahoo__ross_levinsohn-thmb/" rel="attachment wp-att-108937"><img src="http://allthingsd.com/files/2011/08/Yahoo__Ross_Levinsohn-thmb.png" alt="" title="Yahoo__Ross_Levinsohn-thmb" width="150" height="150" class="alignright size-full wp-image-108937" /></a></p>
<p>While they are only small transactions, two of Yahoo&#8217;s top execs &#8212; Americas head Ross Levinsohn and its Chief Product Officer Blake Irving (pictured here) &#8212; seem to have forked over their own dough to buy shares of the troubled company.</p>
<p>Levinsohn and Irving &#8212; like a lot of other Yahoos in the same leaky boat &#8212; have lots of stock options in the Silicon Valley Internet giant that are likely very much underwater these days. They also have hundreds of thousands of cost-free restricted stock units.</p>
<p>Still, with Yahoo shares in a free fall, the pair apparently bellied up to the bar and purchased stock directly last Friday and on Monday, according to <a href="http://finance.yahoo.com/q/it?s=yhoo">required insider filings</a>.</p>
<p>Levinsohn bought <a href="http://biz.yahoo.com/t/51/7342.html">10,000 shares at $11.61</a> and Irving got <a href="http://yhoo.client.shareholder.com/secfiling.cfm?filingid=1179110-11-12019">10,000 at $11.23</a>.</p>
<p>It seems they are the only high-ranking execs who have bought Yahoo stock in a while, including its CEO Carol Bartz, without some link to shares they have been given by the company and via programmed or automatic purchases and sales.</p>
<p><a href="http://allthingsd.com/20110811/insider-buying-top-exec-no-not-its-ceo-carol-bartz-buys-shares-of-yahoo-on-the-open-market/imgres-1-24/" rel="attachment wp-att-109023"><img src="http://allthingsd.com/files/2011/08/imgres-16.png" alt="" title="imgres-1" width="275" height="183" class="alignleft size-full wp-image-109023" /></a></p>
<p>Executives buying shares of their own company often are an indicator of confidence in the company, and CEOs &#8212; such as AOL CEO Tim Armstrong has &#8212; often do it in dicey times to make a statement of belief in its prospects.</p>
<p>It will be interesting to see if other Yahoo top execs do the same.</p>
<p>Yahoo could certainly use the boost. Shares are down 23 percent since the beginning of the year, giving it an affordable $16.7 billion market valuation.</p>
<p>Still, while both men initially lost money in the <a href="http://allthingsd.com/20110808/tech-stocks-even-those-with-strong-results-tank-hard-with-the-market-today/">current market turmoil that has also hit Yahoo hard</a>, they seem to be up about $10,000 each, for now, on their approximately $110,000 bets that Yahoo shares are too low.</p>
<p>Its stock closed up today 9.3 percent, at $12.86.</p>
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		<title>New Groupon Filing: ACSOI Dumped, Revenue and Subs Up, Losses Remain</title>
		<link>http://allthingsd.com/20110810/groupon-filing-acsoi-dumped-revenue-and-subs-up-losses-remain/</link>
		<comments>http://allthingsd.com/20110810/groupon-filing-acsoi-dumped-revenue-and-subs-up-losses-remain/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 15:16:25 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[ACSOI]]></category>
		<category><![CDATA[adjusted consolidated segment operating income]]></category>
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		<category><![CDATA[buying]]></category>
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		<category><![CDATA[valuation]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=108039</guid>
		<description><![CDATA[As expected, Groupon gave up its controversial accounting metric in a new IPO filing, which also showed strong revenue and subscriber growth.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110810/groupon-filing-acsoi-dumped-revenue-and-subs-up-losses-remain/imgres-44/" rel="attachment wp-att-108179"><img src="http://allthingsd.com/files/2011/08/imgres11.png" alt="" title="imgres" width="280" height="180" class="alignright size-full wp-image-108179" /></a></p>
<p>As <strong>All Things Digital</strong> <a href="http://allthingsd.com/20110805/exclusive-groupon-will-dump-controversial-ascoi-accounting-in-new-ipo-filing/">reported last week</a>, Groupon filed an amended S-1 IPO offering this morning, in which it deemphasized a controversial accounting method.</p>
<p>Instead of a metric called ACSOI, or adjusted consolidated segment operating income, the Chicago-based social buying company noted that gross profit was the &#8220;important indicator for our business, because it is a reflection of the value of our services to our merchants.&#8221;</p>
<p>But the dreaded ACSOI &#8212; which leaves out important costs of marketing &#8212; is not completely gone. In its filing, Groupon said it would use it internally, noting: </p>
<blockquote class="memo"><p>We exclude those costs because, unlike our other marketing expenses, they are an up-front investment to acquire new subscribers that we expect to end when this period of rapid expansion in our subscriber base concludes. While we track this management metric internally to gauge our performance, we encourage you to base your decision on whatever metrics make you comfortable.</p></blockquote>
<p>In other words, <em>for the love of Pete</em>, please ignore ACSOI completely.</p>
<p>Groupon also included new financials in its filing for the quarter, with a 36 percent increase in revenue to $878 million from the previous quarter and double a year ago. But its loss was $102.7 million, compared to a loss of $35.9 million a year ago.</p>
<p>The company also reported that its subscribers grew from 10.4 million last year to 115.7 million now.</p>
<p>Costs are also lower by eight percent in the new quarter, with Groupon spending $165.2 on marketing to new subscribers, compared to $179.9 million in the previous one. </p>
<p>The filing with the Securities and Exchange Commission is a critical one for Groupon, whose public offering has been mired in questions about how it accounts for its financial performance.</p>
<p>Of particular concern: ACSOI, which is a number that does not include important costs, such as critical online marketing expenses to attract new customers to Groupon.</p>
<p>Such accounting is called non-GAAP (generally accepted accounting principles).</p>
<p>In 2010, Groupon reported that it lost $413.4 million using standard accounting practices. When it excludes some costs from its calculations using ACSOI &#8212; including online marketing expenses to attract new customers &#8212; it recorded a profit of $60.6 million in 2010.</p>
<p>The new results were stronger, to be sure. Such growth is important, especially given investor scrutiny of Groupon in the current economic turmoil.</p>
<p>As I wrote last week:</p>
<blockquote class="memo"><p>And, indeed, questions from the media, investors and, most importantly, the Securities and Exchange Commission about how Groupon accounts for its revenue and profits using ACSOI were swift and decidedly negative.</p>
<p>Hence, a furious debate &#8212; along with much internal tension &#8212; within Groupon about what to do. At first, in another S-1 amendment, the company backed away from using ACSOI as a &#8220;valuation metric.&#8221;</p>
<p>But that was apparently not enough for the SEC or anyone else, so Groupon&#8217;s top managers finally thought it best to rid itself of the term entirely.</p></blockquote>
<p>Presumably, with a cleaner S-1, Groupon can concentrate on a whole new set of issues around its IPO, such as the tumultuous state of the markets.</p>
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		<title>Exclusive: Groupon Will Dump Controversial ACSOI Accounting in Amended IPO Filing</title>
		<link>http://allthingsd.com/20110805/exclusive-groupon-will-dump-controversial-ascoi-accounting-in-new-ipo-filing/</link>
		<comments>http://allthingsd.com/20110805/exclusive-groupon-will-dump-controversial-ascoi-accounting-in-new-ipo-filing/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 21:49:28 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[ACSOI]]></category>
		<category><![CDATA[adjusted consolidated segment operating income]]></category>
		<category><![CDATA[amendment]]></category>
		<category><![CDATA[Andrew Mason]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=106824</guid>
		<description><![CDATA[The social buying phenom is planning to bid goodbye -- and good riddance -- to its lightning rod of an accounting metric.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110805/exclusive-groupon-will-dump-controversial-ascoi-accounting-in-new-ipo-filing/d9-20110601-133626-4324/" rel="attachment wp-att-106826"><img src="http://allthingsd.com/files/2011/08/d9-20110601-133626-4324.png" alt="" title="d9-20110601-133626-4324" width="600" height="400" class="aligncenter size-full wp-image-106826" /></a></p>
<p>According to numerous sources close to the situation and after regulatory pressure, Groupon will amend its S-1 public offering filing to remove references to an unusual accounting treatment that <a href="http://allthingsd.com/20110727/not-so-much-on-groupon-ipo-delay-but-sec-scrutiny-still-a-drag/">has attracted controversy</a>.</p>
<p>Sources said the new filing by the social buying company, which is helmed by CEO and co-founder Andrew Mason (pictured above), will likely occur as early as Monday. </p>
<p>It can&#8217;t come a minute too soon regarding a metric called ACSOI, or adjusted consolidated segment operating income, which the Chicago-based Groupon used when it filed its S-1 documents in June.</p>
<p>As I <a href="http://allthingsd.com/20110602/heres-the-groupon-s-1-ipo-filing-what-the-heck-is-adjusted-csoi/">wrote at the time about the odd use of ACSOI</a>:</p>
<blockquote class="memo"><p>Let&#8217;s be clear, this is a number that does not include important costs, such as critical online marketing expenses to attract new customers to Groupon.</p>
<p>Such accounting is called non-GAAP (generally accepted accounting principles).</p>
<p>In 2010 and the first quarter of 2011, Groupon said its Adjusted CSOI was $60.6 million and $81.6 million, respectively.</p>
<p>On a GAAP basis, Groupon lost $413.4 million for 2010 and $113.9 million in the first three months of 2011.</p></blockquote>
<p>And, indeed, questions from the media, investors and, most importantly, the Securities and Exchange Commission about how Groupon accounts for its revenue and profits using ACSOI were swift and decidedly negative.</p>
<p>Hence, a furious debate &#8212; along with much internal tension &#8212; within Groupon about what to do. At first, in another S-1 amendment, the company backed away from using ACSOI as a &#8220;valuation metric.&#8221;</p>
<p>But that was apparently not enough for the SEC or anyone else, so Groupon&#8217;s top managers finally thought it best to rid itself of the term entirely. That will happen next week, sources said.</p>
<p>And, in coming weeks, sources added, the company will be filing additional financial information about both its growth and costs, which will undoubtedly also be put under a microscope by the media, investors and regulators.</p>
<p>A Groupon spokesman declined to comment when asked about the removal of ACSOI from its public offering documents.</p>
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		<title>Ticket Monster's Daniel Shin Talks About Sale of South Korea's Biggest Deals Site to LivingSocial (Video)</title>
		<link>http://allthingsd.com/20110802/ticket-monsters-daniel-shin-talks-about-sale-of-south-koreas-biggest-deals-site-to-livingsocial-video/</link>
		<comments>http://allthingsd.com/20110802/ticket-monsters-daniel-shin-talks-about-sale-of-south-koreas-biggest-deals-site-to-livingsocial-video/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 20:09:30 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Asian]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[Daniel Shin]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[LivingSocial]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[Seoul]]></category>
		<category><![CDATA[South Korea]]></category>
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		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=105211</guid>
		<description><![CDATA[As luck would have it, I was in South Korea this week and was able to talk to Daniel Shin, the CEO and co-founder of Ticket Monster, this country's largest social buying site, which was acquired by LivingSocial yesterday.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110802/ticket-monsters-daniel-shin-talks-about-sale-of-south-koreas-biggest-deals-site-to-livingsocial-video/imgres-33/" rel="attachment wp-att-105406"><img src="http://allthingsd.com/files/2011/08/imgres.png" alt="" title="imgres" width="280" height="110" class="alignright size-full wp-image-105406" /></a></p>
<p>As luck would have it, I was in South Korea this week and was able to talk to Daniel Shin, the CEO and co-founder of Ticket Monster, this country&#8217;s largest social buying site, which was <a href="http://allthingsd.com/20110801/livingsocial-makes-giant-push-into-asia-with-acquisition-of-south-koreas-ticket-monster/">acquired by LivingSocial</a> yesterday. </p>
<p>Shin is a big Internet star in this digitally connected Asian country, even though he only recently returned to start Ticket Monster a year ago.</p>
<p>He lived in Korea until he was nine years old, when his family moved to the U.S. to live. Shin stayed through college and worked at several jobs before coming back.</p>
<p>Since then, Shin and his colleagues have grown Ticket Monster at a frightening pace. In the past year, the company known popularly in South Korea as TMon has grown rapidly to 600 employees, 60 deals a day and from virtually no revenue in May 2010, when it was founded, to $24 million last month.</p>
<p>Here&#8217;s a video interview that I did with him in Seoul &#8212; with a guest appearance by Walt Mossberg &#8212; about that and more, including the differences between the explosive online commerce market here and elsewhere:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=CA79FE63-071E-4798-8A74-0E85B931F916&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={CA79FE63-071E-4798-8A74-0E85B931F916}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Not So Much on Groupon IPO Delay, But SEC Scrutiny Still a Drag</title>
		<link>http://allthingsd.com/20110727/not-so-much-on-groupon-ipo-delay-but-sec-scrutiny-still-a-drag/</link>
		<comments>http://allthingsd.com/20110727/not-so-much-on-groupon-ipo-delay-but-sec-scrutiny-still-a-drag/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 18:51:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=103279</guid>
		<description><![CDATA[The Groupon public offering is still on schedule, despite a CNBC report saying it is delayed, but it is also not without its bumps.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110727/not-so-much-on-groupon-ipo-delay-but-sec-scrutiny-still-a-drag/imgres-2-6/" rel="attachment wp-att-103321"><img src="http://allthingsd.com/files/2011/07/imgres-2.png" alt="" title="imgres-2" width="181" height="279" class="alignright size-full wp-image-103321" /></a></p>
<p>Earlier today, <a href="http://www.cnbc.com/id/43911821">CNBC reported</a> that the regulatory review of Groupon&#8217;s questionable use of certain accounting metrics in its IPO filing was delaying its offering until later in September.</p>
<p>While more questions from the Securities and Exchange Commission about how it accounts for its revenue and profits might indeed eventually push the IPO debut out, according to sources I have interviewed for months now, an offering in mid to late September was actually when the social buying company was planning to take its company public.</p>
<p>It makes sense, since August is seldom used for road shows for companies headed for an IPO &#8212; think Wall Street in the Hamptons and you&#8217;ll get why.</p>
<p>That said, the continued scrutiny by the SEC is not a welcome development for Chicago-based Groupon, which filed its S-1 documents in June.</p>
<p>In coming weeks, sources said, the company will be filing new financial information about both its growth and costs, which will undoubtedly be put under a microscope by investors and regulators.</p>
<p>That&#8217;s no surprise since the contents of the original filing <a href="http://allthingsd.com/20110613/talk-about-discounting-groupon-gets-a-pre-ipo-smackdown/">immediately caused controversy</a>, especially over the <a href="http://allthingsd.com/20110602/where-did-groupons-billion-dollars-go/">amount of its venture funding paid out to insiders</a> and also over an unusual accounting treatment called adjusted consolidated segment operating income, or<a href="http://allthingsd.com/20110602/heres-the-groupon-s-1-ipo-filing-what-the-heck-is-adjusted-csoi/"> Adjusted CSOI</a>.</p>
<p>As I wrote at the time:</p>
<blockquote class="memo"><p>Let&#8217;s be clear, this is a number that does not include important costs, such as critical online marketing expenses to attract new customers to Groupon.<br />
Such accounting is called non-GAAP (generally accepted accounting principles).</p>
<p>In 2010 and the first quarter of 2011, Groupon said its Adjusted CSOI was $60.6 million and $81.6 million, respectively.</p>
<p>On a GAAP basis, Groupon lost $413.4 million million for 2010 and $113.9 million in the first three months of 2011.</p>
<p>Said Groupon about its accounting in its S-1 filing: &#8220;We believe Adjusted CSOI is an important measure of the performance of our business as it excludes expenses that are non-cash or otherwise not indicative of future operating expenses.&#8221;</p></blockquote>
<p>Definitely sketchy enough to attract an SEC look-see, which caused Groupon to <a href="http://allthingsd.com/20110714/groupon-retracts-wildly-profitable-statement-in-latest-sec-filing/">back away from Adjusted CSOI</a> as a &#8220;valuation metric&#8221; in a recently amended S-1 filing. Groupon also stepped back a sloppy comment made after the filing by its Chairman Eric Lefkofsky &#8212; in a interview he apparently thought was off the record &#8212; that the company would be &#8220;wildly profitable.&#8221;</p>
<p>One thing is certain: There will surely be more amending of the Groupon S-1 in the weeks ahead as it stumbles toward its IPO, which will be one of the most prominent of the Web 2.0 era.</p>
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		<title>Groupon Updates Privacy Rules, Including on Mobile Tracking and Sharing of Personal Information</title>
		<link>http://allthingsd.com/20110709/groupon-updates-privacy-rules-including-on-mobile-tracking-and-sharing-of-personal-information/</link>
		<comments>http://allthingsd.com/20110709/groupon-updates-privacy-rules-including-on-mobile-tracking-and-sharing-of-personal-information/#comments</comments>
		<pubDate>Sun, 10 Jul 2011 06:33:10 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=96006</guid>
		<description><![CDATA[Groupon sent out emails to its users this weekend, about changes it has made to its privacy statement and terms of use.

Among the most notable changes is more information about the Chicago-based social buying start-up's collection and use of mobile location information.

In other words, if you let them, in order to improve the experience and make the app more useful, you're being tracked.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110709/groupon-updates-privacy-rules-including-on-mobile-tracking-and-sharing-of-personal-information/tosagreements/" rel="attachment wp-att-96007"><img src="http://allthingsd.com/files/2011/07/tosagreements-349x285.png" alt="" title="tosagreements" width="349" height="285" class="alignright size-medium wp-image-96007" /></a></p>
<p>Groupon sent out emails to its users this weekend, about changes it has made to its privacy statement and terms of use.</p>
<p>Among the most notable changes is more information about the Chicago-based social buying start-up&#8217;s collection and use of mobile location information.</p>
<p>Said Groupon: </p>
<p>&#8220;In short, if you use a Groupon mobile app and you allow sharing through your device, Groupon may collect geo-location information from the device and use it for marketing deals to you (and for other purposes listed in the &#8220;How Groupon Uses Personal Information&#8221; section of the Updated Privacy Statement).&#8221;</p>
<p>In other words, if you let them, in order to improve the experience and make the Groupon Now app more useful, you&#8217;re being tracked.</p>
<p>This, of course, has been a dicey issue of late, most recently related to Apple and Google smartphones and what information they collect and retain.</p>
<p>In addition, with a pending IPO, Groupon is under all kinds of scrutiny and any big changes will be closely studied.</p>
<p>In addition, in its email to customers (see below in its entirety), the company said that it had broadened the definition of personal information to include your interests and habits and also that it may share that personal information with partners in new offering areas, such as travel deals with Expedia. </p>
<p>Groupon said it was also trying to improve readability of its consumer information and give greater transparency to its customers.</p>
<p>Here is the <a href="http://www.groupon.com/pages/terms-and-privacy-changes-extended-07-2011?utm_source=privacy_policy&#038;utm_medium=email&#038;utm_campaign=policy_update&#038;date=20110709">whole Groupon memo</a> about the changes:</p>
<blockquote class="memo"><p><strong>Wondering about Changes to the Groupon Privacy Statement?</strong></p>
<p>We want to tell you a little more about some material changes we just made to the July 22, 2010 version of the Groupon Privacy Statement (the &#8220;Old Privacy Statement&#8221;) to create the new Groupon Privacy Statement (the &#8220;Updated Privacy Statement&#8221;).</p>
<p>In general, all of the changes to the Updated Privacy Statement were made to improve readability, provide greater transparency about our information handling practices, address some new types of relationships Groupon is forging and new technologies Groupon is using or may use, and to let you know about the privacy choices you have. Read on.</p>
<p>* Groupon continues to be a proud member of the TRUSTe Privacy Program. The Updated Privacy Statement contains a reference to the most current version of the TRUSTe Program Rules and includes some additional statements required by those Program Rules. As a TRUSTe Privacy Seal holder, Groupon is committed to complying with the Program Rules as applicable to its online privacy program.</p>
<p>* The Updated Privacy Statement replaces the phrase “Personally Identifiable Information” with “Personal Information” to improve readability and accuracy. (More on this below.)</p>
<p>* The Updated Privacy Statement clarifies that Personal Information is any information that could be used to identify, locate or contact an individual. This definition is broader than the definition in the Old Privacy Statement, which limited the concept of personally identifiable information to identification information in the context of certain defined identification activities. (Whew!) The broader definition in the Updated Privacy Statement reflects our dedication to protecting privacy in all areas of our business.</p>
<p>* The Updated Privacy Statement includes a definition of Personal Information and explains the types of Personal Information collected, used and disclosed by Groupon, namely &#8220;Contact Information,&#8221; &#8220;Relationship Information,&#8221; &#8220;Transaction Information,&#8221; &#8220;Financial Account Information,&#8221; and &#8220;Mobile Location Information.&#8221; These definitions provide more meaningful definition about the types of information we collect and how we classify information internally.</p>
<p>* The Updated Privacy Statement has shortened the section that goes on about how we use and disclose non-identifiable information. This change was made to improve readability so we could focus more on talking about what we do with Personal Information.</p>
<p>* The Updated Privacy Statement contains information on Groupon’s collection and use of Mobile Location Information. In short, if you use a Groupon mobile app and you allow sharing through your device, Groupon may collect geo-location information from the device and use it for marketing deals to you (and for other purposes listed in the &#8220;How Groupon Uses Personal Information&#8221; section of the Updated Privacy Statement).</p>
<p>* The Updated Privacy Statement presents Groupon&#8217;s disclosures of Personal Information in a more detailed and transparent fashion. The new &#8220;When and Why Groupon Discloses Personal Information&#8221; section of the Updated Privacy Statement details the circumstances when Personal Information is shared with third parties in a comprehensive, bulleted-list format. This section reinforces Groupon&#8217;s commitment to protect privacy by generally limiting disclosures of Personal Information to our affiliates and services providers and to those merchants and business partners with whom our users interact.</p>
<p>* The Updated Privacy Statement omits the section in the Old Privacy Statement regarding disclosures of Personal Information to Google for remarketing purposes. Groupon does not provide Personal Information to Google for remarketing.</p>
<p>The Old Privacy Statement&#8217;s section on &#8220;Data Tracking&#8221; has been replaced with an expanded section on &#8220;Cookies and Related Technologies&#8221; to provide greater transparency around data collection technologies. This section contains information about all of the ways that we collect information using automated technologies, including cookies, pixel tags, web beacons, browser analysis tools, and web logs. The section is designed to educate readers about the types of data collected by each technology as well as how the data is used by Groupon. The Updated Privacy Statement clarifies that if automatically-collected data is associated with Personal Information, it is protected by the Updated Privacy Statement. This section also provides information about third party advertising relationships in a more readable form and includes a new paragraph regarding our relationship with Omniture.</p>
<p>* The Updated Privacy Statement contains an expanded section on user choice. The &#8220;Your Choices&#8221; section in the Updated Privacy Statement provides readers with information on many different types of privacy choices that they can make, along with instructions for exercising the choice. This section also consolidates information on choices that was distributed throughout the Old Privacy Statement and contains a new link to the TRUSTe preferences page.</p>
<p>* The Updated Privacy Statement&#8217;s section on &#8220;Security of Personal Information&#8221; has been streamlined to more-simply state our commitment to maintaining a reasonable information security program with expected administrative, technical and physical controls.</p>
<p>* The Old Privacy Statement&#8217;s section &#8220;Updating and Correcting Personal Information&#8221; has been replaced with a new section &#8220;Accessing and Correcting Personal Information.&#8221; This section has been revised to improve readability and clarify the processes by which users can access, update and delete their Personal Information. This section of the Updated Privacy Statement also contains a new paragraph regarding data retention. This paragraph was added for clarity and to comply with the TRUSTe Program Rules.</p>
<p>* The Updated Privacy Statement contains a new section giving &#8220;Notice to Residents of Countries Outside of the United States of America.&#8221; This section educates international users about the fact that Groupon is based in the U.S. so Personal Information may be transferred to the U.S. for processing.</p>
<p>* The &#8220;Miscellaneous Privacy Issues&#8221; section in the Old Privacy Statement has been deleted and the content it contains has been included in more appropriate, descriptive sections elsewhere in the policy. Also, we omitted the section discussing children&#8217;s information because Groupon is not designed for children and the Groupon deals are not offered to individuals under the age of majority in their states of residence. See our Terms of Use.</p>
<p>* The Updated Privacy Statement introduces a new contact mechanism for privacy-related inquiries: privacy@groupon.com. While general customer service questions should still be directed to support@groupon.com, the new address provides a way for us to respond to questions that our users have specifically about the privacy of their Personal Information.</p></blockquote>
<p>And here is the email sent to users, titled &#8220;Updates to Privacy Statement and Terms of Use&#8221;:</p>
<blockquote class="memo"><p>We wanted to let you know that we&#8217;ve updated both our Privacy Statement and our Terms of Use. These new terms, which affect all Groupon users, accommodate our new products and services that allow us to offer you more relevant deals.</p>
<p>If you don&#8217;t feel like wading through long legal documents, here&#8217;s a summary of the notable changes, in plain English:</p>
<p>We&#8217;ve clarified that Groupon Now! and our other mobile apps may collect geo-location data. This lets us present you offers that are close by. See Sections 1 and 5 of the Privacy Statement.</p>
<p>We&#8217;ve broadened the definition of &#8220;personal information&#8221; to include your interests and habits, and provided additional details about how we collect and use your information. We&#8217;ve done this so that we can better understand what types of offers you&#8217;ll find valuable. See Section 1 of the Privacy Statement.</p>
<p>You may know that we&#8217;ve started working with partners to offer Groupon users new deal categories &#8212; for example, travel deals with Expedia. Our new privacy statement explains that we may share your personal information with these partners if you subscribe to special communications or buy deals in these new deal categories. See Section 4 of the Privacy Statement.</p>
<p>We&#8217;ve updated our Terms of Use to help you understand the expiration policies for different vouchers, including Groupon NOW! vouchers. This explains, for example, that if you don&#8217;t use a Groupon NOW! voucher within 30 days we&#8217;ll refund the purchase amount. See Section 7 of the Terms of Use.</p>
<p>We also clarified our expectations to ensure that our customers and visitors use the services on our website in a way that keeps the experience good for everyone. For example, we&#8217;ve prohibited abusive practices like opening multiple accounts, submitting false information and other practices that we think detract from everyone&#8217;s experience with us. See Section 5 of the Terms of Use.</p></blockquote>
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		<title>Worried About IPO Filing Backlash, Groupon Surveys Consumer and Merchant Reaction</title>
		<link>http://allthingsd.com/20110707/worried-about-ipo-filing-backlash-groupon-surveys-consumer-and-merchant-reaction/</link>
		<comments>http://allthingsd.com/20110707/worried-about-ipo-filing-backlash-groupon-surveys-consumer-and-merchant-reaction/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 10:05:35 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=95259</guid>
		<description><![CDATA[Groupon's S-1 filing for an IPO  last month certainly got a lot of ink.

Unfortunately, much of it was negative, focused on several controversial parts of the document. 

So the social buying service conducted a poll to find out the impact.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110707/worried-about-ipo-filing-backlash-groupon-surveys-consumer-and-merchant-reaction/6a00e55131e99d8833013486023564970c/" rel="attachment wp-att-95260"><img src="http://allthingsd.com/files/2011/07/6a00e55131e99d8833013486023564970c.jpeg" alt="" title="6a00e55131e99d8833013486023564970c" width="450" height="325" class="alignright size-full wp-image-95260" /></a></p>
<p>Groupon&#8217;s <a href="http://allthingsd.com/20110602/groupon-files-for-ipo/">S-1 filing for an IPO</a> last month certainly got a lot of ink.</p>
<p>Unfortunately, much of it was <a href="http://allthingsd.com/20110613/talk-about-discounting-groupon-gets-a-pre-ipo-smackdown/">negative</a>, focused on several controversial parts of the document. Most scrutinized were large <a href="http://allthingsd.com/20110602/where-did-groupons-billion-dollars-go/">slugs of money taken out</a> of the social buying site by its founders, as well as <a href="http://allthingsd.com/20110602/heres-the-groupon-s-1-ipo-filing-what-the-heck-is-adjusted-csoi/">aggressive accounting terminology</a> to make large losses look less, well, <em>large</em>.</p>
<p>Rattled by the intense media and analyst reaction to the filing, sources said the Chicago-based company commissioned a poll of its consumers and merchants to gauge the impact.</p>
<p>One source familiar with the survey said that top execs and its board wanted concrete reaction from key constituencies, instead of relying on &#8220;noise from the echo chamber&#8221; of Wall Street and Silicon Valley.</p>
<p>And, said several people who had seen the poll, it should probably come as no surprise that the impact of the drumbeat of Groupon-is-doomed news on merchants and consumers was low, with only one percent saying that they had formed a negative opinion of the company from the filing.</p>
<p>That, of course, does not mean that those important groups for Groupon aren&#8217;t disgruntled about a whole laundry list of other issues. </p>
<p>But &#8212; for now, at least &#8212; an S-1 with some warts isn&#8217;t one of them.</p>
<p>Whatever the case, Groupon will continue to face scrutiny as it moves to amend the filing after comments from government regulators, and also when it reports its latest financial results soon for the three months ended June 30, 2011.</p>
<p>And those are numbers that everyone will surely be paying attention to.</p>
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		<title>Yes, That Is a Cat on the Head of a Soon-to-Be Public Company CEO. (And, of Course, It's Groupon's Andrew Mason.)</title>
		<link>http://allthingsd.com/20110705/yes-that-is-a-cat-on-the-head-of-a-soon-to-be-public-company-ceo-and-of-course-its-groupons-andrew-mason/</link>
		<comments>http://allthingsd.com/20110705/yes-that-is-a-cat-on-the-head-of-a-soon-to-be-public-company-ceo-and-of-course-its-groupons-andrew-mason/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 23:11:04 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<category><![CDATA[D: All Things Digital]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=94668</guid>
		<description><![CDATA[Do you think Zynga's Mark Pincus would put a cat on his head for a national magazine shoot? Or LinkedIn's Jeff Weiner? Or, perish the thought, Mark Zuckerberg of Facebook?

But the wacky stylings of Groupon CEO and co-founder Andrew Mason seem to demand it.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110705/yes-that-is-a-cat-on-the-head-of-a-soon-to-be-public-company-ceo-and-of-course-its-groupons-andrew-mason/groupon-2/" rel="attachment wp-att-94674"><img src="http://allthingsd.com/files/2011/07/groupon.jpeg" alt="" title="groupon" width="300" height="304" class="alignright size-full wp-image-94674" /></a></p>
<p>Do you think Zynga&#8217;s Mark Pincus would put a cat on his head for a national magazine shoot? Or LinkedIn&#8217;s Jeff Weiner? Or, perish the thought, Mark Zuckerberg of Facebook?</p>
<p>But the wacky stylings of <a href="http://allthingsd.com/tag/andrew-mason/">Groupon CEO and co-founder Andrew Mason</a> seem to demand it. </p>
<p>Thus, straight-faced, he appears in a very long article, titled <a href="http://www.vanityfair.com/business/features/2011/08/groupon-201108">&#8220;Letter From Chicago: Groupon Therapy,&#8221;</a> in this month&#8217;s Vanity Fair magazine with a very fat tabby cat clawing onto his noggin.</p>
<p>There&#8217;s also a shot of Mason in the equally kooky &#8220;Michael&#8217;s Room&#8221; at <a href="http://allthingsd.com/tag/groupon/">Groupon</a> HQ and the expected plethora of ironic hipster anecdotes, such as the opening one about Mason almost giving a spotted pony to New York City Mayor Michael Bloomberg on a visit.</p>
<p>According to the piece:</p>
<p>&#8220;He had originally planned to give the mayor a puppy, but decided that a pony would be even more memorable. &#8216;I mean, it&#8217;s such a heavy thing to gift someone,&#8217; he said, laughing. &#8216;I thought it would be funny to give it to somebody as busy as the mayor.&#8217;&#8221;</p>
<p><em>Buuuuurnnn!</em></p>
<p>Otherwise, it runs through all the whistlestops of the basic Groupon story &#8212; about its aggressively non-corporate nature, the pros and cons of using the social buying service, the insidious copycat competitors, the famously rejected $6 billion Google acquisition offer and, finally, the splashy upcoming IPO.</p>
<p><a href="http://allthingsd.com/20110705/yes-that-is-a-cat-on-the-head-of-a-soon-to-be-public-company-ceo-and-of-course-its-groupons-andrew-mason/vfcovcvs0c5t0/" rel="attachment wp-att-94682"><img src="http://allthingsd.com/files/2011/07/Cover-353x480.jpg" alt="" title="VFCOVCVS0C5T0" width="353" height="480" class="alignleft size-large wp-image-94682" /></a></p>
<p>Also, as usual, the fretful worries about Groupon&#8217;s staying power, as evidenced by the Emma Stone-tastic cover tagline: </p>
<p>&#8220;Is Groupon This Year&#8217;s Facebook? (or Next Year&#8217;s Pets.com?)&#8221;</p>
<p>How about let&#8217;s be a little more creative and say <em>neither</em>.</p>
<p>Moving along, of course, plenty about the lovable Yogi Bear of a CEO, Mason, who apparently plays the accordion (<em>who knew?</em>), but who one close friend insisted was also highly disciplined and serious.</p>
<p>Of course he is, but not for lack of trying to seem not so much that way.</p>
<p>As he is quoted in Vanity Fair telling a group of new Groupon employees at an orientation session: &#8220;As we get bigger, instead of being like most companies, conforming and becoming more normal, we want to become weirder.&#8221;</p>
<p>With that cat on his head, this month at least: Mission accomplished, Andrew!</p>
<p>You can also check out more Mason funster times in this video of a <a href="http://allthingsd.com/20110628/the-death-stare-stylings-of-groupons-andrew-mason-the-full-d9-interview-video/">very entertaining interview</a> I did with him at the ninth <strong>D: All Things Digital</strong> conference recently:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=95F179BE-4E04-4898-A6BF-A3EB83767517&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={95F179BE-4E04-4898-A6BF-A3EB83767517}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>(Photo credit: Martin Schoeller, exclusively for <a href="http://VF.com">Vanity Fair</a>.)</p>
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		<title>What to Expect When You're Expecting a Zynga IPO (Insider Selling, Natch!)</title>
		<link>http://allthingsd.com/20110629/what-to-expect-when-youre-expecting-a-zynga-ipo-insider-selling-natch/</link>
		<comments>http://allthingsd.com/20110629/what-to-expect-when-youre-expecting-a-zynga-ipo-insider-selling-natch/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 15:07:46 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=92568</guid>
		<description><![CDATA[So exactly how fecund is "FarmVille"?

If reports hold, we'll all find out today what the yield is from the online gaming phenom Zynga, which will finally be filing its regulatory documents sometime today.
Here's what to watch out for.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110629/what-to-expect-when-youre-expecting-a-zynga-ipo-insider-selling-natch/allthingsd-2/" rel="attachment wp-att-92593"><img src="http://allthingsd.com/files/2011/06/allthingsd1.jpeg" alt="" title="allthingsd" width="380" height="221" class="alignright size-full wp-image-92593" /></a></p>
<p>So exactly how fecund is &#8220;FarmVille&#8221;?</p>
<p>If reports hold, we&#8217;ll all find out today what the yield is from the online gaming phenom Zynga, which will finally be filing its regulatory documents sometime today.</p>
<p>The S-1 for a public offering valued at up to $20 billion, which will contain all kinds of juicy information about the San Francisco-based start-up&#8217;s business, is likely to come out after the markets close. Zynga is expected to raise $2 billion in the offering.</p>
<p>Before everyone gets to see what&#8217;s in it, there&#8217;s a lot that investors should be looking out for, based on recent IPO filings by similar companies, such as Groupon.</p>
<p><strong>Digging Up New Accounting Ground</strong></p>
<p>As <a href="http://allthingsd.com/20110624/what-zynga-will-look-like-as-a-public-company/">Tricia Duryee pointed out</a>, Zynga will be the &#8220;first major U.S. company supported primarily by the sale of virtual goods&#8221; to file.</p>
<p>That&#8217;s what will likely make the Zynga filing very interesting, from an accounting point of view. </p>
<p>How Zynga handles its accounting is sure to be much scrutinized, especially since Groupon attracted all kinds of ugly from its unusual treatment of its financial results.</p>
<p>To defocus from its money-losing under GAAP acounting, the Chicago-based social buying service used the more attractive <a href="http://allthingsd.com/20110602/heres-the-groupon-s-1-ipo-filing-what-the-heck-is-adjusted-csoi/">&#8220;Adjusted CSOI,&#8221;</a> which is defined as adjusted consolidated segment operating income.</p>
<p>My definition: <em>Sketchy!</em></p>
<p>Zynga&#8217;s finances are expected to look better, reportedly generating about $400 million in profit last year on about $850 million in revenue.</p>
<p>It will be important to pay attention to the breakdown of those revenues and about what period of time the company accounts for them.</p>
<p>As Duryee wrote, Zynga has several choices: </p>
<blockquote class="memo"><p><strong>Game-based model:</strong> The company recognizes revenue over the life of the game.</p>
<p><strong>User-based model:</strong> Revenue is recognized over the estimated life a user plays the game.</p>
<p><strong>Item-based model:</strong> Revenue is recognized based on the implied or explicit life span of the item &#8212; in other words, how long it would last in the real world. Examples of more durable goods are virtual vehicles, furniture or weapons. Revenue from these would be recognized for as long as the player stays active in the game. Revenues from a more consumable item, like a virtual cup of coffee or a jolt of energy, would be recognized almost immediately.</p>
<p>And there are still other factors to take into consideration, such as whether the goods were paid for with virtual currency or real cash, and how much information a company has for establishing the averages.</p></blockquote>
<p><strong>In the Revenue Weeds</strong></p>
<p>Another interesting thing to study will be the revenue breakdown for Zynga, especially as it relates to its biggest platform provider, Facebook.</p>
<p><a href="http://allthingsd.com/20110629/what-to-expect-when-youre-expecting-a-zynga-ipo-insider-selling-natch/imgres-2-3/" rel="attachment wp-att-92710"><img src="http://allthingsd.com/files/2011/06/imgres-21.jpeg" alt="" title="imgres-2" width="259" height="194" class="alignleft size-full wp-image-92710" /></a></p>
<p>Such as: How many in-game items are purchased directly on Facebook versus through gift cards purchased in the store? How big (or small) is Zynga&#8217;s advertising business? What about mobile games? Will the profitability of individual games be called out, with details about their performance?</p>
<p>And, of all its various distribution platforms for its games, where does it get the most mojo?</p>
<p>That&#8217;s important, since Zynga will be seen as a proxy for Facebook&#8217;s business. Thus, a lot of investors might find some nuggets of information, since the pair are so tightly intertwined as businesses.</p>
<p>Facebook, of course, has been famously trying <em>not</em> to IPO, so any indication of the social networking site&#8217;s business will be carefully studied.</p>
<p><strong>Reaping the Insider Rewards</strong></p>
<p>Lastly, it&#8217;ll be important to see who is selling what and when among current Zynga investors.</p>
<p>Groupon ran into a buzz saw of criticism from the <a href="http://allthingsd.com/20110602/where-did-groupons-billion-dollars-go/">giant payouts</a> its founders took out of the company from its massive venture funding rounds.</p>
<p>As Peter Kafka wrote:</p>
<blockquote class="memo"><p>Groupon raised a total of $946 million in two funding rounds last winter. It kept $136 million of it to help run the money-losing company. The remaining $810 million was paid out, via stock purchases, to CEO Andrew Mason and some of his backers, including Eric Lefkofsky, and, notably, the Samwer brothers, who sold their CityDeal company to Groupon in 2010 &#8230; Of note: This wasn&#8217;t the first time Groupon had raised money and taken cash off the table. In April 2010, the company raised $130 million, and handed $120 million to many of the same people.</p></blockquote>
<p>My definition: <em>Even sketchier!</em></p>
<p>Along with its founder and CEO Mark Pincus, Zynga investors are the pantheon of venture players, including Digital Sky Technologies, Kleiner Perkins, Union Square Ventures and angel investors LinkedIn founder Reid Hoffman and Peter Thiel.</p>
<p>How much Pincus and others inside the company have taken out and are selling should be one of the first places new investors should look.</p>
<p>Because with the hyped valuations that many of these Web 2.0 companies are getting, who&#8217;s zooming who should be a key sign to pay mind to.</p>
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