BuzzFeed

… Peretti’s craving for the quick viral fix will not be satisfied by the nourishing fare put out by prestige hires like Doree Shafrir and Matt Buchanan. Either before or after acquisition, Buzzfeed will collapse under the weight of its own contradictions.

Thanks for 500 shows. All we ask is that you go out and get some fresh air before logging onto the internet and saying how much this sucked.

As the world has realigned from being about portals and then search and now social, how do you build a media company for a social world? And a big part of that is scoops and exclusives and original content, and it’s also about cute kittens in an entertaining cultural context.